Concept Hair Magazine Autumn 2021 issue by SNG Publishing

autumn 2021

Featuring

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2022

MARK WOOLLEY FRAZER WALLACE CHRIS FOSTER PARTY LOOKS SUPERSTAR SALONS AUTUMN HAIRCARE AUTUMN COLOUR TRENDS AND MUCH MORE...

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the next generation starts now!

Hair: Karoliina Saunders, ClubStar Art Team project leader. Make-up: Jo Sugar. Styling: Bernard Connolly. Photograph: Desmond Murray

Be part of ClubStar and kickstart your career. Be inspired. Be educated. Be seen.

Join the Fellowship for British Hairdressing and take your career to another level. With a ClubStar membership you have the opportunity to learn from the best in British hairdressing, meet your hair heroes and push your creativity to the max. Open to all hairdressers and barbers aged 16-25, this is your chance to be part of the next generation of superstar stylists.

fellowshiphair.com | info@fellowshiphair.com

editor’s word

hello! s you can see, we are coming to you in a brand-new size, ideal for carrying with you wherever you go so that you are never far from some inspiration.

As always, you’ll find Concept Hair packed with news, features and interviews with some of hairdressing’s most influential professionals. Included in this issue is an interview with Mark Woolley, whose Electric brand continues to evolve. Mark is a great example of how a career in hairdressing can take you down a multitude of exciting paths. With this in mind, in November we’ll be bringing you the Concept Hair Career Styler — a publication that explores just how diverse a hairdressing career can be. Watch out for this one-stop tour of the hairdressing world coming to your college soon! Stay motivated!

Editor’s Word / Autumn 2021

contents

features

01 Editor's Word 02 News 04 Learner of the Year 08 how-to Guide with Manic Panic

10 20 Things I love with Frazer Wallace

12 Party Looks 13 New Products 14 Kinder Styling with CLOUD NINE

16 Autumn Colour Trends 18 matrix helps you Cleanse with Confidence

20 Haircare 22 School Spotlight Award

24 Behind the Scenes with Jessica Moody

26 Interview with Mark Woolley 28 Meet the Clubstar Team Leader

Matthew Batham

30 Look Book: The Latest Collections

Editor

www.concepthairmag.co.uk

Search: ConceptHairMag

44 L'Oréal Professionnel Paris Serie Expert Range

46 Step-by-Step Party Look with Pivot Point LAB

48 Careers: What is a session stylist?

EDITOR: MATTHEW BATHAM matthew.batham@sng-publishing.co.uk DIGITAL EDITOR: ALEX SOUTH alex.south@sng-publishing.co.uk SENIOR DESIGNER: LEE OWEN design@sng-publishing.co.uk BUSINESS DEVELOPMENT MANAGER: PATRICK BLORE patrick.blore@sng-publishing.co.uk BUSINESS DEVELOPMENT MANAGER: HEATHER THORP heather.thorp@sng-publishing.co.uk OPERATIONS MANAGER: EMILY HILTON emily.hilton@sng-publishing.co.uk MANAGING DIRECTOR: ZOË TANNER zoe.tanner@sng-publishing.co.uk TECHNICAL CONTRIBUTORS: VTCT, Pivot Point PRINTERS Stephens & George, Wales

DISCLAIMER Concept Hair Magazine is published by SNG Publishing Ltd (SNG). All content and artwork is © SNG Publishing Ltd or its contributors and SNG is a trade mark of SNG Publishing Ltd. No part of Concept Hair Magazine may be copied, transmitted or published in any form or by any means without prior permission. Although SNG has made every effort to ensure the accuracy of this publication, it does not verify any claims or other information appearing in the advertisements contained in Concept Hair Magazine. It therefore cannot accept any responsibility whatsoever for consequences that may arise from the content or artwork contained in Concept Hair Magazine, including any errors or omissions or any opinions or advice given therein. This publication and its content is not a substitute for professional advice on a particular matter. Advertisements are accepted for publication in Concept Hair Magazine only upon SNG Publishing Ltd standard terms of advertising.

50 Creating a ‘wow’ factor with Passion4Hair

53 Barbering with Dylan Christie, Manifesto

54 Building your personal profile with Chris Foster 56 Superstar Salons 58 Business Skills 60 Exercises: Test your knowledge 65 Learner of the Month

GENERAL ENQUIRIES To subscribe to Concept Hair Magazine call 0121 606 3016 or subscribe online at www.concepthairmag.co.uk

52 Scissor Care with Bettertons

54 Concept Hair / 01

Autumn 2021 / News

LATEST news

Move to Meet Diversity Needs Afro and textured hair have now been included into one cutting and styling practice standard for all hair types in the recent review of the National Occupational Standards (NOS) for hairdressing.

Many current qualifications have no compulsory requirement for students studying hairdressing to be educated on cutting and styling Afro and textured hair. Many in the industry believe this leaves a significant gap in professional knowledge and hairdressing services, leaving this demographic largely uncatered for. The new National Occupational Standards (NOS) for Hairdressing published in June now “meet the needs of the UK’s diverse community in one standard”. Commenting on the new standards, Helena Grzesk, Chief Operating Officer at The British Beauty Council, which has been instrumental in pushing for the change, said: “Our aim is to amplify and celebrate the voices of all the communities the industry serves to ensure each and every one of us feels seen, heard, valued and excited to engage with the beauty industry. We are naturally delighted that the new standards have now been approved.”

Face-to-face Education Returns for PROJECT: Men Team

After a year of Zoom calls and online mentoring, the PROJECT: Men team were recently treated to a live, face-to-face education session with London barber Matt Gavin. Matt, who is senior stylist at Manifesto, in Coal Drops Yard, Kings Cross, held a practical creative session for the team, delving into different ways to think about men’s hair and ways to be creative.

Hair and Beauty Charity Launches College Campaign The Hair & Beauty Charity has launched its first #supportyourfuture college fundraising week aimed at hair and beauty colleges to raise awareness of the charity amongst the next generation of industry professionals — plus raise much needed funds for the industry’s official charity. Once registered, each college will be emailed a #supportyourfuture fundraising pack, full of ideas and advice to help colleges find a suitable fundraising event, together with an event poster and sponsorship form. Colleges are then encouraged to work together with their lecturers and students to raise funds during the week of October 18 – 22. To kickstart the fundraising initiative, the first 25 colleges to register for #supportyourfuture campaign will receive a prize of a luxury travel pack (RRP £49.95) donated by one of the charity’s sponsors, Alan Howard, that can then be raffled to help raise funds. To register for #supportyourfuture college fundraising campaign visit www.hairandbeautycharity.org/supportyourfuture

02 / Concept Hair

“I wanted to open their minds to a different way of thinking towards their approach to a haircut and not just doing it as a haircut, but being able to manipulate it and change it into something more editorial as well,” said Matt. Team member Tammy Reynolds, said: “It’s always great to hear someone’s take on education and creativity. Even though we all do hair we are so unique in the way we approach the creative process especially in how we research and the outside things we look at for inspiration.”

News / Autumn 2021

Access to Total Texture

let's get social empowered by instagram

Total Texture is a new and free L’Oréal Access online training course, created in collaboration with Industry leader and three-time British Hairdressing Afro Hairdresser of the Year winner, Charlotte Mensah. Total Texture is a 45-minute introductory online course, comprising 13 short videos, designed to equip hair professionals with a foundational understanding on how to nourish and nurture hair of all textures. “To be a great hairdresser it is so important to know how to work with every hair type so that anyone who walks through your door can be welcomed,” said Charlotte.

Sally Brooks Honoured at Australian Hair Industry Awards

British Hairdresser of the Year Sally Brooks has been named International Hairdresser of the Year at the Australian Hair Industry Awards. The category, which was introduced to the awards this year, was part of the live event held at The Star in Sydney and live streamed across the world. Said Sally: “I was delighted to receive this recognition from Australian peers and judges. It was lovely to see a live event that reminds us all in the UK what the energy of a room of hairy creatives feels like.”

Top stylist Ashleigh Hodges talks about the empowering effect Instagram has had on her career.

“If it wasn’t for Instagram, I wouldn’t have the career I have today. I started my career in a small town in Northamptonshire - not a big city or a big brand. Thanks to Instagram I was able to connect with the industry and show off my work. I use it, even today, for self-promotion and networking. I’m an introvert and can be very awkward in person with new people, but online you can connect with people while in a comfortable environment at home, so it’s easier to ask advice and talk to new people especially those you admire. Hairdressers are visual people, so for me Instagram is my go-to social media app. Now Instagram also allows you to save images to boards. I use this feature for a lot of my inspiration for both work and personal use. Instagram is a way for me to see what is happening in the world. I use it for everything — it’s grown from it being about PR to so much more. I follow pages that I want to learn from, especially outside of our industry, from fashion to politics. I know an Instagram tile, reel or video is easy for me to digest so it’s a great way to learn something new, and save it to go back to later as well.

My top insta-tips are:

1 2 3

Always be yourself. People will want to connect and follow you because of your personality and work, don’t try to mimic anyone else. Follow accounts that inspire you and teach you something new across multiple industries, from fashion to food.

@ashleigh_hodges_hair

Give everything a go, try making reels, lives and different forms of content until you’re happy —then mix it up again.

Concept Hair / 03

Autumn 2021 / LOY

Winning Talent

Meet Learner of the Year 2021 winner Jessica Moody. Concept Hair: What was your reaction when you were named Learner of the Year 2021? Jessica Moody: After the announcement that I was the overall winner, I didn’t really hear any more of the ceremony as my mum and I were screaming and dancing around the living room. CH: What inspired your winning look? JM: I was inspired by red carpet looks, in particular the 2018 Met Gala which had the theme Fashion and the Catholic imagination. I spent a lot of time researching that. CH: What made you choose hairdressing?

t may have happened back in April, but the team at Concept Hair are still buzzing from all the excitement of the virtual Learner of the Year (LOY) 2021 final, as is overall winner, Jessica Moody. Concept Hair caught up with Jessica to find out what winning meant to her and how it is already helping her to achieve her hairdressing goals.

