I WO California lumberjacks out of work. . . . Had been making ties on cutover land. Assets, a 1923 Ford truck, a couple of axes, a bucking saw and a lot of gumption. . . . Liabilities, two husky appetites. . . o Prospects, none.
Nearby was an agricultural area. . Farmers might want fence posts looked like slim picking but a possible chance.
One week canvassing every farm. . . Result, contracts at profitable prices for ONE YEAR'S WORK.
The chichen thot scrcfcfres hardest gets the most utorms.
Are you stimulating the desire to build and rernodel?
For Business Developers
USE SPECIALTIES
LOG CABIN SIDING
LOG CABIN DOORS
KNOTTY PINE FINISH
KNOTTY PINE PLYWOOD PANELS
..MAGIC" PANEL FOR COLOR FINISH COLOR FINTSHED DOORS
SANDBLAST BEAMS, BOX.BEAMS, TRIM, MILLWORK, BUILT-IN UNITS
Buy Your Specialties Along With the Volrmre Producing STAPLES
BO.A,RDS, DIMENSION FINISH, SIDING, MOULDING sAsH, DOORS, SCREENS WINDOW and DOOR FRAMES
PLYWOOD WALL PANELS
PLYWOOD SHELVING
HARDWOOD PANELS and DOORS
Keep life in your stock with VARIETY to meet every requirement.
Buy small lots often for a quick turnover.
Buy a little of each at carload price. One order. One handling. One loading. &re shipment. One billing.
Don't lose business for lack of items.
The California situation shows very little change, and the volume of business continues light.
It is reported that the Pacific codstwbe steamship rates on lumber which went into efiect on Februarv 18 has had a tend. ency to clean up some of the unsold stoc(s at San Pedro, and on new business placed with the mills the trade is meeting the new advances. LJnsold stocks on the public docks at San Pedro on February 24 totaled,613261000 feet as compated to 7r424rc/lio feet for the previous week. Cargo arrivals at San Pedro for the week ended February 20 totaled 4r2g5rOOO feet, which is very low, and included four cargoes of Douglas fir; cargo arrivals at this port for the year to February 2O inclusive totaled,44r9rlrOOO feet as compared witln 7113461000 feet fot the same period in 1931. Los Angeler building permits for the first twenty days of February amounted to $114501542. Sixty-seven lumber vessels in the California service were laid up on February 18, with one vessel operating to the East coast.
Douglas Ffu-325 mills reporting to the \ffest Coast Lumbermen's Association for the week ended February 13 operated at 22,6 pet cent of capacity, as compared to 19.2 per cent for the previous week and 38.9 per cent for the same week last year. During the week ended February 7, 22, of these plants were reported as down and 102 as operating; those operating reported production as 42.2 per cent of their group capacity.
Production, shipmenr and orders at 217 identical mills for the week ended February 13 were rqrorted as follows: produc- tion 5619561298 f.eet; shipments 6112992;62 feet; orders 64rO92rl9O Leet. New business was 12.5 per cent over production but totaled 4r400rq)O feet less than the footage reieived the previous week. Production was 7r500r(X)0 feet more than the week before. Shipments for the week were 7.6 per cent over production. New Export business received was 614001000 feet less, new domestic cargo orders wete 2r5OOr(X)0 feet more, and new rail orders remained approximately the same when com. pared with the previous week's business.
Details of orders and shipments of these 217 mills for the week were as follows: Orders-Rail 2015041767 feet; Domestic Cargo 26,6551683 feet; Export 13,203,708 feet; Local t,728,Ot2
C. W. Zimmerman field engineer of the West Coast Lumbermen's Association, Seattle, Wash:, was a Los Angeles visitor during the month of February. He called on the city and county engineers in the interests of Douglas fir creosoted lumber products.
feet. Shipments-Rail 181597,188 feet; Domestic Cargo 27,879r304 f.et; Export Llr$g4rTtg feet; Local 3r72ErO32 f.eet. fnventories as reported by 145 mills were decreased l7r(X)Or. 000 feet during the week ended February 13 and are 15.1 pet cent less than at this time
Lumber production during the week ended February 13 remained at the low lwels of recent weeks, acconding to reportE teceived by the National Lumber Manufacturers Associition, from regional associations covering operations of 7O7 of the principal hardwood and softwood mills. There was an in. crease of about lrrO0OrOOO feet in the combined output, and shipments wbre 38 per cent and orders 33 pet cent larger than the cut. The week before 679 mills reported a production of 9115061000 feet, with shipments 48 per cent larger, and orders 62 pet cent more than production.
The Southern Pine Association for the week ended Februaty 13 reported new business from 128 mills as 261755rOOO fsr.t1 shipments 29rl4f,000 feet; production 22r187r0ffi f,eet. Orders were 19 _p_er cent above production and 10 per cent below ship. ments. Shipments were 3l per cent above production.
The Vestern Pine Association reported new business from L22 mills as 27,829,ON feet; shipments 30,143,000 feet; production 10rE39rfi)0 feet. Orders werc 157 per cent above ptoduction and 8 per cent below shipments. ShipmentE were 17A per cent above producion.
_ Reports fton 232 hardwood mills for the same week give new business as t6r22OrOO0 feet, or 39 per cent above production. Shipments-totaled 18r118rqlo feet, or 55 per cent above produc- tion. Production was 1116601000 feet.
The California Redwood Association reported for tfie month of January production from 11 mills as itrA+6OOO feet; ehipments 11r377rOOO f.eet; orders on hand lgrOStrq)O feet; orders received 14r906r0fi) feet.
Distribution of orders received for the month wete as follows: Northern California 5,629rNO feet; Southern California 4,101,000 feet; Vetern 116,000 feet; Eastern 4,2lEr0OO feet; Foreign 842,000 feea
Perry A. Dame, 'Western sales manager of the Creo-Diot Company, Inc., returned February 22 {o his San Francisco headquarters from a lGday business trip to Southern California, where he worked with Fisk & Mason, of pasadena, los ngeles district distributors of the complete line of Creo-Dipt roof and sidewall materials.
Kiln Dried Rcdwood makes THE FINISH that can bc depended "p* under all conditions for the best efrects in the greatest variety.
By Jack Dionne
Looks like the biggest laugh nowadays comes from exaggerated depression gags. Here's the newest I've heard. The Optimist says-"We'll be begging next year." And the Pessimist answers-"Who from?"
"Is the Lumber Industry Worth Saving?" was the title of an address delivered before the lumber manufacturers of the Northwest the other day by Mr. I. N. Tate, General Manager of the Weyerhaeuser Sales Company. Congratulations, Mr. Tate ! It is the finest, the tersest, the truest, the frankest, and the bravest resume of the fix the lumber industry finds itself in today that has been attempted by any human. ***
Lumbermen one and all, read it ! Read it slowly, carefully, thoughtfully. It is a perfectly tremendous sum.ming up of the situation. If seventeen carefully selected clever men had collaborated to rprite it, it would still be a ma6terpiece. If Mr. Tate did it alone he is not only a Solomon for wisdom, but a Webster for presentation.
Fronrr the opening gun: "Industries come and go. They grow old and die as surely as do nations; much more surely than most of us realize; they die when their products are no longer needed, or when they do not adapt themselves to changed conditions; Lumber is at that point today;" to the close where he says; "we must believe in lumber; that it is the best product for so many uses that it is our duty and our privilege to perfect it and offer it at a profit, and with a lot of self-respect and self-assurance, to a world that needs it;"-this address is epochd in its amazing worth'
For Mr. Tate tears away all subterfuge and camoufage and tells the truth abo,ut lumber; the truth which is that if lumber is to be saved it must be by the organized, coordinated, consecrated, and intelligently directed efforts of those who make up this industry, and who have the brains and the bowels to fight for it. Lumber must see itself in its true light, must appraise its situation with the naked truth for a searchlight, and must go out to CREATE prosPeritY'
I imagine that the reason this address so powerfully affected me is because I have been trying to tell that same story, piece-meal, in this column over and over again for the past several years. Mr. Tate's appraisal of the tragic position in which lumber finds itself, is identically what I
have considered it to be, and his suggestions of rem'edies are along parallel lines.
"Only along the hard road of change and readjustment lies even reasonable success," says Mr. Tate. Amen ! And more Amen's ! The old ways won't do. The old systems won't suffice. We've got to do something bigger and better and different and more far-reaching than has ever been attempted before in this industry. The medicine to cure this situation must cone out of a brand new bottle. No previous prescription will answer the purpose. I hope every lumber manufacturer in America will read and digest Mr. Tate's remarks. Something MUST be done. ft isn't five grain doses of aspirin this industry needs. It's a succession of major operations.* *
We'vi got a law in this country-and it's a good onethat will throw into jail any man who distributes slander against a bank, or who whispers around insinuations against the solvency of a bank, or does anything that might possibly start a run on a bank. That's a fine law, and one that should be vigorously upheld. I'm in favor of it. But get this:
I know a young architect who hasn't made a dime in nine months. The other day he convinced a man that this is a good time to build a home. The man had all the money in the bank to do it with. When this prospect found that materials, and .labor, and everything that go into a home were cheaper right now than they ever had any right to be, he agreed to build the home he needed. He accepted the plans. They were ready for the contract to be given out, and work to start.
But before he signed a contract the home builder decided to drop in and tell his banker about it. And the banker talked him out of it. So that idle money remained idle; idle building mechanics lost a badly needed job to buy food for their families; idle building material remained in the pile in the warehouse. And a man who needed and wanted a home and has the cash ready to pay for same, goes without.
Just between you and me, who deserves most to go breaking rocks; that banker, or the sneak who slips around whispering innuendos against the safety of a bank? We've got entirely too many of both.
(Continued on Page 8)
REO CEOnn SHNGLES (staiired) cal. PotrtoERosl PtNE
REP CEPAR SHTNGLES (Unstqlagl!)
CA,LIFORNIA SUGAR PINE
REP CEDAR SHA,KES PEACOCK
Incorporated Feb. 14, l9O8
A. J. "Guttt Rusgelltc Outfit
Exclurive Rail Rcprcrentetivcr in Crlifornir end Arizone for Central Coal & Coke Co.
Oregon-American Lumber Co., Vernonia, .Orc.
Exclueive Rail Rcprcrcntativcr ia Northcrn Celifornie for Creo'-Dipt .Company, Inc. North Tonawanda, N. Y.
