The California Lumber Merchant - March 1939

Jack Dionne,ktbli";her

When the builder says3 ''GO NHEND!"

That's when you must go into actionrushing materials to the jobgiving the kind of service that holds customers. You in turn must also have a dependable source of supply to keep your stocks complete.

GBAYDS

I,AMOI| BOtIilNGTOtI GOIIPAIIY

WHOLESALE

WILL BE CHIEF ENGINEER FOR HEALY TIBBITTS

Carroll T. Morton, who for the past five years has been engineer for the California Redwood Association at Los Angeles, and for the last three years Association manager for the Los Angeles territory, has announced his resignation.

After March 1, Mr. Morton will be chief engineer of the Healy Tibbitts Construction Company of San Francisco. Before joining the staff of the California Redwood Association, he was connected with the Healy Tibbitts Construction Company for many years.

VACATIONING IN SOUTHLAND

Charles E. Miller, manager of Youngs Bay Lumber Co., Warrenton, Ore., and Mrs. Miller, have been vacationing in Southern California.

JOrN HAMMOND REDWOOD COMPANY SALES FORCE

M. D. (Doug) Cronwall has joined the sales staff of Hammond Redwood Company at Los Angeles and is calling on the retail lumber trade. For the past two years, he has been working at the company's mill at Samoa.

Fritz Hawn will become a member of their Los Angeles sales organization on March 1. He will spend a month at their Redwood mill operations at Samoa and will start calling on the retail dealers in April. He was formerly with Doud-Smith of Los Angeles.

LEWrS GODARD BACK ON JOB

Lewis Godard, sales manager of Hobbs, Wall & Company, San Francisco, was back at his desk February 13 after an enforced absence due to an operation.

I. E. MABTIN Mqrqgilg Editor cnd

Advertigiag Mcncger

THE CALIFOR}IIA LUMBERMERCHANT JackDionne,prbtkher

Incorporcted under ihe laws oI Coliloniq

M. ADAMS Circulctioa Mcncaer

I. C. Dioane, Pres. cad treag.; I. E. Mtrrtin, Vice-Pres.; W. T. 8lqck, Sccretcry Publighed the lst qtd lSth ol eoch mntb ct 318-19-Zl Ceatrql Buildiag. 108 West Sixlh Stre€t, Log Angeles, Ccl., Telophme VAadile 4585 Eltcrcd qs Secoud-clceg nctter Septenbet 25,1922, ct the Pct-Officc ct Loa Angeles, Cclilonic, udor Act ol Mcrch 3, 1879

Sirbscription Price, $2.00 per Yecr Single Copies, 25 cents edch.

LOS ANGELES,

CAL., MARCH I. 1939

r-tow Lumber Looks

B-uilding permits-throughout the West Coast continued l1 by 4.16 softwood mills totalecl 17l,64l ,OW feet; ship- to show a substantial increase in January, 1939, with permits ments were174,435,00Ofeet;and production was 154,386,000 from 91 cities in the eleven Western states and British Co- feet. lum-bia, recorcling a gain of 18.84 per cent over January, Reports from 109 hardwood mills for the week gave new 1938, according to the Western Monthly Building Survey business as 11,208,000 feet; shipments 9,358,00O ieet; and prepared by H. R. Baker & Co., of San Francisco. 'production 10,802,000 feet.

These cities reported ll,612 permits issued during the month with a total value of $21,984,306, compared with 9,083 permits with a total of $18,498,618 in January, 1938.

Los Angeles continued in first place in January with building permits totaling $5,879,992, and San Francisco remained in second place rvith $1,490,394. Oakland was third with $1,336,635, Long Beach fourth with 91,D4,525. and Seattle was fifth with $1,008,510. Other major cities in building activity during the month were Burbank, Pasaclena, Sa.n Diego, Berkeley, Vancouver, B. C., and Sacrarnento, all of rvhich recorded permits in excess of $40O,000.

The lumber industry during the rveek ended Februarl' 11, 1939, stood at 51 per cent of the l9Dlveekly average of production and 58 per cent of average 1929 shipments. Production was about 67 per cent, shipments about 68 per cent, and new orders about 60 per cent of the corresponding week of 19D, according to the National Lumber Manufacturers Association.

Reported production, shipments and new business were all less than in the preceding week, production shorvi,ng a loss ,of 6 per cent, and shipments and new orders, each a decline of 13 per cent. New orders were one per cent below the corresponding week of 1938.

During the week e,ncled February ll, 538 mills produced 165,188,000 feet of softu'oods and hardwoods combined; shipped 183,793.000 feet; ancl bookecl orders of 182,849,000 feet.

A total of 143 down and operating mills in Washington and Oregon, which reported to the West Coast Lumbermen's Association for the \,veek ending February 11, produced n,744,947 feet; shipped 81,483,889 feet; and new business was 85,809,859 feet. The unfilled order file at these mills stood at 327,%9,688 feet.

At the rate of cutting at the reporting mills, the entire industry produced 52.5 per cent of its average weekly cut during 1926-19D.

The California Redrvood Association for the week endecl February 11 reported production of 13 mills as 5,961,000 feet; shipments 5,995,000 feet; and ner'v business 4,&9W feet. Week end orders on hand rvere 35.6,61.0@ feet.

The Western Pine Association for the week ended February 11, 114 mills reporting, gave orders as 44,911,000 feet; shipments 51,484,000 feet; and production 30,220,000 feet. Orders on hand at the end of the rveek totalecl 175.057.000 feet.

Orders rvere 48.6 per cent above production and 12.7 per cent below shipments. Shipments were 70.3 per cent above production.

The Southern Pine Association for ruary 11, 138 mills reporting, gave feet; shipments 30,811,000 feet; and feet. Orders on hand at the enrl of 523,00O feet.

the week e.nded Feborders as 30,752,N0 production 31,648,000 the rveek totaled 78,-

Now-- 2 Gomplete,Sto eks

We now carry complete stocks ol USG Wectherwood lor your convenience at both our Los Angeles cnd Scrn Pedro Ycrds

Insulcrting Boqrd-Tile-Plank-Lcth-Duplex Board

Asphclt Coated Shecthing-Hcrdbocrrds

Lumber orders reported for the lveek ended February

Some people like publicity, It's great ! They don't deny it. Some win it through complicity While others try to buy it. But some declare it makes them mad To read of their own capers, Mere mention makes them feel so badTHEY BUY UP ALL THE PAPERS. ***

Too often a building material merchant who has tried and failed to sell some fellow townsman a building job, is inclined to feel unkindly toward the prospect, forgetting that the custorner is NOT in the buying business, but that the dealer is in the selling business, and should charge his failure to sell to his own account.

*:k:t

Give us this day our daily bread, And the fuel with which to bake it. We'll run this yard just one more year, And then, for God's sake,-take it !

My idea of foolish "J";r;"e is for a good-tooking girl who rolls her stockings to pay more than three bucks for a hat. Who sees it?

This is the home .n"*.olrrn o*n. This is the home so clean and neat That adds so much to the looks of the street That makes the strangers wish that they Could take it along when they go awayAnd the neighbors are glad that everyone hadA hand in the home the town built.

trf*

Disaster must have come to three customers of a retail lumber friend of mine. One of them said to him: "I'll pay you Saturday, if f [ve." He must be dead. Another said: "f'll see you tomorrow about that money f owe." He must be blind. A third said: "If f don't pay this week, I hope I go to Hell." He must be gone. 't**

The first skilled worker in wood that we have any record of was a guy named Bezaleel. Moses got him to build the Tabernacle of the Hebrews, which was made from gold,

silver, and wood. Exodus says that the Lord filled Bezaleel with "wisdom and skill in lumber carving." !t,t*

A great man adds to the sum of human knowledge, extends the horizon of human thought, releases souls from the bastile of fear, crosses unknown and mysterious seas, gives new islands and new continents to the domain of thought, and new constellations to the firmament of mind.

The optimist looks at an American coin and says: "In God We Trust." The pessimist looks at the same coin and says: "I hope that thy redeemer liveth."

The optimist looks at his bottle of licker, and says: "It's still half full." The pessimist looks at the same bottle and says: "It's already half empty."

Some critical Englishm"" * .*Uned \pith saying: "Funny peoplg these Americans. They speak a language which they erroneously call English, and drink liquor which they erroneously call Scotch."

*rf:f

Big men never pose. They leave that weakness to little men who want to be thought big.

"r scratch the ground ;nJ;, feet" said the hen. "rf I do not find anything with one foot, I certainly shall with the other." ***

I like the old story about Adam, although I do not vouch for its authenticity. The Bible says that the Lord brought all the animals He had created past Adam, and Adam named them all. A certain lumbering brute came by, and Adam promptly said: "f name thee elephant." And the Lord asked: "Why do you name him elephant?" And Adam replied: "Because he looks more like an elephant than any other animal that's been past here."

rf**

Said Elbert Hubbard: "You should use your reason to separate the good from the bad, the false from the true, the useful from the useless. Be yourself and think for yourself. And while your conclusions may not be infallible, (Continued on Page 8)

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(Continued from Page 6) they will be nearer right than any conclusions forced upon you by others. You grow through the exercise of your faculties, and if you do not reason you will never advance. We are all sons of God and it doth not yet appear what we shall be."

Broad-minded men -; ;. lor"*., for the benefit of the industry, understanding that eventually their affairs are irrevocably intermixed with the prosperity of the industry. Co-operation means enlightened self-interest, a broad, intelligent interest that brings about great good. To some extent we should work toward that end which discovers that in the end we are brothers, and that eventually the Golden Rule will become the rule of business. because everything else will have failed.

"My right and le{t *" "-""n"U. I am attacking in the center." This was the terse message of Foch to Haig at the Battle of the Marne which turned that battle of the ages from defeat to victory. In the present period of readjustment and revitalization, confidence will help more than all the possible artificial means, to hasten this country back to safe levels. Confidence will enable the building industry to carry its share of rebuilding prosperity. Confidence is the magic potion that changes rent payers into home o,wners.