JM: I love art and when I saw some footage of Patrick Cameron I thought ‘he’s creating art with hair’, and I fell in love with hairdressing from then. CH: How has the competition helped you in your career as a hairdresser? JM: It's definitely given me the confidence I needed. So, when things aren't going my way now, I can go 'well, I'll just do this instead'. It’s definitely been a confidence boost. It's also put me on the map, which will help when it comes to finding an apprenticeship, so it's massively helped me.

CH: Has winning helped you on a personal level too? JM: Oh, definitely. I trust myself more and I believe in myself more. I like to think that I'm my own biggest supporter. CH: And what are the next steps for you now? JM: So at the moment, I'm trying to get into a salon to do my Level 3 as an apprenticeship. But after that, I'd really like to go down the bridal route, and event hair, maybe working with a wedding planner, being their resident hairdresser. CH: What advice would you give to people looking to get involved in Concept Hair Learner of the Year? JM: I'd say just be yourself. Do what feels natural to you, do what makes you happy. It doesn't matter if other people don't like it. As long as you love the work that you're producing. Turn to page 24 for a behind-the-scenes exclusive on Jessica’s first photoshoot as Learner of the Year 2021.

@hairbyjessica_moody

“It’s definitely been a confidence boost. It's also put me on the map, which will help when it comes to finding an apprenticeship”

04 / Concept Hair

LOY / Autumn 2021

“I’m so glad that I have won my category. It helped me a lot because my family moved from Nelson to Rochdale which meant I had to change college. I now attend Hopwood Hall College in Rochdale. When I went to the college for an enrolment there was only one place left for L2 hairdressing. When I told them about my win in the competition, I got the place. I have worked so hard and I was actually named Student of the Term.”

Your Time Could Be Now! Do you think you could be one of our 2022 winners? Speak to your lecturer now to let them know you are interested and they can head over to our website www.concepthairmag.co.uk and register for an entry form.

key dates:

Round 1: Photographic competition

Deadline for photographic entries: 17th December

RABIA KHAN MUHAMMAD Winner Styling Level 1, 2020 “It was an amazing feeling winning my category in the 2020 competition. All my hard work preparing for the competition really paid off. It was a huge achievement to win. I work at Guerins Barbers, Ammanford, Carmarthenshire in South Wales, for Mathew Guerin, an award-winning barber who has been my mentor throughout. Winning has definitely helped raise my profile and I am really busy at work which is great. I advise anyone thinking of entering next year's competition to go for it! It's well worth the time and effort.”

2022

final

Finalists to be announced: end of January. There will be six finalists per category who will compete in the one-day live final in March.

categories:

Styling - Level 1 Styling - Level 2 Hair Up - Level 2 Hair Up - Level 3 Barbering - Level 2 Barbering - Level 3 Colouring - All Levels Avant-Garde - Levels 2 & 3 All the category themes can be found on our website!

scan here ETHAN DANIELS Winner Barbering Level 3, 2020

Application deadline: 30th November

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We can’t wait to see your incredible entries.

We caught up with two past Learner of the Year success stories, to see how winning their categories has helped them in their studies or career.

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POWERFUL. PROFESSIONAL. PERFORMANCE. Powered by advanced lithium technology for ultimate cordless cutting performance. Our heavy-duty Super Motor range of professional grooming tools feature ultra-sharp Japanese Steel blades and a high-torque brushless motor for smooth precision cutting, outlining and detailing. And the Titanium Foil Shaver gives exceptional fading and blending.

Autumn 2021 / How To

how to create

blue marble

Create this attention-grabbing, multi-tonal look from Manic Panic with this easy-to-follow step by step. COLOUR FORMULAS

METHOD

BLUE:

• Begin with the hair pre-lightened to a clean, neutral blonde. Pre-tone if necessary

PURPLe: Purple Haze +

• Section top panel in a curve from the recession to just below the crown

Rockabilly Blue + Pro Celestine Blue 10:1

Pro Love Power Purple 10:1

PINk: Fuschia Shock +

Pro Pink Warrior 10:1

TEAl: Siren’s Song +

• Section bottom panel in a curve from behind the ear to just below the occipital bone • Section mid panel in centre and knot all sections to keep them clean and easy to work with

Pro Blue Bayou 10:1

TOP PANEL STEP 01 • Start by working on the top panel, pulling the first section forward onto a meche or foil • Working down the section from root to tip, apply BLUE to the first 2” • Apply 1” of PURPLE • Apply 1” of PINK • Apply 1” of PURPLE • Apply BLUE to the remainder of the section

STEP 02 • Take the next section and lay directly on top of the first

STEP 03 • Using the first section as a guide, continue to apply the colours on top of each other in exactly the same position • Repeat this process until you reach the end of the section • Lay another meche or foil on top of the whole section • Fold and grip the section away from the client’s face

TOP TIP To ensure the colour penetrates all of the hair, make sure each section is saturated with plenty of product and the sections are kept fine - you should be able to see a pintail comb through it.

08 / Concept Hair

How To / Autumn 2021

BOTTOM PANEL STEP 01 • Apply TEAL to the entire bottom panel. Paint the parting first to keep the colour neat and clean

STEP 02

FINALLY

• Section the hair vertically, moving from centre to side for ease of working

• Process for 45 minutes • Rinse with COLD water • Blow dry using heat protector

BEFORE

finished LOOK

MIDDLE PANEL STEP 01 • Starting from the centre, take vertical ½” sections • Apply PURPLE to the first section • Apple PINK to the next section

STEP 02 • On the third section, apply 1” stripes of each colour through the entire length. Apply plenty of product to ensure the section is fully saturated all the way through. • After applying, peel the foil away and lay the section down. • Repeat this process until you reach the front hairline, alternating the order of each stripe section at random. • Apply teal to hairline section

• Stand back and admire your masterpiece!

HOME CARE To keep the colour at its best, advise the client to: • Wait as long as possible before their next wash — ideally a week • Always wash in cool water, never hot • Use Manic Panic Not Fade Away Shampoo and Keep Colour Alive Conditioner for maximum staying power

• Repeat on the other side

Concept Hair / 09

Autumn 2021 / 20 Things I Love

20 things i

love

Founder of The Haus Studio in Dundee and an inspirational L’Oréal Guest Artist, Frazer Wallace shares his 20 favourite things with us. Career highlight to date?

Being nominated for newcomer of the year at the British Hairdressing Awar ds and being a L’Oréal Guest Artist .

g Favourite relaxing thin Read.

to do?

to to overcome you have had Biggest fear reer? ca ur yo in d succee e work out ther . Putting your Being judged ion is myself. tit pe m co ly y on is scary. But m rn that. a while to lea It’s taken me

A song you will never tire of?

Starter or dessert? Starter.

Favourite city? Dundee, obviously.

sion? Most treasured posses thing I own I My dog. He’s the only p alive. kee to e hav y activel

Any creative ambitions? To be nominated for Brit ish hairdresser of the yea r or hair icon.

Product you couldn’t live without? Metal Detox. it’s incredible!

e eve Worst hair cut you hav had? ss! A blue bowl cut — gro

Heavy Metal Lover by Lady Gaga.

Favourite food? Pasta, ALWAYS!

Celebrity you would mos t like to meet? I’ve met a fair few, but I would love to meet Meryl Stre ep.

Colour, cut or style? Definitely cut

nique? louring tech Favourite co is my ht r lig ening ting tone afte brand is ite Toning. Crea ur vo Fa . niquae favourite tech nnel Paris. réal Professio Dialight by L’O

Why did you become a hairdress

er? I had a feeling I would be good at it — and I was right!

r colour? Favourite celebrity hai seen on the as en gre t Lady Gaga’s min 2010. Jonathan Ross Show in

10 / Concept Hair

Favourite hair trend? The 60s Bob.

Best thing about hairdr essing? The people you work with and meet. And the freedom of bei ng celebrated for exactly who you are .

Favourite colouring brand? L’Oréal Professionnel Paris

What inspires you? Music. It always has. It makes me feel. Certain songs ma ke my mind run at 100 MPH!

TRY ME!

NEW CARE & STYLE RANGE Your 360° solution to answer all your hair needs! New INDOLA Care & Style – Close-to-natural hair perfection and great shine – Strong lengths – Vital movement and bounce – Create ANY style from well-groomed and polished, to tousled and undone, with the high-performing styling range – A sustainable packaging with up to 50% recycled plastic

indola.co.uk

#1Wash

#2Care

#3 Style

#SimplySmarter

Autumn 2021 / Party Looks

party time!

Everyone will be ready to party well before the Festive season hits. Here, Sophie Marcus, a stylist at Adam Reed, London talks through three head-turning looks. Bubble Braid

Bubble braids look beautiful and are super-easy to do. Perfect for transforming a client for a party night.

get the look

▶ Secure hair into a ponytail of choice, whether it’s high, mid or low. In this case I’ve secured low to create a sleeker look. ▶ Keep the pony tight, or if you prefer to release the baby hairs, now is the time to do so. ▶ Next, tie a hairband a couple of inches further down. Once the hairband is in place, tease the hair between both of the bands to create a bubble shape. Repeat those steps until you get a few inches from the ends.

Hollywood Curls

Big voluminous curls will never go out of style.

get the look

Cool and sleek

A sleek, strong hairstyle with its roots in the swinging 60s.

get the look

▶ Create desired parting before clipping aside the front and sides.

▶ Brush hair through, adding mousse throughout the hair evenly.

▶ Taking horizontal sections a few inches from the nape, clip away the remaining hair.

▶ Use a comb to add in your parting.

▶ Wrap a piece of hair around a styling iron and leave in place for 8-10 seconds. ▶ Continue this process until the back and sides are complete. ▶ Leave for 10 minutes before brushing the curls out.

▶ Separate the front sides from the back of the hair and clip away. ▶ Go through each section with a round brush smoothing the root and rolling the round brush outwards. ▶ Spray hairspray on the flipped ends once dried, using your finger where it flicks to hold the shape.

▶ Tease the roots with a teasing comb for height and volume. ▶ Finish with hairspray.

TOP TIP

Use a gel to help tie your hair into a ponytail if you’re finding it hard to get the hair slick.

Use a heat-proof glove to protect your hand from the iron.