(Continued from Page 6)
What a terrible thing is fear ! Fear started the depression; fear turned it into a panic; fear has been consistently barring the return of better times ! The Bible says that "perfect love casteth out fear." Then all I've got to say is that perfect lovers are mighty scarce these days.
We will emerge rapidly from this trouble whenever bankers go back to banking; investors go back to investing; enr,ployers go back to employing; we all lose our fear and go back to normal thinking. The Governor of one of our Federal Reserve Banks told me the other day that if the banking fraternity could cast aside their unreasoning fear and go back to acting something like normal, we would, in his opinion, enjoy a very sudden improvement in conditions generally. He thinks the time has arrived when that could and should happen. But so long as money stagnates and credit congeals, business must creep.
"And," added ilri" e"alr"i *l"u*" official, "prosperity cannot return until these things DO happen." There seems to be a change in the mental attitude of finance that is hopeful. The other day I delivered an address to a convention of bankers, and when I remarked 1fts1-.'f den'f say you boys started this depression; but I WILL say that it wasn't anyone else," I was surprised to get a roar of applause from all over the room. When we quit taking the thing so blamed seriously, our blood will begin to circulate again'
:ts {<
The activities of the Government Refinancing Corporation; the high tide of the campaign against hoarding; and the break of spring; are all coming at about the same time. The psychological effect will be fine. Things COULD pick up in a great hurry;
I think conditions have made a lot of people slightly goofy. There is a nationally known and advertised line of building material, the head of which has told me directly and frankly that he does not advertise in the lumber trade press because he does not believe it to be a paying advertising medium. But every now and then he fires me several reams of bombastic reading matter about the leadership his company is taking in a pep movernent to save the country.
And he feels certain that my readers will be deeply interested in his "message'n. Can you beat it? Just how can a paper be a valuable channel for PUBLICITY but a poor medium for ADVERTISING? You can take a journal that even a blind Chinaman or a runaway nigger could demonstrate to be tensely, interestedly read from cover to cover; its logic assimilated; its opinions quoted. And some guy tells you he doesn't believe an ADVERTISING message in such a rnedium pays, but evidences by his own offerings that he thinks free PUBLICITY DOES. How do they get that wiy?
rttF*
Now Russia is bringing into this country hardwood veneers, plywoods, and lumber. No one is stopping them. Oak veneers are reaching the Pacific Coast states by way of the Panarna Canal. The plywood and lumber comes direct from Vladivostok. Arrangements for national distribution are reported made. At the hardwood mills of the United States tens of thousands of laborers and their families are suffering for lack of food and clothing. The veneer and plywood mills employ but a handful of their normal crews. And Red Russia spews upon them to increase their misery. We read every day about "protecting Americans abroad." Abroad, indeed ! Why not protect a few of them at horne?
Start a new page in your books that reads RESULTS in Roofing-and write it in the blackest ink you can find.
RESULTS that evidence themselves in enthusiastic customers, in the extension of your roofing business, in a profitable balance at the end of each month.
Throughout the roof ing trade, RESULTS have come to be a synonym for EL REY--growing from its unflagging attention to service-firmly rooted in its decades of roofing satisfaction.
Behind every EL REY roof are the most modern manufacturing facilities, the quantity production that makes possible high quality at lbw cost.
Embodied in every EL REY roof are the prime requisites of permanence and color, fire resistance and waterproofness-in a superb blending of line and balance to more than meet the keen competition of the day.
Let EL REY be your guidepost to RESULTS-By securing all the facts without delay. They're yours for the asking, at absolutely no obligation.
IAssociation activities were discussed at a well attended meeting of the Southern California retail lumber dealers held at the Hotel Alexandria, Los Angeles, Calif., on Saturday afternoon, February 13. Earl Johnson, Johnson Lumber Co., Pasadena, vice president of the Southern District of the California Retail Lumbermen's Association, presided. About 20O retail dealers attended the business session. Several directors of the State Association were present.
Edw. Elliott, Los Angeles, chairman of the legislative committee of the State Bankers Association, gave an interesting and instructive talk on Deeds of Trust. George Wood, Wood Brothers Co., chairman, of the associatit'rn roofing committee, and C. H. Griffen, Jr., Homer. T. i{ayward Lumber Co., both of Santa Cruz, discussed in detail the allotment plan which has been working successfrrlly for the past three years with the members of tl,e Coast Counties Association.
O. H. Barr, Barr Lumber Company, Santa Ana, president of the Associated Independent Retail Lumber Dealers of Southern California, outlined the obiects of the new organization. Mr. Barr said in part:
"The Associated Independent Retailers' organization represents only one section or division of the great lumber and building material industry of Southern California, and we are glad to have the opportunity to speak from this association platform this afternoon, as we are new in the field as a united business organization and are very anxious to have our own members in particular, and all other interested parties, become familiar with the purposes, hopes and ambitions of this new business affiliation of 120 odd (at this time) exclusively retail independent lumber yards.
"We have thought it well to unify, solidify and identify this important, though scattered, group of strictly retail dealers into a buying and statistical organization so that we may speak, or be spoken to, through a central office.
"Our main object is to attempt to wield a wholesome and
united influence toward the establishment and maintenance oJ a stable and equitable retail market a"d selling conditions for all our members and in all the lines of materials in which we deal.
"We believe the accomplishment of our objects will redound to the benefit of the industry as a whole. We want to enlist every sound, reputable, iniependent retailer. None should ride and drag their feet."
F. Dean Prescott, Valley Lumber Company, Fresnq director of the association, pointed out the value of the association and asked the dealers not to overlook the functions of the state organization, Dee Essley, manager of the association, discussed in detail his work with the various local groups. Jerry Sullivan, Jr., Western Lumber Company, San Diego, director of the association, talked on conditions in the San Diego territory. F. L. Jordan, F. L. Jordan Sash & Door Co., Los Angeles, president of the Los Angeles Retail Sash and Door Association, spoke on sash and door conditions and the objects of their new association. Frank N. Gibbs, Gibbs Lumber Company, Anaheim, reported on the cement situation in Southern Calitornla.
Harry Lake, Garden Grove Lumber & Cement Co., Garden Grove, president of the association, stated that the loss in association membership during the past year was less than three per cent, which he said was a remarkable showing during present conditions. He mentioned some of the accomplishments of the local groups through organization. "I am sold on the allotment plan," he stated, t'and consider it fair and just." In concluding, he remarked that retail dealer trade promotion, which the California Redwood Association is setting the way, will be the next step.
A dinner dance was held at the Paris fnn, Los Angeles, in the evening. An excellent entertainment was furnished by the Paris Inn entertainers.
Ar we woulil lllc to hivo r o&blD ott roma laril wo ova nsar h6ro, Dleaco renil a colty of your Plen.tn. B'
t, 8,, Boohorter, tiraosta.
Iy.lDtartloD rn to tuilil r cabh thi! 3umsr. Plearc reail
Elu.--.Xr, W. E. I,,, Cartol' lll.
'We'plan to nste altor&tlou thlr rummer' Plcare renil Plaa aail
Ustorl.l Lirt.Xrr.
E. W,8., Chloqo, nl.
I an bdlilln3 a run-
Der crDlr eld voulal Ith. to c.tl tt wtth Xlotty Plnc. llcacs eoil llteratun,!f,r.
J. A. O., Euooct, UlchlS&r.
I sn goilt to bullil a oabla. Blndly solil bootlot, etc.Ir.
B. l. U., faU! Oburch' vtrrinie.
I hope to bullil thlr yoar. Plcere lcnd your
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Ercg[vr Of,lco,900 Fld Netlonrl.Soo Llnr Bldr. Drpl. 8t3
MINNEAPOLIS, MINNESOTA
Plor rnd FREE Phn ol Crbln LS lf3i bullt rlltr Shevlla Plm Lor Sldlnl, t nowrllShevlh Plnr D I do notrrll Shrvlln Plnr I
Trrltr Trrl:
SHEVLIN PINE IS MADE BY
DISTRICI OFFICES
Vrdrm Srn Fnncbco-1030 Monrdaodl Sulldlal
V. G. l(rhnrn, Dld. Sder Mrr. V. H. Nlrh
'So, Crllfornh rnd Arhoar Lor Antdrr-Prtoburn Scorltlo Bldr.
L. S. Trnbrll
Fod Vodh-R. C. Celhlly, Fld Ndond Bnl BHr.
El Pro-(oathotrl hpstlnl od Erportlnr Co., Mllh tulldlu, El Pro, Trrr
The McCloud Rivcr Lumb.r Conprnv, McCloud, Calilonlr fhr Shrvlln-Hhon Conprny, 8end, Orcto
"Down in Texas recently," relates Thomas Dreier, a man asked Jack Dionne where business is to come from, even after the turn. He couldn't see where the prospects lay.
-"Jack_ther9-upon told him a story from Scott's Lady of the Lake."
"Thg King of Scotland, traveling in the mountains incognito, became lost and was bEing guided out of the mountain fastnesseg by a huge mountaineer, upon whona he had chanced-none other than the kirig's chief enemy, also incognito, Roderic Dhu, leader'of an insurgent mountain army.
"As- they walked, they talked politics, and the king bitterly- condemned the outlaw Roderic Dhu, finail! evpressing the wish that he might meet face to facl 'this rebel chieftain and his band.'
"'Have then thy wish!' Roderic cried, and blew his whistle.
"Instaritly the lonely mountainside was covered wi,tL an army of mountaineers, fully equipped.
"Every tree, every bush, every iock, eviry tuft of grass gave forth a soldier. One minute there was not a man; the next there was an army."
^ D1_ej9r aptly adds: "So it has always been, and so it will be this time, with business. It -comes from everywhere, when the tide turns."
-El. C. Forbes, San Francisco Examiner, February 17, L932.
_ Commemor.ating the fiftieth anniversary of the Arizona Lumber & Timber Co. of Flagstaff, Aiz'., the officers, directors and some of the employes and members of their families recently gathered at fhe residence of T. A. Riordan, president of the company, rvhere they reminisced on the old days of this pioneer lumbering firm as well as of recent tlmes.