Faint heart never won ,"O Ut**ds. The man who wonders if he CAN+eldom DOES. Self-confidence is the general manager, the pusher, the director, the master r-nind. It decides the thing that CAN be done, and spurs, and inspires, and drives the man to do it. It is the breeder of courage, the foundation of resolve, the stimulator of energy and o,f genius. It revels in competition, sneers at gifts, "pooh-poohs" the insurmountable; just goes along bullheadedly and does the things that fo'lks say can't be done. Ten fingers, one whole mind, one doubtrproof heart, and

one good backbone, is all that man ever needed to do anything. Yesterdays are never as wonderful as tomorrows.

Much ado in tt " ,r.*"pln"l" iooo. the renewed effort to pass a federal chain store tax. It is a generally accepted fact that the chain stores flourish, but the real reason why is not so well understood. Most fo'lks think that mass purchasing makes for low retail prices that undersell competitors. fnstead, stock turnover is likely to be the big answer. Statistics show, for instance, that the average chain drug store turns its stock twelve times a year, while the average independent turns its stock only 2,3 times per year. With the same capital invested and the same mark-up, the chain makes more than five times as much as its individual competitor on this item alone. They can cut their prices well below those of the individual, and still make a good return on the investment.

The biggest lessons *" *"r" stores have taught this country are the virtues of turnover and cash discount. If a man carries a $5;000 stock, and sells $50,000 annually, he has turned his stock ten times and can beat the man with $10,000 stock who sells $50,0fi) a year, and absolutely murder the man with $25,000 stock who sells $50,000 a year, all using the same mark-up. He saves the interest on the difference in investment: saves insurance on the difference in stocks carried; saves taxesl and saves by having less deterioration of stocks. Besides, he always gives the custo,mer fresher goods.

He can murder nr, "or;n";tol, uy cash discount alone. If he turns his stock ten times a year and takes 27o cash discount each time, he finds at the end of the year that he has made 2O7o on cash discounts alone. It is said that in many cases where there are price wars, the man with a fast turnover and a brain for cash discounts has often sold for cost and gotten by, while his less agile competitors suffered sadly.

Gompany

SPECIES

NORTHERN

SUGAR

News Flashes

The Wholesale Sash and Door Association of Southern California will hold a golf tournament at the Brentwood Country Club, Brentwood Heights, Los Angeles, Wednesday afternoon, March 15, 1939. The golfers will tee ofi at l:30 p.m. Dinner will be served in the Club House at 6:30 p.m., after which the prizes will be awarded to the winners of the various events.

W. W. (Bill) Jackson of J. H' Baxter & Company, San Francisco, returned rrecently from attending the annual convention of the American Wood Preservers' Association, held in Washington, D. C.

O,n his way back from Washington he visited the United States Forest Products Laboratory at Madison, Wis.

John L. Todd, president of the Western Door & Sash Company, Oakland, is spending a couple of months in Arizona' With his headquarters in Tucson he has made a number of side trips including a visit to the famous caves at Carlsbad, N. M., and a trip to Old Mexico.

One of Mr. Todd's favorite recreations is golf and he is finding time to play a good deal in the sunny Southwest.

F'. A. Toste has joined the sales force of MacDonald & Harrington, Ltd. at Los Angeles as outside salesman and is calling on the retail lumber trade' He was formerly with Lawrence-Philips Lumber Co. of Los Angeles'

Edgerton Bros. Lumber Company, Adin, Cali{.. recently added a line of paints to their stock of building materials' In the new warehouse they erected last summer they carry a complete line of finish lumber, doors, windon's and building materials.

Ed Shultz, Stephenson-Brown Lumber Co.. Chickasha. Oklahoma, is on his annual visit to Los Angeles and spending the winter months in the Southland. He will retttrn to the Middle West the latter part of March'

Mr. and Mrs. W. of a baby daughter, pital, Pasadena, on of the sales staff of

E. (Bill) Ream annouuce the arrival born at the Huntington Memorial HosFebruary 18. Mr. Ream is a member Geo. E. Ream ComPany, Los Angeles.

Ed Schafer, sales manag'er' Schafer Bros' Lumber & Shingle Co., Montesano, Wash., left for the Northwest February 19 after visiting the Los Angeles and San Francisco offices of his com,PanY.

David G. Ong, assistant to the president of The Celotex Corporation, Chicago, Ill., was elected a director at the re.".1 ,nr,.r"l meeting' He was formerly president of the Unitecl States Leather Company, New York'

L. W. MacDonald, MacDonald & Bergstrom, Inc', Los Angeles, has returned from a business trip to the Northrvest where he called on the mills'

C. I). Johnson lumber Corporation

HEAD SALES OFFICE. PORTIJIND. ORE. MANUFACTURTNG

PL/\NTS TOI.EIX), ORE.

How Browne Got That Home Job

John and Mary met one day, (18) Smiled, and passed each on the way. Met again; a little talk; Arm in arm a little walk. Then came movies; then a dance; Flowers and candy to enhance Pleasant meetings. Then a ring; Parsons, maids, and everything ! First they got a tiny flat, Big enough for two at that. Just a pair to bill and coo; For a time, of course, t'would do ! Then a little Blessing cameFlat was never quite the same ! Then a second, and a third, By the neighbors could be heard, And the flat no more would do, For t'was only meant for two.

BNANCH SALES OFFICES:

sAN t?ANctttco

f,. B. Grirwold

A. B. McCullough Newhcll Bldg.

260 Cqlilornia St. Phone GArfeld 8258

LOS ANGEI.ES

B. T. Ghccn

C. P. llenry

PeL Sec. Bldg.

7ll W. Olyupdc Blvd. Phone PBoapect 1165

John and Mary had to change (They were sleeping on the range, For a table used a trunk; Seemed as though the walls had shrunk.) Mary murmured: "Dad had Browne Build our house away up town. Daddy always said that he Built it good as good could be."

Johnnie cried: "Ife did, you bet !

Gee ! Why, I remember yet How I used to go and play Down at Browne's most every day. How he showed me lots of tricks I could do with laths and sticks. He was always nice to me And I think it's time that we Show him we appreciate What he did-it's not too lateFor your dad-and for ME, too."

That's why business is so fine, For Mr. Browne, in thirty-nine.

LINCOLN LUMBER INC.

lor your protection. The WOCO or LAMINEX tiade_ mark.on the doors y_ou sell gives you a real sales aduantage and the assurance of satisfied custbmers. There are more than 4S_years ,of precision manufacturing experience behind "the Country's Most Complete Line oI Door_s" and a workable plan to irelp you SELL them. Write for the details of the 10.10 Sales Plan. There is no obligation,

The business of H. Lincoln & Sons, with yards and stores in Oakland and Berkeley, has been incorporated with capital of $250,000 and will operate in future as Lincoln Lumber Inc.

"H. "Abe" Lincoln, Jr., is president and general manager. Lincoln Lumber Inc. has opened its new storage yard on 19th Avenue, Oakland. The yard covers three acres. Lumber is handled by a Ross Carrier, and a new overhead crane that is now being installed. A stock of 1,5@,000 feet of lumber will be carried.

ADDS TO SALES STAFF

O'Neill Lumber Company, San Francisco, has added another salesman to its force, Bert Gould. who has a background of experience with California Pine mills.

This airplane view conveys some idea of the size and extent of our plant-with the largest capacity, namely, 47 M pet hour, of any car-and-cargo mill in Oregon. Cargo and rail shipments of Soft Old Growth Yellow Douglas Fir and Sitka Spruce. lfeekly sailings to California ports; packaged lumber stowed even lengths and widths.

o Vheeler Osgood l0-point doors are trade-marked and guar- ante€d

)n tln gihitl+ Linn

J. G. Frampton, salesman for the wholesale sash, door and general millwork department of Hogan Lumber Company, Oakland, is a man who has a background of experience that equips him well for his present position.

He learned the carpentry trade after leaving school, working at it from 1908 to 1914. From 1914 to l9l8 he was with the Gordon-Van Tine Company, retail lumber concern of Davenport, Iowa, and from 1918 to 1923 was associated rvith Weyerhaeuser & Denkman Company of Davenport. With this latter organization he was in charge of the department which financed and built houses.

ln 1923 he came to Oakland and was put in charge of the nill department of Tilden Lumber & Mill Company. He was with Lannom Bros., Oakland from the fall of 1924 to 1930, when he started with the National Mill & Lumber Company, Oakland, selling millwork. In June 1933 he became credit manager for Tilden Lumber & Mill Company and associated companies, remaining in this position for five yqars. He joined the Hogan organization in October, 1938.

Mr. Frampton is married and lives in Oakland. He is the father of a son and daughter who are both married. His hobby is horseback riding.

In his work he travels the San Joaquin Valley. Coast Counties, San Francisco and Oakland territory.

P. \(/. Combs, Sr. to Locate in So. California

Elsewhere in this issue is an article, "Improved Sales Performance," by P. W. Combs, Sr., who is widely known among building material dealers in the territory east of the Rockies.

Mr. Combs recently came to the West Coast and decided to locate here permanently. For many years he has been a popular speaker at dealer conventions; to dealers' sales stafis on subjects of merchandising, salesmanship and advertising; and has written many articles on these subjects which have appeared in business and trade magazines.

A class in Salesmanship at University College, U,niversity of Southern California, Los Angeles, is now receiving instruction from Mr. Combs, who teaches from a background of long experience as sales and advertising manager for such companies as Swift & Co., The Atlas Portland Cement Co., The Pennsylvania-Dixie Cement Corporation, and as Market Consultant with numerous other companies.

A. N. LOFGREN CALLS ON MILLS

A. N. Lofgren, San Francisco wholesale lumberman, returned recently from a trip to the Pacific Northwest, where he made contact with his mill connections. He found the mills with fairly good order files and optimistic about business for 1939.

Easy to Work Easy fo Paint

Colilornio Pine Plywood cut from selected logs of solt even-textured growth. An excellent bqse for point qnd enqmel finishes economicqlly og plied. Stroight cors or mixed cqrs with lumber ond moulding items.

fry Pine

THE RED RIVERIUMBER GO.

MILL, FACTORIES AND GENBRAL SALBS

WESTWOOD, CALIFORNIA

LOS ANGELES

TRADE -6t'R

Srfa O6cc: 715 Vcfcta, Peciic Bldg., f0rf So. Brordrry

Vrchour: L C. L l9hoLrdo, 702 B. Sluron Avr.