Use a smaller round brush for a tighter flick.

12 / Concept Hair

INDOLA BLONDE EXPERT

Indola has re-formulated the Blonde Expert range with the aim of helping every hairdresser be a true blonde expert. Changes include stronger lightening performance, and the addition of Ultra Cool Booster and Ultra Lift Booster, designed to achieve next-level blonde results. Products also feature integrated hair-bond technology for maximum hair protection during the high-lifting and lightening processes. www.indola.co.uk

New Products / Autumn 2021

SCHWARZKOPF PROFESSIONAL GOODBYE ORANGE

Schwarzkopf Professional has introduced Goodbye Orange; a neutralising shampoo designed specifically for banishing unwanted warmth on darker bases. The new launch follows the success of Goodbye Yellow, Schwarzkopf Professional’s best-selling purple pigmented shampoo for maintaining blondes. www.schwarzkopf-professional.co.uk

MATRIX BLEACH FINDER SHAMPOO

WELLA TRUE GREY

True Grey is a new in-salon treatment that embraces natural grey, creating a finished look that positively glows. Comprising toners, an activator and Conditioning Perfector, the treatment leaves grey hair softer and brighter without the need for lifting — so it’s completely damage-free. www.wella.com

NINE YARDS SILVER LININGS BLONDE SHAMPOO

Swedish haircare brand, Nine Yards, has introduced Silver Linings Blonde Shampoo and True Call Blonde Conditioner, both designed to neutralise brassy tones for cool blonde results. The vegan products also nourish hair thanks to ingredients including shea butter and broccoli seed oil.

what’s new We round up some of the latest products to hit the hairdressing scene.

nineyardsuk.com

Bleach Finder Shampoo is part of the new Unbreak My Blonde service from Matrix. The product is designed to detect and remove lightener particles via its unique colour changing formula. The shampoo starts off yellow and stays yellow if no bleach is detected. However, it turns pink if bleach is detected. www.matrixhaircare.co.uk

JOICO RISEUP POWDER SPRAY

Joico promises its new RiseUp Powder Spray will elevate limp hair in no time with just a few puffs. Delivering immediate volume at the roots and light texture throughout hair – plus protection against pollutants – RiseUp takes quick-andeasy styling to new heights.

www.joico.eu

ALTERNA MELTAWAY NO-RINSE MICELLAR CLEANSER

This formaldehyde-free, restructuring treatment adds body and leaves hair soft and smooth, while drastically cutting styling time and improving hold. The Keratin protein regulates the hair’s structure, helping it grow stronger.

My Hair. My Canvas from Alterna has been extended with Meltaway No-Rinse Micellar Cleanser. The fast-drying crème-to-powder formula gently cleanses by absorbing oil and sweat while breaking down residual hair products. Unlike other dry shampoos that leave white cakey residue and dry out the hair, Meltaway No-Rinse Micellar Cleanser is translucent and preserves hair’s moisture for a shower-fresh look.

www.myorganicsuk.co.uk

www.alternahaircare.eu

MY.ORGANICS THE ORGANIC KERATIN PURE TREATMENT

Concept Hair / 13

Autumn 2021 / Products

Kinder Styling for Hair Professionals

The Sericite Professional Collection from CLOUD NINE, official sponsors of ITV’s Love Island 2021, is perfect for all professionals and those still in training. The ground-breaking technology offered by CLOUD NINE makes it easier for apprentices and student hairdressers to learn their craft and express their creativity with confidence. These professional tools are also the perfect styling partners to use throughout your hairdressing career. All tools within the Sericite Professional Collection are fiercely kind to clients’ hair, with CLOUD NINE’s Kinder Style Technology delivering healthier, stronger, shinier locks.

temperature control

CLOUD NINE recognises that all hair types are unique and no one temperature fits all. Its innovative temperature control means you’re free to choose the heat which best suits your client’s hair needs. Continued styling with CLOUD NINE at lower temperatures is proven to deliver shinier, healthier hair, reducing splitends and breakage. It’s styling unique to you.

Mineral-infused Plates

Continuing with the kindness, CLOUD NINE’s signature mineral-infused ceramic plates are designed to lock in moisture, seal the cuticle and minimise damage to the hair’s natural structure. All this attention to delivering kinder styling, means that you can focus on expressing your creativity and honing your skills, knowing that CLOUD NINE has you covered.

THE ORIGINAL IRON The all-rounder for everyday style, The Original Iron is an essential part of any stylist’s toolkit — bringing healthier, stronger, shinier hair with every swipe.

#cloudnineprofessional For more information, visit: www.cloudninehair.com/pages/professional

14 / Concept Hair

THE WIDE IRON

More mane, more style. The Wide Iron is ready to tackle anything with the same originality as the Original.

@cloudnineprofessional

Products / Autumn 2021

“It’s styling, unique to you.”

THE TOUCH IRON

When time is of the essence, the Touch Iron brings the heat in an instant for healthier, stronger, shinier hair every time.

ARNE

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I n t r o d uicciint g t h e S e r o n ael p r o f e s sti i o n Collec Continued styling with CLOUD NINE at lower temperatures is proven to deliver shinier, healthier hair, reducing split-ends and breakage.

THE CURLING WAND Whether you want to create large and bouncy curls or soft waves, The Curling Wand will give you and your clients instant curl crush.

THE AIRSHOT

You bring the heat with the hairdryer that turns up your style with Kinder Styling Technology. You can expect healthier, stronger, shinier hair every time you style.

Exclusive student offers

CLOUD NINE, proud sponsors of Concept Hair Learner of the Year 2021, is offering students exclusive discounts. For more information email: info@cloudninehair.com

Concept Hair / 15

Autumn 2021 / Autumn Colour Trends

Shades of Autumn

With the change of season comes a client demand for new shades. Here three colourists talk trends, techniques and homecare for great autumnal colour results. ON-TREND Justin Mackland, Colour Specialist, Ishoka Hair and Beauty, Aberdeen

COLOUR CARE Corey Taylor, co-founder NOCO Hair, Bristol

keep it pro

Professional products are a must for keeping your colour looking fresh. This is especially important with the shampoo a client uses. If they use a poor-quality shampoo, it’s likely that it will be full of ingredients that will strip the hair colour. Always recommend clients use a professional shampoo. Healthy hair holds colour better. Always advise clients to avoid using too much heat in their hair and if they do, to make sure they use a heat protection product. Recommend clients to develop a routine with their hair using shampoo and conditioner on every wash then adding a scalp scrub and treatment mask once a week.

The Biscuit Brownie

This season is all about soft biscuit tones created around the hair line with added pieces throughout the hair, enhancing the client’s natural colour, whilst adding a little wow factor. This is a low-maintenance look created with baby lights which are strategically placed at an angle around the face. It also includes a halo section with more baby lights placed underneath.

THE BLONDE AMBITION

Creamy blondes are here to stay this season. Using baby lights with bleach packets, it’s time to create a high-lift blonde and then double weave a low light through the top section. You can create this gorgeous contrast that will leave your clients with this beautiful blend.

TOP TIP Mixing an ashy toner with a beige toner (ratio 1:1) will create this gorgeous creamy blonde result that your clients will be queuing up for this season. This trend is suitable for everyday wear, smooth, wavy or even up in a bobble to really show off the blended highlights throughout the hair.

16 / Concept Hair

TOP TIP If a client has vibrant reds, coppers or pastels then they should opt for a sulphatefree shampoo as these are best for ultimate colour protection. There are also some pigmented shampoos and conditioners that can safely keep your colour topped up at home.

MUST-KNOW TECHNIQUE

Danielle Preston, Senior Colour Technician, TH1 Hair, Oxted, Surrey

SILVER SERVICE

For Autumn/Winter 2021 I think we’ll see a return to clients looking for the ultimate grey, in line with one of the Pantone Colours of the Year. It’s such a versatile shade, as it’s great for older clients looking to enhance, rather than hide, their greys or for younger clients too, as it can be as subtle or as bold as they desire. I’m a huge fan of natural, neutral tones and this ticks all the season’s boxes, especially when it’s a more metallic tone, which I love, and which the owner of TH1 Hair, Thomas Hills, created for this image as part of his Craft collection. The multi-dimensional metallic tones can really help bring a haircut to life, especially when it’s worn with sharp cuts like this.

TOP TIP With metallic tones, avoid yellow undertones and opt for purple ones instead as this brings the desired warmth to the hair and helps create the perfect metallic hue. If your client has a warmer skin tone then a peachy silver tone will be perfect, while blue hues should be the order of the day for your cooler-skinned clients.

Autumn 2021 Advertorial / Confidence Booster

CLEANSE WITH CONFIDENCE

If you’ve ever been nervous about bleaching and toning hair, Matrix Bleach Finder Shampoo can help.

18 / Concept Hair

atrix recognises that as student and apprentice hairdressers you need to have products and tools at your disposal that give you the confidence to push yourself and excel in your learning. It’s totally understandable that you might be nervous about bleaching and toning hair, so any product that that helps visualise the process, is going to be a major asset in your education journey. You need to try the new must-have product from Matrix, that helps to remove the guesswork from excess bleach removal. And helps to make life easier for colourists and assistants everywhere. The Unbreak My Blonde Bleach Finder is part of the Total Results range from Matrix and helps to target and remove excess bleach particles, through Matrix’s unique colour-changing formula.

So, if you’re not sure if you’ve rinsed away all the lightener, Bleach Finder will let you know. Helping to boost the confidence of stylists and learners alike.

With Bleach Finder

Enriched with citric acid the backwash shampoo cleansing formula helps remove excess lightener particles. If the yellow formula turns pink, it means bleach has been detected and you need to rinse it off again. The pinker the suds, the more bleach there is that needs washing away. Because the Bleach Finder shampoo helps remove excess Bleach particles effectively, It gives you the confidence that you are rinsing effectively, and therefore lowering the risk of over-processing. No need to worry about patchy toning, as the hair is left with an even canvas as all bleach particles are removed.

“You have the confidence that you are cleansing the hair properly.” Michelle Summer-Davies, Matrix Artist

Matrix artists have been showing the love for the new product.

