The California Lumber Merchant - September 1932

Build Up FaU Sales

with diversified stocks. Be ready to fill all orders that require prompt delivery of a variety of items . .

FRAMING LUMBER, SHEATHING, FINISH, TRIM, SASH, DOORS, FRAMES, MOULDINGS, MILLWORK, PLYWOOD PANELS and V/ALLBOARD, LOG CABIN

SIDING and LOG CABIN DOORS

Fill upt all lines. Freshen shopworn stock.

RED RIVER CALIFORNIA PINES

bright, soft, light, thoroly dry, well manufactured.

RED RIVER

MIXED CARS and POOL CARS

Small lots at carload prices. One loading and handling cost. Conservative but smart buying

The nation-wide shortage of Iumber stocks in dealers' hands and at points of origin indicate an early stiffening of the market.

Buying late may mean higher prices and delayed delivery.

SAFEKOTE STRATEX BUILDING PAPER

Vaterproof Airtight - Weatherproof

FOR ALL SHEATHING PURPOSES

Under siding, stucco, shingles, etc. LJnder Floors to prevent warping; around window frames, and many other uses.

A PROFITABLE LINE FOR THE DEALER

Small investmg6i-hJ6 deterioration-Clean-Easy to handle-Established resale pdces-Prompt service from seven points on the Pacific Coast.

Ask your neerest Distributor for Samples and Detailed Infonnation

DISTRIBUTORS

J. E. Higgrnr Lumber Company Strable Hardwood Company

W. E. Cooper Lumbgr Company Seo Franeioco, California Oakland, California Los Angeles, California

McCraten-Ripley Company Miller-McDermott Hardwood Co. Lockwood Lumber Company Portlard, Oregon San Diego, California Seatde, Vaehington

Harris-Pendergrass Co. Fresno, California

*Advertioements appear in alternate issue.

Associated Lumber Mutuak -------------------------13

Bookrtavcr.Butnr Lumber Co. ------,--------

Booth-Kelty Lnnber Co. ------,

Brown, Geo. C., Co. - ---------- It

Browning, H. A., Lumber Co. ,----------- ----------2t

California Panel & Veneer Co. I.B.C.

California Redwood Association, The --------*

California Wholesale Lumber Association -*

Celotex Cornpany, The

Chamberlin & Co., W. R. --------,---------

Cooper Lumber Co, V. E. ,-----------,--------------.11

Dallas Machine & Locomotfe Works ---------.21

El Rey Products Company

Flintkote Company of California, The - - --15

Flamond Lumber Co. ------,----------------------- -,--, 5

Hawaiian Cane Productq, Ltd. ------ ----.--------*

Higgins, J. E., Lumber Co. ------ --- --------.O.F.C. Hill Ea Morton, fnc. ,.-- -- -.-21

Ffogan, T. P., Co. ---,---:--- 23

Holmes-Eureka Lumber Co. ------.--.- --,--- ,---.23

Floover, A. L. -, -------,,-------,--,---,19

Humboldt Redwood Co. ------,------- -

Insulite Co., The

Koehl & Sons, Inc., Jno. V.

Laughlin, C. J. --------.23

Lawrence-Philips Lumber Co. ---,-- -,------- --.23

Lawton & Mdlure, Ltd.

Long-Bell l-umber Sales Corporation -------,----- "'

Lumbermen's Service Association ------.--.--,-27

McCormick, Chas. R., Lumber Co. ------.-------

Nicolai Door Sales Co.

Red River Lumber Co. - --- -.I.F.C. Reitz, E. L., Co.

Safepack Mills Santa Fe Lumber Co. ------------ - ,---- -- O.B.C.

Schumacher Wall Board Corp.

Sisalkraft Co., The Southern Oak Flooring Industries r Strable Hardwood Co.

Thackaberry, N. M. -- --- ---- --.29

LJnion Lumber Co. ------------- -----------------'-----------lt

Wendling-Nathan Co. -------------23

M. ADAMS Circulation Mmger A. C. MERRYMAN Advertiring Murga

CALIFOR}-IIA LUMBERMERCHANT

How Lumber Looks

Douglas FirThe aggtegate unfilled order file of the mills in the Douglas fir region of Oregon, Vashington and British Columbia reporting to the West Coast Lumberments Association increased. 1712671000 feet during the week ended Septembet 3. The total backlog of the industry is now 15.1 per cent of inventories, the highest ratio established since last January. This is due to a steady decrease in stocks, now 22.5 lter cent less than at the same time last year, and a sizable gain during the past two weeks in orders.

Orders reported by 216 identical mills for the cunent week werc 54.7 per cent over production and in greater volume than during any week since the first of February; for the previous week ordets received wete 43.4 per cent greater than cutting. Production increased but one million feet during the latest week to 2o.5 per cent of capacity.

The largest increase in new business during the past two weeks was in the export trade refecting a fair amount of Japa. nese buying.

Prices have firmed and some increases are reported in the rail, domestic water and export trades. Stocks at the mills are badly broken in assortment and, with cutting schedules very low, further price advances are anticipated.

Production, orders and shipments at these 216 mills for the week ended September 3 wete as follows: Production, 5Or8O7r575 feet; Orders, 78,974,489 feet; Shipments, 6Q853,7O5 Leet.

Details of otders and shipments as reported by these mills follow: Orders-Rail, 25r248r7t1 f.eet; Domestic Catgo, 28rOl7r285 feet; Export, 181113,988 feet; Local, 7,5941485 feet. Shipments-R ail, 22 ro8417 19 f.eet; Domestic Cargo, 20 1463 1287 feet; Export, l0,7ll,2l4

715941485 feet.

LJnsold stocks on the public docks at San Pedro totaled 2r. 0371000 feet on September 10, the lowest on record. Cargo arrivals at San Pedro continue low and for the week ended September 10 amounted, to 5,44610OO feet, which included five cargoes of Fir. 47 vessels are operating in the California lum. ber service; 62 vessels are laid up.

Mill prices on Fir commons have made another advance and vertical grain fooring is strengthening. Shingle prices have been advancing rapidly; shingles are hard to buy and a shortage of cedar logs is reported. The California demand is reported light but the fall season is expected to show more activity.

Los Angeles building permits for the first eight days of September totaled $38or735, which is a considerable increase over the sarne period during the month of August.

Lumber orders during the week ended August 29 were not only the largest in volume reported for any week of L932 but showed a higher percentage over production of any week since Match, according to reports to the National Lumber Manufacturers Association from regional associations covering the operations of 635 leading hardwood and softwood mills. Orders received by these mills amounted to l62r2t6r000 feet or 46 pet cent Sbove production. Production was 110r841r(XX) feet, or about the same as during the past five weeks. Ship. ments amounted to 14116521000 feet, or 28 pet cent above t{re cut'

The Southern Pine Association for tfie week ended August 29 reported new business from 118 mills as 38r789r0(X) feet; shipments, 34r87tr000 feet; production, 22,252,000 feet. Or. ders were 74 pet cent above production and 11 per cent above shiprnents. Shipments were 57 per cent above production.

115 mills reporting to the Western Pine Association for the week reported new business as 37r0l9r000 feet; shipments, 35r. 343rO0O feet; production, 3219721000 feet. Orders were 12 per cent above production and 5 per cent above shipments. Shipments were 7 per cent above production.

179 hardwood mills gave new business for the same week as 11,736,000 feet, or 149 per cent above production, and shipments 1113381000 feet, or 140 per cent a6ove production. Production was 4,7l5rO(X) feet. **rf*

For the month of August, 1932, the California Redwood Association reported orders received by 11 mills as" 1211711000 feet, orders on hand l7r35O,OOO fegt, shipments 1111901000 fea, and,production 9.5901000 feet.

Detailed distribution of orders and shipments for the month follow: Orders-Northern California, 4r63010(X) feet; Southern California, 314181000 feet; Vestern, 6O1000 feetl Eastern, 3,118,000 feet; Foreign, 945,000 feet. Shipments-Northern California, 4,0111000 feet; Southern California, 2r338rOOO f.eet; Vestern, 601000 feet; Eastern, 312611000 feet; Foreign, 1.r520r000 feet.

Price, $2.lX) pcr Yeer Singlc Copicr,25 centr each. LOS ANGELES, CAL., SEPTEMBER I5,. I932

" Al" Hart Joins Lawrence-Philips

Los Angeles Staff

Alfred W. Hart, rvho has been manager of the Tacoma ofifice of the Larvrence-Philips Lumber Co. for the past three years, is norv connected with the company's Los Angeles office rvhere he will be in charge of the LawrencePhilips Stearnship Co. operations. He will also devote some of his time to calling on the lumber trade.

I\{r. Hart has been connected with the lumber industry in the Northtvest for a long period. He was with the Hart-Wood Lumber Co. for over twenty years, and was formerly in charge of their lumber interests in the Willapa Flarbor district rvhich included their logging operations and as manager of the Quinault Lumber Co. at Raymond, Wash. Later he was manager of the Hart-Wood Lumber Co. office at Portland, Ore. About three years ago, he joined the Lawrence-Philips Lumber Co. organization as manager of their Northwest office.