SAN FRANCIS@

Salcr Oficc: 311 Moednoc& BuitdinS

OAKLAND

Selcr Oficc: 908 Finenciel C.catcr Euildin3

MEMBER WESTERN PINE ASSOCIATION

I. G. Frcmpton

MY FAVORITE STORIES

not guaranta€d---Some I

told for 20 y€ar!---Some less

Cantor and Fiefds

At a dinner the other night given in honor of the birthday of the great comedian W. C. Fields, the famous Hebrew comedian, Eddie Cantor, told a story that brought down the house.

He told of the old days when he and Fields were stars in "The Follies" for year after year. Cantor lived with an old Aunt in New York City, and lived in an orthodox Jewish atmosphere, eating kosher food, and following closely the prec€pts of his fathers.

Frequently after the shdti/ dt night Fields would suggest to Cantor that they go out'aryrd eat together. Since he stuck to kosher food, Cantor a'fways declined. One night Fields said to him: "Well, if you're going to go kosher on me and

won't go along with me, why not take me along wittr you?"

Cantor said: "Will you go?" Fields said "Sute."

So they went to a kosher restaurant. Fields said: "Well, what are we going to eat?" Cantor said: "I'm going to have a plate of chopped liver." Fields said: "That's good enough for me." So Cantor watched Fields, who is a big eater as well as a big drinker, clean the plate of chopped liver and lick his lips to get the last of the goose grease. Then Fields asked the waitress to bring him another plate of chopped liver. He ate that also with much gusto. Then he wiped his mouth and turned to Cantor.

"Eddie," he said, "that stuff's too damn good for you Jews."

Cost ol Building Materials Still Below "Normal"

Washington, D. C., February l5-Building materials, which represent approximately 55 per cent of a structure's final cost, are still priced far below costs for the so-callecl "normal" year of 1926, and last year's figures showed a decline of 6 per cent from the preceding year's costs, a study of the U. S. Department of Labor statistics reveals.

Making public these figures here today, the National Retail Lumber Dealers Association, national organization of the country's 23,00O lumber and building material dealers, pointed to the advantages to prospective home owners who plan'to build on today's market.

The cost index figures compiled by the Bureau of Labor Statistics for 1938, just made public, show that building materials as a group stood at 9O.3 for the year, on the basis of the 1926 average of 100. This is a decline of approximately six per cent from the 1937 average cost figure.

The significance of this decline on the total cost of a dwelling was stressed by Frank Carnahan, national secretary of the dealers'organization. In the field of lorv cost housing, in which the association anticipates greatest activity during 1939, such a drop represents an important factor. he asserted.

"In the face of propaganda intimating that building costs are on the rise," Mr, Carnahan declared, "these Federal statistics speak for themselves. They show that the cost of building materials is still far belorv normal, and that the trend over the past two years has been downward."

Bv Jack Dionne

have

Flood Control and \(/ater Conservation Problems are Studied

San Francisco, Feb. 12.-A forest influences seminar opened at the San Dimas Experimental Forest out of Glendora. At Forest Service headquarters here it was stated that at least 50 research foresters, engineers and foresters would study the broad field of watershed management during the two weeks that the group will be in session.

Officers of the U. S. Forest Service administrative headquarters and experimental stations have come from Washington, D. C., and field offices throughout the country.

Particular discussion will be given to "a more comprehensive unclerstanding of Southern California and lower San Joaquin Valley watershed problems, the intimate association of research and management and a sharper picture of problems pressing for immediate solution," it was announced at the office of Regional Forester S. B. Shorv. ,,However," Mr. Show added, "climatic studies, analyses of water and erosion problems and influences of forest covers on water productivity and usability in all regions of the United States will be discussed by the research and engineering experts.

"We want to clevelop guiding principles and determine acceptable techniques. We are seeking improvement in our activities through clearer thinking, sharper observations, integration and a better understanding of objectives."

The seminar will have a broad influence on experimental determination and practical application of methods developed by the Forest Service to offer a solution of fl,ood control and water conservation probleins. Recoids reveal that floods were of major concern to Southern California inhabitants as far back as 18@. The direct cause of most floods has been heavy rainfall on vast areas left barren by forest fires which burned over the chaparral watersheds, foresters point out.

B. J. Boorman

Benjamin J. Boorman, 70, rvell known East Bay lumberman, passed away in Oakland, February 16, following an illness of several weeks.

Mr. Boorman, who was president of the Boorman Lumber Company, Oakland, was a native of Wisconsin. Before coming to California about 16 years d$o he was in the retail lumber business in Montaria. He was a inember of the Montana legislature for two terms and was active in moves to bring about statehood for Montana.

He was a past president of the Western Retail Lumbermen's Association and a former clirector of the California Retail Lumbermen's Association.

Mr. Boorman was active in community affairs in the Elmhurst district of Oakland, and was a charter member of Elmhurst Lodge, No. 610, F. & A. M., and Elmhurst Chapter, No. 455, O. E. S.

He is survived by his widow, Mrs. Clista Boorman, a son, Jack Boorman, and trvo brothers, James Boorman, Oaklancl, and H. M. Boorman, Atlantic, fowa.

Funeral services, held in Oakland, February 20, were attended by a large number of lumbermen.

UICTO R High Early Sttength PORTTAND GEMENT

Guarcnteed to meet or exceed requirements oI Americ.'n Society for Testing Matericls Specificctions for High Ecrly Strength Portlcrnd Cement, <rs well qs Federal Speciliccrtions for Cement, Portlcmd, High-Ecrly-Strength, No. SS-C-201.

HIGH EART.Y $TRDTTGTH

(28 dcy concrele stengths in 24 hours.)

SUIPIIATD RESISTAIIT

(Result ol compound composition cnd usuclly lound only in specicl cements designed lor this purpose.)

MII{IMUM DXPAI|STII and C0lf TRAGTI0I|

(Extremely severe cruto-clcve test results consistently indiccrte prcrcticcrlly no expcnsion or contrcrction, thus elimincting one oI most dillicult problems in use oI cr high ecrly sbength cement.)

PAGIIIII il MOISTURD. PROOT GNIIil PAPIR SACK STAMPEII WITH DATD OT PACKIIIG AT MII.[

(Users' qssur(mce of lresh stoclc unilonrrity crnd proper results for concrete.)

Mqnufqctured by

Some Customers You Meet

Bv Jack Dionne

The building ncrtericl scrlesrnqn meels mcny types ol buyers cnd prospective buyers, cnd must be prepcred to "hcnrdle" ecch oI them crs the necessity crrirees. Among the types he meets <rre these:

l. The Good Ncrtured Custoner: He smiles crt your effort* Snile with him, cnd lcrugh ct your own expenae when you get the chance. It hetps the scrle.

2. Ttre Doubting Customer: He questions and doubts every slctement you mcke. Delinite fccts qnd tigures in concrete lomr help c lot with thi" lellow.

3. The Disputive Customen Welcomes crn crgument so he cqn ghow his knowledge oI certqin subiect* A mild lonn ol combqt plecses him. Cater to this notiou oI his. But be carelul not to overslep the urcrk

{. The Tcrcitura Custonen One oI the hcrdesi tlpes to hcmdle. He puts out nothing you ccrn turu to crs showing interest. Watch the eye ol this lellow, cnd be less tcrlkcrtive thcnr with the cvercrge buyer. In ihe lcmgucrge ol the bridge plcyer, youte got to "finesse" this type ol buyer.

5. The Technical Custoner: Usucrlly c prolessioncrl ncn ol sone sort. Never "guess" with hin. You nust Kl,lOW crnd BE SIIBE ol whcrt you tell him qbout your goods curd mctericls.

6. The ftnpolite Customen Bcrely met by the polite scrlesman. But when You do meet one, match his inpoliteness with your good nqnners. It mcy not help you c lot, but it won't give hlm additioncl things to fuss cbout.

7. The Custoner Who Ccnnot Scry Yes: There are lots ol these, cnd lhey cne hcud to hcmdle. The sqle$ncm has to be smcnt enough to be buyer cud seller both, and lo close the scle when he shows weqkness, sigm it, cnd get out ol there.

g. The Price Buyer: B<ry Scrberson scrys (crnd I hecrrtily cgree) that the toughest time in the lile of the crvercge retcil building merchcmt is when a guy with c bill ol mcterisls in one hcmd, crnd q roll of good Anercqn money in the olher, wallcs up to tbe decrler's desk, lcys down lhe mcrtericrl lisL G111d scys-"Now frgget by gummyt" How to hcmdle this guy requires c book crll by itseU. We'll leave it lor lurther crttention

1939 National Small Homes Demonstration Wolmanized Lumber and Teco Program Announced Connectors lot Dry Dock

Washington, D. C.-The first announcement of the 1939 National Small Homes Demonstration has just been distributed by the National Lumber Manufacturers Association and National Retail Lumber Dealers Association to nearly m,000 lumber dealers throughout the United States.

Containing a letter from Don Campbell, President of the N.R.L.D.A., and a statement from James G. IVIcNary, N. L. M.A. head, the announcement, which is patterned after a broadside, asks all dealers to "work together" during the campaign.

The announcement lists ,numerous sales helps that are available to lumbermen as aids in selling small homes. Plans, specifications, material lists, sales manuals, display models, advertising helps, news stories, etc., are ofiered in this cooperative program.

The two small homes to be built as demonstrators this year, and of which there are six variations each, are illustrated and, in the words of Mr. McNary, offer "an opportunity for increasing our business volume that is better than that of any other great industry."

A blank for registering as a cooperator in the National Small Homes Demonstration was sent dealers with the broadside. Those so registering will receive unusual advertising in that their names will be made available to prospects visiting the Small Homes Demonstrators that are to be constructed at the New York and San Francisco World's Fairs.

Washington, Feb. 16.-A contract specifying all Wolmanized lumber and the timber connector system of construction, for the erection of two towers on each of five pontoons of Floating Dry Dock No. 2, has just been accepted by the Port of Portland.

The specifications for the ten towers called for approximately 1,250,000 feet of Douglas fir, fully prefabricated before vacuum-pressure preservative treatment, and 13,000 four-inch Teco split rings and shear plates.

The lumber for this dry dock will be cut largely by sawmills on the harbor of Portland. The untreated lumber will be barged to the sawmill of Crossett Western Co., Wauna, Oregon for complete fabrication by the Arch-Rib Construction Company of Portland, in advance of Wolmanizing.in the Wauna plant of the American Lumber & Treating Co. The finished product will then be barged back to Portland harbor for erection.