The Arizona Lumber & Timber Company is one of the oldest concerns in the country, and has been in continuous operation at Flagstaff for the past half century. This company started operating the year before the Santa Fe railway came through Flagstaff, and its mill capacity at the present time is 50,000,000 feet per annum. - Ths ofificers of the Arizona Lumber & Timber Co. are: T. A. Riordan, president; M. J. Riordan, secretary, and I. B. Koch, vice president and manager.
*.Joh1 P. Hemphill,_general manager of the Madera Sugar Pine Co., Madera, Calif., is on an extended business t-rip in the east where he will visit the lumber consuming cen-ters on the Atlantic coast. On his way east, he splnt a few days in Los Angeles.
_ Walter C. Ball, sales manager of J. R. Hanify Co., San Francisco, was a recent visitor at the companyts Los Angeles offic_e. With Wendell M. Brown, ^the company's Southern California representative, they spent several days calling on the trade.
Washington, D. C., February 15-The movement to compel specification of alternate materials, and preference by th-e purchasing agencies of the federal goverriment and also by contractors and sub-contractors for local. as well as domestic materials, in its building and construction projects, came to the front today. The House Committee on. Expenditures in Exe_cutive Departments held a hearing this afternoon ori the Wilson and other bills relating t6 the subject. H. L. Bravo and Carl Bahr appeared for.-the National Lumber Manufacturers Association; Jas. A. Emery, general counsel, for the National Association of Manufacturers; and J. A. Pugh for the Common Brick Associa- tion. All three favored the bill.
The W-ilson bill, H. R. 8909, is the most comprehensive and satisfactory, according to the National Lum^ber Manutacturers Association. The outstanding features of the bill are:
First: It makes preferences for domestic and local mate- rials and articles in government building and construction incumbent not only upon the heads of d.epartment, ,"J other governmental agencies, but upon all contractors, sub_ contractors and other agents.
The -most important part of this provision is the relation to preference for "locil" products-. Comparatively little foreig-n material would be- imported in any eventj but iI the Wilson bill is en-acted ali governmeni specificaticns must provide that preference muit be eiven for the mate_ rials produced in the locality.of the project whether pur_ chased by the Government direct or-by-contractors, iub. contractors or their agents.
Second: That all government projects paid for out oi funds^ hereafter appropriated shail b" und", desisns and specrhcations that shall provide for the ,,alternatJ use of materials .of proved and- admitted suitability and *ia.iy used for the purpose in question, whether su.t de.ign an'd use_ specifications are -prepared by the federal goveinment or by firms, individuali oi agentj duly design"ila urrJ "-. ployed by the government."-
_ Thid provision will make it certain that lumber and lum ber products will be alternately specified on every govern ment_job for which they -are-suitecl, thus givin! ?f,.- , fair chance with other building matirials.
The Wilson bill also extends to all other departments and- agencies of the government the preferer".' ,ro* "._ corded domestic materials by the Wai and Navy depaii_ ments, but makes the exercis-e of preference irr.u-n."i .rp_ on contractors, sub-contractors and other agent of the gov_ ernment as well as upon the responsible &ecutive hJads.
, HTb Klass, general sales manager of The pacific Lum_ Der Lompany, San I.rancisco, left February 2O on an East_ ern business trip. He expects to be gone'SO a"yr.
^"-Il thrj"S the members of the Douglas Fir plywood .lvlanutacturers sponsoring the 1932 plywood advertisine camparg'n, the name of the Harbor plywood Corp., oJ I{oquiam, _Wash., was inadvertently o-;it.a fr.;-;fi; ; ticle whi:,h appe.argd in our issue-of February iS- -ft. Har.bor llyw_ood Corp. is represented in the California territory- Uy-Q. W. Buckner, oj San ,Francisco, ,;e b;;; Wiscomb, of Los Angeles.
Enlarged, progratn in The Saturday Eaening Post . . . and 78 other publbations Euery bu,yer, build.er and, specifier will be reached !
wood! Alreadv it is the most talkeilnbout building mareri;l in the uorld. Thogsands of buyers, builders and specifierr are_ d!sg6v61i11g the economies of Fir Plywood and the extra permanence it builds inio the finished job. They're using the l/4,, thickness as a wallboard-'and 3/84 l/2,, and l/4,, Ior i:3;lt*tr, built.ins and'dozens of cabinet
Now-- bated by even more advertising trhan in l93lFir Plywood commands the -arten. tion of alert dealers looking for lioe items to push in 1932.
Month after month in the 19 publicationa shown here, Fir Plywood advertising will call on your beet prospecte, working to turn their interest into profits on your booke. Every type of user and specifier will be reached, again and againhome.owners. contractors. architects, draftsmen, speculative builderei carpenterE, cement contractorE. civil enci. neerg window display men, wood-using planis, manual lratnrng rnEtructorg, etc.
Beeides this publTation advertising, rhou. eands upon thousands of samples, pere6nalized
letters, A. I. A, folders, free designs, book lets, broadeides and other literature will continue to be distributed.
With all this salee efrort back of you, youU want to bave plenty of Douglas Fir Plywood in stocko especially the new l/4" Douglas Fir Plywood wallboard. Better order eome today!
And to troeeren things up a bit, ue te ofrerins
Youtll want to tell your local architectr and builders about ttis!
f o+ A $1500.00 prize con. rd? 1661 for architecte and draftsmen. You'll get full details of this when you get the firet Douglas Fir Plvwood broadeido.
2 ndXiu:" ir'o8o:io' ", 3 buy acceptable *idea sketches' showing practical Fir Plywood projecte$25.00 each for every one wo can uee. Thie special ofier ie addreesed to carpenters, contractorq window trimmers and manual training inetructoreand will be featured in our national advertising.
Think of the special intereet thie double ofier will excite among your curtom. erestimulating them to think of ways to uee Fir Plywood on every job. Think how these designa will help you aell more Plywood and other building materials in your community when we broadcast them in our advertising. Send the coupon today!
D9y9.t+?- Tn"IlIYo3,P-
Lum bermen's Associotion
I would like to direct our thinking and planning at this annual do not shrink, we must sell West Coast dimension that does not meeting to our most fundamental pioblem. That-is how can wc shrink. To compete with products that claim Breater durability or increasi the use and use-value of West Coast lurnber? greater fire resistance, we must g-rake our product as durabte and
In golden days of the industry, lumbermen concentrated th€ir as fire resistant as processing will permit' The future success of money and ability upon converting a natural resource. To buy.its this industry as a great supplier of building materials depends priproducts, it had a rapidly expanding population, constantly building marily upon the degree to which its abilities are concentrated upon new homes, towns and pushi'g new communities aiross tlie breadtfi merchandising, research and sales promotion' of the American contintnt. Lo*l.r largerly sold itself. The in- - Following are the _de-finite- undertaBings i-n merchandising which,
iii-tLii, uoiia r-"* mitG and in my judgment, the West Coast lumber industrv can do forthwith: produce.
The golden days are gone and they will never come back' The time has long been here when the primary efiort,of this industry should be shifted from production to merchandising, when much more money should be spent in selling lumber, when research to develop salable products on present day markets and trade promotion to put these products into use should be undertaken on a scale far beyond anything that lumbermen have previously been. willing to conlider. The *orld has traveled very far in its building and buying habits during the last 20 years...-The lumber industry h-as noi stbod still, but has traveled at a snail's pace comp'ared with the speed of market changes. Neither ownership of stumpage,- nor sawmills, nor capital assits will make this industry successful in the future. It can only win on its merchandising efficiency-in the relative cost and seivice rendered by its products, and its ability to put those products over against intensive competition.
The people of the United States are becoming predominantly dwelleri in cities, or in thickly populated metiopolitan areas surrounding the cities and towns and influenced by urban styles and methodJ in construction. Our markets are where the people are.
Today urban and near urban residential building is largely controlled by the speculative builder and the building and loan institution. They want a combination of low cost, good security and salable style. Urban building is profoundly inflgenced, further^more, bv building codes. And the city building code is an arena of intensive competition between materials, of technical scrutiny of the weaknesses or deficient qualities of any material, of terrific pressure to gain a point for this or that product, or put a competing product out of the running.
In industrial and commercial building and public construction, lumber enters an even more intensive arena of technical and exactinc comDetition. It must sell itself to men who have not the slightesI inteiest in wood, whose predilections-more likely than notare asainst wood, who have been highly trained in the technical scienci of judging the cost and service of a thousand difierent commodities.
Lumber no longer has any ordained or assured place in the great urban and commercial markets. The place that we shall have we must make for ourselves.
The fine intrinsic qualities of lumber-its low cost, its adaptability to a thousand purposes and a thousand forms of fabrication, its insulating qualities, its beauty for uses that appeal to the eye, and so on-give us a wonderful basis to work from. But these basic qualities are only starting points in modern merchandising. Not only must they be effectively advertised and everlastingly kept befori the consumer; they must be translated into the commercial and competitive terms with which the modern user of construction materials deals and with which he makes his comparisons and selections. As far as lies within our power, vr'e must develop the qualities of our product, point by pioint, to meet the selling arguments of our competitors and establish selling point of our own.
To compete with standardized products, we must fully standardize our product. To compete with guaranteed products, we must guarantei our product. To the consumer who wants to buy insulation, we must sell lumber in terms of insulation. To compete with assured structuril values of steel, we must sell assured structural values in fir timbers. To compete with metal house frames that
Grade-Marked L'mber
Push the sale of grade-marked lumber, The demand for certified or identified quality in building materials is coming from loan companies and other institutions which finanqe residential building because of their experience with shoddy construction whibh has fallen back upon their hands for resale. Lumber is losing ground as a material of construction because we are not meeting the requirements of modern construction for assured and identified quality.
The best argument for grade-marked lumber that I have ever seen is simply to examine jobs under construction in Los Angeles where grade-marked fir Common has been specified throughout, and there are many of them. Even a casual inspection of one of these buildings conveys a definite impression of uniform, standard identified quality of material-the basis of good workmanship, sound financing, and satisfaction and confidence on the part of the owner. In my judgment, that is one definite and specific thing-the grade-marking of our lumber-we can do to hold lumber's place in the building of America.