LOS ANGELES FIRM JOINS ASSOCIATION

The Brooks Lumber Co.,4440 Finley Ave., Los Angeles, has become a member of the California Wholesale Lumber Association. L. B. Brooks is manager of the company.

FIRE DESTROYS LUMBER WAREHOUSE

Fire of undetermined origin destroyed the lumber warehouse of George S, Gullett of Calipatria, Calif., early Sunday morning, August 25. The loss is estimated at $8,000. Plans for a new lumber plant to be built on the site is being prepared. Mr. Gullett is transacting his lumber business the same as usual.

RUSSELL GHEEN ON NORTHWEST TRIP

Russell Gheen, Los Angeles, Southern California representative of the C. D. Johnson Lumber Co., left for Portland, Ore., on September 7 where he will spend ten days. Mrs. Gheen accompanied him on the trip.

CHICO DEALER VISITS S. F.

Wm. L. Aisthorpe, Aisthorpe Lumber Co., Chico, was a recent visitor to San Francisco. Some improvement in conditions in his district is reported by Mr. Aisthorpe, due to increases in prices of farm products.

NEW WORKS MANAGER AT FAY.EGAN

R. W. Egan, president of the J. A. Fay & Egan Co., Cincinnati, Ohio, manufacturers of woodworking machinery, recently announced the appointment of R. E. Lankford as works manager. Not only has Mr. Lankford had a vast experience in plant management, but he is an engineer of unusual ability and experience, having designed and patented many dies, tools, fixtures and machines in diversified lines of machinery. Mr. Lankford, who has specialized exclusively in precision work, will have complete supervision of the design, engineering and manufacturing of the new line of precision built, high speed, woodworking rnachinery soon to be placed on the market by the J. A. Fay & Egan Co.

There once existed on this planet A man who owned a yard, and ran it. Unceasinglyr ex€ept in slumber, He peddled out old-fashioned lumber. But in the midst of mighty toil He shulfled off this mortal coil.

And then his widow, sad but coy, Laid all the burden on her boy.

"My son, your late lamented dad Put in this business all he had. Perhaps he .wasn't up-to-date, But still, he worked here hard and late. He never practiced'merchandising', But he could stop expenses rising. Instead of batding in a ftay And giving valued goods away, He favored holding up the tariff, And there, I think, he fooled the sherilf. Go on, my lad, and do your best. I know you'll tackle it with zest. You spoke of making big improvements To help your merchandising movements. Paint up the sheds and trim the piles, Clean up the yard and pave the aisles, The money that improvements cost Is spent, at least-perhaps is lost. Dontt let it eat your cash reserve And kill the credit you deserve. Remember, too, your profit's'lost unless you sell for more than cost. You can't do that, as you will see, Till you with othet yards agree. You lose in all cut-price affairsThey spoil your ttade while you spoil theirs. But even in the best of times

You've got to watch outgoing dimes. The yards that get the spending habits

Die of like blizzard-stricken rabbits.

Rehearse the art of saying 'no'

On credit asked by him who's slow.

For profits cannot be expected

(Jnless accounts can be collected.

Desire for sales must find a cure

(Jnless you know the money's sure.

Some day, some time, you'lI need a friend; No surer words were ever penned. If helpful wholesale firms are slighted

You'll prove yourself to be short-sighted.

So now I'll givc you this last thought:

From whom will all yout goods be bought?

A dealer's wise who oicks iuith care

Some wholesale firm tuho'll do their share. Some company that's big and strong And helps their customers along.

Theit price from one year's end to 'tother, $(/ill av'rage low as any other.

Restrain your greed for dimes in buying,For sales at profit keep on trying.

Pick one located close at hand

!7ho'll help when city builders land

A job that's in your local zone, That's hard for you to sell alone. They work with you-co-operation. You buy from them-reciprocation!

And so, my boy, of all the number, I recommend the Hammond Lumber. That's all; I'll go and do the dishes, The yard is yours, with my best wishes.'

V.gabond Editorials

By Jack Dionne

Reports from everywhere indicate that the nation is coming out of the huddle it has been in. Money .shows up from everywhere. Merchants of everything from shoes to ships report that they are getting paid in greenbacks that haven't seen a bank in a long time.

tF :i :F

One real estate man sold a modest home for five thousand dollars. They drew up the papers and sent for the man to come in and sign up and pay off. He signed up, and then when it came to paying off, he pulled a small baking powder can out of his pocket and shoved it across the desk. It was full of big bills. The real estate man counted them and found four thousand dollars. "Say," he said, "there is just four thousand dollars here and the price is five thousand. How about it?" "My mistake," said the buyer; "I gave you the wrong can."

,:F {. *

Sinclair Lewis announces that he hopes to see the return of the open saloon. I didn't think anything on earth could lower my past opinion of Mr. Lewis-but I was wrong, folks-I was wrong.

of Government can expenditure of money be justifiable to men who have suffered no war-connected disability or loss whatever. Still less can it be justified to the dependents of such men."

And he tells us ,n". "lr"luy] -itt the war but a few years past, we are paying to men and the dependents of men who have no war-connected disability, four hundred millions of dollars annually, and that it grows by leaps and bounds. Mr. Baruch suggests that these words added to the veterans' appropriation act, would save the country four hundred million dollars annually: "No part of the appropriation under this act shall be paid to any person except for or on account of an actual war-connected loss or disability." Who, in fairness and justice, can say "Nay" to that suggestion? For they say that at the rate this one demand upon Government is growing, it bids fair to devour us in a few years more.

The Yale "News"

,"""rLrr**lrarked

that politics of today is "no longer a decent profession," nor a fit career for a college graduate. Verily I say unto you that politics, as it is played today in these United States, would turn the stomach of a Digger Indian. And THAT tribe of Indians, I'd have you know, have SOME stomachs.

*t<*

"He who neglects his imagination allows the key of success to rust," said a wise man. True. Imagination is the architect of the business man. It lays his plans, blales his trails, directs his actions, and enlightens his mental pathway.

:N< ,N< *

Bernard M. Baruch, Chairman of President Woodrow lVilson's War Industries Board, writing in "Nation's Business," tells how easy it would be to REALLY cut down our federal budget, if we just had the intestinal fortitude to go ahead and do it, instead of weak-kneeing around the subject. He says: "No one, least of all the writer, will ever be heard to protest the amplest measure of protection, care, and compensation, to any former soldier whose full bodily or mental vigor has been impaired in the military or naval service of his country, or to those who became dependents on such men before such impairment. But under no conqeivable principle of responsibility or duty

And now, after years ", .a"J"",r"n, building will start anew. The building urge, always volatile, will do pyrotechnics. Don't doubt it ! When for years you starve the builders of this nation you but dam a food that will leap all barriers at last, and swell the higher because of its lengthy term of inhibition. And the building vacuum has been of much greater duration than in other lines. The building business had slumped painfully and visibly for two years before the depression generally had started. We've got at least five years of quietude behind the building business. When it starts you won't be able to stop it.

*

Especially home buildiJg.

The ancient love of man for his shelter has gone dorun into song and story from ages that are dim with the dust of the past. The HOME that holds for woman all the treasures of her heart and mind, will always rank with mankind's dearest possessions. ***

It's a charm that creeps into the hearts of rich and poor alike; a bond of kinship between those who labor, and those who are blessed with this world's goods. To own a home ! To say, as you return frorn your day of toilwhether it be from field of waving corn or frorn mahogany desk-THIS is MY hearthstone-is a sentiment so filled with goodness, so free from alloy, as to deserve the name of blessed.

(Continued on Page 8)

The q&rne's On The Palco Line VS, Barbour College

(Noted for the Nasty trimmings handed out)

Palco Holds

The great stadium rocks with mad glee! The Barbour Killers, terrors of the Lumber Conference, are at last on the stids. Palco has run wild with the ball, roring through the line and around the line. Whata day for Palco! Ignominy for the erstwhile Killers!

The score etands PLENTY to (X) in favor of Palco. The fourth quarter zoofirs to a close with the ball deep in Barbour territory. Seconds to go! The cash cuotomers scream for another touchdown. Premium Post steps into the huddle and callc for 57-"good o(d,57." Shakes (No. 2) rores standing up and the final gun barks at the setting eun.

(Continued from Page 6)

Now is a good time to start putting some "punch" into your business activities. "Punch" means to do and say things in so vigorous, effective, or virile a fashion that they IMPRESS the, other fellow. It is "punch" that glues your act or argument or business effort in the other fellow's mentality. When you hear it said that a certain man has "punch" you intuitively kriow that he says or does things DIFFERENTLY from the usual, and that difference is generally an intelligent sprinkling of tobasco,

For "punch" is the .r;.; J roru or deed. "It isn't so much what you do or say, as the way in which you do or say it, for what would the egg amount to, pray, if the hen got up on the roost to lay it?" The man who hasn't that great quality, "punch", may have fine qualities, splendid thoughts, excellent ideas, etc., but utterly fail to imPress'

Gray's famous "Elegy in a Country Church Yard" mentions many such. He tells so feelingly of men of mighty thoughts and powers who live and die, unrecognized, such as his t'mute, inglorious Milton," and other undiscovered notables. And every word of the Elegy is true. Gray might fittingly have ended his remarks as follows: "And all the trouble with this famous bunch, was simply thisthey lacked the PUNCH."

