Case studies
& Gas Company in environmental practices such as ISO 14001 and self-reporting initiatives (e.g., DJSI). For example, Oil & Gas Company was listed in the Dow Jones Sustainability Index (DJSI) in 2010, after its main competitor in Latin America was listed in 2006. Additionally, Oil & Gas Company was certified under ISO 14001 in 2008 after its main competitor in Latin America was certified in 1997. In addition to coercive, normative and mimetic pressures, Oil & Gas Company is subject to the variation of the international price of oil and has faced an extent fall of barrel prices since 2015. Specifically, oil prices underwent a considerable drop because of strong growth in OPEC production in previous years. The average barrel prices were $43.55 USD in 2016, compared to $52.39 USD per barrel in 2015 and $98.95 USD per barrel in 2104 (BP, 2016). In response to the oil price crisis, the company developed an austerity plan to reduce investments and reduce costs and expenses, through an operational efficiency focus and the renegotiation of contracts in order to continue with the development of the activity of the firm, thus minimizing the possibility of economic risk. Finally, in 2017 and 2018, the oil prices recovered almost by 70% of the value lost since 2014. In 2018, the company finds itself going through a good moment of financial strength due to the fact that it has managed its assets to reach equilibrium and has stabilized its profits after the fall in oil prices (the CEO, 2017). Table 22 presents a summary of the influencing factors and environmental practices found in the Business Context. Table 22. Business Context - Oil & Gas Company esa factor Business context
categories
main features
Coercive
* Requirements from regulators to operate. * Social license from communities located near to the facilities of the company.
Mimetic
* Main competitor’s practices in ecosystem protection and CO2 compensation. * Main competitor’s self-reporting initiatives such as DJSI and GRI.
Normative
Industry standards and voluntary programs such as ISO 14001 and ISO 26000 standards and UN Global Compact principles, the CEO water mandate and human rights principles.
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