Carol Ritchie, Matrix Artist says: “I love the fact Bleach Finder is so visual. It’s just such a great talking point. And not only does it smell amazing, it also leaves the hair feeling in such great condition.” Fellow Matrix Artist Michelle SummerDavies is equally enthusiastic. “With yellow shampoo changing to pink when it comes into contact with any leftover lightening particles, you have the confidence that you are cleansing the hair properly. It helps cleanse the canvas before the toning.” Matrix is confident that hairdressing students and apprentices everywhere will love the benefits offered by Bleach Finder.

Picture credit: Michelle Summer-Davies*

For more info visit: www.matrixhaircare.co.uk Or discover more on our ‘UnBreak My Blonde’ eLearnings on L’Oréal Access.

@Michelledavieshair *created using Light Master 8 Bonder Inside, Total Results Bleach Finder Shampoo and SoColor Sync 10PR. Finished with Total Results UnBreak My Blonde.

Concept Hair / 19

Autumn 2021 / Haircare

Cold Comfort With summer now behind us and winter just around the corner, what are some of the products, treatments and homecare regimes that will keep hair in good health throughout the autumn months and beyond?

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MAIN IMAGE CREDIT: Sharon Malcolm

Haircare / Autumn 2021

Morgan Johnston

marlene mallett

jaye macdonald

Sharon Malcolm Hairdressing, Newtownards

MODE Hair, Chipping Campden

Salon Owner, Linton & Mac, Aberdeen

CH: What toll is the summer likely to have had on clients’ hair? MJ: Summertime is a hard time for hair - even if the sun is hidden behind clouds, damaging UV rays can still affect hair condition. Prolonged exposure to the sun can result in discolouration, dryness and brittle strands. Sun combined with chlorine is the worst thing for hair as it’s really drying and leaves hair parched. CH: What in-salon treatments would you recommend to help restore health to the hair? MJ: Backwash treatments such as Schwarzkopf Professional Fibre Clinix bonding system is ideal for all hair types. It restores the inside and outside of the hair for up to 60 days. Different boosters nourish and restore hair and, combined with a home haircare regime, will keep hair in tip-top condition. CH: Any tips for clients on continuing the restorative effect at home? MJ: Weekly deep conditioning masks are essential through the summer months and into the autumn, to get hair ready for the cooler months ahead. Booking in for in-salon treatments and regular hair trims is essential for keeping hair looking and feeling healthy.

“Weekly deep conditioning masks are essential.”

CH: As the colder autumn weather arrives, what advice would you offer clients on caring for their hair?

CH: What are some of the elements of British autumn and winter months that play havoc with hair?

MM: As we’re leaving the summer months behind, it’s vital that you replenish moisture and shine lost in the heat and sunshine of summer. Autumn is also the ideal time to sit down with your client and talk about the best colours for their hair and skin tone, which may have changed over the summer months.

JM: Definitely the awful drizzly weather — it’s not good for any hair type!!

CH: What problems are clients likely to encounter with their hair during the autumn months? MM: Our clients tend to see issues with dullness and slight frizz and we need to help them get it into good condition before the winter months. Central heating and heated tools cause dryness and frizziness in these months. CH: What homecare regime would you recommend to clients in order to protect their hair and get it in top-notch health ready for winter? MM: To remedy these problems we would recommend weekly intensive treatments in addition to using a suitable shampoo and conditioner as part of a regular normal hair routine. A prescribed haircare regime is essential for each client’s individual hair needs. In addition to this, the correct styling products, such as serums, oils and creams will reduce the static in the hair leaving it with the perfect finish. And of course, regular visits to the salon to maintain the health of your hair is essential.

CH: What can hairdressers do to help combat some of these aggressors? JM: The Serie Expert 10 in 1 spray is a firm favourite with everyone as it’s got everything you possibly could need in one product, including hydration, antibreakage, anti-split ends and anti-frizz. We also recommend our Pro Longer insalon treatment because everyone loves to grow their hair longer for the autumn/ winter months. CH: What advice can hairdressers give to their clients on caring for their hair at home during the colder months? JM: Definitely using the correct home care after having a colour service makes all the difference. When you spend a lot on your hair service you should really try and budget in home care too. This will ensure longevity for your style. We recommend L’Oréal Serie Expert Liss Unlimited shampoo and the Liss Unlimited nourishing hair mask, which is great for anti-humidity, keeping the hair smooth and glossy while stopping frizz in its tracks. CH: What would be your hero product for clients looking to care for their hair during the winter? JM: Definitely the L’Oréal Professionnel Steampod. This straightener is a game changer! It smooths the hair with steam so it's kinder than regular straighteners, but it also keeps it smoother for longer.

Concept Hair / 21

Autumn 2021 / School Spotlight Award

Spotlight on Talent

Concept Hair’s first School Spotlight Award was a huge success. Here’s what happened…

ack in March this year we launched our new competition, The School Spotlight Award, designed to uncover hairdressing talent within the secondary schools in the UK offering hairdressing on their curriculum. We didn’t know what to expect when we opened the competition up for entries, but we were blown away by the number and standard of entries, with school learners across the UK creating some incredible looks on mannequin heads — all exploring the theme of Prom Night. In May our panel of expert judges — Ruth Salt from Wella, Karoliina Saunders, representing the Fellowship for British Hairdressing and Paul Mills from VTCT — were hard-pressed to choose winners as the standard of work was exceptional.

Speaking to Concept Hair about her win, Lillyanne said: “At first, I was speechless when I was announced as the winner, but then I was so proud of what I had accomplished. Getting this award means a lot to me, as I’m able to use this opportunity in my future career and have already gained a work placement for next year as a result of this award. It made me realise that I can be the hairdresser I want to be through hard work and lots of practise.”

Abigail was equally excited about her win. “Winning the competition has meant so much to me. I like the visual side of things, so being able to create a mood board based around my ideas and then bring them to life has really helped me push myself. I feel this will help me in my career path as it’s given me the confidence to try new things out and believe in my ideas.”

If you are a secondary school student studying hairdressing and want to challenge yourself, you don’t have long to wait for the next School Spotlight Award — it will be open for entries in September 2021, with more categories to ensure we celebrate talent at all levels. Visit

concepthairmag.co.uk for all the details.

SCHOOL spotlight award

in support of

All the 2021 Winners and runners-up Level 1

1ST PLACE: Lillyanne Godfrey from The Harwich and Dovercourt High School 2ND PLACE: Ruby Richardson from The Harwich and Dovercourt High School 3RD PLACE: Mollie Foster from East Durham Engage

Level 2

1ST PLACE: Abigail Trickey from Merchants Academy 2ND PLACE: Kacey Mills-Cunningham from SET Saxmundham School 3RD PLACE: Chloe Hopkins from Springwood High School

Concept Hair would like to say a massive thank you to everyone who entered The School Spotlight Award and making it such a huge success. We would also like to thank our wonderful judges and of course our sponsors — BaByliss PRO, KentSalon, Wella HERO, The Fellowship for British Hairdressing and VTCT.

We can’t wait to see your work.

WELLA . HERO LO GO. O PTIO N 3.

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Autumn 2021 / Behind the Scenes

Lights, Camera, Great Hair!

Concept Hair Learner of the Year 2021, Jessica Moody shoots and scores.

“I was very nervous, but now that I'm in the swing of things it's such an incredible experience.”

ack in April Jessica Moody was named Concept Hair’s Learner of the Year 2021. To celebrate her win and to give Jessica a chance to demonstrate her incredible hairdressing skills, we organised for the rising star to take part in her own photoshoot with a professional photographer. There to help and advise Jessica on the day were established hair pros Darrel Starkey, Let Lew and Brooke Evans, whose stunning salon BE Ironbridge was the venue for the shoot. Jessica created two very different styles for the shoot, a classic updo and a more edgy look that really gave her a chance to explore her creativity.

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Behind the Scenes / Autumn 2021

Concept Hair was with Jessica all day, sharing in the excitement.

The first look, a stunning updo, is coming together

Let Lew offers some advice on finishing the look

Some mentoring from Darrel Starkey and some top tips from Brooke Evans

Jessica and her three mentors for the day (left to right) Let Lew, Darrel Starkey and Brooke Evans

First style, looking fabulous!

Finishing touches to the second look

Working closely with the photographer

Almost ready for the camera

“Having the advice of Let Lew, Darrel Starkey and Brooke Evans has been amazing!”

Working on something more edgy for the second look

See the fantastic images Jessica created on the day on page 32.

Concept Hair / 25

“At Electric, we focus on creating a great atmosphere – hence the name Electric.”

the interview

Creating a Vibe

Mark Woolley is the founder of Electric, a brand that encompasses salons, photo studios, a product range and, more recently The Electric Space in the heart of London. We caught up with Mark to find out more.

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The Interview / Autumn 2021 Concept Hair: Where did you train and what was the best thing you learnt? Mark Woolley: I started at Saks when I was 16 through a YTS (Youth Training Scheme) at a salon in Yorkshire. I moved to London with Saks a year later. The best thing I learned during my training was the importance of mixing creativity with the commercial side of hairdressing. It’s vital to realise the importance of having a busy column as well as expressing your creativity. You can have thousands of Instagram followers, but that doesn’t mean much if you aren’t earning any money. CH: Did you have any mentors in these early days? MW: I met Antony Mascolo (multiaward-winning hairdresser and International Creative Director for the TIGI brand) when I was 17 and we got on. He started to take me on photoshoots with him. He became something of a mentor. CH: When did you open the first Electric Salon? MW: I opened the first Electric salon in Brighton in 2006. I was involved with five Saks salons at the time, including one in London where I looked after a lot of clients. With this in mind, I opened Electric in Marylebone, London in 2008. CH: How would you sum up the Electric brand? MW: My ethos has always been to train team members in both cut and colour. This way one expert can take a client through the whole salon journey. At Electric, we focus on creating a great atmosphere – hence the name Electric. Every salon has a real vibe.

We also look after our people and help our team members meet their career objectives. This way we create a team of accomplished but nice people. In the early days of Electric I was also doing a lot of session work, which wasn’t synonymous with salons at the time. I felt I didn’t need to be a freelancer in order to do my own thing. I wanted to bring the excitement of session work to the salon.

