benchmark report
airline marketing
digital
Jetstar ‘Take On The World’ To celebrate its 100 aircraft milestone, Jetstar has targetted a campaign to travel vloggers in Australia and New Zealand to offer them a once-in-a-lifetime prize to make their travel dream come true. The campaign “Take on the World” is headlined by a YouTube video that tells the story of three local individuals, a maid, a pastry chef, and a Muay Thai fighter living in Singapore and watches their journey to a dream destination on Jetstar. This inspiring campaign is designed to inspire other entrants to submit their own video applications, which are available to view on the competitions stand alone website. The prize will be won by 3 successful entrants and their (up to) 4 companions.
Arik Air ‘Relax’n’Vibe’ The winners, who will become ‘Jetstar Ambassadors’ may also have their footage from their dream holiday included in JetStar’s adver tising. Jetstar mentioned about the prize “From flights and accommodation, to transfers and spending money, Jetstar will provide the winners with what they need to ‘Take on the World’ and be united with a special person, place or experience. The winners can bring up to four companions along on their journey to share this once-in-a-lifetime trip with the people that matter most.” “Jetstar exists to make travel more accessible and connect people to share special experiences with their family and friends” said David Koczkar, Jetstar Chief Commercial Officer.
Nigerian carrier Arik Air has recently teamed up with iRoking, Nigeria’s top online music platform which provides its visitors with on-demand access to the latest developments and trends from the Nigeria’s music scene. Both companies par tnered up to release a playlist, Relax’n’Vibe, that consists of 12 tracks with over 52 minutes of music from Nigerian ar tists. The music mix is set to provide relaxation and positive atmosphere for passengers travelling onboard Arik Air’s aircrafts, on both domestic and international routes. Whilst available to listen on-board through the in-f light enter tainment, the playlist is not exclusively tied up to Arik Air’s IFE. It can be also enjoyed by anyone with access to the Internet. The tracks are available for free and can be
downloaded to any mobile devices from iRoking website. The ‘relaxation’ playlist features West African superstars such as 2Face, Tiwa Savage, Waje, P Square and Flavour to provide the very best that the Nigerian music scene has to offer. The list, as well as being available on iRoking, is also available on YouTube, and has it’s own Twitter hash tag #ArikiROKING Arik Air is successfully using West Africa’s musical heritage to promote the airline on the international stage.
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