62 | Carlos Fúquene Retamoso
cases, environmental practices are associated to good business procedures (Hendry & Vesilind, 2005). When a manager’s perspective is oriented towards compliance, their responsibility focuses on shareholder satisfaction. In these cases, social issues are driven by institutionalization processes or stakeholder influence. These stimuli are mainly exerted by regulators and, more frequently, by communities, for the company to fulfill environmental standards (Freeman, 1984). Environmental practices associated to compliance include the control of air emissions, pretreatment of waste water and the disposal of hazardous materials (Hendry & Vesilind, 2005). In a societal perspective, the responsibility focuses on doing good and attending to social needs beyond economic and legal obligations (Loe, Terry, Ferrell & Mansfield, 2000). In this case, environmental practices are associated to reducing adverse impacts on health or the environment (Hendry & Vesilind, 2005). The distinctive characteristics of manager´s perspective are presented in Table 6. Table 6. Manager´s perspective and Environmental Strategies Manager’s perspective
Characteristics
Drivers
Typical Environmental Strategies
References
* Reducing adverse impacts beyond legal and economic obligations
Berger et al., (2007), Schwartz & Carroll (2003)
Societal responsibility
* Focus on issues beyond economic and legal obligations.
Societal needs.
Profits responsibility
* Focus on profits and fulfillment of the law and basic rules of society.
Shareholders * Process and optimization consumers. *Energy and waste management
Berger et al., (2007), Schwartz & Carroll (2003)
Compliance responsibility
* Focus on fulfilling the law and cultural expectations.
Demands from regulators and communities for environmental and social licensing.
* End of pipe solutions *Disposal treatments
Berger et al., (2007), Schwartz & Carroll (2003)