SOFTLIGHTCLEAN CUTTINGEVEN TEXTURED
-Superior qualitythat attracts the buyer is the result of cleancut profiles, smooth surfaces and bright color.
RED RIVER'S CUT STOCKS and SEMI.MANUFACTURED UNITS LAMINATED CORES,..VENEERS are reducing costs for Manufacturers.
-Experienced
builders know that CALIFORNIA PINES reduce the cost of painting, enameling or lacquering-that the beauty of finish will not be marred by "grain-raising" or checking.
-RED RMR'S CALIFORNIA PINESare cut in a region where volcanic soil andclimatehave produced wood that is exceptionally light in weight and soft in texture.
In Los Angeles-Factory and Truck Service
SUPPLY your trade with the finest insulatingboardonthe market.
MADE from clean, white Spruce fi$1s-a full hdf-inch thick. AVAILABLE in sheets, plaster base and beveled edge tile board.
PROMPT shipment from our warehouses.
Inorpontcd undcr thc lawc of Califomil J. C. Diome, Pres. ud Tnrr.; J. E. Marttn, Vlcc-Prer.; A, C. Mcrrymir, Jr. Secy. Publlchcd the lrt ud l5rh of cach mth at 31E-lt-20 Cmtnl Bulldln3, lOt Wert Slrth StrGGt, Lc Angeler, Cal., Tclcphmc, VAndike 15G Entcrcd as Second-clur mattGr Sqrtmbcr 25, lt4 at tho Pctorfrie rt Lot Angiler, Callfomla, undcr Act of Much t, lt?!.
Subrcription Pricc, gZ00 pcr Ycar Singlc Copicr, 25 cartr cech. LOS ANGELES, CAL., DECEMBER
Douglas Fir-A total production of 334 mills reporting to the'West Coast LumbermentE Associatior\ for t{re week ended November 14 was at 25.2 per cent of capacity, a decrease of 2.4 pa cent from the previous week and establishing the lowest level for any week-including the Fourth of July and Labor Day periods-oince the Christmas week operations of 1930. During the comparable week of 1930 operations were at the rate of 41.4 per cent of capacity.
A gtoup of 224 identical mills reported ptoduction for the week ended November 14 at 6417151601, a decrease of approximately 8 million feet from the previous week, and orders at 7710691349 or 19.1 per cent in excess of cunent production, but 5 million feet less than the previous week's total. The fav, orable telationship between new business and production is thus shown to be due to the decrease in cutting. Shipments for the week totaled 7o,32o,725 f.eet * *
Although the California lumber market has shown no definite changes during the past fifteen days and the demand and prices remain about the same, many retail dealers report that they are having more inquiries and the outlook is better. Unsold stocks on the public docks at San Pedro on November 25 totaled 3r2t5rOOO feet, the lowest in years. Lumber cargo arrivals at San Pedro continue low and during the week ended November 21 totaled 513911000 feet, including seven cargoes of Fir cartying 5r289rq)O feet and one cargo of Redwood with 102,00O feet. 60 lumber vessels in the California service are reported laid up, with one vessel, the Missoula, operating ofr shote.
J. D. Giles, president of the Creo-Dipt Company, Inc., North Tonawanda, N. Y., recently spent two weeks on the Pacific Coast. Mr. Giles conferred with Perrv Dame. western sales manager, at San Francisco, and viiited the company's distributors at San Francisco, Los Angeles and San Diego, and the factories at Seattle and Vancouver, B. C.
E. W. Daniels, sales manager of the Harbor Plywood 1r Corporation, Hocluiam, Wash., recently spent a few days " in San Francisco conferring with C. W. Buckner, the company's Northern California representative.
Ralph Martin, general manager of The Booth-Kelly Company, Eugene, Ore., attended the annual convention of thq California Retail Lumbermen's Association, held in Oakland, November 19. T and 21. While in Oakland Mr. Martin conferred with Hill & Morton, Inc., Northern California representatives for his firm.
Vith production continuing at a low level, lumber orderc for the third successive week substantially exceeAed production during the week ended November 14. New businesc receivd by the mills was 24 per cent above the cut, it is indicated in telegraphic reports from 826 leading hardwood and softwood mills to the National Lumber Manufacturers Association. Production at these mills amounted to 13616441000 feet. Shipments were lE per cent above production. A week earlier E43 mills reported orders 2O per cent above and shipments 1O per cent above a cut of \5O175,OOO feet. * * rr
The Southern Pine Association for the week ended Novembet 14 reported production from 134 mills as 26879r@0 feet, shipllnents 26146OrOOO feet, and new business 3or639rd)O feet. Orders were 14 per cent above production and 16 per cent above shipments. Shipments were 2 per cent below production.
The Vestern Pine Association teported production from llE mills as 2),49E,00O f.eet. 86 identical mills reportd a 47 per cent decrease in production compared with the same week last ye t.
259 hardwood mills for the same week give nerr business as 1916981000 feet or 30 per cent above production, shipments 2lr255ro0/J feet or 40 per cent above production, and production 15'197,000 feet.
The Califorrria Redwood Association reports fo{ the month of October production from 12 mi[[s as 13rE6Or0O0 feet, ehipments 14,8381000 feet, orders on hand l7r822rOOO feet, and orders received, l6,2l3raoo f.eet.
H. B. "Bert" Cooper, of Aldrich & Cooper, Portland, Northwest representatives of Wendling-Nathan Co., San Francisco, was a recent visitor to San Francisco. He combined pleasure with business by attending the big game between California and Stanford at Palo Alto ori Saturday, November 21.
J. A. McEvoy, sales manager of the box shook department of Bloedel-Donovan Mills, Seattle, was a recent visitor to San Francisco.
/ r-unCrrEoN CLUBS HEAR REDWOOD TALKS
/ Lloyd Harris, Holmes Eureka Lumber Co., San Fran- ' cisco, gave a talk on Redwood, illustrated by motion pictures, before the Rotary Club at Calistoga, November 19, on the invitation of Jim Clark of the Calistoga Lumber Co. He also ta'lked on the same subject to the Lions Club of Sausalito, November 25, invite{ by Harold Brornley. of the Marin Lumber & Supply Co.
The mills listed below, all MEM. BERS OF THE WEST COAST LUMBERMEN'S ASSOCIATION, are prepared to furnish Grade-Ma,rked Lumber, uPon re' quest to the TRADE
The Booth-Kelly Lumbet Co., Eugene, Oregon
Clear Fir Lumber Co., P. O. Bol ll3!, Tacoma, Wash.
Coos Bay l-umber ComPanY, Marsh6eld, Oregon
Eastern Railway and Lumber Co., Cenralia, \fash'
Fischer Lumber Co., Marcola, Oregon
Long-Bell Lumber Sales Corporation, Longview, $(/ash.
Moore Mill & Lumber Co., Bandon, Oregon
Mountain Lumber Co.' P. O. Box 1211, Tacoma, rJ/ash.
Neftleton Lumber Co., P. O. Box 1855, Seattle, lVash.