“We look after our people and help our team members meet their career objectives.” CH: Do you employ your team members or are they self-employed?

Tell us about the Electric product range? MW: The biggest part of the company now is the products. We are in 90 salons in the UK and some 500 in North America. I’ve always travelled to the States for session work so I knew some hairdressers out there and started to get them into some salons along with education. What’s different about Electric products is that we manufacture them ourselves and have done for the past 13 years. From day one we have sourced every ingredient and raw material. CH: So, tell us about the new Electric Space in London and what makes it different? MW: The Electric Space is aimed at creative freelancers who need a space to look after clients. A client will feel they are walking into a top salon, with a highly professional front-of-house team, but the hair artist looking after them will be self-employed. We provide the space and the Electric vibe.

MW: The Electric Space which just opened in London is a totally new concept where we welcome freelance creatives, but in the other Electric salons everyone is employed. We believe in education and investing in our people.

The Electric Space is run like a members club. Members pay a monthly members fee plus a fee for booking out a chair for the day.

We don’t go down the rent-a-chair route with the rest of the salons. We employ 96 hairdresser across five salons.

MW: The trend among young hairdressers now is to have multiple streams of income. It’s hard to do that if you work 9-5 in a salon. They want to be hair ambassadors, have their own social media channels that they earn money from and look after clients in a creative space. There is a real entrepreneurial spirit in this generation.

Why is now the right time to launch The Electric Space?

“My ethos has always been to train team members in both cut and colour.” Concept Hair / 27

Autumn 2021 / Clubstar Art Team

Star Maker

We caught up with session stylist and salon owner Karoliina Saunders, current Project Leader of the Fellowship’s ClubStar Art Team.

Concept Hair: Tell us about ClubStar and why it was launched?

clubstar art team 2021

Karoliina Saunders: The Fellowship's ClubStar is an inspirational membership initiative for 16-25 year olds. ClubStar membership brings its own benefits and opportunities the same as full Fellowship membership but only costs £5.95 per month! The ClubStar Art Team was introduced as the icing on the cake for ClubStar members – it gives us the chance to offer affordable education to the next generation of hairdressers and barbers. The Art Team offers an incredible opportunity for young up-and-coming hairdressers to be mentored by the most amazing hairdressers in the industry. Every two years the project has a different project leader.

ANDREW PLESTER Hare & Bone

CAMERON WILLETTS Combers Inside-Out Hairdressing

DARCEY CLARKE Ashley Gamble

EMY ROCCABELLA Danilo Hair Boutique

KS: Passion, enthusiasm, dedication to learn the craft and art of hairdressing from some of the most inspirational names in the industry.

KS: Anyone can become a ClubStar member and enjoy everything the Fellowship has to offer. Each year we then have the opportunity to apply to be on the ClubStar Art Team. This year the application process started on 5 July 2021, with a deadline of 12 August 2021. Each applicant had to complete an online application form, attaching a brief summary of themselves, a digital image of their work and if they want to stand out from the crowd, a short video to support their application!

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CH: In a normal year what could a Clubstar Art Team member expect to do? KS: The mentoring programme includes days with various mentors – this year alone we have had meetings and online workshops with session stylist Alistair Jubbs, a day with barber Matt Gavin, a Q&A session with session stylist Anna Chapman and have been interviewed on the How To Cut It Podcast. In normal times, we would work on a photoshoot and appear on stage at Salon International, Pro Hair Live and other events. CH: As project leader what is your role and what do you enjoy most about it?

CH: What do you look for from a ClubStar Art Team member?

CH: How does someone gain a place on the team?

KAROLIINA SAUNDERS ClubStar Project Leader

SAM ARNOLD Strangeways

JACK ANTHONY Sutherland & Barnett

JOSIE SIMMONS Electric Hair

LEE PATRICK DEVLIN Blue Tit

LIZZIE WILLIAMS Gatsby & Miller

ELLA GRAY Aurora Hair Salon

KS: As a mentor I am there to offer them guidance and open their eyes to different paths. I work on a programme that will push their creativity and their thoughts and make them step outside their comfort zone. CH: After their time on the ClubStar Art Team, what new skills can a team member hope to have gained and how can these benefit their career? KS: A new-found confidence in their knowledge about the heritage of the industry and the future trends, new skills and new ways of working. And a new confidence to be the best professional hairdresser they can be.

Find out more about the ClubStar Art Team.

Kit Bag Essentials from Indola

Products / Autumn 2021

#simply smarter

Indola launches new and improved care and styling over-the-counter range.

amed for its #SimplySmarter approach, Indola continues to innovate with the relaunch of its new and improved care and styling range. The concise range contains everything a stylist on the go needs; and nothing they don’t.

“The new redesigned care and styling range from Indola is very exciting,” says Indola’s Global Ambassador, Andy Smith. “With its energetic, bright new packaging and the tweaks to the formulas you have endless possibilities at your fingertips. The smart technology in the products now really enhances the quality, ensuring that you can stay on top of offering your clients the best hair care possible.”

In keeping with the refreshed range, Indola’s packaging has also received a modern makeover with a bold, bright design that looks as good in those salon selfies as it does on the shelf. The new-look lineup is also made with up to 50% recycled materials, for a more sustainable approach.

With a concise, flexible approach to styling, the range is perfect for every job – whether it’s clients or working at events.

Indola’s refreshed care and styling range is now tailormade to mix and match. Perfect for bespoke solutions for every client’s individual needs, as well as expressing your creativity with endless innovative combinations.

Andy’s Top Five

Here are Andy’s top five hero products and why they’re in his kit bag for every job.

I love the Thermal Protector spray. For me, this a key product, with styling nowadays involving the use of so much more heat, it’s vital to ensure that we’re protecting the clients’ hair.

I don’t think I could live without the Volume and Blow Dry Spray. I regularly use this to layer up before blow drying and styling, it gives the hair a nice grip and texture and is not sticky. My absolute favourite has to be the Flexible Hairspray. It’s perfect for being able to layer up the hairspray, brush it out and re-layer it without any residue.

The Salt Spray is also a great product to either prep the hair to give it a bit more grip or use it to work into the hair which gives it an undone or broken feel.

Finally, the Glamourous Oil Gloss. I love this as it’s perfect for when you need something to weigh the hair down and break into the edges.

Indola’s new and improved care & styling over-the-counter range will be available at your nearest wholesaler very soon. For more information about Indola visit www.indola.co.uk or follow @indolauk on Instagram.

Concept Hair / 29

ANNE VECK Hair by: Anne Veck Artistic direction and photography by: Magic Owen Styling by: Sue Fyfe Make-up by: Morgan Defre

The Above Ground collection is about challenging yourself and challenging the world on all levels. Defying the laws of gravity/the perception of beauty and art through shape/colour and freedom of expression.

ANNE VECK

Look Book / Autumn 2021

Concept Hair / 31

JESSICA MOODY Hair by: Jessica Moody Mentored by: Darrel Starkey, Let Lew and Brooke Evans Make-up by: Jasmine Elizabeth (@jasmine_elizabeth_mua) Photography by: Karl Hopkinson, Image Group

JESSICA MOODY

Model: Nicola Holt

Look Book / Autumn 2021

You’ve shared in the behind-the-scenes excitement, now you can marvel at the stunning images created on the day by our Learner of the Year 2021 winner, Jessica Moody.

Concept Hair / 33

Have you heard about HERO?

The FREE education platform for college students and lecturers from Wella. Designed to support the next generation of hairdressers. Bursting with comprehensive materials to help guide hairdressing students every step of the way.

www.wellacollegehub.co.uk

My Reverie collection is all about being pleasantly lost in your thoughts. In a world of restrictions, it's a moment you can lose yourself in a daydream and immerse yourself in a world of creativity and fantasy.

COS SAKKAS

COS SAKKAS Hair by: Cos Sakkas, TONI&GUY, London Photography by: Jack Eames

INDOLA STREET STYLE Cut by: Indola Global Ambassador, Andy Smith Colour by: Indola Global Ambassador, Paddy McDougall Styling by: Christopher Maul

INDOLA STREET STYLE

FREE SPIRIT HAIR SALON Hair by: Adrian Gutierrez, Free Spirit Hair Salon, Atlanta Hair Assistants: Kelly Landmesser, Elena Abramyan, Jensen Matthews, Victoria Miranda, and Christal Adams Make-up by: Joanne Gair Styling by: Nikko Kefalas Photography by: Damien Carney

FREE SPIRIT HAIR SALON

Look Book / Autumn 2021

Creative photography for education & training providers

t 07712 585972 e karl@photographybyimage.co.uk

Photography & Visual Media

www.photographybyimage.co.uk

MARTIN CREAN AT MODE Hair by: Martin Crean at MODE, Chipping Campden Make-up by: Roseanna Velin Styling by: Magdelena Jacobs Photography by: Richard Miles

MARTIN CREAN MODE

INSPIRATION The Dolls collection was inspired by the 70s with the laidback vibes of LA poolside, each girl representing an icon of that decade.

CALLUM STANDEN-MAY Hair by: Callum Standen-May, Standenmay, Norwich Make-up by: Maddie Austin Styling by: Callum Standen-May Photography by: Richard Miles

THE DOLLS COLLECTION

42 / Concept Hair

Autumn 2021 / Advertorial / L’Oréal Professionnel Paris Serie Expert

L’ORÉAL PROFESSIONNEL PARIS

Serie Expert A New Look for a Haircare hero

Meet the New-Look L’Oréal Professionnel paris Serie Expert Range

’Oréal Professionnel Paris has given its Serie Expert range a total make-over and, as always, all changes have been made with the professional hairdresser in mind. The range has been streamlined and re-introduced in a brand new pack, made from up to 95% recycled plastic (excluding caps). Plus, there are some exciting additions to the range! Customers are now also directed to QR codes on the packaging which link to the L’Oréal Professionnel Paris website pages for detailed step-by-steps on how to use the products. Serie Expert has always been a game-changer. Known for its highperformance benefits, Serie Expert has been developed by professionals for professionals. The range has been developed with active ingredients too.