Speaking of new thoughts in lumber, the Brooks-Scanlon Corporation at Foley, Florida, have for more than a year been merchandising Southern Pine lumber of wondrous appearance. They call it "ALUM-WOOD." They give it a prirning coat of aluminum paint at the mill, covering the lumber all four sides. It is applied as soon as the lumber is properly dried. The aluminum paint el.minates moisture absorption, and as a base coat for paint eliminates a great many troubles of both wood and paint. They are very enthusiastic over the possibilities of this product.

It delights my heart ," ;; the successful effort of the Red Cedar folks to pack and merchandise their product in squares, in place of thousands. Back in 1919 I was one of those who went to Seattle and urged the makers of shingles to pack by the square, instead of the thousand. There was never at any tirne any intelligent reason for packing shingles by the thousand. In the first place all other roofings are packed by the square. In the second place the thousand was never an exact measure of coverage. It was never anything but a makeshift, silly measure of shingle packing, that came down from antiquity and stayed. It should have been outlawed long ago, The first effort to pack shingles by the square was killed by inter-

nal dissension in the shingle industry itself. Strange to relate, the leaders of the fight that broke the square pack then, went broke and passed from the picture long ago.

Today they are p""r.irrj o; ;" square, and, since there never was, is not now, and never will be any practical reason for packing any other way, this time the movement will stick. I believe in the square pack of shingles just as I believe in a square deal of any sort. I believe that "b'guess and b'God" methods of doing business are due for the scrap heap, and the thousand packing of shingles should long ago have joined the muzzle loading shotgun' and the stage coach. The square is an exact, practical, honest, understandable, merchandising unit. I wish it all success'

* :r :fi

The lumber industry of the United States is now protesting against the importation and sale in this country and in the Philippines of so-called "Douglas Fir" from Soviet Russia. With the gall of the seasoned bqccaneer the Communists are offering "Douglas Fir" for sale, too densely ignorant to know that "Douglas Fir" is just an American nick-name for e certain species of Larch that grows only in the Pacific Northwest. Had they offered simply "Fir" they might have gotten away'with it. But "Douglas Fir" is merely a trade name, and not applicable to any other wood, anywhere. If we don't stop thern they'll be shipping us "Ivory" soap, and "Doublemint" gum next, not knowing that they, like "Douglas Fir," are just trade names.

The corner druggist .r;" ; r,l" tetto* townsman: ,'you should trade with me instead of with that chain store druggist, even though I can't meet his price. I am a local merchant, pay taxes, etc., and am entitled to your support and patronage." But the citizen thus appealed to looks at the nice, shiny dime he saves buying the same identical tube of tooth paste from the chain store man, and he can't figure to save his life why he shouldn't keep that dime in. stead of deliberately handing it to the corner druggist.

>k'Ft

We all weigh our dollars, and go where we.can get the most of the kind of stuff rrve want in exchange for them. No getting around that. But when it can be shown that the cheaper stuff is inferior stuff and not worth as much in actual value as that which brings the higher price, then other contentions have value. Right now many men are urging me to take up 'editorial cudgels FOR American wire products, and AGAINST a tide of Furopean products of that sort, wire nails, wire net, barb wire, reinforcing materials, etc.

It seems that for the past several years these wire products, chiefly from Belgium, have been seeping slowly into American ports, but that now this business has developed into a volume that is wrinkling the brows of American producers and distributors. Most of it, they say, comes back as dunnage on American freighters, and this cheap freight rate, combined with the low labor rate in Europe, enables this stuff to be sold here at prohibitively low prices. American industries making competitive materials, employ five hundred thousand men, and these men have -been working o,nly about two days a week because of lack of business. So this tide of European wire hurts, and hurts bad.

If this European material was of quality equal to the American produced goods it is supplanting via the price route, it would be a matter comparable to that of the corner and the chain store druggist. Most buyers, weighing with deadly earnestness their dwindled supply of dollars, would buy the cheapest, and conserve their cash. But the quality of this European influx of wire goods is NOT to be compared to competitive American products; American producers could not market materials of such inferior quality; for which reason American products are entitled to the most generous consideration in this competitive tangle. So

it most certainly seems to me. Those who buy wire products should seriously consider the situation, and give superior, American-made goods, the preference they deserve.

The other day r got " ;,,; ,lo* " retail friend of mine -a good man and true-commenting on the fact that the subscription price of this paper is the only thing he buys that has not come down in price, and criticizing that fact. Knowing he was a fair man, I had some deep satisfaction in answering him. f said, "Friend of mine, don't you know that in the years you have subscribed for this journal, you have never, at any time, paid for a single copy? Never! You have paid for only a part of the cost of that paper. That's all. In the old days when the paper was thicker, your subscription money paid considerably less than onehalf OF THE ACTUAL PRINTING EXPENSE. Less than half ! My advertisers practically paid for the papers you read. And even now, when the paper is thin, it still costs us more to print it, than you pay. And the cost I refer to is just paper, and ink, and printers' labor. That does NOT include the overhead, the editorial expense, the news expense, the ad writing, the cut making, or any of those things. It is the plain cost of the PRINTING. You never even paid for that. You just paid a share. So you see, my friend, you always have, and you still are, getting your paper very, very cheap." And, because he WAS a fair man, he saw the point and said so.

"CULLUD FUN" GREATEST BOOK OF STORIES

-

MAND. IF YOU HAVEN'T

Mr. Jack Dionne, 318 Central Bldg., Lor Angeler, Calif.

EVERYWHERE "CULLUD FUN'' GOES, ORDERS FOR MORE BOOKS COME BACK. THERE ARE JUST 1OOO BOOKS IN THE FIRST AUTO. GRAPHED EDITION. THEY WILL BE GONE SOON. WE WILL THEN PRINT A SECOND EDITION OR NOT: IT DEPENDS ON THE DE. YOURS, ORD ER IT NOW. THERE MAY NOT BE ANY MORE.

Opinions on 'tullud Fun"

"Your autograph on the flyJeaf of 'Cullud Fun' gave me my $2.00 value right away. Have only had a chance to read part of the book, but expect to get full value when I am able to get the book out of my wife's clutches." H. Sewall Morton, Hill & Morton, Inc., Oakland.

"'Cullud Fun' is an" 0"", ""*. It is a real addition to my library, and I expect it to give me many pleasant hours." J. Walter Kelly, Chas. R. McCormick Lumber Co., San Francisco.

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"Have got a great kick out of my copy of 'Cullud Fun', by picking up the book in leisure moments to read one at a time of Jack's Negto stories, told in his inimitable way." Walter C. Ball, J. R. Hanify Co., San Francisco.

rl. ,f *

"This is the greatest collection of darky stories ever published. Having been born and raised in Louisiana, I am naturally conversant with the habits and ways of the Southern Negro. Please let me congratulate you on the excellence of the job you have done. The stories are all true to life and the pronunciation of the dialect is 100 per cent correct. It is hard to express in words my satisfaction in owning an autographed copy of 'Cullud Fun'." Arthur B. Griswold, C. D. Johnson Lumber Co., San Francisco.

:trf*

"The next best thing to having Jack Dionne around every other day to tell us one or two of his favorite Negro stories is to own a copy of 'Cullud Fun'. I and my friends have already got a lot of fun out of the book." Jas. E. "Jimmy" Atkinson, Chas. R. McCormick Lumber Co., San Francisco.

"'Cullud Fun' is great.* r "rrl n..rirrg a lot of fun with my copy." Kenneth Smith, Los Angeles.

"'Cullud Fun' is O".. tn" *"" family is reading it." W. B. Wickersham, Chas. R. McCormick Lumber Co.. Los Angeles.

*rt*

"A lot of good stuff in 'Cullud Fun'! I am getting a great kick out of it." L. G. Burns, Bookstaver-Burns Lumber Co., Los Angeles.

"It's a great book and I am getting a great deal of enjoyment reading it." Gus Hoover, Los Angeles.

*,f*

'That was a good stunt of Jack's in publishing his great collection of stories. 'Cullud Fun' is fine and well worth having." Paul Hallingby, Hammond Lumber Company, Los Angeles.

"'Cullud Fun' is a knockout. Am enjoying it very much." D. J. Cahill, Western Hardwood Lumber Co., Los Angeles.

"'Cullud Fun' is fine. I have enjoyed it very much." Paul Penberthy, Penberthy Lumber Company, Los Angeles.

*t+

"Enclosed is my autographed check for $Z.OO in exchange for an autographed copy of 'Cullud Fun.'

"I have been an enthusiastic follower of your stories ever since my old boss, 'Dooly' Goodrich, first introducbd me to them."-Robert W. Sells, Union Lumber Company, New York City.

"I am attaching my check for four bucks, the idea behind it all being that I want two copies of 'Cullud Fun.'