Central Coal & Coke Co., (Oregon-American Lbr. Co.) Yeon Building, Portland, Oregon
Owen-Oregon Lumber Co., Medford, Oregon
C. D. Johnson Lumber Co, (Pacific Spruce Corporation) American Bank Bldg., Portland, Ore.
Penn Lumber Co., McGlynn, Oregon
Polson Lbr. & Shingle io., Hoquiam, !/ash,
St. Paul & Tacoma Lumber Co., Tacoma, \trfash.
Snellstrom Broa. Eugene, Orggon
Southeact Portland Lumbcr Co. P. O. Box 703, Lents Station, Portland, Oregon
Vestern Lumber Co., rJ7est6r, Oregon
The Vestport Lumber €o.t lVestport, Oregon
Weyerhaeuser Saler Co. (r0Teyerhaeuser Timber Co. ) Tacoma Bldg., Tacoma, Wash.
Willapa Flarbor Lumbet Mills, Raymond, lJ7ash.
Thismark is an assurance of qual;ty.
A SATISFIED consumer is the best advertisement an article may have. An A architecr, contractor, carpenter or home builder who wants a definite value iN IUMbCt ANd GETS DELIVERY OF !rEST COAST LUMBERMEN'S ASSOCIATION grade-marked stock, is most likely to feel satisfied with his purchase. He will be thankful to you, the dealer, for protecting his interests. On this consumer confidence you may build.
Grade-M arked DOU GLA S FI R
T EADING dealers in Southern California asked our Association, through- theit retail l--Zti""t ^ri;;r; ; provide GRADE-MARKED LUMBER so that more retail sales might b" -;;; oi " q.r.lity'b"rir. To meet the needs of the local lumber trade, our Association i"r, y"". "*t"nd"d irs regular mill inspection service over gtades to- include stocks in Cali' iorrri. d".l"tr' yards. At th" s"-" ti-" member mills were _urg-ed by the Association to i"riirf, *;;"-ma"ked l"il"i for the California trade. The mills listed on this.page f.urnish Vest Co-ast Association grade-marked lumber. You can eliminate vexing problems of local ;;;;";;; -;;: r; b,tiid "p your own business constructively, by stocking and pushing GRADE-MARKED Douglas 6r'
Regular supervision is furnished by the Association of the grades- produced at all member mills. ifr?-f"-U,it -"rrrrf""trrJ "i Arr""i"ti". mills carries to the buyer thie added assurance of standard grade and qualitY.
In addition to regular inspection of its grades, a membet mi[-may arrange with the Aerocia' ;;;;; the use Jf i,. ..jir,"ted Trade and Grade Marks. These member mills must sign- a soecial asreem"rr, ,o "rrrri" the AsSociation that only lumber of -Association standard grades #iru;;;d;:-- irtir -*t"i"" "*,rr", .h" retail dealer an article of standard qualitv-one likely to stimulate consumer confidence.
Trade and Grade Marks, with regular Association insoection behind them, are .irrr, "r, additional merchan' dising service the mills listed on the left have provided for the California trade. The marks are an assurance of strict mill grading under Association superv ision, 364 Stuart Building Seattle, Vashington
which dealers may extend to architects, builders or prospective home builders with the certainty that the correctt specified grade is being delivered. This service builds confdence in lurnber and is of real value in ertending its use in construction.
914 Architects Building Los Angeles, Calif.
One of the greatest men the world has produced died the other day. He said-"Let there be light-happiness- music-joy-progress-power"-and innumerable other things that made life worth living. And there WAS. That was Edison.
A few days later one of the greatest men the lumber industry has ever produced, passed over the dark river. J. M. Rockwell, of Houston, Texas. To spread, and preach, and practice understairding, tolerance, fairness, honor, loyalty, joy, happiness, good will-these were his daily works for a long span of life. He gave of himself freely. He served his fellow man. Ife was great in the broa{est and best fashion. The world has seen few like hirn, anywhere, in any walk of life.
Signs of the times. fnteresting how many people want to "mooch" publicity. Folks who have something to sell to the lumber industry, send our editorial desk literature, and their letter says: "Here is some news we are sure your readers will be interested in." And, since we eat or not according to our advertising sales, we drop the ,.news(?)" quietly in the waste basket, and sigh for the return of old times when they said-"Run us an ad." *{<*
Some of the retail lumber associations are fighting hard to hold their memberships this year. Associations, like individuals, catch Hades in times likethese. Stick to your Associations, men. The lumber industry can,t do without them. You wouldn't see them die. Then don't rely entirely on the other fellow to "hold the bag". Even though it requires sacrifice-and no doubt in many cases it DOES -stick to them through this storm, so they can serve you in the days to come, as they have in the past.
f remarked in this ".r"-" ,".: issue that the first thing we knew they'd be wrapping lumber in celophane. They're wrapping almost everything else in it. By return mail c:une a package of lumber from the Exchange Sawmills Sales Company, of Kansas City, a sample of Arkansas Soft Pine Trim, wrapped in celophane. That's service ! *{<*
fnsulation of homes and other buildings now occupies the center of the stage. Everybody's doing it, making it, pushing it. You might think it would go slow in the South, but such is not the case. I have heard wise men predict that within five years every house built in the South costing as much as $5,000, would be equipped with an air cooling
and conditioning system.The price of such equipment has reduced rapidly. They are getting common. This boosts insulation. Easy to keep an insulated house cool. Easy to keep it warm. And there are fifty other arguments for insulation, even in warm*climates.
Andnow Doctor Tesla announces that the theory of Doctor Einstein is allHooie. Splendid ! That practically settles all our problems. All we have yet to do is discover ways and means to feed, clothe, shelter, and protect ourselves. These two old birds have attended to everything else for us.
ff your grandfather did things the way you are doing; or if you are doing things the way your grandfather did; get busy and check up on your business. There'isn't any business nowadays that can operate as grandfather did, and do justice to itself, its owners, and its custorners.
The fastest growing thing on earth today is the development of the display of goods for sale. Probably more progress has been made in that respect in the past two years, than in the previous ten. It has become an overwhelming rage today to improve the wrapper, the container, the appearance, and the handling, of everything that goes on shelves. That is because 75% of all goods sold in stores is sold on appearance. Good looks make the first sale. Quality inside makes the*customer repeat.
"DON'T LISTEN", says Habit, "out-of-date, slip-shod methods are good enough". * *
Big people are preparing in a big way to grab the tide that always follows the depression-upward. ft is authoritively reported that General Motors is budgeting the greatest sales promotion expenditures ever planned-convincing testimony of G.M. executives' confidence in the future.
Twelve years ago the Red Cedar Shingle industry tried to sell its mills the idea of packing shingles by the squar€ -the measure used by all its competitorsi They nearly put it over. Not quite. Two strong men broke down that effort, and put square pack back twelve years. Today square pack is back, and is doing wonders. It is interesting to note that the two strong men who broke the movement twelve years ago, have both been broke and out of the game_long ago.
*
We could well take a lesson from England, in our lum(Continued on page 8)
We are factory representatives in Northern California for the full Creo-Dipt Line of building materials. Our usual prompt service is guaranteed.
Incorporated Feb. 14, l9o8 A. J. ttGustt Russellts Outfit
E:clugive Rail Repreeentativer in California and Arizona for Central Coal & Coke Co.