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Vitamino Color Range

Blondifier Range

Vitamino Color is designed to help protect hair colour from fading for up to 8 weeks*. The formula is enriched with Resveratrol, an antioxidant.

Designed to help enhance blondes and resurface and illuminate to keep blonde hair shiny, nourished and radiant.

*instrumental test.

Advertorial / L’Oréal Professionnel Paris Serie Expert / Autumn 2021

Discover the star leave-in treatments We all know how important the third step in any haircare routine is: to protect from heat, to smooth or to add that glossy finish. Vitamino 10 in 1 spray provides heat protection and is specifically designed for coloured hair. Its lightweight texture adds softness to the hair, making it the perfect product to use preblowdry to smooth out and detangle those locks. There is a new addition to the Absolut Repair family too in the form of a lightweight oil. This formula is enriched with Wheat germ oil. This Oil provides softness, conditioning and smoothness to the hair. It can be used pre or post blowdry for add shine.

Absolut Repair Range

Pro Longer Range

Silver Range

This range is suitable for damaged hair. It is enriched with gold quinoa and protein. The range helps to reduce surface damage by up to 77%*, leaving hair up to 7 times shinier**.

Long hair is looked after with the Pro Longer Range. This range is enriched with Amino Acids and Filler A100. Long hair is protected with up to 94% hair breakage reduction*.

Suitable for natural grey, white and silver hair. This pigmented range helps counteract unwanted brassy tones for neutralised and brightened hair.

*instrumental test shampoo + instant resurfacing mask after 5 applications

*brushing test using shampoo and conditioner based on bleached hair.

**instrumental test. Shampoo + instant resurfacing mask vs classical shampoo

Discover the entire Serie Expert range here: uk.lorealaccess.com

Concept Hair / 45

Autumn 2021 / How To

creating a

party look

From PIVOT POINT LAB, a bespoke VTCT Learning Resource, this step-by-step features three-strand braids manipulated to create a soft, tousled texture. 01

Prepare hair with double moussing technique. Blow-dry with a round brush and clip curls into place to cool. Section with an irregular or zig-zag parting from over the right eye to the crown.

Using a slight curve in the crown, extend the parting to the right-side nape. This will encourage blending between the two sections.

On the right side, create a three-strand overbraid, starting at the front hairline. Use diagonal partings and pick up from both sides of the braid. Position the braid toward the top of the section.

As you reach the back of the section, position the braid closer to the sectioning line.

When you reach the hairline, continue braiding off the scalp for approximately 5cms. Temporarily secure with a long clip.

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Move to the left side and repeat.

How To / Autumn 2021

Release the first braid, direct the second braid across the back and join the strands from both braids together. Create a three-strand offthe-scalp braid, working until you are approximately 5cms from the ends.

Repeat on the left side and loosen perimeter stands. Then push both braids toward the section line to join them. Use long pins to temporarily hold the braids in place.

Remove the band and backcomb the ends to secure.

Hold the braid near the ends. Starting at the bottom, loosen the strands along the outer edges of the braid. Work from the ends to the nape.

Once you have achieved the desired shape, use grips in a weaving technique to connect the braids and secure the design. Visually detail to create movement and texture.

Continue toward the face on the right side. Concentrate on the top of the braid close to the section line. Pull strands from the main body of the braids—not from the pickup partings. Secure the ends with a band.

finished LOOK

Autumn 2021 / Careers

What is a Session Stylist?

Session styling is one of the most revered elements of a hairdressing career. Some combine it with a salon stylist career, while others are able to commit totally to session work. We spoke to two successful session stylists about their career journeys so far. How much of your job is session work?

Daniele de Angelis

Is Academy Manager at the Toni&Guy Academy in central London. He is a valued member of the international artistic team, combining session work with his job as Academy Manager.

Daniele De Angelis: As Academy Manager, my main role is working in the academy, then on a Saturday I work in the salon with clients. In my spare time I work on photoshoots and at fashion shows. I started work in the salon, then progressed as an educator. Sessionwise, I work at the Men’s Fashion Week and London Fashion Week every season, as well as working on our campaigns and collections. Every hairdresser needs to start their career in the salon; it’s the place to build your confidence and your skills. It’s the balance you need at the beginning of your career. CH: Give me a few examples of session work you have done DDA: Toni&Guy support a lot of up-andcoming talent and it’s great to work with passionate and enthusiastic people.

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In the past decade I have worked with some amazing new and established names, such as Vivienne Westwood, Tom Ford, Giles Deacon and at events such as the British Fashion Awards. For me, everything has to have a beauty; when the hair fits perfectly into the puzzle you know you’ve done a good job. CH: What type of session work do you find the most challenging and why? DDA: The most challenging thing is time. Time is what can be the difference between a nice, relaxed job and a crazy five minutes. The biggest challenge is when a model arrives late from another show and you have to do the hair in three minutes, instead of 20 minutes and make it fit with the rest of the model’s looks.

Careers / Autumn 2021

Elizabeth Rita

Is a freelance session stylist and bridal hair expert as well as an experienced make-up artist. She is also a member of the Hairdotcom Art Team.

What steps would you advise someone just entering the industry to take in order to move towards becoming a session stylist? • Have a strong foundation in general hairdressing skills and knowledge. •

People think session stylists only style hair – they don’t, they have to prepare wigs and create styles out of hair pieces. Make sure you are fully qualified in all the cutting foundations.

•

Start your career as a salon hairdresser then move in the session direction after a few years. Spend time with someone who dresses hair.

• Reinforce your hard and soft skills in the salon, you will need them backstage. •

Build up contacts who are already in that world and ask to assist them for free to get that experience.

•

Don’t expect to immediately earn lots of money from session work; it’s about creating connections and a new network.

•

Don’t contact agencies until you have more experience. They will want to look at your portfolio and it can be disheartening if you get turned down because you haven’t perfected your skills.

Concept Hair: What appealed to you about session styling?

sure the hair and makeup matched the storyline.

Elizabeth Rita: I have always had a passion for hair, even as a child. I modelled when I was younger which meant I got to see some incredible hairdressers first-hand on photoshoots and on the runway, this was a fantastic window into what I knew my future could look like.

A different area of my job that I love is doing is the posters and promos for musicals. This means I get to work with wigs. For example I worked on both the 9-5 musical and the Rocky Horror Show, both of which involved wigs and character makeup.

CH: How did you get your break? ER: I got my break by sheer perseverance and continually setting up my own shoots with photographers and practise, practise, practise! Eventually people saw my work. This was before the days of social media, so I actually had to meet people before they hired me and that led on from one job to the next. I signed with Alchemy Artists 10 years ago and haven’t looked back! CH: Give me a few examples of session work you have done in different areas and the different skills that were needed for each job. ER: I have just designed the hair and makeup for Maisie Peters’ music videos, and I created a really cool, young London look for her. For this job I also had to think about continuity throughout the music video to make

High fashion is also a love of mine. When I headed the Dior Trunk Shows in London that was incredible, I loved the whole experience from the first prep day to the last show. I had to get the ‘OK’ for everything from Dior’s Paris head-office and had to make sure every model looked pure perfection. It is a high-pressure role, but I loved every second. CH: What steps would you advise someone just entering the industry to take in order to move towards becoming a session stylist? ER: I know everyone says work really hard, which is obvious but on-top of that I would say be available and be your best-self on every job. I would also say reach out to established session stylists and ask to assist them, this is much easier to do now because of the world of social media.

“Reach out to established session stylists and ask to assist them.” Concept Hair / 49

Autumn 2021 / Creating a wow factor Passion4hair Academy delivers an education programme for everyone. www.p4hpro.com to view the programme.

“‘Wow!’ you have done a great job and will have a loyal client.” good feelings

Feeling Good!

Salon group owner and CEO of Passion4Hair, Debbie Digby, looks at the importance of providing every client with an exceptional experience.

PROBLEM SOLVER

When a client visits you, it will broadly speaking be for one of the following reasons: • Style maintenance (Usually every 6-8 weeks) • A complete new look

ssentially people buy two things — solutions to problems and good feelings. This is certainly the case for clients visiting a hairdresser.

Successful hairdressers strive to exceed their clients’ expectations and this requires an understanding of how to solve problems and deliver good feelings.

50 / Concept Hair

• A special occasion such as a party a prom or a wedding. Through a skilled consultation, your task is to understand what problems need solving and offer solutions, recommendations and advice.

While solving a client’s problems may meet their expectations, we tick the good feeling box when we exceed what they expected. The simple diagram included here illustrates how we effect good feelings during the client’s visit. The vertical line measures ‘feel plus (+)’ and ‘feel minus (-)’, in other words, the client’s feelings going up and down. The horizontal line measures time.

For example, the line illustrated could represent a 45-minute appointment for a cut and blow dry. When a new client visits for the first time, they are likely to be excited, but a little apprehensive. They may be wondering if they will get the same great experience their friend spoke of? So, a client often starts their appointment a little in the ‘feel minus’ range, and it is our job to get them into the ‘feel plus’ range as quickly as we can. A smile and a friendly greeting soon gets them into the ‘feel plus’ range and they will already be feeling happy about their decision to choose you. As the visit progresses deliver things which make the client feel good — offer some advice about home maintenance, for example — and avoid incidents that potentially spoil the visit, such as getting their shirt wet at the backwash. When the client leaves the salon saying “Wow!” you have done a great job and will have a loyal client.

Autumn 2021 / Scissor Care

bettertons Scissor TLC

IF YOU INVEST IN A HIGH-QUALITY PAIR OF SCISSORS, THEY SHOULD LAST YOU MANY YEARS, AS LONG AS YOU CARE FOR THEM PROPERLY. HERE, SCISSOR EXPERTS BETTERTONS ANSWER SOME COMMON QUESTIONS ON SCISSOR CARE AND MAINTENANCE.

How often should I have my scissors serviced?

Depending on usage we advise that you have your scissors serviced every 1-2 years. This is unless they have been dropped or have any other damage, if this is the case please have them looked at immediately.

“PROPERLY STORING YOUR SCISSORS WILL PREVENT NICKS IN THE BLADES AND ACCIDENTAL DAMAGE”

At Bettertons we use Joewell accredited technicians, who have been servicing scissors for over 30 years, to offer the highest quality sharpening. Always ensure you are using a professional scissor sharpening service — a rogue operator can destroy your precious scissors in seconds.