Recently the Building Commissioner of Boston, approving the request of retail lumber dealers, has required that grade-marked lumber be employed for all load-bearing purposes in Boston after April 1. Official gra4e marks of regional lumber associations will be given preference. More recently still, influential groups of retail lumber dealers in other Atlantic Coast sections have raised the question of merchan4ising grade-marked lumber and invited its discussion by our Association. We will strongly encourage their interest in putting Association grade-marked lumber in these markets, because -we be-lieve that the identification of lumber quality and the promotion of standard, identified grades is one of the first things to increase the use and use value of our product.
A few years ago the mixtures of fir grades of Common lumber. the _lack of standard grades and price chiseling based upon variable quality, wa! p. qt up to the West Coast Association by distributors in Southbrn California as their most serious merchandising problem. The Association enlisted the cooperation of the Southern Cilifornia distributors_ in solving this problem through the sale of grade-marked lumber, eith-er lumb-er grlde marked at our member mllls, or grade marked at the Southern.California yard under our supervision.- Association grade-marked lumber has become established in Southern California, and is now making headway in the San Francisco Bav region. -It is being supplied today by some 240 yards in the souttiern portion of the state. It is specified in the construction reouirements of seven leading building and loan associations, by a iarse number of architects, .by a substantial number of publii buildiig agencies and by large industrial buyers.
We want to establish official trade and grade marks of the West Coast Lumbermen's Association in all of thise markets wh.re cradi_ marked lumber is coming into demand, as the sterling mark ofquai_ ity for West Coast items. It would not be difficult ior these -m'ovements- to- bring forth various local lumber grade marks in which the manufacturer h.as- no -part and of whose aicuracy he has nJ ,rsui_ ance. Hence, it !ra9 been our aim to get the oificial marks of -the Association established and recognized- as the stana"ral-oi-ites. markets,
To the Association mills here represented, I urge your own ind-ividuat, active promotion of grade-marked lirmber] ti "osts's"-"_ thing, ani you may not-particularly in these- derretopminial ;L;;; recover its extra cost. But it is one of the direct, c,instruciivi-itrings
that you can do to create confidence and assured standing for your product, -
Today, at least half a dozen national organizations or manufacturing institutions are promoting the steel house. The country is being flooded by their advertising material. The vast resources of the steel industry for mass production, complete fabrication of materials at the plaht and quick erection on the job are offered for the housing of the country, It is advertising welded steel; fire-proof homes, guaranteed against shrinkage, warping or cracking, completely fabricated for the specifications desired and erected in a fraction of the time required for an ordinary frame structure. This is the type of competition the lumber industry will be called upon more and more to meet; and we must muster every resource and selling point we have to me€t it. The lumber house should compete with the steel house on its ground of durability, fire resistance and protection from shrinkage.
Many of the arguments for the steel house are met by wooden houses constructed of properly Beasoned lumber. The others can, in my judgment, be met if we concentrate our energies on the processing of wood for fire resistant qualities.
The immediate point I would stress is that of meeting one of the most important "quality" arguments of competing materials by sup- plying our markets with seasoned lumber.
During' the past year, the Association has been in touch with groups of retail dealers in Chicago and on the East Coast who want to develop a source of supply of dimension, dried sufficiently to fully meet the requirements for non-shrinkable framing. We have found it difficult to reach a practicable meeting ground between them and the manufacturers on moisture content, price, and the appearance qualities of the product after it has been seasoned. These contacts have led me to wonder if-to meet the quality demands of these highly competitive urban markets-the West Coast should not develop a super-dimension, based upon Select Common and low-grade Clear stock and sold at a guaranteed moisture content of 16 per cent.
'I he market now opening up in the Atlantic Coast and its backhaul territories for seasoned West Coast dimension. and to a lesser degree in California, gives our mills an excellent opportunity to introduce American Lumber Standard sizes in those markets. With the undoubted growth in volume of seasoned dimension moving to our cargo markets, we should not lose the opportunity to extend thereby the acceptance. of American Lumber Standards.
The West Coast lumber industry, with its enormous future interests at stake, cannot afford to just let the question of seasoned lumber drift or to follow the lines of'least resistance. We cannot aftord. specifically, to continue to depreciate the fine intrinsic qualities of West Coast hemlock by permitting it to reach the hands of the eastern builder green. We cannot afford to let the difierences over price or manufacturing problems stand in the way of putting our lumber into these concentrated urban markets today-properly conditioned to compete with the steel house or with any other type of house. Builders and architects may turn to other materials. Building supply dealers may turn to other materials. We are left with the timber and the sawmills. Our interest in having the public build with wood and maintain its confidence in wood is paramount. And, to protect our paramount interest, as I see it, it is necessary for the West Coast lumber indristry to aggressively push quality merchandising in the specific instance of seasoned lumber.
Douglas Fir Car and Structural Grades
The Association grading rules for the Structural grades and our railroad and car material items are often criticized by manufacturers as too technical, too finely drawn, overlapping in some instances. Doubtless some simplification and consolidation are in order. The point in my inind, however, is that these sections of our grading rules express-more definitely than any others-the effort to-merch-andise our products on quality. In them, we have undertaken to define lumber qualities to meet the engineer's requirements for known and assured load-bearing values, or the car builder's requirements for specific use values in the various types of rolling stoik. Let us in no wise recede from the_ g_round we have gained in merchandising these important items of West Coast production on their specifii quality.
One.of the th,ings that I would like to do this year is to work out, with the West Coast mills, a scale of relative values for our timber grades and for our railroad and car material items.. a scale based upon the requirements of each grade, the relative volume of its production, the cost of selection and manuiacture, loss from desrade and like factors. Let us start with any convenieni base grade ai one hundred per cent; and work out the relative values 6f the other grades to that base. Certainly, where'we have deliberatelv adooted quality B_!ades, we should get corresponding quality prices-for them. On the West Coast we control the only lirge su-ppiy of structural timber in the world, and certainly the -only-realli'' liree ,uoot" oi high-grade lumber for car-building requirements in the United States. These markets should be among our most profitable; b"t -i t"vi brought them down to the level of common boards ina ai-i"sio" because we do not carry the conception of quatity gooAr i"to oui merchandising.
One of .the keenest phases of modern competitive merchandisinn rs rn makrng products more salable, as by furnishing them to thi (Continued on page lZ)
"A feller asked me this question: 'Are times better or should we give this country back to the fndians?' Well, sir, that set me thinkin'. An' it reminds me most o' the oldest Tyler boy down on the farm.
"Durin' a long cold spell one winter the gol dang pump froze up solid. This Tyler boy finally gits her thawed out an' starts pumpin'. But no water comes. Right away he yells, 'She's dry !'
"'She ain't,' says I, an' looks him in the eye. 'She's jest like business sometimes-needs a little primin'.' I primes 'er, an' up she comes. Y' see, the water was there all the time. An' business is here. But you got t' coax'er now ant then.
"Don't take much t' get business goin' an' everybody kin help. Even in my Uusiest season I'm always willin't'help out where I kin, kinder keepin' customers an' prospects in good humor, knowin' as I do thet business picks up fer the feller thet gits out an' picks it up."-By Chic Sale.
"The motorist frequently does not realize that his automobile is insulated, but upon examination it will be found that most passenger cars have a layer of heat-resisting material in the dashboard to protect the driver from the heat of the engine," says a new bulletin on insulating materials just issued by the National Committee on 'Wood Utilization of the Department of Commerce.
"lfouse Insulation: Its Economies and Application" is the title of the bulletin which deals mostly with the uses of insulating materials in building and construction. The main purpose of insulation, the bulletin says, is to retard the passage of heat, and when used in house construction it helps to establish a greater uniformity of temperature inside the home, regardless of weather or climatic conditions outside.
Insulating materials, however, are not confined to uses in building and construction, according to the bulletin, for aside from their application to motor cars certain types of insulation are used in cabin airplanes to maintain comfort for passengers in spite of the coldness of the higher altitudes. Insulating materials also are used in airplane construction to minimize motor noises. Sleeping cars, as well as chair cars on the railroads, are insulated to eliminate drafts and reduce the suddenness of temperature changes, according to the bulletin.
"House Insulation: Its Economies and Application" ^ay be obtained from the Superintendent of Documents. Gov.ernment Printing Office,'Washington, D. C., for ten cents a copy.
Lumber that has been properly kiln dried is automatically steriIizel-the spores and filaments of wood destroying fungi are through for good when lumber has been dried in: MOORE'S REVERSIBLE CROSS CIRCULATION KILNS
Reorganization of the Pacific Coastwise Conference and the formation of the Pacific Coast Lumber Conference were recently announced in San Francisco by Arthur B. Cahill, of Sudden & Christenson, chairman of the reorganization committee and of the lumber conference.
Numerous meetings of the lumber conference have been held and as a result of these Mr. Cahill announced on February 18, new coastwise steamship rates on lumber.
The new rates per thousand feet board measure are as follows:
For delivery at San Francisco, Oakland and Los Angeles harbors, $4.00; Monterey, Port San Luis, Santa Barbara and San Diego, $4.50; Santa Cruz, Moss Landing, Ventura and Hueneme and other small ports, $5.00.
The rates apply to lumber loaded at Coos Bay, the Columbia River, Willamette River, Grays Harbor, Willapa Harbor, Puget Sound and British Columbia ports not north of Powell River.
The new schedule will provide uniformity in rates rather than horizontal increases, Mr. Cahill said.
John H. Rossiter, widely known in transportation circles, has been appointed secretary-manager of both the Pacific Coastwise Conference and the lumber conference. He will make his headquarters at 21O California Street, San Franclsco.
East Bay Hoo Hoo Club No. 39 held its regular tnonthly dinner meeting at the University Club, Oakland, Monday evening, February 15.
President Larue Woodson presided, and Frank W. Trower was chairman of the evening.
David D. Oliphant, Jr., Oakland of the evening, chose as his topic, Washington-The Man."
attorney, the speaker "Intimate Glimpses of
Frank Trower spoke on the subject of Birthday observance. Washington's
Musical entertainment was provided by Mr. Starr, whose song's were much enjoyed by the gathering.
W. G. Kahman, Western sales manager of the McCloud River Lumber Company, San Francisco, has returned from an e4stern business trip where he visited the Eastern lumber consuming centers. L. S. Turnbull, Los Angeles, the company's Southern California and Arizona representative, met Mr. Kahman at Phoenix, Ariz., where they spent a few days calling on the trade. Before returning to San Francisco, Mr. Kahman spent a few days at the company's Los Angeles office.