Oregon-American Lumber Co., Vernonia, Ore.
Exclurive Rail Reprcrentativer in Northcrn California for Creo-Dipt Company, Inc. North Tonawanda. N. Y.
So.
Office LOS ANGELES
Pacific Electric BIdg.
CREO-DIPT PRODUCTS
CREO.DIPT STAINED SHINGLES
CREO.DIPT MOHAWK SHINGLES (Fireproof-made of cement and asbestos)
CREO.DIPT FIREPROOF SHINGLES (Made of cement and asbestos)
CREO-DIPT WHITE (Double Strensth)
CREO.DIPT STAINS
CREO.DIPT WEATHERPROOFED PAPER
St. Clair Bldg.
16 California St.
(Continued from Page 6)
ber purchase and use. England always used the highest grades of lumber. The fact that cheaper lumber could be had in profusion never interested English buyers. They bought quality. With the coming of the depression American buyers of lumber turned in wholesale fashion to the cheap and the shoddy. England, far worse off financially than we are, made no such change. They buy less, because they use less, but when they buy they buy the same grades and species and pay the differential, regardless of the fact that the cheapest of lumber is being thrust at them from every source. Some day we'll learn that fine lesson.
*{<*
An architect of note told a retail lumber convention some fine truths the other day. What he said should reach all lumber ears. He said if lumber has a place in industry it must get busy and prove it in the next few years. (Amen.) He said that if lumber is to prosper it must be dressed up in new clothes, adapted to new purposes, offered in new forms. He said we should have our own laboratory and find out all the interesting things there are to know about lumber, so the world can be told.
* {€ !N.
He said we should experiment until wefind ways to make lumber fire-proof, water-proof, decay-proof. That we should findout a thousand important things about our product that no one on earth knows today. (Three loud and rousing cheers.)
**rl.
fle was asked, "will wood continue to be used for general building purposes?" He replied it was up to the lumber industry to answer that question, but that it will aU depend on what the industry does about it. "If you do nothing about it, lumber will be supplanted by other mate-
rials". From now on it isn't what we need but what we take that will determine our situation.
*rF*
We have a beautifully embossed invitation to attend the President's Conference on Horne Building and Home Ownership, which takes place in Washington, D.C., December second to fifth. May much good come of it, and may the building of homes be facilitated and assisted in such manner as will enable millions who have never been able to do so, to own their own home. Folks will readily build homes if they are enabled to do so financially, for the home building and owning desire is one of the deepest of instincts, and one of the most appealing.
When the Federal Trade Commission enjoined the distributors of Philippine Mahogany from calling that wood "Mahogany", it was supposed to be a case without competitive animus behind it. Just for the good of the American consumer, you understand. Naturally I pointed out at that time the certainty of several very rnuch interested "niggers" in that wood pile. Last June the Commission finally decided that the beautiful red Philippine wood COULD be called "Mahogany".
:f:B+
Then the boys left cover and came out in the open. The Mahogany Association, Inc., and the American Walnut Manufacturers Association recently appeared before the Federal Trade Commission and asked for a rehearing of the case. By a vote of three totwo the Commission declined to go further into that dispute. So, from now on boys, let's sell the stuff on its merits, without resorting to judicial interference. It's really the sporty thing to do.
ULL steam ahead-that's the order at The Insulite Co. plantsand that's the order at every Insulite Co. office. Full steam ahead in our cooperation with the Lumber Dealer. \fle're firing up ihe boiler with more and better sales helps more advertising . . . more service to both dealerand consumer.\(/e've got our coats off and our sleeves rolled up and we're going out in the teritory and help you build business-hammer and tongs.
The Lumber Dealer who marches double-quick with the Insulite organization next year is going to make money good money. Ce*ainly we know these are difficult times, "nd diffi.ult times call for a different merchandising program. The Insulite Co. fras such a program. lt's going to mean increased profits for the Lumber Dealer handling Insulite Products.
Remember--there are six lnsulite Products and each one is a superior material lor the purpose intended. Under one label you can sup' ply your trade with an Insulite Product to fill any insulation requirement. Fu*hermore-these six products ' ' Insulite Sheathing, Insulite Lath, Insulite Roof lnsulation, Insulite Acousti le, lnsul ite Fire-Proofed Board, and lnsul iteTermite Board were all conceived in The Insulite Co''s own laboratories and are manulactured in the company's own plants. We know they're right and the great Backus' Brooks Industries stand back o[ them to the limit.
lf you are not already handlinq Insulite Products, may we send you samples and additional information' Let us tell more about the f nsuf ite Co.'s 1OO% Lumber Dealer Policy and what it will mean to you in increased profits next year. Don't put it off. \(/rite today.
1 200 Builders Exchange, Dept. 66L Minneapolis, Minnesota OFFICES IN ALL PRINCIPAL
Discussion of the many problems that confront retail lumbermen featured the annual convention of the California Retail Lumbermen's Association held at the Hotel Oakland, Oakland, November 19, 20 and 21, with the largest attendance in several years.
Trade promotion, relative importance of lumber and side lines, progress of grade marking of Douglas fir lumber, the new Red Cedar shingle program, trucking, the new contractor's license law, credits and collections and legislation were among the subj,ects discussed by the various speakers.
An important decision was made when the convention decided to approve the new program of the Red Cedar Shingle Bureau, and recommended to all members and dealers-in the State that the square pack shingle, grade marked and
ing of the boards of directors of the Millwork Institute of California and the California Retail Lumbermen's Association.
Thursday Afternoon
The convention was called to order at 1:30 p.m. by S. E. Dalton of Oakland, who welcomed the gathering on behalf of the Oakland dealers.
President H. A. Lake, in his report said the present membership of the association is 393, a net loss of less than four per cent in the past year, which he considered a splendid showing. He stated that the association had done splendid work in helping with and sponsoring the organization of local groups in Northern California during the year, and he felt that the State organization had thoroughly sold it-
certified by the Bureau, be stocked and 6/2 inch shingle be eliminated.
and that the
Ten new directors were elected to serve on the board for the three-year priod. The full board consists of 27 directors. Election of officers was deferred for 9O days. The new directors are: Peninsula District, Paul M. P. Merner, Merner Lumber Co., Palo Alto; Coast Counties District, Ar- thur Hayward, Flomer T. Hayward Lumber Co., Salinas, and W. A. Bayles, McKinnon's Lumber Yard, Hollister; Ventura County District, Roy H. Myer, People's Lumber C'o., Ven_tura; San Joaquin Valley Diitrict, nitptr Duncan, Merced Lumber Co., Merced; Santa Monica Bav District.
A. J. Stoner, Sarvtelle Lumber Co., Sawtelle; San-Francisco Eay_District, S. E. Dalton, Melrose Lumber & Supply Co., Oakland; Orange County District, Henry M. - Adams, Adams-Bowers Lumber Co., Anaheim: l\{arin Countv Distric-t,^R. C- Daugherty. Larkspur Lumber Co., Larkspur, and San Bernardino and Riverside Counties and Inland Empire District, Fred Chapin, Chapin Lumber Co., San Bernardino.