"I am also going to join the throng which has undoubtedly been asking for an autographed copy. You being the only honest-to-gosh author I know, I sure would like to have your John Henry on the book I am going to keep for my very own. The other book I am going to hand to a friend of minc who enjoys the 'Cullud' stories such as I know to be found in this book of yours."-Bill Lawrence, The McCloud River Lumber Company, McCloud, Calif.

"Enclosed find check for $2.00. Please send copy of 'Cullud pun'."-Qeo. Reitzer, Clifton Lumber & Improvement Company, Clifton, Arizona. ***

"For my copy of your'Cullud Fun' please find my check. f read your paper from cover to cover, and enjoy it, especially the jokes."-Frederick F. Sayre, Palo Alto, Calif.

Production of Lumber, Lath and Shingles in Calilornia ---1931

This is a preliminary statement prepared by the Forest Service based on returns from the lumber census conducted for the Bureau of the Census by the Forest Service. Figures are subject to correction in final published report by the Bureau of the Census. Nevada is usually included but all mills in Nevada were idje this year. LUMBER

feet of ponderosa pine of the pine region total were cut from Oregon logs. The pine region cut of California grown timber was therefore only about 643 million feet. Comparative production since 1920-totals for all mills (California and Nevada) cutting over 5O M feet per annum including hardwoods:

(1) Does not include northern part of commercial California pine region in southern Oregon.

(2) fncludes both white and red fir.

(3) The pine region cedar cut was principally incense cedar, 11 M being Port Orford cedar; that of the redwood region was all Port Orford cedar.

(4) Bigtree (Sequoia washingtoniana). The redwood of the (coast) redwood region is Sequoia sempervirens.

(5) About 14 million feet of Douglas fir and 77 million *Negligible.

The reduction of cut has been spectacular, this year's production being only.63.2/o of the 1930 cut and 46.4/o of. that of. 1929. The most severe reduction was in the redwood region, whose 1931 cut was only 56.2% of that for 193O, while the pine region cut in 1931 was 66.7/o of. its cut for the previous year. But in 1930 the pine region had reduced its l9D cut more severely than the redwood region, so that the two regions are within about l/o of each other in percentages of their respective 1929 cuts produced in 1931.

Building Materials Cannot Be Successfullv Sold on Price Basis Alon e---Greatest Factor is Service

Bv J. H. Plunkett General Manager, Pioneer Paper Company

With business taking a definite upturn, it is interesting at this stage to study the effects of the depression upon the building material industry and analyze the possibilities of the future. One important change has taken place, which, I believe, will mean much to the independent retailer of building materials. This change could only have been brought about by a depression, or the slowing up of busi ness to such an extent that distributors everywhere have reached bed-rock in reasoning.

During flush periods, when business is plentiful, it is a human tendency for everyone to grab all the sales in sight. Large concerns spread themselves into many new classifications in an effort to pile up volume and earn added profits.

During lean periods, facts come to the surface in bold relief. It becomes apparent that sales do not always mean profits, and that in many lines service is of more importance than price.

I presume this is what is happening today inside_ the mail order houses and chain store organizations, where financial experts are making close studies of the profit and loss statements in the various departments. When these studies are completed, I feel confident that the mail order concerns and chain stores will begin to realize that building materials can not be successfully sold on the basis of price alone, because the greatest factor in their successful sale is service.

The independent retailer of building materials knows this. lle has realized for years that a building material is not a commodity to be purchased for itself ; it is a part of a completed building, and as such, must be sold by an experienced dealer who can give service and advice.

The independent retailer, who is close to his trade, can give this service. The mail order house, department store, or chain store, can sell only on a machine basis, and can not give this necessary personalized service.

The mail order houses a.nd chain store organizations, in checking their sales and profits by departments, will probably soon realize that the building material end of their business has not been as profitable as they imagined. They will probably soon appreciate that building materials, being of heavy tonnage, require large space. And, being in the nature of specialties, require experienced personalized salesmanship in order to successfully fill the orders of customers.

If the rush for business had continued unabated, mail order houses and chain stores might never have begun checking their profit and loss statements by departments with such care. They would probably not have realized their losses due to defaulted payments on projects which

they financed, and long overdue notes on installment accounts. They might have considered their building material business as a healthy unit of their volume.

But, with close analysis, they will find that in many instances, what seemed to be profits were really losses, all things taken into consideration. The independent dealer, on the other hand, is equipped to handle building materials successfully. He is geared into a close relationship with the local trade; he knows the builder, contractor and owner; he knows their problems. He is ready, willing and able to help with advice, recommbndations and experience. He does not sell commodities at a price, in competition with the mail order houses and chain stores. What he sells is 5slviss-4nd the commodities which he stocks are necessary to perform that service.

The building material dealer is a specialist. The mail order houses and chain stores are not specialists. They sell on a basis of price alone, which may be a successful method with some items, but with building materials service is so important that price alone can never be the standard of success in sales.

As the mail order houses and chain stores begin to realize this fact, and discover the truth of profit and loss in their own operations, they will begin to shy off from building materials more and more, leaving the field to the specialist-the independent dealer.

It is the responsibility of the independent dealer to fully prepare himself for this future. IIe should get his house in order, with proper displays, well organized stocks, and every facility for service.

He should then aggressively come out into the open in his home territory and tell the public, forcefully and often, that he has a real service to offer in addition to a full line of building materials. Unless the independent retailer takes his rightful place in the field; unless he goes after business actively, fighting for what belongs to him, he may again lose to some other type of competition in the future-and it would be entirely a loss bv default.

Opens Branch Store at Htshland Park

The \,V. E. Cooper Lumber Company has opened a branch store at Highland Park, Calif., with W. M. Davies in charge, where they will carry a complete stock of hardwood and softwood lumber and building materials. The company's main yard is at 2035.Fifteenth street, Los Angeles,

Dudley Chandler Approves Widow's Advice

Dudley Chandler, genial manager of the Building Material Dealers' Credit Association of Los Angeles, knows what the hazards of business are. He wrote as follows to the Hammond Lumber Company on reading the rhyme appearing in this issue of the California Lumber Merchant:

"Even though your rhyme was written apparently in fun, I am inclined to suggest that yard operators generally might do worse than to keep it permanently in front of them (omitting if they choose your natural advertising of your own good name). My daily rvork frequently brings me into contact rvith costly situations which rvould have been avoided had the widow's advice been followed."

\(/. W. Forest Appointed Manager

Waverly Tilden, general manager of the Tilden Lumber Company, has announced the appointment of W. W. Forest as manager of the company's Richmond yard. Mr. Forest has been connected with the company for the past eight years. The Tilden Lumber Company operate yards at Berkeley and Richmond.

THBND THIITGS You Want To Remember Abont CNDAR

Cedar ae ured for cloret lining must have certsin characteristicr to be ll[/p adaptable.

I.-RED HEARTWOOD

God cedar clet lining must have a high percmtage of red heartwad. *Brown's Supercedar is guamteed to be 907o or mre red heartwood.

2.-OlL CONTENT

Tbe oil ontent of good ce&r must be bigh o u to insure complete moth reFllirg qualitic. *Brom's Supercedar is guannted fq l00Vo noth repellirrg oil cqtent.

3.-BEAUTY

The grain of cedar wood must be attractive to insure interior beauty. *Installed SuPere&r lined clets are widelY known for their &contive bauty.

WRITE FOR DETAII.S

J. Stuton & 56

Lw Angeles

J. E. Hiergim Lbr. Co.' San Frucisco

Strable Hardwood Co. Oaklud

GDO. C. BROWN CO.

Memphis, Tenn.

Largcrt Manufacturerr of Arornatic Red Cedar Lumber in the World

tr t. I )pecrartzea Protection and Prof itablc I lnsurance

Our expert fire prevention engineers have made an ixhaustive study of lumber 6res and causes, and the full benefit of such investigations is given to policyholders to wipe out fire hazards, preserve property and prevent loss. If fires do occur. loss claims are fairly adjusted and promptly paid. Economical management and reduction of losses effect substantial savings which come back to policyholders in dividends. Up to January 1, 1932, owr companies had paid $75,35O,873.12 fot losses and had returned to the lumber industry a total of flr6,407,288.66 in dividends.

Ask any of our companies for full information about this specialized protection and this proftable insurance.

Ccrtrd ilulfrctrm Dluhrl lulmeCorput of Yu Wort. Ohio hdiu huboncu ihturl lmnlcc Compuy of luliupolir, hrl Thc Lubcr frurl Firc bsme Coupaly of Botoq DIr*

Itc hnbmo funl lmrucCoulut of llurficld, O[io l{ortf,vatcn tdrel hn Areirtior of Sqtrlc, WuL Pmrylvuia Lcubcnu fltnrl Fin hnrucc Co. of PLildclplir, Pr

"Red" Wood Scys; "Redwood Tanks Give Penn:rnent Satisfaction"

Beeuse Redwood is durable, 6rc resistant' hol& paint, has no odc or tste' it ig the ideal wood Ior stcage and fementatio tanks.

Many Redwood Tanks bave ben in mstut, daily sryie Iq over 5O years ud the* ame tuks are in active seryice today.

With a Redwood Tank therc ue no cetly repair-tbe first cct is ttre l*t cct.