Towers on only one pontoon will be replaced at a time so that the Port of Portland will have 8O per cent of the capacity of this dry dock available for merchant marine service during repairs in addition to service from their other dry docks which are not being rebuilt at this time.

ANNUAL MEMBERSHIP MEETING MARCH 1S

The California Retail Lumbermen's Association will hold its annual membership meeting at the Hotel Padre, Bakersfield, Saturday, March 18.

What the \(/orld Expects From the Mod ern Building Merchant

The rapid advance of the scieuce of merchandising during the past several years, has taught the lvorld to expect a great deal more of ALL merchants than they dreamed of doing of ANY merchant just a very short decade ago.

The rvorld has come to look upon retailers of various commodities as specialists in their particular line, *'ho anticipate the needs of the trade, arrange to supply them to the complete satisfaction of the purchasers, and rvho are endeavoring to CREATE demand at all times by intelligently displaying and advertising to their trade the things they have to offer.

It goes rvithout saying that the quality and attractiveness of displaying ancl selling has mttch to do u'ith the volume of the sales.

Isn't it a fact that thc public at large knott's without hesitation just exactly how the merchants of their town rank with regard to stocks, service, equipment, and place of business ? Isn't the regard of the purchasers of each torvn firmly placed rvhere merchandising satisfaction has placed it?

The merchants in other lines of business have taught the public that there are rttles of modern business w'hich apply alike to them all; that what is sauce for the goose is sattce for the gander-and vice versa.

Therefore the public understands that it has a right to expect of a merchant seeking its favor the follorving four fundamental obligations :

First-To secure and arrange an attractive place of business, that will properly dignify the goods he sells, and provide a welcome for the bttsiness visitor.

Seconcl-To anticipate and direct the desires and necessities of the public in the stocking of the establishment.

Third-To properll' exploit and advertise those things

he has to ofier the public so that those whose trade he is interested in securing will have brought frequently and pleasingly before their eyes and their mincls the OPPORTUNITIES HE OFFERS THEM.

Fourth-To render such complete, thorottgl-r, and intelligent service in the displaying, selling and delivering of the goods as to improve the impression that has already beerl created by an attractive place of business, a satisfying stock and pleasing publicity.

THOSE are the four original ancl fundarnental principles which the public should and DOES expect of the modern mercirant who seeks its favor.

When in its infancy-its swaddling clothes-The California Lumber Merchant raised its voice against the old order of retail lumber tnerchandising. Wonderful changes have taken place since that time. Thousands of lumber dealers have turned right-about-face since that time and are enthusiastic followers of the art of merchandising and of serving the public.

IJnfortunately, the majority still swim with at least one foot on bottom in the stream o{ merchanclising, and a tremendous number have never even tried the water to see if it was warm.

But the best of thern have just about reached the state of rnind that ALL of thern must come to before the home building business will really come into its own'

The consumer is King. The quality of the service of the lumber merchant must be measured from the standpoint of the CONSUMER. and not of the lumber merchant himself.

A thorough inventory of the NEEDS of his district. coupled rvith an enthusiastic efiort to properly and satisfactorily SUPPLY those needs, if done by the retail iumberman in EVERY district at this time, u'ill mean mttch to the final importance of 1939 as a BUILDING YEAR.

Laminex Goes to the Fair

The l{u-Wcy Crill., sbom at righi, hcq bocone one ol lhe nosl, il lol THE nosl pot ulcr grille o! ths mqrL€t todcy. Its becuty ctiracts iEnodiats dttdtion cnd ils servicecbility and ecse ol iaslcllctioa will cquao your cualoEora to buy iastcntly. Nu-Wcy Grilte is also funished in knocL-dowu stocL couieting ol horizontql rodg, onqmertcl uprigbte, eud ccps od loc} sleeves. for use o! scrooB doors with odd size opeaiags cad clso lor acrrow double screen doors, etc, We qlso lurnisb Nu-Wcy Push Bars which qre clso cttractivo, senicecble qud Eost ecouomiccl. We clso Iurnisb c wide vcriely ol other grilles cnd pueh bcrs. Deqlers who do nol hcve our cctclog crld prico list qre iovited lo write us lor scns. MocktcnburgDunccn Coupcay euolity Prodrrtg bave spocicl drd exclwive leqlureg wbich nct<e them popular ald prolilable. Mccklonburg-Durccl Compmy, Oklchonc City, Ollc.

Laminex plywood was tlsed interior walls of the Christian Building on Treasure Island. on the outside of the building Osgood hot-press process and

for both the exterior and Business Men's Committee

The all-weather plywood was rxade by the Wheeler is weather-resistant.

Owing to the smooth hard surface of this Douglas Fir plywood it was necessary to apply only a single coat of paint.

Professor R. C. Bryant

Ralph Clement Bryant, 62, professor of forestry and lumbering at the Yale School of Forestry for over thirtytwo years, died of pneumonia at the New Haven Hospital, New Haven, Conn., on February 1, after an illness of ten days.

A native of Princeton, Ill., and a grand-nephew of the poet, William Cullen Bryant, he was the first graduate of the College of Forestry at Cornell University in 1900. In 1907 the lumber manufacturers of the country joined in giving an endowment fund to the Yale School of Forestry for educational work in applied forestry and lumbering. and Prof. Bryant was chosen to filI the chair. He was the author of two text books on ihe industry, "Logging" ancl "Lumbering," and a former president of the Society of American Foresters.

Prof. Bryant is survived by his widorv, a daughter and a son.

il U - UIAI gil'i",#, 1l*iTJ'''."1.,nT1

novrblo or adluttablo. Furnhhcd with 0lth6r I or l0

crllt. i! dltrerunt. ]t har cvsrvthln! -boauty, roruioo, lrico, tinllicity of inatillation. Ornamontrl uprighl! m. rhta- Ftrhhhed

uoriqhtr. Heisht 24-ln. Alto in 36'in. hbisht. Elack i-niiiet or A;tlquo Blonzo inith. ilu-wsv grlllc mav u.-rIr r^.dtrItr rnv rorn.n door. Aho turnlthod In bc rollt to cqulp any rcrecn door. Aho knooiod-down dook. ]{u.Wav lt a fart r€ll oot. ttu-Wav lt fa.t r€ll.r. Prolltrbl.. EASIER TO APPLY

1{[-Way grillr turnishod conpletolv aatomblod, includin0 rcmwt and illu.tratcd Inrtrrctlont, mady for anyonc lo Instrll in l0 mlnut6' End crp utcd a! thown at lofi whon inltalling on inrido cdco ot tcreon door rtll€. At rlsht, wh6n rttach.d againrt tcrorn on outrldc of d@r.

WRITE TOI'AY Wa also turnl.h llu-way DUah ban, and grills ol nany othal typu. Wrlto tor ortalo0 rnd Drioo.. DEPT, N MACIGATBURG.DUlICAII co.

ssGoods of the Woods"

for Quality and Service

Complete Stocks

Los Angeles and Oakland

Yord Stock-Oil Rig Mcteriol

Insulqtion Boords-Wallbocnds

Presdwood-Plywood

Direct Shipments by Rcil or Wqter

Creosoted and Wolmanized Lumber and Timbers

LIFE IN THE TRAILER

A couple can be happy on next to nothing, living in a trailer these days. They tell about the trailer wife who borrowed a cup of sugar in Maing a cup of flour in New Hampshire, milked a cow in Vermont, and baked a cake in Massachusetts. Her husband ate the cake in New York, got indigestion in Pennsylvania, and took bicarbonate of soda in Ohio.

***

TAKE IT EASY-YOU'LL LAST LONGER

A man learning to fy invariably holds the "stick" too tightly. He may even "freeze" onto the controls, and cause a crash. He is tense, nervous, fearful. The instructor's task is to teach the student the "light touch," the light, relaxed, confident touch that marks the master airman.

Many business crashes have been caused by men who tried too hard-who "ftoze" onto the "sticks" of their business planes. A man who is personally acquainted with many of America's most successful executives says that practically all of them are "easy going" fellows, who do not fret, and worry, and fear. They have applied the "light touch" to their jobs. They do their tasks with quiet faith.

It is when we try too hard to hit the golf ball that we top it. ft is when we try too hard to make a strike that we have our wo'rst hits in bowling. When we forget ourselves, take our time and relax, we get the best results.

The worried, hurried, anxious man makes the most mistakes. He has less to show for his efforts in sport or business. Mastering the art of the "light touch" is one of the big secrets of achievement and happiness.-The Silver Lining. ***

I MOURN THE VANISHED LOVERS

When vacant night discovers No joys beneath its moon, f mourn the vanished lovers, Who lost their youth too soon. fn valleys where they tarried, The pallid moon is sold, Fo,r most of them are married, .' And all of them are old. ***

INCLUSIVE

"I shall miss you, dear," said the young wife as hubby started on a hunting trip; "and f trust all the other hunters will do the same."

HE WAS REALLY SURPRISED

Ed: "Did her father act surprised when you said you wanted to marry her?"

Ted: "Act surprised ! Why the gun nearly fell out of his hands." ***

GIRL IN LOVE

All the wonder of it lies In her voice, her shiny eyes.

Gay notes of a lilting song, Sing in her the whole day long.

And the world a strange bright blur, Holds but one face plain to her.

In the circle of his arrn, Is contentment, sleek and warm.

Like the final end of fight, Like a lamp lit in the night. *rf*

DIVIDING THE EFFORT

Jones: "That new steno is from the country, and she doesn't know right from wrong. It's our duty to advise her.t'

Bones: "All right, let's do. You teach her what's right." ***

GET ACCUSTOMED

The world will nerrer adjust itself, To suit your whims to the letter; Some things must go wtong your whole life long, And the sooner you know it, the better. ***

IF PEOPLE WOULD-

-whistle more and while less-hustle more and holler less-work more and worry less-give more and grab less-business would be better darn fast. **,t

CONTENTMENT

"Is mah daughter Liza ma'ied happily? She sho is! If dey's a happy ma'ied 'oman any place, h'its mah daughter Liza. Yes mam. Her husband is so scairt of her, he doan know whut to do."

Compliment Salermen on 1938 Performance

At sales meetings held in St. Paul, Chicago, New York and Dallas, Wood Conversion Company salesmen recently were given a preview of coming activities on Balsam-Wool and Nu-Wood. At each meeting, sales for the past year were discussed and the men complimented on the excellent sales job they had done during 1938.