Thursday Morning
Committee reports and the secretary's at a breakfast meeting of the board of a.m. The secretaries of the local group a meeting at 10:30 a.m.
Thursday Noon
report r,vere heard directors held at 8 organizations held
The noon hour was given over to a joint luncheon meet-
self to the dealers in the northern half of the state. He referred to the formation of the Lumbermen's Council which he believes will cooperate fully with the association.
"The next thing the association needs to tackle is trade promotion," said Mr. Lake, "and we should increase our membership, get organized and go in for trade promotion on a big scale."
The p.resident commended Dee Essley, manager of the a,qsociation, for- his great work in assisting in thJ organiza- tion of many local groups, and in conclusion comirented on the beautiful decorations of the convention hall, consisting of _a large painting of a Redwood forest sc,ene sup- plied by the California Redwood Association, and Douglis fir trees supplied by the Chas. R. McCormick Lumber-Co.
"Douglas {ir Manufacturers' Problems" was thp Eubject lssigned to Col. W. B. Greeley, secretary-manager, West Coast Lumbermen's Association, Seattle. Col. Gr-eelev said that- grade-marking and trade marking of lumber rnigtrt be described as putting lumber on the gold stanclard. -He told of the success of the grade-marking program followed in.-the last _two years in Southern California by 45 distributors. This has created a definite demand in fhat t,erri- tory for grade-marked lumber, and 275 yards have been carrying or suppiying grade-marked lumber, some of which stock nothing else. His association is ready to do in the San Francisco Bay district what they have done in South(Continued on Page 12)
Thoroughly kiln-dried* sorted under cover stored under cover* milled under cover graded under cover loaded in box cars under cover
*Excepting a few lower grade items.
TRADE-MARKED /iil- NATroNALLy GRADE-MARKED ttllE AD'ERTTsED
disaibuting products of THE MCCLOUD RIVER LUMBER CO., McCLOUD, CALIF. THE SHEVLIN-HIXON CO., BEND, ORE.
V/ESTERN SALES OFFICE
1O3O Monadnock Bldg. San Franciscof Calif.
W. G. Kahman, District Sales Mgr.
V. H. Nigh.
SOUTHERN CALIFORNIA AND ARIZONA
Petroleum Securities Bldg.
Los Angelesl Calif.
L. S. Turnbull.
TEXAS
First National Bank Bldg., Fort Worth, Texas
R. C. Callaway
El Paso and Vicinity
Continental Importing and Exporting Co. Mills Bldg., El Paso, Texas
PLEASE SEND YOUR INQUIRIES TO NEAREST OFFICE
EHEVLIN PINE
(Continued from Page. 10)
ern California whenever there is sufficient demand, he stated, and expressed pleasure that a Douglas fir manufacturers committee had met that day with the lumber committee of the State Association in the endeavor to work out their mutual problems.
C. H. Griffen, Jr., Homer T. Hayward Lumber Co., Santa Cruz, spoke on "The Relative Importance .of Lumber and Side Lines". He said lumber yards are now building material stores selling about 50 per cent lumber products and 50 per aent other materials, and believed it is a great convenience to a buyer to be able to buy all his building materials in one place. He reminded his audience that lumber is by far the largest single item they sell, and suggested that they should devote more time to the merchandising of
which^has handled$70,000 worth of work, the jobs ranging from $7.50 to $4200. F. Dean Prescott, Vallev Lumbei Co., Fresno, praised the Whittier Bureau, and O. H. Barr, of Santa Ana, whose company is a subscriber, hoped tlre bureau would be continued.
. Ear-l Johnson, yrn".X]ltl#3l"4:: pasadena, vice-presi- dent for the Southern District, presided.
T. H. Kewin, Unit,ed Lumbei Yards, Inc., Modesto, read an article on the subject of providing cheaper money for home building loans which he wrotJ recenily and which has had considerable publicity in daily papers and trade journals, and announced that he would oner a resolution on this subject for the consideration of the convention.
lumber products, and that the manufacturers should assist them in every way to increase their sales of wood.
"Sales Promotion of Wooden Shingles", was discussed by Arthur Bevan, secretary-manager of the Red Cedar Shingle Bureau, Seattle, rvho explained in detail the new program of the shingle mills, and toldof the success of re-roofing with wood shingles over the old roof, which he said is perfectly good practice and makes a, good job. Part of the Bureau's future program will be to put men into California to work with contractors on r,e-roofing jobs. Mr. Bevan answered many questions on the subject of re-roofing.
W. K. Kendrick, Valley Lumber Co., Fresno, said his company had been selling shingles for re-roofing for nine years with exc,ellent results. O. H. Barr, Barr Lumber Co., Santa Ana, stated that his concern had had success in reroofing with shingles over a period_of years.
Professor Emanuel Fritz, associate professor of forestry, University of California, said there is no reason why rot should develop in a double roof more than in a single roof, and that he regarded re-roofing with shingles as good practice.
A. W. Bernhauer, president of the Millwork Institute of California, gave the lumbermen a brief outline of the activities of the Institute. "Al1 thinking millmen recognize that the retail lumberman has his place in the distribution of millwork," he said, and he believed that their two organizations can do much to promote the use of wood products by intelligent cooperation.
"Local Trade Promotion" was next discussed, with C. W. Pinkerton, Whittier Lumb,er Co., Whittier, leading the discussion. Mr. Pinkerton told of the success of the Whittier Modernizing Bureau, formed about a year ago, and
Sherman K. Burke, of the Southern pacific Co., addressed the convention onthe subject of,.Truckid.,;'-H;-;J that rail r,evenue had been diverted to a tremdndous extent b.y unregulated truck competition, ""J expressed the idea lll! r sound transportatjon policy must bi ""oGa Uy it. reLs;nabJe regrrlation of .all .transportation agencies.' r ne l\,ew Lontractors, License Law', was the tooic of 1.tal.k by _Orman Lutz, chief examiner ioi-tf-,"-";-ith"; dlstrlct, who_.explained the various violations for which contractors' ligenses can be suspended or revoked. Many questions lvere answergd_ by Mr. Lutz. ft. q*.Uo".ri included W. K. Kendrick, B. ;. Boorman, Eari Tohrrion. J. l{. Shepard, O. V. Wilson una S. n. -Oift.".^ ?,udl.l Chandler. secretary of the Building Material rJearers Lredtt Assoc_iation,, Los Angeles, led thJdiscussion on *Legislation." . He. paid a tributE to ihe work of C. W: lr"fgTto." on .legislative matters and warned the dealers rnar rnerr legtstatlve program must be determined before therr next annual meeting.
C. W. Pinkerton stress6d th.e importance of the individ_ ual dealer.taking an intelligent interest in legislative mai- ters, and in order to put h1s point o.,rer askEd tro*-_""" of those. present. ar'e personally acquainteJ- *;irr -trr"ii' ilJ- resentatives in the legislature. A ihowof hands ,"r."iJa that less than 10 per ient could make this claim.