MY FAVORITE STORIES

By Jack Dionne

Age not guaranteed-Some I have told f.or 2O years-Some less Stifl the Fullest Measure

A young Baptist minister in a small town had been making earnest efforts to increase the size of his congregation, but seemingly without airail, and he decided to secure some expert advice in selling his church membership to the apparently uninterested population of the town.

So he wrote a well known bureau of business advice, told them his troubles, and asked for suggestions. When they answered him the mail clerk got the letters mixed and the young preacher received a letter intended for a leather factory in the same territory, and he read as follows:

"In the last few months of the business depression our reports show that your competitors have cut down their

operating costs by adopting a cheap method of finishing the final product, thus giving a much poorer finished article. We suggest that you continue using the original method and use this fact as an advertising subject. Use bill boards."

The next day the people of the small town stood with gaping mouths as they read on a huge new signboard on the busiest street in town the following statement:

FIRST BAPTIST CHURCH.

East B.y Hoo Hoo Meet Attends Building Officials September 19 Confer ence Meetings

The September meeting of East Bay Hoo Hoo Club No. 39 will be held on Mondav evening, September 19, at the Athens Athletic Club, Oakland, at 6:09 p.m., with the new president, Earle Johnson, of Livermore, in the chair. Larue Woodson, entertainment committee chairman, promises a good program.

Attention is drawn to the fact that the Athens Club has agreed to provide just as good a dinner as they have done in the past for the moderate sum of 85 cents. This is a h per cent cut on the old figure.

Flbre lnsulating Board Standard Effective September 15

Harry H. Steidle of the division of trade, Department of Commerce, announces that sufficient signed acceptances of the recommended standard for insulation fibre board have been received from producers, distributors and users and the standard will become effective September 15. A copy of the printed commercial standard will be sent to each acceptor as soon as it becomes available.

A. C. Horner, manager of the western office of the National Lumber Manufactureis Association, returned to his San Francisco headquarters August 29 after attending a series of regional meetings of the Pacific Coast Building Ofificials Conference.

These two day meetings were held in Long Beach, August 15 and 16; Oakland, August 18 and 19, and Tacoma, August 2l and.22. The meetings, which were held instead of the annual convention scheduled to be held in Vancouver, B. C., were chiefly devoted to the annual revision of the Uniform Code in line with the experience of the building inspectors acquired during the past year.

Up to August 22 the Uniform Code had been adopted by 112 cities, and several other cities are actively planning early adoption of the code. ASS

C. H. Griffen, Jr., general manager of the California Redwood Association, San Francisco, returned recently from a week's trip in the San Joaquin Valley, where he noted a better feeling among the dealers than on his previous trip.

NO SPRINKLING IN SPITE OF THE DEPRESSION THIS CHURCH WILL CONTINUE TO BAPTIZE BY THE COM. PLETE EMERSION METHOD.

IYf I

PIONBEB ASP

No hea;ting required ooosimply brush it on!

That is why Pioneer Asphalt Emulsion is so easy to sell for ings and waterproofing uses. It is applied coldrjust as it co the container without the nse of special equipment or p Only the simplest tools are required . . . a brush is all y apply Pioneer Asphalt Bmulsion to the ordinary flat or slo

Pioneer Asphalt Emulsion is waterproof!

. . .

Years of use hav e proaen its superiority for every ing purpose.

Pioneer Asphalt Emulsion is fire-retardant! . . . the blow toreh test proaes it.

Pioneer Asphalt Emulsion is easy to apply!

Your'customer will proae this when you sell it to he uses it.

. . .

CO8t. rom tion. dto roof. fOOf. and

T BMI]LSION

ifil

O An ordinary fibre brush of the whitewash type with a mop stick handle is the only equiprnent needed to apply Pioneer Asphalt Ernulsion ctst'

They Are Up To Date in Honolulu

Many people labor under the illusion that Hawaii is not a part of the United States and that they do things in a primitive way down there. Such people are wrong on both counts, and when it comes to building and building materials they are just as modern and up to date as California. Perhaps we can even learn a thing or two from them.

For example, the accompanying sketch shows the interior of the Town and Country Shop in Honolulu, which, from a standpoint of design and equipment, is just as modern as anything you will find on Fifth Avenue, New York, or Grant Avenue, San Francisco.

To attain the unusual artistic effects, NIr. Lewis E. Davis, the architect, has used the new structural insulation board, Canec. The doors in the cabinets have panels of this material which, because of its unusual characteristics lends itself ideally to such work. Mr. Davis is quoted as saying "Now I have found an insulation board which I can really do something with-one that is really workable."

A number of other jobs in Honolulu are being reported as having used Canec, notably the new S. H. Kress Company Building, the Roosevelt School, the Nuuano Roman Catholic Church, and also extensively in construction work by the U. S. Army in Hawaii.

Interior View of Town & Country Shop in Honolulu

New Building Code \fiil Affect Ass'ns Responding G"nerously for Lumber Industry

Considerable interest has been aroused recently by a circular letter sent out by the California State Chamber of Commerce to representative manufacturers of various building materials in connection with a proposed building code which is being developed under the sponsorship of the State Chamber. This letter has found its way into the hands of a number of representatives of various branches of the lumber industry.

Inquiry of A. C. llorner of the National Lumber Manufacturers Association, who has been active for many years in connection with building codes both as a building inspector and in the interests of the lumber industry, elicits the fact that this movement has been going on for several years under the general direction of the State Chamber of Commerce and that its ultimate aim is to provide a code of building regulations which will be particularly adaptable to the State of California. Although the original plan for this work contemplated the active cooperation of the American Institute of Architects, the American Society of Civil Engineers, the Associated General Contractors and the Pacific Coast Building Officials Conference, S. P. Koch, building inspector of Berkeley, and a member appointed by the Building Officials Conference to act for the Conference in connection with this matter, states that no draft of the proposed code has, as yet, come to his attention.

Lumbermen from all branches of the industry may be affected by this proposed code and the appearance of the original draft of the code will be awaited with considerable interest. The exact date at which the first draft of the code will be available for examination has not been announced by the State Chamber.

George Gorman Appointed Sales Manager

George W. Gorman has been appointed sales manager for the Hammond Lumber Co., San Francisco, succeeding Henry F. Faull, who died recently while on vacation.

Mr. Gorman was formerly with the Whitney Lumber Co., of Garibaldi, Ore., from the time the mill was built until it was taken over by the Hammond Lumber Co. some years ago, and for some time past was Mr. Faull's assistant.

Frank H. White, who has been manager of Eastern sales at Samoa, has been transferred to the San Francisco office as assistant to Mr. Gorman.

Chicago Exposition House

Washington, Sept. 6.-The members of the various lumber associations are responding generously to the call for funds with which to build a model lumber house for the 1933 Chicago Century of Progress Exposition. The $6,000 necessary and being raised by popular dollar subscription for the building of "Sunlight House", as it is to be known, will be in hand on or about September 15, it is indicated in reports to the National Lumber Manufacturers Association, which has agreed to act as leader for the drive.

Walter F. Shaw, trade extension manager, says that while the sums actually received to date leave much to be accomplished, assurances from practically every lumber association, retailers, wholesalers and manufacturers indicate the proposal is being well received by members and that substantial contributions may be expected as rapidly as returns can be made. The National-American Wholesale Lumber Association, he points out, has been particularly active

The Minnesota retailers at present lead the list of contributors. Every retail association has been favorably heard from except two in the far West. The honor roll for these associations ranked in the order of their contributi6ns reads by states to date: Minnesota, South Carolina, Missouri, New York, New Jersey, Pennsylvania, Louisiana, Ohio, Florida,'Wisconsin, Illinois, Washington, Mississippi, Oregon, Massachusetts, Indiana, Kentucky, Virginia, Maryland, District of Columbia, Iowa, Connecticut, Texas, Alabama, West Virginia, Georgia, North Carolina, Rhode Island, and Tennessee.

All the funds are expected to be raised by September 15 and checks will be returned to donors shortly after that date if the required amount is not secured, individuals interested in seeing lumber represented alongside its competitors at the great exposition are urged to send their checks forward immediately. A dollar each is being asked from lumbermen, though larger sums, particularly contributions covering all employees, have beeh received and are being accepted. Checks should be made payable to "\M. M. Ritter, Treasurer" and should be forwarded either through recognized lumber trade publications, lumber associations in which the donor holds membership, or directly to the offices of the National Lumber Manufacturers Association, 1337 Connecticut Ave., Washington, D. C.

RETURNS FROM TAHOE VISIT

B. E. Oakland, hoe over

Bryan, general manager Strable Hardwood Co., with Mrs. Bryan visited their cabin at Lake Tathe Admission Day week-end.

BUILD FOR STORMS

Build roofs for storms, and walls for gales, Not for the zephyrs of the spring. Put spikes where there is need of nails, And wire where there is need of string. The morning may be bright and fair, The afternoon be dark and cold; There may be stormy moments where A nail will give, a spike will hold.

Build banks for panics, not for booms, And so a factory, a store, And know that when a tempest looms They have the strength to stand, and more. And, if you think that you must owe, Owe only half what you can pay. Though not a strain a string rnay know, A wire is much the better way.