The directors of the California Retail Lumbermen's Association met at Fresno on Saturday, February 20. Directors from all sections of the state attended the meeting.
You wouldn't buy a carbon filament lamp even at a price-that's why kiln dried lumber SELLS!
World's largest manufacturert North Portland, Ore. of dry kilns and equipment Jacksonville, Florida
You can tell your customers ttit's sterilized!"
(Continued from Page 15)
consumer in the most convenient and inexpensive form for his use. Structural steel for a building or bridge is-delivered to the job, the various members fabricated, fitted, numbered from the blue print and ready for assemblage. Northwestern timber treating companies have taken a leaf out of the same book by furnishing timbers for bridge construction cut, framed, bored and treated-ready for erection at a minimum of time and cost. Work done during the past year by one of the Association's engineers, Mr. Pauw, opened up promising opportunities for reducing the cost of timber construction and selling the builder service as well as material-bv the fabrication of timbers at the sawmill, where such work cau often be most efficiently and economically done.
I look forward to the time when fabricated timbers will be furnished for all sorts of structures-bridges, oil derricks, airplane hangars and buildings, cut and framed to either individual oi standard designs, as freely as structural steel is now furnished.
I look forward to the time when, aside from the cut-to-order house. yard lumber for everyday construction will include many items cui and fitted for their places in a building in accordance wiih standard multiples, without the need for furthei fabrication on the iob. The more ways of this kind we can find, to sell service and reduction in construction costs-alo_ng with our material, the more effectively will we hold markets for lumber.
Curtailment or Trade promotion _. The ques-tion has frequently been asked me of late whether the "way out" for the West Coast-lumber industry ti.. i" Cuitiif*e"io, in Trade Prom.otion; whether we may not be in ar"g., oi.rit"iii"s tumber out ot its market, whereas aggressive trade promotion woull balarrce the^ equation of supply and demand without ""i..iitv-i.. curtailment ?
There is,. of course, no question that the efforts of the industrv and ot rts Association should be concentrated on market e*pansioi. Adjustme't- of -production to the actual o"-ind "t trr.-ii-"'i.'"i.1 essary to the financial welfare of. the industrv, p"iti""ii.iy-1"-", emergency like the present. But whatever degr# "r .r.tiil-i,ni-*"v
be necessary-one year or another-there is no question that the fundamental need of the West Coast lumber industry is to expand its markets by every means at its command.
One of the most thoughtful and discriminating analyses of this problem I have ever seen was written last summer by Mr. William G. Reed of Shelton. Mr. Reed points out the dangers in curtailment as a possible form of "commercial suicide" and the far more constructive answer to be found through trade promotion on a scale commensurate with the size of this industry. He then sug- gests a direct tie-in between curtailment and trade promotion, by levying on the operating mill a substantial sum per thousand feet of actual production, to be used for trade promotion purposes exclusively. He would make this amount large enough to serve as a real restraint upon uneconomic production or price cutting, In other words, let the mills that want to operate support trade promotion with real dollars instead of pennies. Let the ruills who don't want to operate under such conditions help to balance the demand and supply by shutting down.
I wonder how many operators here would subscribe to Mr. Reed's suggestion. Or I wonder how many operators here would subscribe twe.nty-fiv9 cents out of every dollar's advance in average prices during 1932 for extending the markets of West Coast woods. Accepting trade promotion as the real answer to our problem. rather than curtailment in production, are we ready to disiard the South American blowgun and attack it with real artillery?
The best definition of an optimist I have heard is one who sees the opportunities in every difficulty. The West Coast lumber industry today is beset with difficulty. But we cannot and must not lose faith in our industry. We cannot and must not acknowledge defeat. The times that try men's souls are the very times that haie produced the most creative and constructive effoits in the historv of the world. That should be our spirit in dealing with the pr...r,i situation. And it is my earlest hope that in some way we may create, out of our present trouble-s, an aggressive and united p.ogr"m for the permanent betterment of this industrv.
Here's what roofing applicators are ,saying: ,, 6The first improvement in roll roofing we've seen in years." 66Red Seal Openers are a real time'saver!" Dealers tell us:
6Red Seal Openers gro" us the edge,_whgo selling roll roof' ings-we have something ryey to_talk about."
66O=ur salesmen are sure glad to have whieh comes with Red Seal Openers.t'
exclusive featureo
These are just a few of the enthusiastie comments on Red Seal Openersjand this new Pioneer feature is only 2 weeke old!
a knife to the with the past.
The old method of using to cut away wrapper, with its possible damage to the material itself, is now q tF"g -",f the'past. You m6rely pull the cord at either end of the roll,
and the wrapper falls awa/r intact.
Here is an exclusive Pioneer feature that gives YOU a definite sales talking point-a distinet advantage in selling roofing. It is a feaiuie tha_t corils you and your customers nothing-the cost is borne by Pioneer.
Show Red Seal Openers ! Tell your cns' tomers about them ! Place a roll in your window or on the floor of your display room...slit the wrapper half way down... then watch customerg examine it-and BUY it in preference to the old style roofing package!
Discussion of the necessity for research, trade promo- tion and advertising occupied a large portion of the time ot delegates to the annual meeting of the Western pine Association, held at the Portland- Hotel, portland. February 18 and 19.
'It was decided by unanimous vote of members present at the convention to submit to the 145 members of lhe Association in seven 'Western states a questionnaire calling for an expressio.n on a program of resiarch, trade promo"- tion and .adVertising involving an initial fund of $100,000. The details gf thg plggram were presented by C. L. Isted, manag'er of Shevlin-Hixon Lumber Co., Bend. Ore.. and N. L. Cary, trade promotion manager of the association.
^ J. D..Tennant, vice-president of the Long-Bell Lumber Co., and president of the West Coast Lumb-ermen's Association, g1Ce4 adoption of the program, sta(ing that in his opinion "the_best way for the industry to get in-worse shape rs to turn down the program." The extra cost, he said, will be small compared to the benefits which will follow.
David T. Mason, secretary-manag'er, in his address stressed the necessity of aggressive merchandising, and suggested that while most of the members present were in favor of the program, all of the members^should have an opportunity to express themselves.
Fred K. Weyerhaeuser, St. Paul, Minn., said that it is necessary for the industry to put forth greater efforts to find new markets for their products.
Col. W. B. Greeley, secretary-manager of the West Coast Lumbermen's Association, Seattle, spoke on the necessity for curtailment of production. He said a canvass of Northwest mills showed that some mills now closed will remain closed indefinitely, and that many others will continue to operate on greatly reduced schedules.
The convention approved the recommendations iontained in the report of the economics committee. The report was
That's just about what Bromts Supercedar closet lining amounts to. A few homes which boast a Stpercedar lined closet will open up pros- pects right and left in your vicinity. ft is characteristic for owneis to proldly display _their "clothes vault" to their visitors and guests,
This fine produ_ct is widely known for its superior quality and high oil content. Supercedar is guaranteed,907o or more rtd heartwrcd and-ll}Io oil_content-Jbe necessary quality to be thoroughly moth repelling.
B,rown's Supercedar closet lining afiords a steady source oi genirous profits. Sells easily and grows in popularity. Eisy to install in old closets and inexpensive in new homes as it eliminat;s the need of lath and plaster.
read by J. P. Weyerhaeuser, Jr., of Lewiston, Idaho, chairman of the committee. The recommendations were that all pine mills now closed remain closed as long as possible; that mills limit production to 3712 per cent of caplcity for the first six months ol 1932, and thit producers should aid each other in filling orders for items in which their stocks 11e low, so that mills will not have to start up merely to fill out broken stocks.
All of the officers were re-elected. These are: president, B. W. Lakin, McCloud River Lumber Co., McCloud, Calif.; vice-presidents, J. P. Weyerhaeuser, Clearrvater, Idaho, and J, P. McGoldrick, McGoldrick Lumber Co., Spokane, Wash.; treasurer, C. L. Isted, Shevlin-Hixon Lumber Co., Bend, Ore.; secretary-manager, David T. Mason, Portland, Ore.
The little summer cabins in the hills are not ouly surviving the depression but are growing in numbers, according to a report just issued by the U. S. Forest Service. The total number of special use permits for summer home sites in effect in the 18 national forests of the California Region was 6,479 at the close of 1931, as compared to 6,O92 for 1930 and 5,876 in l9D. Forest Service ofificials state that about ten per cent of these vacation residences are now being used as permanent homes, especially in Southern California. The number of permittees and their guests using these summer homes in 1931 is estimated at 330,000, or double the number for the previous year.
"Harry Lake is a man of u'hom we all should be proud. We should honor him for rvhat he is and thank him for rvhat he has done for all of us. Honestly, it would be hard for me to estimate in dollars and cents what he has done for our firm alone. I have something to suggest. The finest watch that mere money can buy with the inscription in the back, 'To the finest lumberman of us all.' I think Harry would be proud of such a watch but prouder still of the sentiment that went with it. I'am attaching to this article as it goes in a check made to 'California Lumber Merchant' marked 'Lake Appreciation Fund.' Come, join the parade. Send in your check if Harry has ever done anything for you. If you can't give spontaneously, don't give at all. You u'on't be asked for money by anyone. It must be given of your own volition, during hard times, too, not as a reward, but as an expression of our appreciation of him, what he has done and is doing."
Excerpt from article "Moses is }fere" by Sam T. Hayward, vice president, Hayward Lumber & Investment Co., Los Angeles, rvhich appeared in our issue of February 15.
Mr. Hayward has forrvarded "The California Lumber Merchant" a check for $25.@. Since his article was published checks from other lumbermen have been received.
LET'S MAKE THIS FUND GROW QUICK.
Coos Bay Lumber Co. is dismantling its Bay Point plant, and will offer the property for sale. Most of the remanufacturing will be done in future at the sawmill at Marshfield, Oregon.
Announcement was made in Oakland, February 24, by George B. Hegardt, manager of the port of Oakland, that the Coos Bay Lumber Co. will lease a five-acre tract immediately adjoining the Ninth Avenue pier, and will build on this site a planing mill and a dry lumber shed and office building. Construction, he said, will start rvithin 30 days of the signing of the lease.
A new retail yard has been opened by the Castro Valley Lumber Co. at Castro Valley, which is a few miles east of Hayward. The Castro Valley Lumber Co. was organized by A. V. Lucas, who will manage the yard. Mr. Lucas was formerly superintendent of the plant of the Coos Bay Lumber Co. at Bay Point.