"Past performance, however," said P. A. Ward, general sales manag'er, "is only a prelude to the year to come. Every indication points to an excellent year ,for construction and remodeling. With the ground work which has been done during the past y.ears, as evidenced by sales, we have every reason to believe that the purchasers of insulation are a more intelligent buying public-a continuance of this educational work will result in an even greater appreciation of Balsam-Wool and Nu-Wood."

Product sessions were conducted by C. C. Heritage, manager of the Development Department. He showed how the moisture barrier on Balsam-Wool worked-demonstrating the importance of this protection to any insulation. He also discussed Nu-Wood Interior Finish colors and the method by which the proper shades were selected for KolorTrim Moldings. He stated that all the colors used on Kolor-Trim were scientifically selected on advice and counsel o{ the nation's foremost color authorities. The men were given a background in the practices followed in interior decoration so that they might better be able to recommend color combinations when using Kolor-Trim and NuWood Interior Finish to achieve proper color harmony.

E. W. Davis, general m.anag'er, related some of the high lights of the origin history and development of both BalsamWool and Nu-Wood.

The cumulative results of a consistent program of national advertising over the past years were shown to the salesmen. It was graphically demonstrated that consistency as well as good copy and proper selection of mediums paid huge profits in results. The men were given a preview of the national advertising to be done in 1939. E. T. Holmgren, sales promotion manag'er, presented the new advertising, sales promotional and display material.

At the St. Paul meeting, J. B. Egan, district manag'er, presided. The Chicago meeting was under the supervision of D, M. Pattie, assistant sales manager. In charge of the New York and Dallas meetings were H. G. Schmidt, district manager and J. M. Godley, sales supervisor.

- SELES}ED flRM TEXTURED

BATAAN ... TAMAO ... BAGAC

Philippine Mahoganf - Philippine flardwood

CADWALLADER.GIBSII}I C[l., INC.

Lros Angeles, Calif.

Termite, decay and fire regbtant- Clean, ododecc and paint. able. Approved by FHA and Lor Angeler Building Code. In Southern California, CZC lumber is ceatcd in our Long Beach plant. It ia alro avaitable from rtock in our Alameda, C,ali. fornia, yard.

Exclusive Sales Agcntr in California for WEST COAST \VOOD PRESERVING CO.

J.

H. Baxter & Co

FTUSH GUPBOIRII II(IORS

3/4"

IN BOTIT NOTABY ATTD VERNCAT GNAN T'IR

Better fitting and better finisheil flush cupboaril doors at lawer cost.

l. Resin-seoled foces toke a smoolh, per{ect point or encrnel linish. No checking.

Solid edge stripe (27a" wide) on eoch edge reduce tendency to worp, insure neqter linish, cmd provide q sound reinforcement lor locks cnrd hinges.

Fir veneer core.

Edges con be eosily ond smoolhly lipped.

We bcrve iust iuued c rrow price lirt ol lhere llueh cupbocrd doon Adr ut lor oae il you hcve not received youre.

Sth cnd Cypress Sts., Oqklard

2.

3. 4.

fmproved Sales P erlormance

Bv P.\fl. Combs, Sr. Instructor on Salesmanship

The University of Southern California, University Collese, Los Angeles

The simple truths briefed in this article will be obvious to many persons engaged in selling; however, this presentation was largely inspired by a remark once made by the late Calvin Coolidge who said: "People criticize me for harping on the obvious, but some day I may write a book on the importance of the obvious-if each one of us would do every day the things we knor,v we ought to do, most of our big problems would be solved." . . Translating that into selling language-if each one of us will every day do the obvious thi.ngs we know we ought to do, our sales performance will show improvement.

Keep your daily performance in line with the Golden Rule-that is, always treat others as you would like to be treated.

Cultivate a dignified mznns1-fut don't let it become high-hat.

Be careful in the choice of words used in greeting people -something you intend to mean only friendly kidding or , sarcasm might easily cause hurt or resentment that loses friends.

Be careful in your selection of people whom you are about to slap on the back, give a pat on the shoulder or otherwise make moves which they might consider as "pawing" over them. Practices of this kind arouse resentment, even disgust, in the minds of many.

Strive to make your efforts hel'pful to others-try every day to do something to help somebodybut avoid meddling.

' Have constant regard for the way in which you "look" : at people. A great teacher said, "Personality looks out of the eyes." Be sure that the look out of your eyes indicates to people that you have a friendly interest in them-guard against an insolent stare.

Your entire facial expression is important. Keep it free from the appearance of gloom, worry, anger or fear. Don't cultivate a poker face if you expect yoqr face to help make friends. A sincere smile at an appropriate time is fine-but look out for the cynical smile that hurts. Pleasant thoughts make a pleasant facial expression.

The sound of the voice, as rvell as certain words, can easily offend listeners. Speak distinctly, in pleasing tones. Avoid the deadly monotone, and harsh or unnecessarily loud speech. Put real feeling in what you say-careless speaking invites inattentive listeners.

When you talk, watch your listener for changes in expression which show approval of, or resistance to, what you are saying-then govern youp talk accordingly.

Guard against abruptly interrupting the talk of a buyer, or anyone else. Interrupting is not only a breach of good manners, it also causes irritation which is a menace to friendship.

In all your conversations, as well as sales talks, make rvhat you say revolve more around your listeners' interests than your own. Keep "I" and "We" in the background as much as possible, and emphasize the importance of "You" and "Yours."

Speak well of others. Resist any temptation to knock anybody; don't circulate scandal or harmful gossip; tactfully avoid any unfavorable discussion of competitors; remember all the time that what you are saying may be the very factor that wins friends or loses them.

Check your conversations frequently to discover whether you are in danger of becoming a one adjective talker-constant repetition of such words as "marvelous," "wonderful," "tremendous" weakens the force of the word and tends to lessen interest in all that you say.

Don't misrepresent-either by direct statement or by implication. If you notice that a buyer has taken one of your statements to mean something you really would not or could not do, correct his understanding right there. Don't cheat yourself with the thought that he may forget, or it may work out all right.

As to conversations with competitors or competing salesmen, train yourself to be at ease in their company; don't attempt to pry into their confidential matters and don't discuss yours. Even competitors can be developed into good friends.

When something you have said or done offends or hurts someone's feelings, clear the matter right at that moment with an apology. Belated apologies are difficult to maketoo often, moreover, are ineffective.

When a buyer is making a complaint-adroitly and patiently encourage him to tell the whole story instead of trying*o head him off. In the telling of the story, he may convince himself that he has no case-and if he does not, you will be better prepared to defend your interests without irritating him.

When you lose an order or a customer, don't nourish vindictive thoughts about the buyer or a competitor. Instead, honestly check your performance and you may find that you failed to do something you should have done.

If rebuffs excite or discourage y9u,if you easily lose your temper, if you can be easily led into a c'ontt'oversy-determine at once to conquer those weaknesses, for they are a constant menace to friendshi'ps.

Many important things happen dpily in your work. Don't trust memory alone to record them-carry a pocket memo book a.nd make brief notes for reminders. Do it faithfully, and watch your performance improve.

Be quick to lend aid to others in the organization-and establish a reputation for doing it with a smile.

*Copyrighted-Briefed and printed with ,permission from Printers' Ink Monthly.

Amos 'n' Andy Buy a Sawmill

And Incidentally Discuss the Present Trials of the Lumber Industry

Arriving at the office of the taxicab company, Amos is amazed to learn that Andy has sold the assets of thb Taxicab Corporation. Amos demands to know how much money was realized, and asks for his share. Andy replies with disdain:

"Dere you is again, Amos. You don't know nothin' about bizness. N,othin' sells for money no mo'. Everything sells for 'stallments. I is done paid down de taxicab bizness as de fust 'stallment on a sawmill."

"sawmill? What we goin'do wid a sawmill? We don't know nothi,n' 'bout runnin' no sawmill, does we?"

"Course we don't, Amos. De man I traded with done 'splained dat. He said u,'e didn't have to know nothin' 'bout a sawmill to get de bizness. He told me dat if all de folks in de lumber bizness knew a,nything at all 'bout nothin', dey wouldn't be in de bizness. He said we wasn't taxicab drivers ns 66'-147s is lumber magnets."

"We is, huh? Now ain't dat sumpin'? Well, if we is magnets, whut's de next thing we is go'nna do?"

"\Mell, now we is gonna meet wid all de buyers. De mo' buyers you meet, de mo' goods you sell below cost. De man done 'splained dat de further you sell under cost. de better de mill man whut you is."

"Below cost, Andy. What you mean ? 'Splain dat cost to me. Whut is it?"

"Don't nobody know what dat cost bizness is, Amos ! Dat's whut de man done said. Cost is sumpin' de lumber inen guesses at and sells under. De man whut guesses de l,owest and sells de most under. gets de ptize."

"Whut's de prize, Andy?"

"Well, as I understans it, de lumber men whut sells de lowest fur de longest time, gits a chance to'liquidate. Dat's ,ivhut de man said."

"Dat liquidatin' stuff sho' sounds good-but, Andy, ;4ou ain't tole me as yet what we is goin' to do wid dat lumtrer bizness."

"Well, Amos, as I see de sichyashun, it's like dis. Dere is

just two things you do wid a sawmill. Fust, you can run it. Secont, yod can curtail wid it."

; "Curtail, Andy, whut you mean by dat?"

: "Dat's easy, Amos. Fust, you runs de sawmill and rnakes all de stuff you ian. Den when de buyers is done b'ought all dey can pay for, as fur under co,st as you can guess to, dey resigns away from de market. Den, we begins to curtail. It don't mean nothin', 'cept we knocks off from work. We stops de sawmill, plays a little golf and rnaybe goes on a convenshun."

"IJh, huh. Now 'bout dis curtailin' bizness, Andy. I likes de sound of dat. How long do it last, and how long does we rest like dat?"

"Well, Amos, we curtails till de buyers gets hard up for mo'goods. De lumber man has to watch de buyer mighty close and juss fo' it looks like de buyer is goin' to have to pay mo' den dat cost thing, de lumber man rushes to make all de goods dey can and ketches up wid de buyer again. Den befo' any of dem is ready to start in again dey is right where de wuz when dey started. If you wLrz a bizness man you would understan' dat can't nobody beat a system like dat. De man whut sold us de sarvmill said dat system wuz de big thing in de lumber bizness. You can see he's, right'bout that."