East Bay ru-b"r*"ltttilfr'l
39 held a luncheon at noon which was attended by convention visitors "f -b;;h the State Association and the Millwork Instituie ;i a;ii: fornia, and by a large number of lumbermen of the San t'iranclsco ttay district. President Larue woodson, Nicolai
(Continued on page 14)
4O-room
Cord and Auburn in the construction Beverly Hills
ANZAC Redwood Sidins
Sheathing paper under brick veneer, aidi-g and ahingles.
Under hardwood floon
Under finighed roofing.
Lining chicken houeea, sulphur houses and other ranch buildinge.
Are Aoa getting this hasiness? THD SISALIIBAFT CO. 2O5 W. Wacker Drive (Canal Station) Chicago,Illinois 55 New Montgomery Streetr San Francieco, Cati ?awl ola of E L fud rllddew Atdfu4 Poul Vlfutp, Iae .lig.la Cnrawut4 Sho;f & Vomlngcon, Bcoetly Eitr.. Sl.dthtarceat utcd ooct thatlfirg olth aU bp uld" rolclag pretlally aa e-*h.te CLM 12-1 Gray
(Continued from Page 12)
Door Sales C9.., pr,esided, and in a short opening talk welcomed the visitors. President Harry Lale of the State Association commended the manner in which the Oakland dealers had staged the convention. H. S. Morton, Hill & Morton, Inc., was chairman of the day, and in this capacity inflicted a number of fines. Bert Bryan, Strable Hardwood Co., was_in charge _of the entertainment program, which was much enjoyed by the big gathering. -Frank Trower, Trower Lumber Co., gave a fine address in his best style on ."Cooperation." Joe Kirk, S. P. Milling Co., San Luis Obisp.o, distinguished himself by winning lhe drawing for two tickets for the California-Stanford big game.
Friday Afternoon
Vice-president Earl Johnson presided. Arthur Henning, managing director of the Retailers'
efforts to assist in the formation of local groups. It costs real money to run the State Association, but the expendi- ture is well worth while, he said.
Otto R. Hartwig, West Coast Lumbermen's Association, Portland, gave.a short talk on "The Ir,nportance of Direct Selling," in which he advised dealers to go out and sell their lumber products, using the literature of the National and regional associations to assist them.
B. J. Boorman, Boorman Lumber Co., Oakland, delivered an address on "Advertising and Selling" in which he developed the idea that intelligent advertising rvill enable the lqmber industry to compete on even terms rvith other industries for the consumer's dollar. He advised retailers to set aside two per cent of their total sales for advertising.
Chas. G. Bird, chairman of the resolutions committee,
Credit Association of Sacramento, and president of the Cali_ fornia Association of Retail Credit Bureaus, discussed "Credits and Collections."
-Ralph Duncan, I\{erced Lumber Co., Merced, chairman of the association's lumb,er committee, gave a report of the activities of this committee formed'trio years ago. Six meetings have been held with manufacturers of Redwood in that perio-d, and__they had their first meeting with a committee of theWest Coast Lumbermen's AJsociation during the convention. He asked the members to send him details of. any new problems that come up and prom_ ised to take these up with the manufacturers,^ wittr iarhom they have already accomplished a better understanding through better acquaintance.
Fred Holmes, Holmes Eureka Lumber Co., president of the California Redwood Association, said he feit sure both the manufacturers of Redwood and the retailers had reaped benefits from the closer contact afforded by the joini meetings of their committees.
"Association Activities" were discussed by F. Dean prescott, S. F. Dalton and O. H. Barr. Mr. prescott said no words of his could adequately praise Mr. Lake's work for the association and u.rCeg members to help by inducing other dealers to join the State Association.
Mr. Dalton said the r,etail business would be in a sad state if it were not for the work of the State Association in the.last two years in sponsoring and assisting in the formation of local groups.
O. H. Barr commended the unselfish work ofMr. Lake. and also the fine results obtained by Dee Essley in his
read the committee's report. The following resolutions were unanimously adopted:
RESOLVED,'that ihe Culifotnia Retail Lumbermen,s $ssociation, ,here assembled, approve the program of the Red Cedar Shingle Bureau anil-ricommend-to ill members and dealers of the State of California that the square pack shingle, grade marked and certified under the Red Cidar Shingle Bureau, be stocked and sold to the exclusion of the old style pack and grades and that we in particular apprlye the elimination of the 5/2" shingle.
RESOLVED, that our Secretary be instructed to express to the management of the Hotel Oakland, our sincer- ap- preciation for the many courtesies extended to our associition and its members and guests drrring the sessions of our conv.ention.
RESOLVE,D, that the Secretary of the California Retail Lumbermen's Association is instructed towrite letters of appreciation to all of those who contributed to the success of our programs of the convention held at Hotel Oakland, Oakland, California, November 19, 2A and 2I, 1931.
RESOLVED, that the Secretary of the California Retail Lumbermen's Association be instructed to express to the Shell Oil Company, our sincer.e thanks and appreciation for their very helpful assistance in providing publicity for our conference through their radio announcements.
RESOLVED, that the directors and members of the California Retail Lumb.ermen's Association extend to the Northwestern Mutual Fire Association appreciation for their untiring effort and efficient service to the lumbermen
(Continued on Page 16)
(Continued from Page 14)
of California and to the expansion program of said association during the past year;
Furthermore, it is the wish of this association that honorable mention be made for the able assistance given to us at all times by their Mr. Paul Overend.
RESOLVED, that it is the sense of the California Retail Lumbermen's Association, in convention assembled, that a vote of appreciation be extended to the East Bay Lumbermen's Institute-Hoo Hoo Club No. 39 of Oakland-C. R. Buchanan, and James H. McKeon, as committeemen for their untiring efiorts in providing facilities for our business sessions and entertainment in connection with the annual meeting of this association held at Hotel Oakland, Oakland, California, November 19, 20, and 21, l93l; that the secretary of this association be instructed to convey writ-
Southwestern Portland Cement Comgany Monolith Portland Cement Company whose financial assistanc€ contributed in a large measure towards the success of the annual convention of the California Retail Lumbermen's A,ssociation held at Hotel Oakland, Oakland, California, November 19, 20, and 21, l93l; and that the secretary be and is hereby instructed to write a letter to each of the firms above mentioned expressing the thanks of the association for their assistance.
RESOLVED, that those persons and firms who contracted for advertising in the 1931 Year Book of the California Retail Lumbermen's Association and who contracted for exhibit spaces in our convention hall, be writtena letter expressing the appreciation of our association for their assistance.
ten expression of this appreciation to those herein named, RESOLVED, that all members of this Association here assembled, express, by rising vote, their appreciation Ior the splendid results obtained by virtue of the untiring efforts of our president, FI. A. Lake, for his part in promoting the interest of our association at all times; coordinating all factors of the industry, creating local associations and strengthening the friendly feeling of cooperative spirit that exists between those engaged in the lumber and building material industries in California.