Yes, build for storms, and, best of all, So build yourself in body, soul, Your health the corner, heart the wall, To stand, whatever thunder roll. Temptation comes in time of stress, In many shapes, has many forms, And building character-no less Than building houses-build for storms.

-Douglas Malloch.

JrM CROW

Ernest Woods, of The Southwestern Lumbermen's Association at Kansas City, tells a true darkey story that will last always. It was away back in the early part of the present century when Oklahoma had recently become a state, and the Jim Crow laws had been enacted, separating the negroes and whites in all public places. Ernest walked into the postoffice one day in Claremore and noticed a small negro boy looking hesitatingly about, in his hand a freshly stamped and addressed envelope. After a little he went over to the then very youthful lumberman, and

"Cap'n, is dis de mail?"

THE SMALL THINGS

It isn't the mountain ahead that wears you out-it's the grain of sand in your shoe. Be master of your petty annoyances, and preserve your energies for the big, worthwhile things.

TWO TIMES

"There are just two periods in the life of a man, when he does not understand women."

"Yes? And what times are they?"

"Before and after marriage."

FOOLING

It is easy to fool yourself.

It is more difficult to fool the people you work for.

And it is impossible to fool the people who work under you.

THE LITTLE DAYS

But give to me the little days, just plain days small and brown,

Just days of little fleecy clouds, days in some little town. The little days are comforting, they settle one to rest, They stir the fire and sweep the hearth and do their very best.

To make the world a happy place in which to live and die. So give to me the little days, and let the great march by.

THE GRIPERS

To hear some business men grouching, one would think that life was a disease from which they longed to be set free as soon as possible.

To see their dull, fish eyes, one would think that no'thing in the world was worth a gla4ce.

It is a pity that there is not some kindly giant who could take these men over his knee and give them a sound spanking, to wake them out of their trance of pessimism.

Every day we live we should be full of amazement and interest at the astounding dranla of life, in which, for a few short years, we are privileged to play our part. box whah de cullud folks pute dere

Contractors and Building Material U. S. Bldg.-Loan League Advocate Dealers to Meet at Chico Changes in Methods of Taxation

Sacramento, Sept. lO.-Ilfore than 200 contractors, subcontractors, material dealers from Butte, Glenn, Colusa, Tehama, and northern portions of Sutter and Yuba counties are expected to attend a meeting of contractors to be held at 8 p. -. Wednesday in the Chico municipal building at Chico, it lvas announced today.

Col. Carlos W. Huntingion, state registrar of contractors and director of professional and vocational standards in Governor Rolph's cabinet, is expected to be one of the principal speakers.

The meeting, which is expected to be attended by persons engaged in various branches of the building industry, is being sponsored by the Chico cha.mber of commerce to enable building men of the Sacramento valley to become more thoroqghly familiar tvith the scope, purposes and accomplishments of the state contractors' registration act, according to Ray Pierce, president of the chamber.

Glen V. Slater, deputy registrar of contractors, is also scheduled to attend the meeting and discuss provisions of the contractors' act. Pierce will preside at the meeting, which will be open to the public as well as to persons interested in any branch of the construction industry.

In addition, I. I. Gallagher, San Francisco, secretary of the state compensation insurance fund, and Ralph S. Rou'dle, Sacramento, district supervisor in the bureau of contractors registration, will also speak. Gallagher will discuss the operations of the compensation act as it relates to the construction industry.

The session will be featured by a discussion of the operations of the contractors' act, which is aimed to protect the general public as well as the legitimate contractor. This will be followed by an open forum discussion, during which any questions will be answered.

Sponsored by California contractors' organizations, the measure was passed by the 1929 legislature as a means of promoting higher standards and ethics in the industry and to protect the general public as well as the small wageearner who invests his life savings in a home.

FRANCISCO

Weyerhaeuser Sales the company's San

Los Angeles, Sept. 3.-Revolutionary changes in methods of taxation including abolition of the general property tax in its present form, and Federal incorporation of building-loan associations was advocated today by committees of the United States Building-Loan League in convention at French Lick, Ind., according to word received by Neill Davis, executive-secretary of the California Building-Loan League.

The committee on home taxation of the league advocated a three point program-abolition of the general property tax, abolition of the special assessment plan and the combination of the multitude of taxes into one tax bill scientifically applied and divided among the various general and special political, educational, service and social activities. In the meantime building-loan associations were urged to make loans in a manner that shall include periodic payments of all essential elements of any home loan such as interest, principal, taxes, insurance premiums, improvement assessments, water rents and the like. The report urged the shifting of the tax from the home, no! by the transfer to other sources, but by an intelligent spread in an equitable manner over all financial transactions on the grounds that the ad valorem tax is no longer practicable and should be discarded.

In view of the recent enactment of the Federal Home Loan Bank Act, the committee on reserve credits and banking relations advocated Federal incorporation of buildingloan associations. The report declared, "Federal incorporation is especially desirable in order to achieve uniform supervision of standards and practice. As we see the practical rvorkings of the home loan banks we realize more and more the necessity of those standards."

MILTON KOLL RETURNS FROM NORTHWEST TRIP

Milton Koll, A. J. Koll Planing Mill Co., Los Angeles, has returned from a month's trip in the Northwest, touring the states of Oregon and Washington and British Columbia. His trip also included a visit at Lake Tahoe.

-neeb saue you money

D. M. PALMER VISITS SAN

D. M. Palmer, statistician of the Co., St. Paul Minn., recently visited Francisco office.

California Building Permits for August

Brawley ...:S,qgZ;+qZ

Hoo Hoo Annual to be Held at Milwaukee September 28-29-30

The forty-first annual convention of Hoo-Hoo International will be held September 28-D-3O, at the Pfister Hotel, Milwaukee, Wisconsin. Snark of the lJniverse Benjamin F. Springer, who lives in Milwaukee, says the Milwaukee Hoo-Hoo Club and the lumbermen of the city will do a real job on the local arrangements to insure visiting Black Cats the time of their lives during the meeting.

John B. Bertling, Badger Lumber & Supply Corporation, St. Francis, Wis., is president of the club; Claude E. Flambeau, Badger Sash & Door Co., vice-president, and Don S. Montgomery, secretary of the Wisconsin Retail Lumbermen's Association, secretary-treasurer. The directors are Louis J. Best, Best Lumber Co.; Robert Blackburn, Wilbur Lumber Co.; E. F. Budzien, 'Wisconsin Lumber & Supply Co.; H. H. Hansen, Brannum Lumber Co., and G. G. Kuntz, Florida-Louisiana Red Cypress Co. All of these ofiicers are pitching into the job of making the forty-first one of the best annuals of all, and they are being assisted by Snark Springer, State Counselor Ernest A. Ehlert, and Vicegerent Snark Harry B. Koerble.

While plans for the business program are still in the tentative stage, the purpose is to discuss seriously the many important problems of the Lumber Industry rvhere Hoo-Hoo might be of assistance. The attendance of repre6entatives of various lumber trade associations is expected. All Hoo-Hoo clubs are being asked to send at least one official delegate. A good attendance is expected, particularly from neighboring and the central states.

The tentative program of the convention follolvs:

WEDNESDAY, SEPTEMBER 28

9:@ Registration.

Morning

Afternoon

2:@ Official opening. Forty-first Annual Meeting. Benjamin F. Springer, Snark of the Universe, I\{ilwaukee, Wisconsin, Presiding.

Singing by entire Convention

(a) "America".

(b) "God Save the King"'

Address of Welcome by John B. Bertling' President Milwaukee FIoo-Hoo Club.

Report of the Snark of the lJniverse, Benjamin F. Springer.

Report of the Secretary-Treasurer' H. R. Isherwood.

Reports of I\{embers of the Supreme Nine.

. Appointment Committees.

4:39 Adjournment.

6:39 Osirian Cloister Banquet, Pfister Hotel. Franklin A. Hofheins, High Priest of Osiris presiding.

Dancing to follorv Banquet program.

THURSDAY, SEPTEMBER 29

Morning

9:39 Business Session.

Reports of Vicegerent Snarks activities. Reports of Hoo-Hoo Clubs activities.

Speakers of prominence representing the Associations of the Industty-to be followed by discussion of closer cooperation betrveen Hoo-Hoo and all Associations of the Lumber Industry in the protection and promotion of Wood.

l2:09 Adjournment.

Afternoon

All Committees in session.

7:39 Concatenation. Pfister Hotel, in charge of Harry B. Koerble, Vicegerent Snark.

9:39 Stag, a'la Milwaukee "Kolter Aufschnitt", compliments Mihvaukee Hoo-Hoo Club.

FRIDAY. SEPTEMBER 30

Morning

9:39 Report of Committees.

Election of Officers.

Embalming of the Snark of the Universe.

11:39 Adjournment.

Golf Tournament.

Afternoon

Ladies Entertainment-Banquet and dancing. Luncheon and Bridge parties. Sight seeing trips. Shopping tours. Theatre PartY'

Starts Business in Oakland

Harry Scare, recently with the Bay City Lumber Co., Oakland, has started in the retail sash and door business at 7514 East 14th street, Oakland. The business will be run under the name of Builders' Supply & Material Co.

