INTERVIEW
LINDA PEREIRA:
“We need more women in leadership roles and politics”
L
inda Pereira, born in England, has Portuguese and British dual citizenship. She’s residing in Estoril. She visited Portugal, for the first time, in the late 1970s while still a student. In 1983, she immigrated alone, to Portugal, where she had no family. In 1985, she created her own company and in 1992, before Expo98, she was involved in the organization of the first Portuguese Presidency of the EU. Speaker, consultant, specialist in strategic communication, writer and educator, entrepreneur, international consultant, specialist in strategic communication and corporate diplomacy. She was considered one
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of the five most influential portuguese personalities in the industry and received several international awards, including a Medal of Honor for Entrepreneurship. She is currently President of L & I Communications Group, CEO of CPL Events, and was chosen as the “Global Chair” of Portugal, of the G-100 Global Network Meeting, which took place in Cascais, between 19 and 22 May.
IS THE G-100 IN PORTUGAL DEFINITIVE? The work was meant to be definitive. And I can say, in first hand, that yes, the G-100 has already approved three years of the event in Portugal. This was the launch, and we’ve already managed to
capture the biggest event, which will be in the next year, from the 18th to the 21st of May. It hasn’t been signed yet, but it’s confirmed for next year.
IN THE CITY OF CASCAIS? It will be in Cascais. It won’t be here because this year what we wanted to do was to show a little bit of the cultural soul that Cascais has, in terms of tradition, beauty and art. Next year, we’re going to another place, because we have more people, it’s bigger, more impactful, it’s more global, it’s hybrid. We are, at the moment, around 2.5 million, we are heading towards 5 million, therefore, we are counting, for next year, to have around
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