Case studies
allowed Chemical Company to operate in an uninterrupted manner for more than 15 years… this case represents the deployment of corporate principles and values”.
Finally, in addition to coercive and normative pressures, the plastics industry is sensitive to the economic situation of Colombia, especially regarding exchange rates and prices of new products (D. Gomez, 2010). This sector is particularly propelled by the expansion of the construction industry and the development of infrastructure projects (Garay, 1998). Table 15 presents the type of business context observed in Chemical Company. Table 14. Business Context - Chemical Company. esa factor business context
categories
main features
Regulation
Waste disposal rules for manufacturing companies.
Mimetic
No influence from competitors´ best practices or selfreporting activities was observed. Chemical Company holds more than 50% of the market and is leader in the sector with regards to environmental strategy adoption.
Normative
* Voluntary initiatives, industry standards such as ISO 14001, Global Compact, local product seals and local Water Company Standards for pipelines. * Participation in green awards * Influence of parent company guidelines
• Business model Chemical Company has worked to increase its portion of the market (50% of market share) by developing and positioning its new products and using its R&D capabilities to take advantage of market opportunities. Collaborative R&D has been implemented since 1996 between Chemical Company and Universidad de los Andes, in which both parties have been working to develop research projects that contribute to the improvement of the system of aqueducts and sewage in the country through a university chair for civil engineers, consultants and operators. As a result of this collaboration agreement, they have developed more resistant materials and implemented methodologies for the change of aqueduct pipes without breaking the streets (Revista Semana, 2014; La República, 2016).
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