Millworh Insritute ol Calilornio

Pilasters trimmed in quartered White Oak, adorned with exquisitely turned and carved moulds of the same wood, forrn a frame of rare beauty in this view of Nature's garden seen through plate glass set in heavy lead cames. Myron Flunt and H. C. Chambers, architects.

National Leaders Discuss Problems of Lumber Industry

Concert of Action Ursed for Timber Tax Adjustment

Eugene, Oregon, August 26.-l\Ieeting in the most heavily timbered county of the United States, Lane County, C)regon, lumbermen of Western Oregon rvere provided rvith the proper setting for a discussion of national lumber industry affairs. Dr. Wilson Compton, SecretaryManager of the National Lumber Manufacturers Association, introduced by A. C. Dixon, immediate past president of the National, explained the rvork of the U. S. Timber' Conservation Board appointed by President Hoover.

"The Timber Conservation Board, formed to lead the solution of lumber industry problems by civic and public lneans, has placed the equitable rvorking out of the timber tax problern at the head of its program," said Dr. Compton, "and is nolv endeavor ing to clevelop a concert of action by the principal timber states to relieve the inclustry of this impossible burden." IJased on business of the first six months of this year, it appears that the gross income of the lumber industry of the United States for 1932 rvould be about $165,000,000, with no net income, but rvith a tax bill of about $60,000,000 which must be paicl by reserve or by other means, he said. Dr. Compton rrrgecl that each state by cooperative national action develop an acljusted tax plan that u'ould not continue to force unnrarrantecl and trneconomical liqrridation of assets by forcecl timbcr cutting.

hl referring to the tariff cluestion, I)r. Cotnpton callecl attention to tl-re present tariff expiring bv limitation in less than trvo years and explained that the industry shoulcl begin norv the planning of a permanent tariff proglanr rvhich shotrlcl balance barriers set by other countries ancl provide permanent depenclable tnarkets. "Jiffective tracle promotion and research shoulcl be a clefinite part of an1, lnmber industry progranl if the inclustry is to compete efficiently today," stated Dr. Compton. In closing he praised the highly productive effort of Oregon's junior U. S. Senator, Fred W. Steirver, in behalf of the lumber industry.

Announcing the inclusion of 75/o of the Douglas Fir manufacturers as members of the West Coast Lumbermen's Association, Colonel \,\r. B. Greeley, Secretary-Mauager, stated that he believ<'d the economic tide had turned. He referrecl to the rvork of the Reconstmction Finance Corporation making funcls for railroacl rnaintenance available as a good sign for r-nore lumber 'l>usiness. Since the Home Loan Bank bill rvould directly add impetus to home construction which chiefly involved use of wood, Colonel Greeley believed the lumber industry rvoulcl soon benefit by further increased sales in the near future.

Senator Fred W. Steiwer, introduced by Dr. Compton as the most diligent and courageous man sent to Congress from states west of the Mississippi in the last decade,

stated he considerecl it a real privilege to rvork with such leadels as Dr. Compton and Colonel Greeley. He praised Dr. Compton as the outstanding national leader of the Iumber industry and Colonel Greeley as the outstanding practical conservationist.

"The public must be taken into confidence by the luml>er industry," said Senator Steiwer, "for an intelligent cooperative rvorking out of tax, tariff and trade promotion problems." He emphasized the necessity also of assisting efforts of Congless to provide a modification of the Sherman Anti-Trust Lar.v to rnake possible true conservation of our country's national resources. "Tax law adjustment is a state matter," he said, "but federal government cooperation can be obtained to provide the concert of action by principal timber states pointed out by Dr. Compton." Lumber manufacturers were doing a real public service in continuing employment rvherever possible in present times because in so doing they reduce the class of idle men which always follow a period o{ slack employment and are never again absorbed by industry.

President Jack Magladry, of the Willamette Valley Lumbermen's Association, presided at the meeting attended by 170 lumbermen and introduced others of prominence in lumber industry affairs who spoke briefly. These were 'l'cmnrv Rrrssell. Chairman of tl-re E,ugene Chamber of Commerce ; C. C. Crorv, ltrrlllisher of Crow's Digest; F. P. Gram, F. P. Gram Compar.ry, Inc., Portland, Oregon, H. E. Veness representing W. C. Reugnitz, President of the 4-L, and Charles Early, Chairman of the Oregon Industrial Accident Commission.

During the rneeting President I\Iagladry announced the union of the Williamette Valley Lumbermen's Association as a unit of the West Coast l-umbermen's Association, stating the action had been taken that afternoon at a meeting of their directors witn Colonel Greeley. This action becomes effective October first with the office at Eugene continued in charge of Herbert Cox, now Secretary of the Williamette Valley Lumbermen's Association.

The Pacilic Lumber Co. Exhibit at state Fair

The Pacific Lumber Company, San Francisco, had an exhibit of insulating material at the California State Fair, Sacramento. Edric Brotvn, rvho has charge of the company's by-products division, was in charge of the exhibit, and reports increasing interest by dealers and the public in Palco Reclrvood Bark Fibre.

%ere6athreeM

room home yr'th asmaller arnount of.Yuate foobre tlzan ls rcia,/lv taheizap ln a ftre rodm house- 'Jlze more you studv the e/eastfrq exteridr and compdct frorT?*arranqement tlte ar@,ter will be your desire tobut/d dhome fYom tltis ideal plan. - -b

Plans fot this attractive home can be furnirhod by thc

Lumberrrlen's Service Association

Lrvrnc lle '-2o2

Or*rgf,fr.

-frooe,. Plqr.r. f\o. z6s4

Fay Building, Los Angeles

\(/ashlngton the Leading Lumber W. F. Baird Appointed General Producing State Sales Manager

August 26.-Washington in 1930 produced 21 per cent of all the lumber cut in the United States, 86 per cent of all the shingles manufactured and 32 per cent of all the wood lath. Washington has been the leading lumber-producing state since 1905 with the single exception of 1914 when Louisiana was first by a narrow margin.

According to the last biennial Census in 1929, the number of wage-earners engaged in the sawmills and logging operations in Washington was 58,570, or 51 per cent of all the rvage-earners of the state. The wages paid to this industry of $83,753,4O2 were 52 per cent of total payrolls of the state and its value of products, or $262,621,468, was 33 per cent of the total value of products of all the industries of Washington.

Not only is the lumber and timber industry and shingle mahufacture of overwhelming importance in Washington. Planing mill products in establishments not connected with sawmills, show 3,600 wage-earners receiving $4,472,917 in wages and report $23,463,3M as value of products; the paper and wood pulp industries report 5,168 wage-earners; $7,316,216 in wages paid and $47,094,096 as value of products. Value of products in the u'ood preserving industry is given as more than $8,@0,N0 in 19?9.

The year 1926 was the peak year in lumber production in Washington, as reported by the Census Bureau, a total of 7,546,239,000 board feet beiug recorded. In l9D, the lumber cut was 7,302,063,0N feet as reported by 569 mills and in 1930 the production was 5,502,129,W leet by 4D mills. Of the 193O total, 70 per cent was Douglas fir; 17 per cent hemlock; 6 per cent Ponderosa pine ; the rest mostly spruce and cedar. Preliminary report for 1931 by the Census Bureau shows decline of 29 per cent in lumber production in the large mills of Washington and Oregon as compared with 1930.

Washington is preeminently a state of large sawmills. In 193O, of the 72 rr.ills in the United States reported by the Census Bureau as each cutting 50,000,000 feet or more, 30 were in the state of Washington. These 30 cut 42 per cent of the total lumber output of the state. Mills cutting between 15,000,000 and 50,000,000 feet each produced another 46 per cent of the total. Only 12 per cent was produced in the medium-sized and small mills of the state. This contrasts with the leading lumber-producing state of the South, Louisiana in 1930, where only one mill is reported as cutting over 50,000,000 feet, and where mills cutting less than 15,00O,000 feet each, produced 42 per cent of the total cut.

An unusually large proportion, nearly 58 per cent, of the lumber sales by the sarvmills of Washington is marketed through wholesalers and commission houses including branch wholesale establisliments, according to a Census Bureau report f.or 7929; about 17 per cent is exported; about 1 I per cent is sold to retailers ; only 3.3 per cent direct to manufacturers in the wood-consuming industries and 3.1 per cent to railroads and public utilities.

The state of Washington consumed in 1930 a total of 1,,269,374,m feet of lumber, according to the U. S. Forest

The Michigan-California Lumber Company, Camino, Calif., announces the appointment of W. F. Baird as General Sales Manager which became effective September 1. Mr. Baird will contact the trade personally and in this connection he will make a trip East in the near future. Percy McNie will continue his duties as Sales Manager rvith headquarters at Camino. In order to have a balanced stock of sugar pine for the fall and winter, the company are operating their Pine Grande mill for a short season.