How do I know when my scissors need sharpening?

It’s normal for scissor blades to lose their sharp edge over time. The main sign that your scissors need sharpening is when they fail to cut cleanly. You will feel the blades bending the hair as you cut. This will affect the quality of your work, and could leave your client with damaged ends.

How do I lubricate the tension screw?

You need to oil your scissor screw regularly to ensure optimum performance. We suggest a small dab of oil at the end of each day. Open your scissor to a 90° angle and put a drop of scissor oil at the joint, where the blades meet. Work the oil into the joint by opening and closing the blades. This will release any hair, dust, dirt or chemicals that found their way to the joint, and will leave a protective coating.

How should I store my scissors to keep them in the best condition?

Properly storing your scissors will prevent nicks in the blades and accidental damage. The best way to store your scissors is to keep them in the case provided. Always make sure you wipe them clean to remove any product or hair before you store them. You should wipe them after every client.

“HAVE YOUR SCISSORS SERVICED EVERY ONE

For more advice and information on Bettertons’ scissors visit:

TO TWO YEARS”

gebetterton.co.uk

52 / Concept Hair

Barbering — Long Hair / Autumn 2021

Dylan Christie The Long Good Hair Day LOCKDOWN LED TO AN INCREASING NUMBER OF MEN BEING FORCED TO GROW THEIR HAIR LONGER, AND MANY REALISED THEY LIKED IT! DYLAN CHRISTIE, A STYLIST AT MANIFESTO IN LONDON’S COAL DROPS YARD OFFERS HIS TIPS FOR CUTTING AND FINISHING LONGER LOOKS ON MALE CLIENTS.

“FINISH AND PERSONALISE HAIR WHEN IT'S DRY.”

Layers remove weight, but maintain length. Layering hair is a great way to give the hair texture and remove the bulk without taking off any external length. Consult your client as to how they wear their longer hair. Whether they tuck it behind their ears, or part it off centre will affect how you cut and section the hair.

When drying longer hair, use a diffuser. Most men let their hair dry naturally, using a diffuser will replicate this and avoid putting too much volume in the hair. It will also reduce frizz and fluffiness.

Finish and personalise the hair when it’s dry. When its dry, you can see the true texture, length and movement of the hair. Take time to personalise the haircut to your client after cutting in the main shape. Analyse and discuss your client’s hair type during the consultation. Thinking about hair texture and condition will really help you decide what sort of products to use. Serums help with dry and damaged hair, while curl creams build and define waves and curls. Heavier products that contain oil can reduce volume and give more control. Your client will also need to think about using the correct shampoo and conditioner to maintain healthy and manageable long hair.

“when drying longer hair use a diffuser.” @manifesto_Ldn

Concept Hair / 53

Autumn 2021 / Building Your Profile

Chris Foster High Profile

“A SOCIAL MEDIA

TOP BARBER, EDUCATOR AND FOUNDER OF THE PROFILE GUY, CHRIS FOSTER OFFERS HIS TIPS FOR BUILDING YOUR PERSONAL PROFILE IN THE INDUSTRY.

PROFILE IS IMPORTANT TO COMMUNICATE YOUR MESSAGE”

uilding your profile within the industry is the second most important element of your career to master after honing the craft of hair. Why? The best opportunities come to those who are known within the industry. They say it’s not about what you know, it’s who you know, but actually, it’s about who knows you. So here are a few tips and strategies that will help you cultivate a successful career in hair.

your message. The reason why this is helpful is that as humans we are attracted to people with whom we can find a common goal, inspiration or ethos. You will become someone they can trust and work with, attracting the opportunities and the career that you want.

Another strategy is consistently entering competitions. It is no secret that the most successful hairdressers are those who enter competitions and win. Get in the habit of entering competitions and constantly showing your work. Play to your strengths-there are many different types of competitions out there. Try to find the one which plays to your strengths. If you are someone that gets very nervous in live situations, then maybe a live competition is not for you. Think about entering a photographic competition instead. If you don’t have the money to do a competition shoot, then maybe consider a live competition which has fewer costs attached to it.

Develop your speciality and get known for this skill set. This does not mean that you will not learn other techniques or that you will ignore other areas of the industry. Being able to distinguish yourself will help people to identify the value you can add to projects or programmes.

A social media profile is important to communicate your message to the world consistently. If you have recently qualified or maybe yet to qualify you may not have a lot of your own work right now, but you can comment and repost work that inspires you. To start with, emulate social media feeds of key people of influence. Study the way in which they post and the topics they cover. Then, once you have your own content use this formula to share

54 / Concept Hair

“Develop your speciality and get known for this skill set”

@theprofile.guy

Autumn 2021 / Superstar Salons

superstar salons

TH1 Hair, Oxted, Surrey

There are thousands of salons across the UK that could offer the next step in your hairdressing career. We caught up with three top employers to see what they have to offer those joining their teams.

Thomas Hills, Director, TH1 Hair

H1 Hair boasts a talented team of eight stylists, all pros at cutting, styling and colouring and dedicated to delivering exemplary customer care.

it’s done correctly. I tell my team perfection first, speed later. It takes time to perfect the techniques properly and encouraging this discipline always pays dividends with your team later on.

My biggest and most rewarding achievement has been opening my own salon in 2004 and helping more than 50 staff become fully fledged hairdressers. I appreciate all the opportunities given to me when I started out, so I always endeavor to do the same for my team.

Career Opportunities

On-going Education

Education is not only key to a successful business, but also a thriving industry, and I’m very passionate about ensuring

56 / Concept Hair

Over my 17 years running TH1 Hair I have always looked at the long-terms goals of my team, ensuring that their career path and objectives are in line with what we can offer them, and if their mindset or vision changes, then what we offer them can change accordingly and in line with this, where possible.

Motivation

I look at motivating individuals in a

way that matters most to them, either via opportunities, discipline, giving them my time or by recognising their achievements

Opportunities beyond the salon

My team knows that those who excel will also have the opportunity to work alongside me creatively, at industry events, backstage at fashion shows or creating some of our award-winning salon collections.

What we look for

I always look for discipline and determination. For me, mindset is key.

Superstar Salons / Autumn 2021

F&M Hairdressing, Barrhead, Glasgow

e see F&M as an approachable, relaxed and boutique space open to everyone, allowing clients to feel at ease and receive the service and style of their choice. We have worked so incredibly hard to provide our team with a safe and secure working environment that encompasses career growth, incredible opportunities and, of course, lots of fun and laughter.

Career Opportunities

We work with each individual to create a bespoke career plan. We hold regular one-to-one meetings to ensure the individual is on track to meet their goals and offer extra support and education in areas where they feel they require it.

Motivation

for success. We have targets set, the chance for them to be promoted, the opportunity to travel and join industry organisations and work on a higher level with our fantastic product companies.

What we look for

Individuals who are passionate, hardworking and dedicated to their career.

We are very fortunate that our team are very motivated, and continually striving

On-going Education

For us, it is very important that our team have education readily available, and we are very fortunate to work with incredible brands who provide continuous workshops and seminars on new products, trends and techniques. We also hold in-salon education sessions for our teams on the days that our salon is closed or we close the salon for half a day in order to bring the team up to date with education focussed on specific areas.

Brian MacMillan and Kevin Paul Finnell, owners, F&M Hairdressing

Lara JohnsonLifestyle, Mumbles, Swansea

his is our 26th year as part of a friendly and busy local community. The foundation of our business is our team. We appreciate that without the unity and strength of a strong team our business would not be sustainable.

On-going Education

We offer weekly training for our apprenticeship and graduate team. As careers progress, we offer bespoke education alongside team education events. We have regular events with Wella in the salon and participate in courses at the Wella studios.

Career Opportunities

As an individual develops, we regularly communicate with appraisals. This gives us an opportunity to listen to and develop

career goals both short and longterm. Communication is key to a clear understanding both for the team members and the business as a whole.

Motivation

Training and taking part in events are our most successful motivators.

Opportunities beyond the salon

We offer the opportunity to work on a variety of creative projects. These include editorial and commercial shoots, fashion and hair industry shows and events.

What we look for

People who want to learn and are willing to commit to the development of themselves and the business. Lara Johnson, owner Lara Johnson Lifestyle

Concept Hair / 57

Autumn 2021 / Business Skills

Show the client the product. Place it in front of them so they can see what you are using. This way they will naturally touch and feel the product and read the information on the packaging.

“Educate the client. Explain to them how much of the product to use”

Explain the benefits. Tell your client why you are using specific products and why they are good for their hair. I use analogies that they will relate to. So, for example when I am explaining the shine element of a product I will say ‘it is like a lip gloss for hair’. A lot of clients don’t know why they should use a certain product. They often use the wrong product and don’t like the result so will stop using professional products all together.

TOP TIP

Educate the client. Explain to them how much of the product to use, show them how much you put on your hand before you apply. Normally, at this stage most clients will comment on how amazing it smells and that’s my moment to sell the product as a hair fragrance too.

3 4 TOP TIP

Remind the client in a really nonconfrontational way in your conversation that if you spend so much money on a colour and cut, using professional products is the best way to keep it looking as good as it can and also keeps the hair in the best condition it can be. We use Wella, so I like to explain that more than 140 years of specialised science and technology has gone into the products to make them so amazing.

TOP TIP

the soft sell

Dale Hollinshead of successful salon, Hazel & Haydn in Birmingham offers his top tips on retailing homecare products without the hard sell.

Finish the sale - don’t forget to ask them if they need to take any products with them when they are at reception. You will be surprised how many clients just forget and when they get home they just order online. You will be amazed how many people buy the products you used.

Busin ess Skills / Autumn 2021

Content PRo

Hairdressing entrepreneur Ky Wilson shares his secrets on how to take at-home content creation to the next level in a new Instagram mini-series with BaByliss PRO.

n his BaByliss PRO-powered mini-series, ‘Content Creation with Ky Wilson’ Ky covers the basics from getting started and planning posts, to how to use lighting and other kit. Ky shows how to take the basic at-home production quality to the next level, and more importantly, how to apply this to the needs of a hairdresser.