"But listen, Andy-sposen dat de lumber man gits kinder keerless and does dis curtailin'too long, and de goods gets' to sellin' over de cost. Whut den ?"

"Nobody knows whut wouid happen den. It's been so long since it was like dat, everybody done forget what did happen.Butain'tnothin'forustoworry'boutAmos.''

"I guess you is right, Andy."

"Check and double check."* *

(We are indebted for this efiusion to John L. Avery,, Sales Manager for Frost Lumber Industries, Shreveport.' We don't know the author.)

There is cnr crir ofiprosperity tdcout a well-plcrrned home which reflects independence crrd comfort within.

The combinotion ol stucco cmd siding, crttrcctive entry -porch cnd double hung windows all plcry their pcrt in mcrking this home outstcrrding, crrd the ccrefully plonned, vfell-lighted interior is worthy of considercrtion.

Complete working blue print plcrns of this home ccrn be furnished by E. M. Dernier Service Burecru, 3443 Fourth Avenue, Los Angeles-Telephone PArkwcry 2598. All plcmning ccnd designing service is under the direct supervision of Wm. E. Chcdwick, Registered Structurol Engineer.

. FL0o R PLA.N NO.5eo6.

a

It Means

HARDI7OODS

/"- "S P E C lA L"

Better Than Ordinary

Rise in Building Operations lncreases Lumber Consumption

Washi.ngton, February 2O,-Lumber consumption for the first quarter of 1939 is estimated to be 2O per cent greater than the first quarter of 1938, by the Special Lumber Survey Committee in its quarterly report to the Department of Commerce just released. This will mean a gain in consumption of approximately 5.6 billion feet.

The entire volume for 1939 is expected to equal the figure of 1937, or 25.I billion feet. This is almoit four billion feet greater than the consumption of last year, the gain being predicated largely upon a substantial rise in building operations.

The Committee reports national lumber stocks at the mills on January 1, 1939 at approximately 8.4 billion feet, an industry decline ol 6.6 per cent in 1938. "Aggregate lumber stocks are reported as not excessive," says the Committee, "though in some regions the assortment of items and grades is not in satisfactory balance. Significant regional surpluses are noted in items and grades that ordinarily have been largely consumed by the railroads or absorbed in exDort trade."

The use of lumber in building, especially in small houses, was found as the principal support of the lumber industry the past year, but the Committee emphasized the loss in exports which in 1938 were the lowest in 4O years a.nd laid the blame to reciprocal trade agreements.

"Lumber exports which even in recent depression years were 10 per cent of the total lumber output, dropped in 1938 to less than a billion feet, the lowest in 40 years. Exports were in volume less than 5 per cent of the production. The general retardants to world trade have been accentuated, in American lumber and timber products, by the results so far of reciprocal trade agreements, which are generally regarded by the lumber trade as adverse. Notwithstanding the magnitude of its timber reserves and lumber manufacturing resources, and the superiority and diversity of its lumber and timber products available for export, the United States in the past ten years has dropped from first place in lumber world trade to fifth place' It is now exceeded by Canada, Finland, Russia and Sweden.

"The depressed condition of the railroads," qontinues the report, "has reduced lumber purchases by that industry to the low levels of 1932 and 1933, or about one-third of the volume of ten years ago. Nearly one-sixth of the lumber output formerly was consumed by the railroad5-nevl lg55 than six per cent."

Due to generally higher costs, the lumber price index which has bee.n'slowly rising since June 1938 is expected to show further general though moderate increases' The 1938 average price index was 90.4 com'pared with 99 in 1937 -

(Continued on Page 3O)

Above: Fluted pilcrster ccrsings cnd ornqmental ccp-trim lorm c delightlul lrame lor this interior doorwcy is c privcte residence in Scrnta Moniccr. Jcrmbs, trim crnd door crre Sugcr Pine, enqmeled tinish.

Bighu Moulded ccsing-trim wcs used for the corridor door openings in cn crpcrrtment-hotel crt Los Angeles. The typiccrl unit here illustrcrted is oI Philippine Mchogcrny, stcrined dcrrk red.

PAMUDO PI.YIf,IOOD

Mcnrulaclured byOLYMPIA VENEER CO.Pioneer Plywood Mfrs. Distributed Exclusively Since l92l by PACIfIG MUTUAI DOOR GO.

From the

Ten tiles of Th

Years Aso Today

e California Lumber Merchant, March 1 , 1929

Macco Lumbcr Conrpalty. has opened a retail yard at Clearwater.

C. D. Johnson, C. D. Johnso.n Lumber Company, Portland, Ore., addressed the Douglas Fir Club of San Francisco on February 19.

H. A. Lake, president of the California Retail Lurnbermen's Association, was the speaker at the meeting of the Sacramento Valley Lumbermen's Club at Sacramento on February 16. He talked on Association activities, and sorne of its past achievements, particularly the work done by the I.egislative Committee.

The exhibit of Shevlinlturp.,,t.r & Clarke Co. rvas awarded first prize at the anntral convention of the Northwester'n Lumbermen's Associatio.n. It was a "period" exhibit, distinctly Colonial, ancl perfectlv carried out to the minutest detail.

L. M. Tynan, Tynan Lumber Cornpany, Salinas, and S. B. Moore, Homer T. Hayward Lumber Cornpany, Salinas. were the speakers at the meeting of the Coast Counties Lumbermen's Club at Watsonville on February 15.

Swayne Lumber Company, Oroville, Calif., placed an

order rvith the Nf oore Dry Kiln for trvo of Moore's Reversible the Internal Fan type.

Co. of North Portland, Ore., Cross Circulation Kilns of

Builders' Supply Company, Gilroy, completed a large addition to its lumber shed.

Hammond Lumber Company, l-ong Beach, furnished approximately 45,000 sacks of Victor Portland Cement used in the new 14-story apartment building, the Casa Riviera, at Long Beach.

First shipments of cement are now being rnade from the plant of the Monolith Portland Cement Co. near Laramie. Wyoming, which started production in January.

Rosemead Lumber Company l-ras openecl a retail yarcl at Rosemead, Calif.

J. G. McKinney, rvas the speaker at ing on February 7.

Yost-Linn Lumber Co., Los Angeles, the Beverlv Hills Kirvanis Club rneet-

R. W. Shannon is manager of the Lumber Company succeeeding T. A. San Leandro Mill & Douglas who retired.

California Building Permits for January

See Nevilh' Expedition Film

A crowd of 85 lumbermen saw the technicolor motion picture film of the Nevills' expedition dowq the Colorado River at the regular dinner meeting of East Bay Hoo Hoo Club No. 39 held at the Leamington Hotel, Oakland, on Monday evening, February 20. W. G. Gibson, official photographer with the expedition exhibited the film and told the story. He was given a big hand by the audience. The film was showtr through the courtesy of Maris Plywood Corporation, San Francisco. The lumbermen were much interested in the fact that the boats used by the party were made of waterproof plywood and that no repairs were necessary throughout the hazardous journey of about 700 miles.

Shirley Forsey, president of the Club, presided.

Prof. Woodbridge Metcalf of the University of California Forestry Department, gave a brief talk on Whitaker's Forest, a grove of Sequoia Gigantea willed to the University by its former owner.

Frank W. Trower, chairman of the educational committee, introduced both speakers.

Larue Woodson, member of Hoo Hoo Supreme Nine, in charge of jurisdicti,on No 6, told how the Order had paid off its old indebtedness and is now making a fresh start. He said Hoo Hoo had done a good job for the lumber industry in the past and will do a good job in the future. He announced that former members can now be reinstated by payment of. $2.99 and said that he will have an important announcement to make in the near,future.

Lloyd Harris, general chairman of the 1939 Reveille, announced that this will be held in Oakland on Friday, April 21, and that the annual Reveille golf tournament will be held at Sequoyah Country Club, Oakand, on Saturday morning, April22.

The gathering stood for a few moments in silent tribute to the memory of B. J. Boorman of Boorman Lumber Company, who passed away on February 16.

Hears Appeal on "Cease tnd Detist" Order

Arguments on the motion of six California retail lumber dealers' associations to vacate a Federal Trade Commission "cease and desist" order charging them with unfair competition in restraining competition and enhancing prices were presented to the United States Court of Appeals in San Francisco on February 14.

The Associations based the move on a showing that a transcript filed by the Commission, covering hearings at Sacramento, Watsonville and San Francisco, was not a true recital of the proceedings. Half a dozen affidavits challenging correctness of the records were filed with the court.

The defendant groups are the California Lumberman's Council; Coast Counties Lumbermen's Club; Northern Counties Lumbermen's Club; Central Valley Lumbermen's Club; Peninsula Lumbermen's Club, and San Joaquin Valley Lumbermen's Club.

BACK TNOIN TTONTHPNN TRIP

A. L. (Gus) Hoover, I-os Angeles wholesaler, has returned from a trip north where he visited Palo Alto and San Francisco.

Twice Each ltVeek . . ,

we cre flcshing new rcrtings crnd business chcrrges to crll of our subscribers.

"Tune in" on these cuthentic flcshes o{ the lumber credit world with the speciclly designed "receiving set," the

The flqshes cre dispcrtched in the form of TWICE-A-IVEEK Supplements to this credit rcrting book, keeping rcrtings right uPto-dcrte cnrd qdvising of NEW CONCERNS as soon qs they stcnt up.

Equip yourself with this modern "receiving set", on our 30 Dcry Approval Plcrr. A letter to our necrest office will bring you ct full outline of this tricl plcrn, which is \JVITHOUT OBLIGATION. \Mrite todcrY!

Our Collection Depqrbnent cco cssist you in collecting your Past due crccounts.

New Wall Chart for Dealers on Nu - Art Line

Macklanburg - Duncan Company, manufacturers of Nu-ART mouldings, trim, edgings, bindings and nosings, announces completion of a new rvall chart for dealers showing more than 100 Nu-Art items for kitchen sinks. bath rooms, rvalls, floor coverings, tables, desks and counters. All illustrations show end view detail in actual size. Chart is ld' x 24', and supplements previous chart, issued several years ago. According to the ma.nufacturers, this chart is of great value to dealers in selecting the most suitable shape for each particular job and also a convenient method of showing customers the most practical shape for any requirement. Back of ;chart shows many suggested uses for Nu-Art items. Dealers may obtain one of these charts rvithout charge by rvriting Macklanbgrg-Duncan Co., Oklahoma City, Okla.