Pamphlet Shows Use o[ Redwood in Monterey Type Apartment

A beautifully illustrated pamphlet showing the use of California Redwood in an apartment of the Monterey type, designed by Jar:res N. Conrvay and built by Guy Harrison at West'ivood Village, Los Angeles, was recently issued by the California Redwood Association. The pamphlet is headed "IJnquestionably the Trend is Back to Wood".

Lumberman Enters New Field

H. W. Gustafson, who was for many years with the Coos Bay Lumber Co., has gone into the restaurant business, and is already making good in this line. Henry's place is located on the Stockton-Tracy highway at the Tracy side of the San Joaquin River bridge, and he will always be glad to see any lumbermen who find it convenient to drop in.

New Yard at Lalayette

i

Stuart C. Smith, rvho has been associated with the Coos Bay Lumber Co. for the past 15 years, and who has recently been covering the northern counties territory as salesman for this company, has started a yard at Lafayette, Contra Costa County. The new yard will be known as the Lafayette Lumber & Supply Co.

Service, which was less than one-fourth of the production of the state. Of this consumption, only about 10 per cent came from other states ancl less than one per cent was imported, mostly from Canada, the Canadian figures covering all sawed lumber imports reported in board feet.

Of Washington's lumber distribution, about 17 per cent is exported.' Of the domestic distribution, somewhat less than one-fourth remains in the state; about 18 per cent goes to California by rail and water; approximately 13 per cent to the mid-western group of Illinois, Iowa and Minnesota, and about 23 per cent to the northeastern states of New York, Nerv Jersey, Massachusetts and Pennsylvania.

Going and Coming

F. K. WEYERHAEUSER VISITS SAN FRANCISCO

F. K. Weyerhaeuser, president of the Weyerhaeuser Sales Co., St. Paul, Minn., was a recent visitor to the company's San Francisco offices, where he conferred with R. W. Hunt, district manager {or California. Prior to his visit to San Francisco N{r. Weyerhaeuser had spent a week with his family at Carmel.

EASTERNER VISITS REDWOOD OPERATION

Hal Alston, of the New York offices of The Pacific Lumber Company, is a visitor to California. He conferred with executives at the home office in San Francisco, and made a trip to Scotia in company with Herb Klass, general sales manager, to look over the mill, factory and logging operations.

JERRY STUTZ VISITS NORTHWEST

Jerry Stutz, salesman for Chas. R. McCormick Lumber Co., with headquarters in Stockton, has returned from a Northwest trip which he recently made, accompanied by his family. He visited the company's mills at St. Helens, Port Ludlow and Port Gamble, and the Portland and Seattle offices. On the way south he called on a number of the mills in .the Willamette Vallev.

INVESTMENT Saae, Safe and Sure

Buy a f1,000.00 bond issued by a company with Assets over f188,000,000.

You may pay (if age 23) only $48.9) annually for 20 years.

20x$48.91:fl979.00

At the end of 20 yeats you will

Receive in Cash, $1,662.13.

If death occurs any time after contract is signed bond will mature and be paid in Cash to your heirs.

Bonds issued in.any amount desired.

GILBERT AND MORTON GO HUNTING AND FISHING

H. Sewall Morton of Hill & Morton, Inc., Oakland, and C. L Gilbert, Eureka Mill & Lumber Co., Oakland, recently spent several days on a fishing trip to the mouth of the Klamath River, where they were successful in landing a number of salmon and steelhead. On their return to Oakland they were joined by F. L. Parker and E. C. Wilson, ancl the party traveled south to Merced district for the opening of the dove shooting season. All of them got the limit in a few hours.

HOWARD SHOUP VISITS LOS ANGELES

Howard Shoup, Shoup Lumber Company, Phoenix, Ariz., was a Los Angeles visitor around the first of the tnonth on a week's vacation trip. He also called on the wholesale lumber trade.

OREGON LUMBERMAN VISITS CALIFORNIA

W. C. Peacock, president o{ the Booth-Kelly Lumber Co., Eugene, Ore., left September 8 for Eugene after a call on Hill & Morton, Inc., Oakland, Northern California agents for his firm. Mr. Peacock was on his way no,rth from a visit to his family in Pasadena.

"Only the Piston movest' /z to 2-inch Drilling Capacity

Veights lo to 2o lbs.

Priced at f,lOO and up.

CLASSIFIED ADVERTISING

Rate---$2.50 Per Column Inch.

FOR LEASE

Retail lumber yard or fa,ctory site, corner Ravenswood Ave. and State Highway, Menlo Park, California, has spur track and heavy construction two story warehouse. Address R. W. Follmer, General Contractor. 465 Lvtton Ave.. Palo Alto. Calif. Phone 7325.

LADY STENOGRAPHER WANTS POSITION

Young lady with several years' experience in the lumber business, wants position with Los Angeles lumber firm. Familiar with a1l office details. Address Box C-444. care California Lumber Merchant.

YARD MANAGER WANTED

Manager of highly competitive yard. Town 4000 population within 75 miles of Los Angeles. Must be thoroughly capable and experienced in all lines of retail lumber and building materials. Must have good personality, be a good mixer and good collector. Should be able to speak Spanish. Give past experience and state qualifications and salary desired in application. Address Box C-451, California Lumber Merchant.

YOUNG LUMBERMAN

8 years experience in the mill-wholesale and retail trade. Thorough knowledge of general office and detail work. Age 25, single, desires position, preferably in the sales end. A-1 references. Address Box C-450. The California Lumber Merchant.

EXPERIENCED LUMBERMAN WANTS POSITION

Best of references can be given as to ability in all branches during the past fifteen years in Southern California. Fast and accurate at Estimating, Bookkeeping, etc. Thoroughly understands Sash and Doors also. Take anything-go any place. Address Box C-452, care California Lumber Merchant.

WANTS MAN WITH PORTABLE MILL TO CUT WHITE PINE

Man with Portable Mill r,vanted to cut White Pine timber located in Central California. Will pay on a Per M l>oard feet basis. Goocl opportunity. Address California Lumber Merchant, Box C-453.

BANKRUPT STOCK OF C. W. BOHNHOFF

1500 So. Alameda St., Los Angeles, Calif. Must Be Sold at Once Machinery Will Be Sold for Any Reasonable Offer

I Columbia 3-Drum Sander; 1 Mattison Automatic Lathe, complete with Knives, Heads and Cirriers; I 1-6-Segiment Veneer Saw; i r-"tt Band Saw; 2 Hermance 6" Stickers; 1 Levi Huston 9' Sticke r; 1 H. B. Smith 14" Sticker; 1 Olive -P-owgr Rip Saw; .1 Electric Knife Grinder; Blower System Complete; l Root Double Cut-off Saw;l American Hollow Chisel Mortiser; l American Tenoner; 1 Yates-Self Feed Rip Saw; Sticker Knives; Buffer and Grinder; Planer Knives; I Shaving Burner, etc. All machinery with individual nrotors, etc.

I 1930 Model A Ford Lumber Truck, Dual Wheels; I Fordson Tractor; Trailors; Of6ce Furniture; I Safe; Derkr,

etc' Termr caah, F.o.B. yard - Alr sales

S. BLOCK CO., LTD., BANKRUPT STOCK LIQUIDATORS

TAKES CRETW ON DEER HUNT

D. took trict,

N. (Nat) Edwards, Cakland Planing Mill, Oakland, his rvhole mill crerv dcer hunting in the Willits disover the Labor Day holiday.

LONG.BELL S. F. OFFICE MOVES

The San Francisco ofifice of the Long-Bell Lumber Sales Corporation has been moved from the Hobart Building to the Bank of America Building, 625 tr{arket Street. The telephone number, GAr'fielcl 1839, is unchanged. H. Virgil Richar<ls is nranager.

IN CHARGE

NEW YARD AT PORT CHICAGO

C. A. Doty ancl A. F. Christian have organized the Bay Poir.rt Luml>er Co. and will operate a yard at Port Chicago (formerlv knorvn as Bav Point).

FEATHER RIVER PINE MILLS WILL BUILD NEW MILL

A nerv tr.vo or three band mill to replace the company's rnill rvhich burned at Oroville 1n 1927 with a loss of $2,000,000, rvill be built at soon as economic conditions warr ant, according to an annorlncement made recently at Oroville by the Feather River Pine Mills.

Chairl; Billing Machine; check Protector'

Finar.

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Philippine-fulahogany vnuocnw White ledar RED GUM

QyartgEa Flgurcd .untelected O REG ON PINE

We carry the largest and best assorted stock of Plywood west of Chicago. Our well assorted stocks, our well known dealer policy and our central location guarantee the kind of service you demand. Progessive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling and modernizing they are real economy.

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9;..1.-967 sourrr ALAMEDA sTREET

Tclcphone TRinitl cr57

MzilingAddrcts: P. O. Box 96, Arcade Station IOS ANGELES. CALIFORNIA

LET US HELP YOU CREATE SOME NEW SHINGLE BUSINESS THIS SEASON. ALL YOU HAVE TO DO IS FURNISH A GOOD PROSPECT LIST IN YOUR TERRITORY-WE HANDLE THE CAMPAIGN.WRITE US FOR PARTICULARS AND LET'S STIR UP SOME BUSINESS.

SA]ITA FE LUMBER Gl|.