NIrs. A. Harrington, mother of Glenn M. Harrington, of MacDonald & Harrington, San Francisco, died in Minneapolis, Minn., February 11, at the age of 84.
He dropped into his friend's office for a little friendly chat.
The friend was the executive sales head of a great corporation whose sales and consuming field was the entire country, and whose name was one to conjure with. The visitors knew that up to several years ago they had had district sales offices in every consuming center in the country.
When he walked in the executive was engaged in a long distance phone conversation, so he put in his time for several minutes examining a big map of the United States that hung on the wall of the big and very pretentious offiie. He noticed that there were pins with bright colored
heads stuck in the map at Chicago, Seattlg Los Angeles, New Orleans and Atlanta. When the phone conversation ended and the friends had greeted one another cordially, the visitor remarked:
"You don't seem to have anything like as many district sales offices as you had several years ago."
"How do you know that?" asked the host.
"f see only five pins with colored heads stuck in your wall map today," was the reply. ,,Those are your district sales offices, aren't they ?"
"District sales offices, Hell !" replied the sales executive. "Those are our remaining customers.,'
News items in the trade and industrial press during the month of January reported the strong, individual position occupied by oak flooring with relation to the lumber market as a whole.
As pointed out then, the industry entered the new _year with a general shutdown of flooring plants and no definite plans for resumption. Since those facts were printed,, it has brought us that much nearer a season of spring demand. Ii is reported that the shut-down remains practically 100 per cent and reduced inventories at many points, resulting in broken stocks of the more mobile items.
No plant has yet announced its intention of resuming manuficture, and meantime the 4lready acute shortage of flooring oak at the hardwood mills has been extended by anothei month of continued rains throughout the hardwood belt and parallel cessation of logging operations.
All the factors make for the strongest position oak flooring has held in more than two years. That the situation is not being overlooked by the trade is reflected in a moderate flow of orders coming to the mills from all parts of the country, for both straight and mixed cars, indicating that dealers in many localities anticipate at least a partial resumption of new construction and remodeling.
David L. Albert, brother-in-law of R. Stanley Dollar, and widely known in shipping and lumber circles, died February 15 in San Francisco from a heart attack. Mr. Albert was born in Brownsville, Calif., 65 years ago. He went to work 47 years ago for the C. A. Hooper Ship and Lumber Co., Oakland, for which concern he lvas secretary-treasurer for many years, and at the time of his death was secretary-trgasurer of C. A. Hooper & Co., San Francisco. He is survived by his widow, Mrs. Ida Albert; two daughters, Dorotha and Georgiana, and two brothers, Daniel and George Albert.
Washington, D. C., Feb. 17-The Director of the Census, W. M. Steuart, has requested the aid of the National Lumber Manufacturers Association in securing the cooperation of lumber manufacturers throughout the country in filling out and mailing promptly the census report blanks which they will receive shortly and upon which the early publication of the statistics and their accuracy depend.
The schedules have been considerably simplified and in consequence will be more easily prepared by the manufacturers. It is believed economy can be effected by securing the returns by mail, rather than by the appointment of local special agents whom the Bureau will appoint in case pick-up work is necessary.
The 1931 questionnaire covers one of the regular biennial series and does not fall within the decennial series, as did the 1929 census. Therefore it is much smaller in size and the, major items covered are only four in number: Wage earners employed by months; wages paid; cost of materials, fuel and purchased electric energy; and products of quantity and value.
Wilson Compton, secretary and manager of the N.L.M.A. urges all lumber manufacturers to give the Census Bureau full cooperation in this important undertaking.
Within a few weeks . Spring re-roof jobs will be in full bloom. Now is the time for every dealer to cultivate his territory and turn prosPects into profits.
Never in history has the rVeaver' Henry line been so powerful. Prices are in line with competition. Designs and colors to meet every demand. And real sales cooperation from the factory!
Don't put it off let a $TeaverHenry representative show You how to make more money in 1932.
Jim Farley, of The Pacific Lumber Company, has a young relative with similar viervs. Anyway, to satisfy the children's Christmas expectations, Al and Jim got together and planned the ideal playhouse. The finished product went over big, created a lot of favorable comment and caused numerous inquiries as to the practicability of placing such a house on the market, in "knock-down" form, at a price attractive enough to reach parents desiring so splendid a form of "life insurance" for their youngsters.
Selling miniature homes from the "life insurance" angle is something new but not so far fetched as one might imag- ine. The present day traffic hazard of the neighborhood street has put them "out" as a playground, and any m,eans of keeping the young ones satisfied in their own back-yard will go far towards alleviating the chance of injury through dangerous street plaving.
The way things look norv, The Pacific Lumber Company rvill be placing on the market a playhouse, similar to the one shown, to sell for around $35.00. So low a price. combined with the attractiveness of the product. ind backed by the many sales arguments in its favor. assures a ready sale for the miniature homes. Certain changes will be made in its design to facilitate assembly by inexperienced would-be carpenters.
The house is eight feet wide and six feet deep, standing four and a half feet high at the eaves, and about six feet at the ridge. All parts are made in proportion, the casings, sash, corner boards, door, chimney, etC., all being just the right size_to make the whole job harmonious. Thi 6uilding sets on three two by eight mud sills, and has two by sii girders_running crosiwis=e, and two by four joists on e'ighteen inch centers running lengthwise. The floor is a tiree piece Lindermanized board, as is also the porch floor. The chimney is made of wide boards painted to look-like brick. There are four windows, three with stationary sash. and one a casement, all frame parts being in proportion to the rest of the house. The roof sheathing is one by four T&G, with a V pattern on the inside which with surfaced rafters, studs, and plates makes the interior a finished iob without lining it. The siding is regular fux4 Novelty p"itetn which is. a_ very satisfactory size for this use. The skirting is srtx6 surfaced siding.
While it is unnecessary to line these small homes, these were lined with Hammond Lumber Company's Redwood Coreboard, and packed between studs rvith pjlco Redwood
Bark Fibre, to assure a snug and, cozy playhouse. Thus the whole.building comes from the Redwood tree. Painted in a light cream, with green trimmings and roof, and furnished with miniature furniture, obtain;ble at a.ny
The f our inch siding and the nanow door casing gizte the impressi.on that the miniature furniture is f ull size.- Alt the funtiture, hozaeuer, is minioture, consisting of doll bed, ztanity, dining room set and rug. There is also a mini,ature phonogroph.
department store, these playhouses are all a child could desire, and, from this investment standpoint, assure a return on money spent for many a day.
One thing more, note the garage in the yard. "This used to be the dog-house," said Al Nolan, after going into conference with his young daughter, Marian Ctaire, .,and has now been converted into a garage since I have been able to negotiate an agreement whereby all my hours-in the dog-house-may be spent in the playhouse proper.,' That's a point remembering for those married members of the "Kennel Club."
,'4rea/ Spannh h ome wth unuae roolhne- The pafuo conneits wth /oqqra that /eads drrectlv nto the hwnq room whrch /s we///ry/tted afid has a beamed ce/rn!1. /lote the dca/ eypature ol the d/n/nq rcom and'break- lAil room facrno theeatn Then there n a-sna///ta// tnat connects a// three bed rwms wth bath that has a but/t-tn showen .4d/orntnq the rrtodel kttchen and coniected wtth the porch n a conventent tot/e/. /Vol one feature rlas been over/ooked n maktng thts a rea/ home.
Joses, the brother of Jesus, Plodded from day to day, With never a vision within him To glorify his clay; Joses, the brother of Jesus, Was one with the heavy clod, But Christ was the soul of rapture, And soared like a lark, with God.
Joses, the brother of Jesus, Was only a worker in wood, And he never could see the glory That Jesus, his brother, could; "Why stays he not in the workshop?"
He often used to complain, "Sawing the Lebanon Cedar, Imparting to woods their stain."
"Why must he thus go roaming, Forsaking my father's trade, While hammers are busily sounding, And there is gain to be made?" Thus ran the mind of Joses, Apt with plummet and rule, And deeming whoever surpassed him, Either a knave or fool.
For he never walked with the prophets In God's great garden of blissAnd of all the mistakes of the ages, The saddest, methinks, was this; To have such a brother as Jesus, To speak with hirn day by day But never to catch the vision That glorified His clay.
-By Harry Kemp."Is the boss in?"
"Are you a salesman, a bill collector, or a friend?"
"All three."
"All right then; he is in conference; he is out of town; step right in."
Red, white, and blue, the colors of the United States, and the colors of Canada, signify sornething. They have meaning, and honorable traditions.
But today men in all walks of life seem to have got their colors mixed.
Red seerns to mean only red ink, signifying losses. White seems to mean only the white feather. Blue seems to mean only fear, discouragement, pessimism.
But according to American tradition-
"The red is for valor, zeal, and fervency"-nef red ink.
"The white is for hope, purity, cleanliness of life, and rectitude of conduct"-11ef the white feather.
"The blue, the color of heaven, for reverence to God, loyalty, sincerity,. justice, and truth"-not pessimism.
-Walter Meyer.The Congressman's wife wakened hirn at midnight, whispering that there were robbers in the house.
"Impossible," he replied with some asperity. "There' may be robbers in the Senate, but in 'the House-never !"
The darky had gotten a pair of shoes on "credick" by guaranteeing the storekeeper that he would pay for them the very next time he came in the store. Some time later the storekeeper met the darky on the street.
"Mose," he said, "you haven't paid for that'pair of shoes, yet."
"But, Boss," replied Mose, "dat debt ain't due yet."
"What do you mean, it isn't due?" asked the storekeeper.
"Case Ah ain't bin in de sto' yet," said Mose.
After all, Faith is not belief in spite of eviden\G, but life in scorn of consequence-a courageous trust in the great forward purpose of all things, and pressing forward to finish the work which is in sight, whatever the price may be.-Kirsopp Lake.