RESOLVED, that it is the sense of the California Retail Lumbermen's Association, in convention assembled, that a vote of thanks be extended to the following:
Alameda County Board of Supervisors
Alameda County Chamber of Commerce
Pacific Portland Cement Company
Santa Cruz Portland Cement Comoanv
Calaveras Cement Comparry
Henry Cowell Lime and Cement Company
Yogemite Portland Cement Company
Riverside Cement Company California Portland Cement Company
WHEREAS, it is the consensus of opinion of the California Retail Lumbermen's Association in convention assembled at Hotel Oakland, Oakland, California, November 19th, 20th and 21st, 1931, that the present cost of money for home building is exorbitant and unjust in comparison to the cost of current money for commercial purposes and stock speculation; and
WHEREAS, we believe there is a great necessity at the present time to encourage home building and home ownership both fromthe standpoint of giving employment to and creating in our industrial population a greater loyalty to Government, inasmuch as home ownership is the strongest tieof fealty to our flag. Therefore be it
RESOLVED, that the Congress of the United States and the Legislature of the State of California be urged to proceed attheir next assemblages to enact the necessary legislation to provide for the equitable adjustment of this condition, and be it further
RESOLVED, that the Federal Reserve Act be so amended as to broaden its power and make home mortgages paper acceptable for re-discount privilege through member
Wet lumber and ttfret wotk" went together in the old days before kiln drying!
The.better,they like it,,the more you getin v<ilume of orders, at least, and' in :many cases a better price. And customers DO like properly kiln dried lumber in the common grades as well as uppers. That's why modern mills hai,e MOORE'S REVERSIBLE CROSS CIRCULATION KILNSWorlds largert manufacturert of dry kilns and equipment
banks and that the National Bank Act be also amended so as to permit national banks to invest a larger percentage of their term deposits in home mortgages; and be it further RESOLVED, that whatever structure may be set up to accomplish these purposes shall be on such a financial basis that it will be self-supporting and will not result in any financial loss or added tax burden to the people.
Friday Evennig
A joint banquet with the Millwork Institute of California was held in the evening in the Ball Room of Hotel Oakland. After a splendid entertainment program dancing was continued until midnight.
Saturday Morning
A meeting of the old and new boards of directors was held at8 a.m., after which the announcement was made that the election of officers would be deferred for 90 days.
Ladies' Entertainment
The ladies' entertainment was in the hands of Mr. and Mrs. S. E. Dalton, who arranged a very interesting program.
THt bids have been opened. Your contractor has the job! He needs a lot of heavy joists and timbers in special sizes-unusual lengths-structural gra{es. He demands fast delivery.
Souvenir Year Book
The souvenir year book of the association contained the pictures of officers and directors, a copy of the National Dealer Distribution Policv. California Dealer Distribution Policy, Fair Trade Act. Assembly Bill No. 1228, Amended Unfair Competition Act, Assembly Bill No. 1662, Comments on General Corporation Law of Cali{ornia- 1931 ; Rules, Regulations and Instructions of the State Veterans Loan Board; a directory of Lumbermen's Clubs in the State, and directory of all retail lumber yards in California.
Exhibits
The various exhibits were visited by a large number of dealers. These were as follows: Creo-Dipt Company, Inc.; E. K. Wood Lumber Co. ; California Redwood Aisociation; Built-In F'ixture Co., Berkeley; Sterling Lumber Co.; Lumbermen's Mutual Casualty Co.; Lumbermen's Service Association.
The registration included the following:
Adams. Geo. K.. Noah Adams Lumber Co. ........,.Walnut Grove
Adams, I. N., Noah Adams Lumber Co. .Oakland
Adams, Noah, Noah Adams Lumber Co. . .Oakland
Anderson. W. H., Brentwood Lumber Co. ... ...Brentwood
Anderson. Fred. Blackman & Anderson .... .......Oakland
Anderson, W-.J,, Blue Diamond Co., Ltd. ....Los Angeles
Atkinson, Jas. E., Chas. R. McCormick Lumber Co. ..San Francisco
Atkinson, Mrs. Jas. E., Chas. R. McCormick Lumber Co. ....San Francisco
Augusta, Joseph, Sterling Lumber Co..... ...Oakley
Barr. O. H., Barr Lumber Co. . Santa Ana
Besecker, W. H., San Jose Lumber Co. .San Jose
Bird. C. G., Stockton Lumber Co. ... ......Stockton
Blanchard, R. W., Blanchard Lumber Co. ........North Hollywood
Blanchard, Mrs. R. W., Blanchard Lumber Co. ..North Hollywood
Boorman, B. J., Boorman Lumber Co. ... ..Oikland
Brink, I. E., The Diamond Match Co. ........Chico
(Continued on Page 20)
You reach for the 'phone and call McCormick. \Vhy? ,
Because experience has proven to you, Mr. Retailer, that you can depend on McCORMICK
WHEN A GUARANTEED DELIVERY IS REQUIRED
MANY TOBACCO PRODUCTS are sr against loss of factory quality and freshnesr made deterioration-proof by a protective v ping that prevents drying out.
SINGLE revolutionary manufacturing process has given roofing dollars anew value . a value that is winning volume sales for Western dealers!
Setab Asphalt Shingles bring you a brand new feature to show roofing prospectsa sealed-in shingle. . . sealed against the drying out of its original asphalt saturant . . sealed against the absorption of moisture and climatic changes. Here are two exclusive advantages any homeowner will instantly recognize as offering him greater roofing value per dollar than he can purchase in any other type of asphalt shingle!
Setabs are surfaced in both plain and Forestry Blend Colors, with thick butts for shadow line effect. They cost nomore than ordinary asphalt shingles,and Setabs are an exclusive product that will give you sales leadership in your territory.
Talk Setabs then watch roofing sales climb!