Proposed California Legislation Affecting the Lumber and Building Industry

According to facts prepared by C. W. Pinkerton, of Los Angeles, there are more than 150 pieces of proposed legislation already offered the present session of the Legislature at Sacramento, which directly or indirectly affect the lumber and building industry.

There are twenty proposed larvs that have to do with taxes. A. B. 145 is a stock certificate transfer tax of. l7o of the actual sale price. A. B. 170 is a new income tax law which doubles the present rate. A. B. 99 would raise the corporation franchise tax from 47o to lIr/4%. A. B.2I2 is a severance tax on natural resources, 7O7o tax on value of oil at well ; 15% per barrel on cement; l% on other resources. A. B. 1400 amends the state income tax and increases it about 50%. A. B. 1492 raises the corporation income tax l7o. A. B. 1821 is a chain store bill. One store, the fee is $3 per year;2 to 5 stores, $1O per year;5 to 1O stores, $50 per year; 1O to 20 stores, $100,per year; more than 20 stores, $250 per year. A. 8.2215 is a state income tax laws, lowers the base to $3,000 per year, and increases the rate 257o. A.8.2570 is a gross receipts tax. A. B. 2727 changes the base of the income tax to $l,m0 per year. There are 5 bills that have to do rvith the unfair practice act1' 23 bills that have to do rvith unemployment reserves; 17 that have to do with insurance i D that have to do with labor; the rest being miscellaneous. There are many bills creating lvage and hours laws, State Wagner acts, etc.

WHEN YOU SELL

Booth-Kelly Douglas Fir, the Association grade' and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're

Moorekiln Paint Products for weatherproofing your dry kiln and mill roofs.

Conservation Week March 7 -14

San Francisco, Feb. l8-California Conservatipn Week, March 7-74, .lill be fittingly observed in every city and county of the State. This was announced today'as the plan of the California Conservation Council headed by Governor Culbert L. Olson and Miss Pearl Chase, Santa Barbara, respectively the honorary chairman and chairman of the fifth annual observance.

County and state-wide officers of the Week say that the observance will awaken even further interest throughout the Nation as a result of conservation exhibits and demonstrations at the Golden Gate International Exposition on San Francisco's Treasure Island, March 7-11.

Announcement of Conservation Week activities for 1939 came today from a group of government officials, educators and leaders of organizations concerned with the conservation and wise utilization of natural resources.

"Our work is to promote conservation education and encourage cooperation in conservation efiort," Miss Chase stated at Forest Service headquarters, one of a score of agencies and group,s actively forwarding the observance. "On its own merits California Conservation Week has gfown to the place where almost every important organization and club is cooperating with State and Federal departqrents in a response to the needs of our human and natural rdsources. Our work has shown good results but we still have a long way to go."

The greater trend toward conservation education in recent years is reported to have contributed profits in forest fire prevention, conservation of soils and waters, restoration of wildlife, preservation of wilderness areas, increased recreational use of parks and forests and other worthy projects.

County conservation chairmen and committeemen are now being appointed by the State-wide committee to insure full educational observances in all sections of California.

More Building For 1939 is Prophecy

"Present indications in the building field indicate a possible upswing during the year in the United States, as unsettled lvorld conditions appear to be adjusting themselves," Bror G. Dahlberg, president of The Celotex Corporation, manufacturers of insulation products. told stockholders at the annual meeting of the company.

rHe stated : "The acquisition last year of a substantial stock interest in Certain-teed Products Corporation has worked out splendidly and is proving to be advantageous for The Celotex Corporation. Sales are already running ahead in the new fiscal year, which began November 1, over the same period a year ago."

Reviewing the company's entrance into additional building material items, he continued, "A com,plete line of roofing materials have been introduced to the trade."

MOVES TO NETV\' LOCATION

Ace Lumber Company, San Gabriel, has rnoved from 316 to 320 West Valley Rlvd. Eclward McNeill and Harry Kamm are the owners.

O'NEILL TUMBER CO.

HARDWOOD TUMBEN a

PANEIS _ WAI.I.ROAIID

PONDEROSA cnd SUGAR PINE o

Ollice cnd Ycrd

8th crnd Townsend Streete

StrN FNANCISCO

MArket 8448

& GREE]I

WHOTESALE TUMBER

A million feet of jobbing stock for spot delivery on your truck or ours

FIRREDWOODPONDEROSA SHINGTESIATHWAITBOARD

SAN FNtrNCISCO OATLAND

1800 Army Streei

9th Avenue Pier ATwcter 1300 Hlgcte 1346

THE DEAI.EN'S FRIEND-"SINCE 1852"

Exclusively lTholesale

Sas h-D o ors- ScreensGlas s PanelsWallb o ar dCo lurnns

Complete stock now on hand of Armstrong's Temlok De Luxe Boards-PIanlr-Panels-Hardboards

The California Door Company

237-235-241 Centrsl Ave., Los Angelee TRinity 7461

CLASSIFIED

ESTABLISHED SO. CALIFORNIA YARD

70 miles from Los Angeles, on main highway with extensive sales area, railroad lease; about $18,000 required; profitable annud sales $40,000. Address Box C-737 California Lumber Merchant.

SITUATION WANTED

l7 years' experience in retail lumber business, yard superintendent, collecting, estimating, taking ofr full mill bids, salesman, and capable of handling retail yard. Married, have family, 35 years of aga Can furnish good references. Address Box C.-7,10, California Lumber Merchant.

. oPPORTUNITY TO TNVEST $1o,ooo

Excellent opportunity for right man with $10,(X)0 to invest in going retail lumber and building material business in one of largest cities in Arizona. Owner needs more capital to take care of fast growing business.

fnvestrnent will earn one-third of profits. Guaranteed cash payment of $150 will be made each month; adjustment made at the end of the year for balance. Total profits from business for last eight months of 1938 over $10,000.

Prefers that investor be inactive. Will furnish fullest particulars.

Address Box C-741. California Lumber Merchant.

Lumber Conrumption Increr3e3

(Continued from Page 23)

General confidence was expressed by furniture manufacturers as a result of the well-distributed volume of sales at the January furniture marts. A generally better year in 1939 is forecast. Sales of lumber to the furniture factories have increased but not as yet to the extent anticipated in view of the record-breaking attendance at the January shows. Larger demand is currently expected.

The report recommends rectifying the "unwholesome balance" between exports and imports through larger export trade opportunities. "Preferential tariffs, foreign shipping subsidies and further protectionist trends in major foreign lumber markets in the opinion of the lumber industry continue to retard and suppress our foreign lumber trade."

The Lumber Survey Committee consists of Thomas S. Holden, Vice-President, F. W. Dodge Corporation, New York; M. W. Stark, Economist, Columbus, Ohio; Calvin

WANT TO BUY

Small or medium-sized yards anywhere south of Stockton. Information kept confidential. Wbite Hayward Lumber & Investment Company, P. O. Box 1551, Los Angeles, Calif.

RETAIL LUMBER SALESMAN WANTED

Wanted in Seacoast town in California, living condi' tions ided, comp€tent retail lumber salesnuln. State experience and qualifications first letter. Address Box C-742 California Lumber Merchant.

OAKLAND RETAIL YARD WANTS MAN

Young man 25 to 35 with country yard experience wanted for Oakland as outside salesman and clerk. State experience and salary expected. Address Box C-743 California Lumber Merchant.

COMMISSION SALESMAN WANTED FOR ARIZONA

Well estabtished San Francisco wholesale lumber firm with excellent buying connections in the Northwest w:rnts commission salesman for Arizona territory to sell Fir, Ponderosa and Sugar Pine. Replies treated confidentially. Address Box C-744, California Lumber Merchant.

LUMBER YARDS FOR SALE

Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Bldg., Los Angeles. Telephone PRospect 8746.

scows

,of all sizes for cale or rent

FEDERA L SCOTY AGENCY

4O7 Bay Building

Seattle, \ffaah.

Fentress, Chairman, Baker Fentress & Co., Chicago; Phillips A. Hayward, Chief, Forest Products Division, Department of Commerce; and Wilson Compton, Secretary and Manager, National Lumber Manufacturers Association, Washington, D. C.

DAVE MARIS VISITS LOS ANGELES

J. D. (Dave) Maris, of Maris Plywood Corp., San Francisco, recently spent a few days in Los Angeles on business and pleasure.

BI]YBB9S GI]IDE SAN BBAITCISOO

LUMBER

Atkim-Stutz Cmpary, u2 Muk.t Stnct ................GArield ttl0

Chambcrlh & Co, W. R., Ith Flc. Fifc Bl&. ............DOus14r 5{70

Dolbcr & Cerro Lrmbcr Co7f0 Mcrch.nb Exchrags Bl&. ....SUtt r 7{51

Gansdm & Gran' 1600 Amy St. ....................4twater 1300

Gmu llnbcr Cq. {ro Califcd,a St. ..................GArfield 9}|t

Hdl, Jrc L., l03a MilL Bldr. ....................SUttar ?lii!0

Hammd Rcfircod Cmlrny, {r7 Motgrery St. ..............Ixhryht totl

Holma Eurdrr bnb; Co, rrGi Fhencirl CGotc Blds...,....GAriCd rtzf

Roy M. Janfa Luobcr Co. Arttur H. Cob, ra Califrnb St...GArficld tf,r0

C. D. Johm Imba Corpondon, 2|c Cdllmir Stt t ..............GArficld |C51

Lanon-Bdl1tm Cafny, -- ia crlxi;L -srr".i =:.........GArficld $r

Loflran, Alvh N. 2faf C!fitdah Str..t .......,.,..FI118at lUl

LUMBER

LUMBER

Pacific Lunber Co, Tb. 100 Busb Str€et ..................GAr6o1d lltl

Pcggs, J. E., i Drumm St. .................,...,Dou8lr ttit

Pqc & Talbot Ltnbcr Cr. -1ei Mar&ct St. ...................DOud4r 2$f

Red River Lumbcr Co. 3r5 Moadnck Blds. ............GArfieId @zz

Suta Fc Lumbcr Co, fc Cdif@ia Strect ..............Exbrook 2Ol

Scbafq Bro. hmba tt Sbinglc Cq' I Dru St. .........'..........r...SUtt6 li'71

Shevlin Pire Salec Cq. llB0 Mmdnock Blds. .............KElny ?Ul

Sud&n & Chrintcuo, 310 S.nsm. Strut' ..............,GArfie|d 2tll

Trcs.r Lrrnbcr Co.. 110 Markct StEt ..GAr6eld lsilt

Ultoo Lunbcr Co. Croclpr Bulkliry ..Suttrr al?a

Wcndllng-Nathen Coo llt [lrrkrt SiF..t ..................suttrr 53aE

E. K. Wod hrnb.r Cc' I Dnrm SbG.t ................'.I3Erny $7ll

Gucrrto & Gncn, Ith Avanr: Plsr ...................Hlgate lllc

Hlll & Modc' Inc.' Dcodn St. Wharf .,............ANdcvcr l0?