East Bay Hoo Hoo Club No. 39, of Oakland, Calif., has forwarded letters to United States Senators Hiram Johnson and Samuel Shortridge of California, James E. Watson of Indiana, and Congreisman Albert E. Carter of Oakland, Calif., urging prompt action by Congress on the passage of the Luce-Watson gitt which proposes the formation of Home Loan Discount Banks. "Any additional support that can be secured will be justified and will be well worth while for all building interests," states the Club's Committee on Legislation which includes Ray B. Cox, L. J. Woodson and Frank Trower. A copy of the letter follows:
"Honorable Sir:
"The East Bay Lumbermen's Hoo-Hoo Club No. 39 at their regular meeting adopted a motiron favoring the enactment oI the Federal Home Loan Bank bill which is now before the com'mittee for hearing. We most respectfully urge the prompt passage of the Luce-Watson bill.
"It is believed that the enactment of this measure will relieve greatly the pressure on hqme loan borrowers and will stimulate home building in locations properly needing new homes.
"We also believe that it will revive and stimulate confidence on the part of anxious citizens. It will help many industries that are directly and indirectly affected by building activity.
"While the Emergency Reconstruction Financing Corporation has given some aid to Building and Loan Associations and mortgage companies, our organization feels that a clearing house for small home loans should be permanently established. We believe that such a federal baqk would work to relieve many abuses now existing i4 the home loan business.
"The East Bay Lumbermen's Hoo-Hoo Club No. 39 at resents all branches of timber and lumber business used in building construction, especially for the finished home.
"Thanking you for the representation given us in the National Congress, we remain
"Very truly yours,
"HOO-HOO CLUB No. 39.
LVD-cc
Chicago, I'eb. ZS.-Claims placed for collection during January increased 100 per cent over those for the same month a year ago and the average amount was 50 per cent greater, the Lumbermen's Blue Book states in its monthly ieport to The Lumber Market. Collections were a little slower, which the report attributes as "possibly due to bank troubles, and the fact that there was not as great a liquidation of inventories". No great increase in requests for special credit reports was noted.
Comparison of vital business statistics as given in the report shows bankruptcies 23 as against 14 a year ago; receiverships 14 as against 10; extensions requested 7 as against 3; creditors' committees appointed 4 as agains-t 1 ; assignments 8 as against ?, and adjusted or "composition" settlements 4, as against 2 in Jantary of last year.
Distributors of Fir and Philippine House Doors
Screen Doorg - Sagh - Windowg
Plywood and Inside Door Jambs
WE SELL DEAI,ER"S ONLT
NICOLAI DOOR SALES CO. OF CALIFORNIA
Office and Warehouse
3o45 rgth St., San Francieco
Mlesion 79zo
*Durability ir what natute haa so pooitively given to Redwood and what rcience endeavotc to give to other woods.
Tests made by the U. S. Forest Products Laboratories et Madison, Wisconrin, definitely illustrates Redwood's durability. This important authority rates no wood higher than Redwood for durability."
"L. I. ttPresident.t'Woodson,
L. J. Woodson
Leonard C. Hammind
Leonard C. Hammond, vice-president Hammond Lumber Co., was elected president of ihe California Redwood Association at the annual meeting of the Association held in lan.Francisco, January 28. A. S. Murphy, president of The Pacific Lumbei Company, rvas chosin"as vice-president, 3"d .C. H^. Griffen, Jr., iormerly of Homer T. Hayward I-umber Co-., Santa eraz, and a-prominent figure in-retail lumber -circles, was appointed general manager.
The directors were all re-elected and C. J."Wood, Caspar Lumber Co., was added to the board. ThL other direct^ors are_ Otis Johnson, Union Lumber Co.; Fred \r. Holmes, Holmes-Eureka Lumber Co.; Henry M. Hink. Dolbeer & Carson Lumber Co.; J. M. Hotchkiss, Hobbs Wall & Co., and the president and vice-president.
. A hearty_yole_ gf thanks rvas given to the retiring presi- dent, Fred V. Holmes.
It was decided that the Association will do a considerable amount of field work in 1932, and plans for this will be announced soon.
John Kendall, Potlatch Lumber Co., Spokane, Wash., has been spending a few weeks in Los Angeles. Mrs. Kendall accompanied him on the trip.
William M. Gunton, of Chicago, retired lumberman, left for his home February 24 after a month's visit at the home of his son, Howard M. Gunton, of MacDonald & Harrington, San Francisco.
At last proposals for revision of the anti-trust laws have come before Congress in the definite form of a bill. Senator Steiwer has introduced a measure which would suspend limitations on the right of competitors in certain industiies to make agreements pending the report of a joint committee of Congress on general and permanent revision of the anti-trust laws. The suspension would apply to industries founded on natural resources of minerals and forests. Agreements under the suspension would be subject to approval or nullification by the federal trade commission.
Senator Steiwer cited the condition of the lumber industry as an example of the need of early relief. Demand exists for only about a fourth of produqtive capacity, but the law forbids indep.endent units to agTee on apportion- ment of production to equal demand, thbugh the-liw per- mits one lumber company to buy another. - Thus the way is open to formation of a small number of large units, which could more easily make restrictive agreemints. By this means great combinations in manufacturing industries have been made within the law, but the full force of the prohibi- tion falls on lumber and forces its many units to fractice ruinous competition.
Suspension of the limitations imposed on trade agreements is proposed for natural resource industries be&use they impose utter waste of resources which have certain. though unknown, limits. If lumbermen were permitted to combine for. regulation of production and expansion of markets, timber would be cut with economy and an incitement would be given to reforest. Thus the'industry would perpetuate the forests by reproduction. Similar .onditions ex.ist in the .petroleum industry, and in copper and other mineral production. The law would not bi-relaxed as to food products.
The Steiwer bill has the merit of giving early relief to industries where it is urgently neededind it the same time of providing for thorough investigation and deliberation with a view to permanent and general amendment. The original law has stood for forty-1*o years and profound changes have taken place since the Ciayton law'was en, acted. It is time that all laws dealing with combinations be revised in ttre lig_ht of experience aid of changed condilons.-Editorial, Morning Oregonian, portland-, Oregon, February 70,1932.
Above is shown an illustratiron of the new "Clean Up-Paint Up-Fix Up-Plant Up-Modernize and Beautify" Window Display for 1972, in nine colors, 38 inches hrgh by 53 inches wide, featuring the slogan "Catch Up S7ith Repairs Nowt" to "tune in" with present needs and opportunities.
In the actual display, the black background is cut away and r'he cut-out figures of the workmen (painter, plumber, gardner and electrician) stand out in sharp relief several inches in advance of the plane of the right wing.
The breadth of the appeal is indicated by the suggestions of both interior and exterior painting and decorating, futniture refinishing, lumber for repairs, paints, brushes, garden tools and general reconditioning of propety.
This new display which may be imprinted by users, by atttaching gummed srickers under the words "Paint tfp", is being offered without profit, at a nominal price of f1.50 each, strictly as a cooperative service,by the National Clean Up and Paint Up Campaign Bureau, 2201 New York Avenue, N. W., Washington, D. C.
Washington, D. C., Feb. 19-The national drive of the American Legion for jobs for the unemployed, which is now being conducted in cooperation with the American Federation of Labor and the Association of National Advertisers, from headquarters in the Biltmore lfotel, New York, aims at the general application of the Rochester plan for creating employment. The core of this plan is an intelligent and systematic drive in every community in the country to persuade property owners to repair or improve their property. The plan is not unlike the Muncie plan, which originated in Muncie, Indiana, last spring and has attained wide vogue in the middle west.
Financed by a small campaign fund raised by public subscription and directed and personally pushed by business men who give their time without salaries, the city or city and county are divided into districts, with two chairmen for each division. These chairmen select sub-district chairmen and they in turn appoint block captains who enroll their own canvassers. All of these men are volunteer workers. The contributed cash is used entirely to pay stenographe.rs, clerks, and for printed matter, badges, iti. Prinling is done at cost, and display advertising is donated by thE local daily newspapers. Each newspaper is requestld to assign one reporter to publicity for the plan.
The solicitors are supposed to canvass every property owner in their districts. To avoid unpleasant ballyhoo and invidious comparisons the names of-persons pledging im_provement or repair work are not published.
In the canvassing, emphasis is laid-on the fact that the plan is not a fund-raising campaign to provide relief, but simply a movement to provide employment and stimulate business and expenditures for things needed. Stress is also laid on the fact that no job is too small to be listed. It is obvious that the success of the plan not only provides employment but also releases purchasing power ind improves local business, which in turn has many constructive effects, both direct and indirect.
In order to make the undertaking as definite as possible, each cooperating property owner is requested to sign a form agreement in which he promises thlt during th; follor,ving three months or before some definite dale during the year he rvill expend a minimum amount in repairs and lmprovements,
To reach persons u'ho are not property owners the clause in the form provides for an alternative promise to spend a certain sum during the period for personal purchases for himself, family or friends which otherwise might be deferred until a later time.
The pledges are. filed and are afterwards followed up with requests for a report on performance.
Leaflets are distributed to all "prospects," explaining the plan and its objecti'r'es fully but concisely, and citizens are stimulated to thought concerning what they can do in the way of improvements and repairs by an itemized list of such things under headings of:
Improvements to Real Estate; Exterior and Grounds; Bathroom; Bed Rooms; Attic; Lighting and Power; Plumbing; Heating; Kitchen ; Basement ; Interior of House; Doors and Windows.
It is well known that the mood of saving which now possesses the country has resulted in the postponement of repair and modernization work which would ordinarily run into hundreds of millions of dollars, although this time of low cost of building material and eager and efficient labor is an ideal one for such rvork. The funds required, though' spent, are really saved because they result in longer life and enhanced value for houses and other buildings and, being of a lasting nature, are not to be valued according to prevailing price pessimism, but rather according to the normal appraisals of the future.
Probably no material-providing industry will benefit more from the campaign of the American Legion than the lumber industry and trade. It is expected therefore that the lumber dealers of the country will have a powerful self-interest incentive as rvell as the motive of public service to take an'active part in the Legion's campaign.
The accompanying photograph is the architect's drawing of the U.S. Post Office Building now under construction at Chicago. Entering into the construction of this beautiful edifice is 960,0@ square feet of Lock-tite Douglas fir concrete {orm material, supplied by the Oregon-Washing- ton Plywood Company, l,vith headquarters in Tacoma, Washington.
