Case studies
Environmental practices supported by technological capabilities have been related with the implementation of efficient and environmentally friendly processes for the development of organic products, including sustainable characteristics in farms such as water saving, diminishment of water waste, reduction of pollution and the use of residues (Agricultural the Association, 2017). Table 27. Business Model – Agri-business. Esa factor Business model
Category Dynamic
Main features * R&D investments for the development of organic products. * Use of technological capabilities to support sustainable agricultural practices. * Brand positioning by offering an organic agricultural product and by incorporating social projects with marketing activities * Management of relations with stakeholders and communities to position Association as socially focused.
c) Manager’s perspective The manager is Colombian and started to work in the company in 1991, when he was 30 years old, occupying the following positions: Logistics Operator Manager, Administrative and Financial Manager, Manager of Distribution Stores and General Manager. His work experience during more than 20 years in the Company has focused on logistics, planning and control and management (La Silla Vacía, 2016). Under his position, 2.800 million trees were renovated (El Tiempo Newspaper, 2014), 120.000 farmers were certified as organic product farmers and 320.000 ha of climate resilient crops were bred. Main features observed in the manager`s perspective were associated with the manager´s personal values, in conjunction with his favorable attitude towards economic responsibilities and a transactional leadership style. - Personal values The CEO exhibits independent thought and action to improve the welfare of associates. For example, the CEO states, in relation to his personal values:
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