92 | Carlos Fúquene Retamoso
mid. Additionally, Bank has made an effort to develop products for people with physical impairments (i.e., blind customers) to be a more inclusive business. Finally, the managers’ perspective towards a citizenship focus supported the financing of environmental interest groups and voluntary programs in environmental education, in addition to philanthropic subjects and voluntary social programs. Likewise, the CEO supported the development of inclusive solutions, which have resulted in innovative products and processes. The leadership style of the CEO corresponds to a transformational style in which relationships are organized around a collective purpose involving charisma and the stimulation of subordinates’ ideas and values (Bass et al., 1987; Burns, 1978). His leadership style has inspired employees around a collective purpose aimed at people’s respect and wellbeing and the support of social needs. The CEO transformed a small insurance company into a large business group including insurance, construction, financial activities and software businesses (Revista Semana, 2009). The CEO’s leadership relies on the management of relationships to inspire people around a collective purpose for the organization and the stimulation of the values of employees. From the data collected, it could be inferred that his leadership style has played an essential role in the adoption of green products and pollution reduction strategies. Data show a form of leadership in which relationships are organized around a collective purpose through the understanding of social needs and people’s needs. Green financing
Green products strategy + Social innovation Societal-oriented managers
Dynamic Business models
Figure 9. ESA and ESA factors at the Bank.
4.2. Chemical company Chemical company is part of a multinational group focused on the plastics industry with more than 50 years of experience in the production of pipes.
