The adoption of environmental strategies in large Colombian businesses

Case studies

has made an investment of 2 million USD in its manufacturing plant to improve operations through low-resource-demanding technologies and achieve higher efficiencies in the development of innovative and creative fragrances (La República, 2018). Additionally, the company has implemented an innovation unit in order to test more than 500 different new formulas per year (Revista Dinero, 2019). Furthermore, more than 25% of the new sales every year originate from new products (Cosmetic Company, 2017). Operational efficiency has allowed the Company to achieve an economically and environmentally sustainable business. For example, since 2013, they have saved more than 50.000 m3 of water and between 2016 and 2017, more than 1200 MJ in energy consumption (Cosmetic Company, 2017). Table 31 presents a summary of the environmental practices observed in the Business model dimension. Table 31. Business model – Cosmetic Company Esa factor

Category

Business Model

Dynamic

Main features * R&D capabilities for the development of 500 different new formulas per year. * Operational efficiency through the optimization of operations and low-resource-demanding technologies in order to achieve an economically and environmentally sustainable business.

c) Manager`s perspective The founder holds a Bachelor of Science in Business from a North American university and, together with his brother, inherited a family business focused on cosmetics. The founder began to work in the company as a sales manager in the late 60´s. He was the head of the Company in 1970 and in 1985 he launched a brand in Colombia, which would become a Multilatina Cosmetic Company In 2018, at the closing of this thesis, the founder delivered his position to a new president, who is woman12 and was the former Commercial Vice President of the Company. The founder still remains in the presidency of the Board.

Emphasis is added because this company operates a direct sales business through a women´s network and mainly focused in customers that are mainly women. 12

The adoption of environmental strategies in large Colombian businesses

Articles inside

Table 40. Factors for the adoption of environmental strategies

Table 39. ESA and ESA Factors across cases

Table 38. Main ESA factors observed in the case studies

Figure 15. ESA and the ESA factors at the Dairy Company

Table 37. Main environmental strategies observed in the case studies

Table 35. Business model – Dairy Company

Figure 14. ESA and the ESA factors at the Cosmetic Company

Table 36. Manager´s Perspective – Dairy Company

Table 33. ESA –Dairy Company

Table 34. Business Context – Dairy Company

Table 32. Manager´s perspective – Cosmetic Company

Table 30. Business Context – Cosmetic Company

Table 31. Business model – Cosmetic Company

Table 29. ESA – Cosmetic Company

Table 23. Business Model – Oil & Gas Company

Table 25. ESA – Agri-business

Table 27. Business Model – Agri-business

Table 26. Business Context – Agri-business

Table 22. Business Context – Oil & Gas Company

Figure 11. ESA and the ESA factors at the Utility Company

Table 21. ESA – Oil & Gas Company

Table 20. Manager´s Perspective – Utility Company

Table 19. Business Model – Utility Company

Table 18. Business Context – Utility Company

Figure 10. ESA and ESA factors at the Chemical Company

Table 17. ESA – Utility Company

Table 16. Manager´s Perspective – Chemical Company

Table 14. Business Context - Chemical Company

Table 15. Business Model - Chemical Company

Table 13. ESA - Chemical Company

Figure 9. ESA and ESA factors at the Bank

Table 12. Manager´s perspective -Bank

Table 10. Business Context - Bank

Table 8. Selected cases

Table 11. Business Model - Bank

Table 9. ESA - Bank

Table 7. ESA and influencing factors

Figure 8. Data classification

Figure 6. Theoretical Model of ESA and ESA Factors

Table 5 Business models and environmental strategies

Table 4. Business context and Environmental Strategies

Figure 5. Collaborative networks of ESA research

Table 3 Co-occurrence configuration of ESA Factors

Table 2. Typology of environmental strategies used in this research

Figure 3. Co-word clusters in the literature review

Table 6. Manager´s perspective and Environmental Strategies

Figure 2. Distribution of articles in Journals