Case studies
close relation with stakeholders in order to achieve a reputation as a responsible company. His concern about behavioral norms has supported both the culture of the firm over time and the abidance by the parent company’s guidelines towards the development of social programs. Specifically, the CEO has supported the participation of employees in voluntary programs (i.e. environmental education) focusing in the surrounding communities that are located nearby the facilities, which has fostered the implementation of additional social plans in conjunction with the municipality government. Evidence shows that the leadership style of the CEO corresponds to a transactional constructive style in which a manager uses a clear set of rules to facilitate the exchange process between the company and the shareholders and interested parties. His leadership style has focused on the management of relations with regulators and investments in communities to introduce new products achieving win-win deals. For example, the CEO fully supported some initiatives that are considered sympathetic toward stakeholders’ management, through their participation in government’s projects that provide water solutions for communities where the Company can allocate its products. From the data collected, it could be inferred that his leadership style has played an essential role in the adoption of compliance, resource-efficiency and exchange reward strategies. First-mover companies Market position
Environmental
Strategies strategy Green processes Adoption to be competitive
Profit-oriented managers
Dynamic Business models
Figure 10. ESA and ESA factors at the Chemical Company.
| 103