Ho3al l:rnbcr Copny' hd & Allcc Strutt ..'.....,.'.Glacqrt tttl

Rcd Riw Lrnbcr Co-

te0 Fhudrl CGrt6 Bl&.......TWinot. !400

E. IC Wood Lunbcr Cc' Fn&rlc& & Kfnt Stt. ........FRuitnl. auz

LUMBER

Welsbaqs Selce Co., rl| Cdifqntr Strcct'..............GArficld lJll

HARDWOODS AI{D PANELIi

Muir Plywod Corpontim, 5,O roth Stret :..............MArkct a?o5-|urf

M ard M Woodrrcr&ing Cc, Fiftl ud Brmnan Stretr SUtt r l3l5

O'Neill luber Co.' Eth & Tomd'Street ..'...'...MArLet t'llt

White Brcth*l Fiftb ud B'nnu StrEt!..........Sutta lLa

SASH_DOORS-PLYWOOD

Nicolai Dq Sale Co., 3015 lrth Stret ., ,.... 'Mlrctm ?t2l

Urid Shter Plywood Ccpontio' --- - rr! Kans Strat '...............MArkct lllt

Wheeler-Osgood Saler Corpcatim' 30{5 rttf,' sL ......................v4t ach z|l

CREOSOTED LUMBER_POI.ES-PILINCTIES

An riil Lubcr & Trutin3 Co' --tll Ncw Mont3mcry St. ....'.....Sutttr l2tl

Butq. J. H. & Cc. --in' lti".ttgo-i sL '.'..'......D(hrrhr tttt

.HelL Jrrer L' --loz trt-iur-iHr. ....' ...'. .suttlr ?5aa

PANELII-DOOR,S-S.ASH-SCREENS

C.UfmL Buildrr SuPPIY Co' ?00 ftb rlvc. ..,.... ;. ;..........'...Hllrtr Ola

Holu Lumba Cmnny, -- --aa e Aice strslrr. ". .Glrncorrt ttcr

M ud M Wodwckinl Co"

-- SOf ttigf Stret......'............AJtldsvcr lO0

Wcrtcm Du & Suh Co' " -ath &-CyD""- Su. .TEmplcber tl0l

HARDW(X'DS

Stnblc Hardwood Co., - - -Scr- Fi*t Stret .'...,...........TEmpIcbu 55t4

Whitc BrcthGE,-504 tllth SGGet ..................ANdod 1300

LOS ANGDLBS

Anslo Celtimia Lrnbc Co, .|2e Ayrlc Blv.L .......'-'.....THmve[ tr'l

Bunr Lmbcr Co.

S5|-Chtnbct o[ Gonscc Bl&...PRotD'd Olf

Coopr, Wllfnd To - ---zrii c"tcr St. :......,.............CApito| r5tl

Dolbcr & Carlo l.rrnbcr Co. - il Fld.tlty Blds. ..'....'.........VAndkc tftl

Dqrd. Do H., - dr Farctain Sccurftbr Bldr...'.PRotDGGt Zn{

Humd Rcdrrood CmeuY "-ifii-H*i"ffi-yl; i........pncpcct rgr

Holro EmLr llnbcr Co. iir-nz llhltcctr Bldr: ..........MUtu! trtr

Hcvr. A. L- -- srzr' Wnrf6 Blv.L ..................Yd. lrl

Rc M. Jutr Lrmbc Co.' 'F. A. CfqrrL rrr[ Trinrim........Y(X ,lC

W. L. Fmir. 252 Wot tt*a|h.o- r*

C. D. Johm lmbc GcPmtio' Ol Petrclm Sccidc. Bldr....PRcpcct lfa5

hmcc-Philinr Lunbcr Ca'

Gt Pcbqlcun llccurtttcr Bldg....PRo.DGd tl7a

Mt. Whiblt Lrmbcr Co.'

toll Erd Plco St. .....AN3clu llTl

Prcl6c bebcr Ca, Tt '

5423 Wtuhlrc Blvd. .........'........YOdr rfat

Petta-Blln Lubc co-

8a E. 5[t St ......................YArd|tc zlzl

Por I Trlbd hubcr CL, -a? &ilro Bld!. ..................TRb|ty sE|r

Rod Rlw lmbcr C.o.

?|8 E. Slun CErtrY 2l0fl

f€f So. Bndrrl ................PRo.D.ct Bff

LUMBER

Reltz, Cq, E. I-, 3itll Petrolem thwttlor Bl&...PRsFd aC

Su Pedro Lunb.r Cq, Su Pcdro, It0llA Wilmiqto Rad ..,..... 9u Pedn 2201

Suta Fc frnba Cc, 3ll Flnucbl Ccntcr Bl&, ,....VAndilc llTl

Schafr Bro. Lunbcr & Shilrb Co., llltz W. M. Garlud Btdt. .......TRltlty lAr

Shwlln Plnc Salcr Co. 32t Patrolcu Scctiltbr Blds. ..PRGFGI 03rs

Suddcn & ChrLtGarO, CtO Berd of Tn& BLk. ........TRhttt ttL

Tmm l*nbcr Selc+ lA Pctnlm ltsltlcr Bld8...PRaFct rfat

Trohy Luber Cc, tOi Patrolcu krrttL. Btdf....PRory.ct ttal

Unirn Lumbcr Co, t23 W. Itf,. Grrtad Bldt. '.......TRbtV22t2

Wcndlinr-Nettan Ca. 5225 -Wtlrhin BlvA,.'...'.'.'.......YOrk rrat

Wc.t Orc8d Lmba Co.' {? Pctrclcm Sg|tl.. Bl&...RIcLuod AU

\f,/ilkinro ud Buoy, lrt w. fth st. ....................TRtdtr a3r!

E. K. W@d Lmbcr 6a70l Sstt Fc An. ..............JEfim $11

llfcycrhearr Sdrr Cc, -gZo W. U, C'arlad Bldl. ..'.....Mlchigan O5l

CREOSOTED LUMBER.-POTJIi-PILTNGTIES

Acicn Lmbcr & Tmttnr Co. l03l So. Bmdny .'............PRo.pct a3G

Butcr. J. H. li Co- |ol'W€t sth Sa. ......'.........MIcLi1r! atta

HANDW(X'DS

Anals Hardrrood Golr00 Eart fsttr St. PRoO.ct lZlS

Crdmllador-Glbco C,o. Irc.' !@f Er.t Olynptc Bharl '...'.'.ANjCur rrl0

Scrh. Wdtcr G. ui W6t ?th Sb6t ,... ,.... .Tucka tt2l Ststd. E. J.. & Sm, 205a Eut ltth Str6t .....CEatury 2tdl

W6tan Hrrdvood Lrmbcr Co., 20U E. rsth St. .................PRcpcct11f1

SASH-DOORS-MILLWORK

PANELS AND PLYWOOD

Bac& Percl Cmpany, tl0-3L E. !2nd St............,.,,. +ADlnr aZ!5

C.llldrit Door Cmpany' Thc 2l?-Zl Ccntnl Avc. .....'.........TRhlilt Tall

Crlitmir Puol & Vcw Cq. t55 So. Alenrda St. .......:........TRb|t' xl, Cotrb Ca, T. M.' 5s0a a:Gntrd' Avc .................ADur tlll?

Eubank & Son' Inc.' L H. (Inglavood) l0l0 Ee.t Hydc Park Blvd. ...'T1\lirclo t?t?

Kchl. Jno W. & !ion. esi Sa Mven St. .......'........ANFlur trrl

M erd M Wooducldof Co -- ors-5. Ct ri .l*1.....'......unt*av ocrr

OrcroWarhinrto Plyvood Co, itr u'cet Nirth Strut......,.....TRhltt a|l!

Prcific Wod Product CqPmtioo' t3|C Tvbum Strrct'...'.............A|brly llOl

Rcam f,crnny. Geo E., zF So.-Aleinc& SL .....'.'...'Mlch|tler ftsl

Red Rivcr Lunbcr Co, ?e2 E. Stru!6

Pacific Mutual Dw Co., fa|| E. Wuhingto Blvd. .......PRoQGct t6al

Supo Conry (Pladan)

?aS Sc Riymd Aw. ........BllnArd Zlrl

Uttit d Str!6 Plyvood CdDmtio, l'tl Erct f$f, St. .,..............PRornoct lft

Wdt Cq3t Sssa Co' rra' E. |8d Strt ....,......'....4Dr4. Ull

Whclr-Orrod Selc Gcrcetlo' taf S,o. Ftcrcr St. ......'..'...'..VAndlLe l!3l

The S,rpe r Plywood Siding

ACCEPTED BY F.H.A.

Analyses and demonstration have proved the plus or super value of Hammond Redwood Harborside. Surpasses all standards and specifications and meets every significant test. Redwood Harborside provides beauty, durability and permanence. Impervious to insect attacks; weatherproof, swell-proof, warp-proof.

The advantages of Super-Harbord construction are added to the natural beauty and virtues of quality Redwood in this new Hammond development. Redwood siding in stock sizes up to 23" wide! Imagine the opportunities for distincive new designs. Architects and builders are enthusiastic over Redwood Harborside. And with all its extra qualities the installed cost is low, due to extreme labor economies.

Dealers are invited to secure descriptive literature and data regarding stock sizes from our nearest office.