(Continued from Page 17)
Brink, Mrs. I. E., The Diamond Match Co. Chico
Bromley,tI. W., Marin Lumber & Supply Co. ............Sausalito
Burnett, G. C., Burnett Lumber Co. ..-.-........ ......Tulare
Burdg, Roy E., Noah Adams Lumber Co..... .....Rio Vista
Purnett, Rqr *E., Tracy Lumber Co.. ..Tracy
Buchanan, C. R., East Bay Lumbermen's Institute .Oaklani
Bishop, M. D., Coast Counties Lumbermen's Club ......Watsonville
Bishop, Mrs. M. D., Coast Counties Lumbermen's Club..Watsonville
Bevan, Arthur, Red Cedar Shingle Bureau ..Seattle
Bryan, B. E., Strable Hardwood Co. ... ....Oakland
Burgers, F. W., Union Lumber Co. .......San Francisco
Buckley, Harry A., F. S. Buckley Door Co. .San Francisco
Bonnington, G. F., Wendling-Nathan Co. San Francisco
EltCt,_& Qr, l.Ig4hw_estern Mutual Fire Association..Los Angeles
Black, W. T., "The California Lumber Merchant" ..San FranEisco
Cox, Frank Emery, Peerless Built-In Fixture Co. ........Berkelev
Cramer, _G. _W., Redwood Manufacturers Co. Pittsburg
Cross, H. M., Cross Lumber Co..... .Merced
Creath, John V., Central Coast Lumber Yards Morro Bav
Curran, Chas. P., Curran Bros. . ....Pomoni
Currarr, Mrs. Chas. P., Curran Bros. . ......Pomona
Dalton, S. E., Melrose Lumber & Supply Co. ..Oakland
Dalton, Mrs. S. E.. Melrose Lumber & Supply Co.......Oakland
Davison, R. P., Salinas Lumbermen's Club :. Salinas
Davis, E. G., Chas. R. McCormick Lumber Co. San Francisco
De Vaney, B. J., Smith Lumber Co. .....Oakland
Dettmann, F. L., Chas. R. McCormick Lumber Co. ..San Francisco
Doherty, R C., Larkspur Lumber Co..... .......Larkspur
Duttle, F. G., Sterling Lumber Co. ......Oaklind
Duncan, Ralph, Merced Lumber Co. ....Merced
Carr, L. J., Forest Lumber Co.. . Oaktand
Cahalan, Harry J., Cahalan Co..... .....Burlingame
Carter, J. E., Builders Service Co..... .....Mountain View
Call, H. L., E. K. Wood Lumber Co. Oakland
Carrau, Chas. A., Truckee-Tahoe Lumber Co. ...Truckee
Cameron, Robert ..Mill Valley
Casey, W.__M., Redwood Manufacturers Co. .....pittsburg
Chatham, Wm., Jr., Loop Lumber Co, ._...Alamedi
Christensen, C-., San_Rafael Mill & Lumber Co.........San Raphael
Christensen, C. P., Linden Lumber Co..... ...Linden
Chandler, Dudley, Building Material Dealers Credit Assn. Los Angeles
Clark, Mead, Mead Clark Lumber Co. .......Santa Rosa
Clotfelter, Ray, W. H. Spalding Lumber Co. .-....Visalia
Conolley, E. D., Spring Valley Lumber Yard San Francisto
Cook, Max E., Redwood Farm Structures Bureau ..San Francisco
Coor-P_e_nder,.H., Frank Gra_ves Sash,-Door & Mitl Co..-Los Angeles
Cook, H., Friend & Terry Lumber Co.. Sacram-ento
Cochrane, Herb, Cochrane Lumber Co..... .....petaluma
Elkins, S. F., Mill Valley Lumber Co. .Mill Valley
Elton, W. S., Inland Empire Institute Riverside
Ellis, E R., Palo Alto Lumber Co..... ....Palo Alto
Enlow, W. H., Hammond Lumber Co...--. ....Watsonville
Enlow, Helena J., Hammond Lumber Co..,.. ..Watsonvilte
Essley, D. C., California Retail Lumbermen's Assn. ......Oakland
Essley, Mrs. D. C., California Retail Lumbermen's Assn...Oakland
Euphrat, M. L., Wendling-Nathan Co,... .....San Francisco
Fox, Frank L., Fox-Woodsum Lumber Co... ......Glendale
Fuller, R. P., Home Lumber Co..... ......Manteca
Galle, Paul L., Western Lumber Co..... ....Reedley
Galle, Mrs. Paul L.. Western Lumber Co..... ......Reedley
Garrison. Chas., Two Rock Commercial Co.. ......Two Rock
Gartin, J. U., Stanislaus Lumber Co. ..--. ...Modesto
Gartin, Chas. T., California Cedar Products Co. , ...Stockton
Gardner. T. L.. Central California Lumbermenrs Club ....Stockton
Gilbert, L. D., Healdsburg Lumber Co..... ......Ilealdsburg
Godard, Lewis A.. Hobbs--Wall & Co. . ......San Francisco
Groff, R. E. Steriing Lumber Co.. ' Santa Rosa
Grifien, C. H. Jr., IIomer T. Hayward Lumber Co..,..Santa Cruz
SUGARPINE WHITE PINE WHITE CEDAR SPRUCE
Grant, Geo. F., Coos Bay Lumber Co' ...r.........San Francisco
ft"-iito", Orrie W., Luhbermen's Service Bureau ......San Die.go
ft"nti", P.- C., P. C. H"nt"n Lumber Co.. . Centerville
fritawiit, Waiter, Dinuba Lumber Co..... ..Dinuba
ftirarui.t, Mrs. Iriell, Dinuba Lumber Co..... ......Dinuba
Harris, Lioyd, Holmes Eureka Lumber Co' ........--San Francisco
H;i;; Miit.'e., Van Arsdale-Harris Lumber Co.. San Francisco
ftiti*le. O. R.. West Coast Lumbermen's Association ...'Portland
ftiuc..-S. J., Fiedwood Empire Lumbermen's Club ....Santa Rosa
rt"*li", r'i,id T., F"i.fa* Lumber Co..... '..Fairfax
H;il;;4, S T., Fiayward Lumber & Investment Co.."Los-Angeles
ii;;.b;;'c"tplt, ijnion Lumber Co. ...'."San Francisco
ftrur,-n]'e., Wendling-Nathan Co. . ..........San Francisco
Iiil( H";;'y M., Dol-beer & Carson Lumber Co. ....San Francisco
Hii'iiitti.n, "u. i., s"v City Lumber Co..... .oakland
H;;;il M;r. T. i'. J;., H'ogan Lumber Co...-.. ....Oakland
H;;;: t. F. Jr., Hogan Limber Co.....
fi"it".i.a,'l,t.,"Cititot""i" Mill & Lumber Co. " 'Alameda
H;G;;.-Ft.d, Holmes Eureka Lumber Co. ..."""San Francisco
H;;;;'A-C.. t'lational Lumber Mnfrs. Assn. ...'-..San Francisco
PANEI^S HARDWOOD FIR
SAFEKOTE PAPERS
Stratex - Triple-Sheath
7-Ply - Safe-N-Dty
CEDAR
PORT ORFORD VHITE
TENNESSEE RED
SPRUCE ffi
Presided at Hoo Hoo Luncheon
H. S. Morton Chairman of Day, Hoo Hoo Luncheon
Hotchkiss, J. M., Hobbs Wall & Co. ......San Francisco
Hubbard, A. t-., Hubbard & Carmichael Bros. ......:--'..San l.ose
zllunt. R. W.. Weverhaeuser Sales Co' ... .--..San Francisco
I Hyseiund, C. S.,-P. C. Hansen Lumber Co.....'......Centerville.
lsenhower, H. M., Holmes Eureka Lumber Co....... 'Sacramento
-Johtrson, Earl, Johnson Lumber Co. ....Pasadena
johnson, Mrs. Earl, Johnson Lumber Co-... .....Pasadena
johnson, Earle E., independent Lumb-er Co' ' Livermore
iones, Fred L., F. S. Buckley Door Co. .'...San Francisco
kettv. I. Walter. Chas. R. MtCormick Lumber Co. ..San Francisco
feniiiit, Geo. R., Chas. R' McCormick Lumber Co...San Francisco
Kendrick, W. K., Valley Lumber Co. ..' ....'Fresno
Ke*itr, T. H., U;ited iumber Yards, Inc. ..Modesto
Kinc. E. W..'Kinc Lumber Co. ..-....Bakersfield
Kirk", Joseph H., 5. P. Milling Co.