“Be your true self and be as authentic as possible”

PICK UP YOUR PHONE AND START FILMING Confidence is everything, and you need to give it all you’ve got.

CHOOSE YOUR TOPIC, AND WRITE A SCRIPT Having a script is the power to know what you’re saying. Plus, it will stop you getting in front of the camera and freezing up, and then giving up. Use your script as a plan to figure out what footage you need, and don’t forget that all important B-roll.

OVERSHOOT AS MUCH AS YOU CAN Shoot multiple versions of your script and other footage you capture. That way, when it comes to editing you’ll have a choice of which to use.

GRAB YOUR VIEWERS’ ATTENTION Mobile social users spend on average just 1.7 seconds before they swipe onto something else, and that’s how long you have to capture their attention. Your opening shot is one of the most important things to focus on.

GET YOUR KIT TOGETHER Think about extras you could use to enhance your content and make your life much easier. Even something simple like a bluetooth clicker will be a game changer.

@kycutwilson

@babylissprouk

THINK ABOUT YOUR LIGHTING Natural daylight is without a doubt the best light to film in, but it’s constantly changing, so be careful when you plan to shoot and how long it will take. Artificial lighting will help you, but your setup is very important.

LET YOURSELF BE HEARD The mic on your phone is great, but headphones or even a clip on mic can make your voice so much clearer and level up the quality of your video.

FIND YOUR VIBE Make sure you feel comfortable with what you’re capturing, otherwise it won’t come off very well on camera. There are different ways of creating content for different comfort levels so find out what you’re happy with and go for it.

OVER-PERFORM The camera sucks so much life out of you, that you need to go over the top to compensate for it, even though you might feel a bit silly at first doing this.

BE YOURSELF Try and be your true self and be as authentic as possible - this will be so important when you look back at your content and know you’ve created something you’re proud of.

Concept Hair / 59

Autumn 2021 / Exercises

exercises VTCT provides Pivot Point LAB, an online learning platform, to support its Hair, Barbering and Beauty qualifications. The resources available in LAB help you develop your skills and knowledge and prepare for qualification assessments. Learn through interactive lessons, quizzes, videos and more. Ask your training provider if they are using LAB and get started today!

Discover more about Pivot Point Education at www.pivotpoint.couk

Vocational Training Charitable Trust is a specialist awarding organisation offering vocational and technical qualifications in a range of service sectors. These exercises have been created with Pivot Point industry expertise to test your knowledge on a range of skills.

If you would like to find out more about how one of VTCT’s courses could help further your career, check out the website www.vtct.org.uk

BARBERING — STYLING HAIR

Complete the following multiple-choice questions by choosing the correct answer.

Which one of the following is the most suitable hair length for a finger dry?

Ans.

When carrying out a styling and finishing service, a potential risk would be?

A one-length solid form

A trailing clipper cable

A short graduated form

A client tripping over a trailing hairdryer lead

A crew cut

A styling product spillage

A flat top

Straightening irons with a damaged plug

Which one of the following would be the most suitable brush to achieve a textured blow-dry finish?

Ans.

When a client has a receding hairline, which one of the following should be avoided?

Vent

A full fringe

Round

A centre parting, with length on the top

Paddle

A long fringe

Military

A parting directly in the recession corner

Go to concepthairmag.co.uk to download exercise answers for free. 60 / Concept Hair

Ans.

Exercises / Autumn 2021

COLOUR

Answer the following as true or false.

Colour placement needs to be planned to achieve a successful colour design

A toner is used to neutralise any unwanted tones or to add tones to pre-lightened hair

A block colour effect requires a combination of colours to be applied to the full head

A haircut can be empathised by using a combination of colouring techniques

To ensure highlights are visible on curly hair, a fine weaving technique is used

ANSWER TRUE

FALSE ANSWER

TRUE

FALSE ANSWER

TRUE

FALSE ANSWER

TRUE

FALSE ANSWER

TRUE

FALSE

HAIR-UP AND EXTENSIONS

Answer the following as true or false.

When deciding on the amount and position of additional hair, it is important to consider the existing haircut

Clip-on hair is a quick and easy method to attach the hair. This temporary method can last for one to two weeks

Extensions, padding, and fillers should be considered when the hair is too short for the required hair up look

A client with bonded wefts should be encouraged to use oils and moisturising products to maintain the hair's condition while wearing the wefts

When the client plans to wear a strapless dress for a party, the shoulders and neck are important factors to consider in the consultation

ANSWER TRUE

FALSE ANSWER

TRUE

FALSE ANSWER

TRUE

FALSE ANSWER

TRUE

FALSE ANSWER

TRUE

FALSE

Concept Hair / 61

Autumn 2021 / Exercises

BUSINESS SKILLS – SELLING PRODUCTS AND SERVICES

Complete the following multiple-choice questions by choosing the correct answer.

Which one of the following is a buying signal?

Ans.

Vegan ingredients, highest effectiveness and first-ever product of its kind are examples of:

The client says it is cheaper at the chemist

Benefits

The client walks quickly past the retail display

Features

The client asks whether your hair colour would suit them

Advantages

The client answers all your questions with just one or two words

USP (unique selling points)

Successful salons and barbershops are those whose staff members are effectively recommending their services and retail products by doing all of the following EXCEPT:

Ans.

Which one of the following is NOT a buying signal?

The client smells a product

Listening to clients

The client asks about hair-up services

Making negative comments

The client reads a magazine while you are talking

Offering sound advice

The client looks at the retail display

Communicating professionally

Strategies for successful retailing in the salon include recognising the client's 'buying signals', involving the client, suggesting new products and:

Closing the sale

Backing away from the client

Showing only one product size

Suggesting promotional products to all clients

Ans.

Go to concepthairmag.co.uk to download exercise answers for free. 62 / Concept Hair

Ans.

Exercises / Autumn 2021

HAIRCARE

Complete the following multiple-choice questions by choosing the correct answer.

Which one of the following conditioners will benefit a client with Type 1a hair?

A porosity leveller

A penetrating conditioner

A volumising conditioner

A moisturising surface conditioner

Which one of the following shampoo ingredients will benefit damaged hair?

Zinc Pyrithione

Proteins

Coconut

Ans.

Citrus (lemon)

After-care advice includes explaining the benefits of using a product at home with all the following information, EXCEPT:

Which product to use

How to use the product

Why you used the product

Why other products don't work

To add shine to type 4 hair, which one of the following would be the most suitable product?

Mousse

Moisturiser

Gel Spray

Wax

When brushing the client's hair, you should begin

By brushing vigorously

By first massaging the scalp

From the scalp, then toward the ends

Fom the ends, then toward the scalp

Ans.

Images courtesy of Pivot Point International

Go to concepthairmag.co.uk to download exercise answers for free. Concept Hair / 63

I can’t

cope

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Together we can help make a difference supporting terminal illness, domestic abuse, homelessness, poverty, mental health, and financial hardship SPONSORS GOLD

SILVER

BRONZE CAMPAIGNS

Hairandbeautycharity.org | Registered Charity in England & Wales No: 1166298

MEDIA

EXHIBITIONS

A R NE

Learner of the Month / Autumn 2021

E MON

#ConceptHairLOTM

Concept Hair Learner of the Month celebrates hairdressing and barbering students and apprentices who have gone that extra mile.

he award, which is open to all full-time learners and apprentices, aims to celebrate the amazing work that upcoming talent in the industry is producing. There is a prize usually worth at least £100 for the winning hairdresser or barber each month – and you will feature in our online Hall of Fame and in the next issue of Concept Hair!

april 2021 winner

may 2021 winner

june 2021 winner Rachael Penny

Bethany Naismith

Nineteen-year-old Elsie started in the industry three years ago after leaving school at 16. Currently, she is completing her NVQ level 3 in Hairdressing, after qualifying in level 2 last year. Elsie goes to college once a week and works at The Hair Hut salon the other four days. “It’s great to gain salon experience and learn on the job as well as attend college,” said Elsie.

Emily has been working in the hair industry for the past six years, and currently works as a stylist at Safy B’s Hair Salon.

Rachael is a mature student at College of West Anglia Wisbech. Aged 50, she has just completed her level 3 hairdressing with a distinction and says she is just as excited about embarking on a new career as if she were a 20-year-old.

Bethany is a hairdressing student at Westrow Academy Leeds. As well as studying, she also has an apprenticeship at the Elizabeth Horner hair salon in Selby and has been in the hairdressing industry for three years.

Elsie Bennetts

This is Elsie’s second win at Learner of the Month, she also won the title back in December 2020. Elsie won the L’Oréal Professionnel Paris Serie Expert Pro Longer Hair Care range for her stunning entry.

Emily Wood

Emily was completing her hairdressing qualification with Span Training and Development at the time of entering and had her final EPA exam at the end of May. “I wanted to become involved in the hair industry to bring as much beauty to people and the world as possible. There are so many opportunities within the hair industry to grow and meet incredibly talented people,” said Emily. Emily won the Sericite Wide Iron from Cloud Nine.

“Hairdressing is a huge career change for me as previously I was a professional fundraiser for a national charity. Having completed level 2 last year and just completed level 3 I can finally call myself a qualified hairdresser!” Rachael won the full UnBreak My Blonde range from Matrix.

july 2021 winner

Bethany’s winning entry was of a balayage she created on one of her clients. On winning, Bethany said: “I am so grateful for winning this month as the competition is always so high. It gives me the confidence to keep going and work hard. It all becomes worth it in the end.” Bethany won the limitededition HHS Compact Dryer from Passion4Hair.

Concept Hair Magazine Autumn 2021 issue

Articles inside

Learner of the Month

Business Skills

Barbering with Dylan Christie, Manifesto

Superstar Salons

Building your personal profile with Chris Foster

Creating a ‘wow’ factor with Passion4Hair

Scissor Care with Bettertons

Careers: What is a session stylist?

Meet the Clubstar Team Leader

matrix helps you Cleanse with Confidence

News

20 Things I love with Frazer Wallace

Haircare

Interview with Mark Woolley

Behind the Scenes with Jessica Moody

School Spotlight Award