Confident Lead-in to Christmas Active buyers continue to have a healthy appetite for Gold Coast property, with low levels of stock keeping prices buoyant — a gift for vendors heading into the festive season.
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he appearance of Christmas decorations in retail outlets always serves as a timely reminder that the sprint towards the end of the year - traditionally our busiest - has begun. Given the resilience of the Gold Coast market, and contrary to early 2022 predictions of doom and gloom, we head into the holiday period with a relatively high level of confidence. A Reserve Bank rate rise at the start of October has done little to deter prestige property buyers, who remain active in the market, although they are more discerning than they were 12 months ago. Overall stock volumes are up, rising 8.7 per cent over the 12 months to September, according to CoreLogic data. Although new listings for houses are lagging marginally, down 0.3 per cent over the same time period.
107 Edinburgh Road, Benowa Waters
This coupled with the continued shortage of materials and trades in the building industry is working to hold up the price of established homes, with demand continuing to outstrip supply. While this is welcome news for vendors, the market has shifted, with buyers firmly in the driver’s seat. The sellers achieving the best results from the more discerning buyer base are those championing strategic and targeted marketing campaigns. In the current conditions, the skill to deliver a considered and targeted campaign has become vital in not just attracting buyers to a property, but attracting the right type of buyers. Understanding demographics is a key component of Kollosche agent strategies, and they have managed to match assets directly to active buyers over the past month to achieve some impressive results. Among them was the sale of 16 Alaska Avenue in Broadbeach Waters for $2,505,000. The sale price far exceeded vendor expectations and was well above the median house price for Broadbeach Waters.
1011/1-17 Lennie Avenue, Main Beach
At a time when the majority of buyers are leaning towards high-end, new-build properties, this sale through agents Corey Bedford and Jamie Harrison highlights what the right marketing campaign can achieve for any property. Jamie along with sales associate Zac Palmer also sold 107 Edinburgh Road in Benowa Waters at auction for $2,460,000. Despite wet and rainy conditions, competition for the family home was fierce on the day, with six registered buyers placing more than 24 individual bids. It went to a local buyer.
2334 Cressbrook Drive, Hope Island
A waterfront house at 52 The Promenade on the Isle of Capri sold for $4,600,000 days after its auction through Kollosche sales agents Sam Guo and Julia Kuo. Designed by Bayden Goddard, the property went to an Adelaide buyer who plans to relocate to the Gold Coast. Finding a buyer ahead of auction was the grand family home at 2334 Cressbrook Drive, Hope Island. Kollosche lead agent William Sarti, in conjunction with Sam and Julia, inked a deal for $6,350,000. There were 27 enquiries with the winning offer coming out of Canberra.