Specifications call lor Yz", 5/s" and %" plyrvood, sound two sides and sanded. All of this material is treated by the special Lock-tite process, prior to shipping, at the
Washington, February 19-A more favorable attitude than that demonstrated by the House of Representatives tou'ard forestry items in the Agricultural appropriation bill-H. R.7912-has been shown by the sub-committee of the Senate which handled this matter. Many of the items deleted by the House w-ill, it is believed, be restored in the measure eventually presented to the Senate. That the Senate will accept these items seems probable, but they will have to run the gauntlet of conference between the two houses.
As the measure is presented to the Senate it is expected to disappoint in only one material point the hopes held for it by those who have a sympathetic understanding of forestry problems. This is in an item covering maintenance of a corps of land examiners, title searchers and surveyors needed to complete contemplated purchases which will cariy over after the close of the fiscal y'ear. The current appropriation of $2,000,000 for acquiring forest lands in eastern states lvas cut by $1,8@,000, leaving $20O,000 for the work described above. Efforts to restore an additional $45,9,10 considered necessary for adequately carrying on even this limited activity.have not thus far met with success, although the full sum met with the approval of the Bureau of the Budget.
company's Tacoma plant. This treatment is done in a machine especially designed by this firm and processed in this manner the plyu'ood is rendered doubly easy to remove after the concrete has set. and increases its re-useability.
This large order indicates the acceptance rvith which Douglas fir plywood is being received by architects, contractors and builders in the construction field. The Oregon-Washington Plywood Company is one of the pioneers in the development of plywood as a form material.
Approximately 15,000 leaders in the field of education became acquainted with the latest developments in home industries through the exhibit of the National Committee on Wood Utilization of the Department of Commerce, shown during the convention of the Department of Superintendence of the National Education Association, at the Department of the Interior, Washington, D.C., from February 20 to 25. inclusive.
An actual wood-rvorking shop, equipped r,vith tools, benches, and rvood workers, was arranged for by the Committee. Through the cooperation of public schools of the District of Columbia, arrangements were made for manual training students to conduct the shop work. The primary purpose of the exhibit was to illustrate the rvay in which the Committee's series of "You Can Make It" booklets, the latest one of which is entitled "You Can Make It For Profit," may be helpful in successfully executing manual training projects.
In addition to the work shop, other phases of the Committee's activities were explained to educators participating in the convention. This was accomplished by means of attractively arranged charts and a moving picture machine, set up especially for the occasion.
A number of other departments of the Government arranged for special exhibits for the convention.
The Senate will restore, it is believed, the $149,3,1O clipped by the House from the recommended $1,738,606 provided for cooperation with the states in forest protection. According to Forest Service estimates the reduction would have taken such sums from state cooperation as $15,186 from California; $11,617 lrom Michigan; $6,818 from Nerv York and other states accordingly.
While the sum of $993,4,10 for improvements, including those aimed at better fire protection, may not be raised to the original request of $2,359,200 for such work, some modifications of the language of the act may leave the remaining sum so that it can be more judiciously applied to work that most requires attention.
The Senate is expected to restore the $9,000 item lvhich provides for the maintenance in Europe of an American forester for the purpose of studying and reporting on their forest activities. Only a year ago it was considered advisable to create this forest attache post and it had been barely possible to get it going rvhen the House eliminated the appropriation.
The Agricultural appropriation bill is still a long way from final enactment. Those who are interested in seeing the law provide for such items as those mentioned above should get in touch with members of Congress, particularly the following committee members: Senators McNary of Oregon; Keyes, Nerv Hampshire; Jones, Washington; Norbeck, South Dakota; Capper, Kansas ; Dickinson, Iowa I Smith, South Carolina; Kendrick, Wyoming; Hayden, Arizona; Copeland, New York, and Morrison of North Carolina; and Representatives James P. Buchanan, Texas; John N. Sandlin, Louisiana; M. J. Hart, Michigan; Robert G. Simmons, Nebraska, and John W. Summers of Washington.
George Gorman, salesman for the Hammond Lumber Co., San Francisco, who has been in the hospital for two months as the result of an attack of pneumonia, is now progressing nicely and hopes to be moved shortly to his home.
Windsor Lloyd, of Nampa, Idaho, was elected president of the Western Retail Lumbermen's Association at the annual convention of the association held at the Davenport Hotel, Spokane, February 18 to 20.
The following were elected vice-presidents: California, Ralph P. Duncan, Merced; Arizona. W. F. Edens. Cottonwood; Montana, Chas. E. Brown, Miles City; H. W.Trask, Missoula; Ed. Van Tobel, Las Vegas ; Oregon, Wayne E. Brinker, Milton, and L. C. Scharpf, Eugene; Idaho, I. J. -Dickensen, 'Emmett; Utah, Arthur Jones, Cedar City; Washington, H. B. Kendall, Spokane, and Carl Blackstock, Seattle; Wyoming, S. B. Freeman, Cody.
Directors elected were as follows: Noah Adams, Oakland, Calif.; J. H. Uglen, Lewiston, Idaho; C. S. Kenyon, Bozeman, Mont.; H. L. Bartlett, Reno, Nev.; W. W. Anderson, Ogden, Utah; H. O. Schumacher, Spokane, Wash.; F. H. Dickensen, Seattle,'Wash., and C. H. Crawford, Walla Walla, Wash.
A new yard has been started on the old Tynan Lumber Co. site at 6225 East 14th Street, Oakland, bv the PearceHall Lumber Co. Gerald G. (Jerry) Pearce,- former manager of the Sunset Lumber Co. and G. Lyman Hall, who was also associated with this firm, are the principals in the new concern.
Booth-Kelly Douglas Fir, the Asgociation grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're getting.
Subrcription:
The New 1932 Abbey's Register of the'Western Logging, Lumber and lWrood-LJsing fndustries is now ready.
keeping
directorlr up to drte lhe yar amd.
This year the entire West Coast has been personally Solicited for Correct Listings guaranteeing the most complete and accurate directory ever compiled.
Orders lor Subscripti.ons now being taken.
General Sder Ofice: Eugene, Ore.
Mills: Wendling Ore., Springfeld, Ore. CALIFORNIA REPRESENTATIVES
Soutf,ern California
E. J. Stanton & Son
21150 E. 38th St, Lor rlagelcr
Northcra California Hill & Morton, Inc.
Denniron St. Wharf, OeLland
Ccntral Crlifornie Gco. lV. Robinron 266 Wilhoit Bldg., Stoc&ton
t'Otly the Piston movest'
/z to 2-inch Drilling Capacity
Weights 10 to 20 lbs.
Priced at f,100 and up.
Electrlc lDrlllr, All Slzcc
Portabtc Grlndes and Bench Ttrper
Goncrete Surlecerr
Strand Flexlble thattr and Equtlncrrt
Efcctrtc llend Sawr
Sanderr . Polkhcm Bullerr If
Rate: 82.50 per eolurnn inch
Lumber Yard Donkey-Wheels 18 inches high, 6 inches rvide, 6-ft. steel frame-Ford Engine. Our Cost Sell
$600.oo
Just the thing for heavy pulls.
George Dunton, 420 East Fourth
$100.00 St., Santa Ana. Calif.
Lumberman wants position. Knorvs lumber and shingles. Experienced as a lumber grader; also selling experience and familiar r,vith office details. Can furnish references. Address California Lumber Merchant, Box C-4D.
Experienced man in all branches of office work in lumber business desires position. Will appreciate an interview. Can furnish good references. Familiar with Southern California. Address Box C-431. The California Lumber l\{erchant.
Shingle expert and lumberman with years of experience. Familiar with wl-rolesale and retail, details of mill, selling or in office. Addtess Box C-243. The California Lumber I\{erchant.
Experienced salesman, desires connection, past three years covered Southern California district for an Eastern manufacturer. Familiar with Caliiornia arcl.ritects, lumber dealers and contractors. Married, can furnish referencesAddress California Lumber Merchant, Box C-428.
Experienced lumber office man, stenographer and bookkeeper, several years experience with wholesale lumber firms. Capable.-reliable, references furnishecl. Address California Lumber Merchant, Box C-'130.
Young lady rvants position, experienced stenograph.er, thorougl knowledge of all general office work and details, can opirate a swifchboard, an interview would be 1ng1e^- ciated. Address California Lumber l\{erchant, Box C-432.
WANTED-By middle aged retailer of broad experience, position as manager of good yard in city of four to fifteerr thousand populition; ientral California preferred' Good salesman; e*pert on collections and result getter' Clean record and besi of references. Want connection where an interest can be acquired after ability is proven. Reply California Lumber Merchant, Box C-421.
The office of the California Lumber Merchant is constantly receiving applica' tions, from both men and women, desiring work with lumber concernE. Most of these have had previous lumber e:<perience.
When you are in need of help of any kind, either office or yard' why not get the habit of calling ur first and string us an opportunity to be of service to you as well a8 to those needing employment? There is no charge with this service' to employer or employee.
field the lawn has
N ALMOST untouched for retail lumbermen is sale of economically priced and porch chairs. Long-Bell produced in the Kum-fit line comfortable, good-looking chairs. and $ettees, both for adults and chililre n, which come to you.knockeddown in packages ready for cornelete and easy assembly by any-
Home lawns and porches-apartment hotels-summer resorts and cottages-bathing pools and beaches -tourist camps-golf .o,rrc"r-public playgrounds and parks-whereever people congregate for play and rest, Long-Bell Kum-fit Lawn and Porch pieces are proving their great popularity.
U-Nite-It shelvirg and cabinets. Iawn chairs, settees, tables, juvenile chairs. ottoman, flower boxes, bird. housesr wall shelves. sand box, chain fence and trellis material, h o g houses and hog feeders.
*l'atcrrt I'ctrtlittg. *Wide, restful arms, new form fitting seat, extra wide back at proper angle for complete relaxation.-1[a1ts the guarantee. No t'grade rules" or ttspecification5ttno ttloop holestt or arbitration. When you sell Hipolito Screen Doors and Window Screens you sell satisfaction-at a right price.
are covered by this blanket guarantee of consumer satisfaction. That's why so many lumber merchants are handling Hipolito Screen Doors and Window Screens. Are You?
AII Hipolito Screen Doors and Window Screens are made of best selected California Sugar Pine, chosen for its non-warping, non-shrinking qualities -the best lumber to be had for this purpose.
The Hipolito Roller Screen sells readily-the popular screen for the casement window.
"Every Hipolito Screen Door and Window Screen must be entirely satisfactory to the ultimate user."