La"dii, M. R., i\oah Adams-Lumber -Co.. ...Walnut Grove
L;ke, il. A., Girden Grove Lumber Co. ..' 'Garden Grove
i".s6tt, Ed. T., San Jose Lumbermen's Club ' ....-Stn-Josg
j"*tett.., Wni. J., McCloud River'Lumber Co. ' ...McCloud
-L"*r, H. H., Hinry Laws Co. ...Santa Rosa
i. gi'.to", D. H., Coos Bay Lumber Co' ... .......Fresno
Leishman,'W. L.n'Crown City Mfg. Co.-... ....:..Pasadena
Lemaster, C. D., irlorthem Counties Lumbermen's Club..Sacramento
Malm. Geo. E., Malm & Angle Lumber Co. Dos Palos
Mititi. Chas. L., Hammondlumber Co. ""Madera
Marti", R. W., Booth-Kelly Lumber Co. '.. '.Eugene, -Ore'
Meissner, Geo. L., Valley Iumber Co..-.'... ......"Lodr
M;i;;;;;; Mis. Geb. L', Valley Lumber Co' ... ..."."Lodi
M;;;at, i'aul M. P., Mi:rner Lumber Co. '.....Pa1o Alto
Miller,'Le Roy J., Burnett & Sons. " 'Sacramento
Miit.t, O. H., Krioi Lumber Co. ... ..'.Sacramento
Miii.., Mrs. ' O.H., Knox Lumber Co.. Sacramento
uii"tritt, Bess, Vallejo Lumber. Co.-... ". "Vallejo
Mi[h;ii, M. Carl, Vittejo Lgmbelpo, .-. -Vallejo
Ml"is";.ty, J. ivf ., Silver Falls Timber Co. . ' €erkelev
trtiCiintoct,'S. V.,'Redwood Manufacturers Co. """ "Pittsburg
M;a;;; j;son C., 'West Coast Lumbe-rmen's Assn. ' ' L-os An-g-eles
MiC..,-n.v C., South Bav Lumber Cg. ..r. "'Chula Vista
M;c;;; M.". nbv C., Souih Eav Lumb-er Co. ....""Chula Vista
MaK;;r, J. B., East bay Lumbermer's Institute " 'Oakland
M;N;b;j1.., E. K. Woird Lumber Co. ... ..'....oakland
M;N;#, -Andt.*, McKinnon-McNair Lumber Co. "" "St. Helena
f.t.tt.n,'tl.tr E., Hayward M!11 q Lumber Co'. ' :;" "Ilayward
-}{ieh. W. H., Shevlin Pine Sales'Co. :...: " "San }''rancrsco
i\i;-tii, S;;b; ih. Paraffine Companies, Inc. ' ' ' ' "San Francisco 'bir.tt, Perry M., Sisalkraft Co' " "San Francisco
(Continued on Page 23)
HAR?Iy99P WtlTl'Ny oAKLAND, CALIFORNTA
TEmplebat 5584
-
We Can sell you Mixed Cars with any other of Old Growth Yellow Fir.
Main Office:
San Francisco
I I0 Market St.
A. L. Hoover, Agt. Los Angeles Standard Oil Bldg.
You can't keep the Scotch stories ofi the ,,favorite', list. fhere are too many good ones. This one is worth while.
The old Scotch physician lay dying. For fifty years he had ministered to the sick and suffering, and now he was making the last dark trip, himself.
Almost with his last breath he whispered to his good wife who hovered tearfully over him-,,When f,m buried I want a name plate on my coffin."
Arthur Griswold, manager of the San Francisco office of the C. D. Johnson Lumber Co., returned to his office Nov. 16, after having been confined to his home for three weeks as a result of an attack of bronchitis which developed into pneumonia.
"Ye shall have it," she replied. And the old doctor turned his face to the wall, and spoke no more.
On the morning of the funeral the passersby noticed that the polished plate that for many years had marked the door post of the doctor's horne, was missing; and as the pall bearers lowered the casket intothe grave, they read in clear type printing on the plate that topped the coffinANGUS ABERNATHY, M.D. OFFICE HOURS 9 TO 11 A.M.
_J._ Walter Kelly, district sales manager of the Chas. B. McCormick Co., Sar/ Francisco, .attended the ceremonies in connection with the driving of the last spike connecting the Western Pacific and Great Northern Rlilroads at Bie-ber, Calif., Nu,vernber 10.
'rGlad to see you fixed that fence with Redwood-looks fine too--and you gave a hungry man work-Bully for you."
(Continued from Page 2l)
Pearce, Gerald M., Sunset Lumber Co. ...-.
Pearson, J. W., Redwood Manufacturers Co. Pittsburg
Penzotti, D. G., Peninsula Lumbermen's Club Palo Alto
Peil, F. K., San Joaquin Lumbermen's Club
Pinkerton, C. W., Whittier Lumber Co. ...
Pope, D. J., Sunset Lumber Co.
Prescott, F. Dean, Valley Lumber Co.
Ralph P. Duncan, Merced Lumber Co. ...
Rice, Joseph 8., San Rafael Lumber Co..
Robie, E. T., Auburn Lumber Co.
Robinson, G. W., Booth-Kelly Lumber Co. ...
Robinson, Mrs. G. W., Booth-Kelly Lumber Co.
Raphael
Rogers, M. J., Sterling Lumber Co..... Penn Grove
Ross, S. P., Central Lumber Co.
Ross, Mrs. S. P., Central Lumber Co. Hanford
Ruth, E. P., Reedley Lumber Co.
Sayre, F. L., Sterling Lumber Co.....
Schaffer, Chas., Citizens Lumber Co.....
Schaur, H. M., Good Lumber Co. ..-.. ..Tracy
Schaur, Mrs. H. M., Good Lumber Co.
Schoeneman, Virgil G., Citizens Lumber Co.
Shattuck, H. M., Shattuck Lumber Co.
Shifflett, W. M., Napa Lumber Co.,.
Shepard, J. H., Friend & Terry Lumber Co.
Shepard, Mrs. J. H., Friend & Terry Lumber Co. ......Sacramento
Smith, Earl W., Built-In-Fixture Co. ... ...Berkeley
Smilie, J. A., Smilie Lumber Co. ...Walnut Creek
Smith, Stuart C., Coos Bay Lumber Co. ... ......Bay Point
Snyder,W. F., Martin General Agency .......San Francisco
Spalding, W. R., W. R. Spalding Lumber Co. ... ...Visalia
Speer, C. L,Zenith Mill & Lumber Co...,. .......Oakland
Stapleton, Jas. A., Weyerhaeuser Sales Co. .........San Francisco
Steffensen, E., Orange County Lumbermen's Club ......Santa Ana
Stevens, Russ, A. F. Stevens Lumber Co. ..Heraldsburg
Stowe, C. E., Stowe-Lima Lumber Co. . Hayward
Stutz, J. H., Chas. R. McCormick Lumber Co. .........Stockton
Stutz, Mrs. J. H., Chas. R. McCormick Lumber Co. .....Stockton
Swift, G. W., Swift Lumber Co..... .....Oakland
Swift. Mildred. Swift Lumber Co..... ......Oakland
Thorning, Z. T., Gray-Thorning Lumber Co. ........Redwood City
Tilden, Wave, Tilden Lumber Co. ......Berkeley
Tillson, Warren S., The Modesto Lumber Co. ... ..Modesto
Todd, John, Western Door & Sash Co. ...Oakland
Tripler, C. S., San Francisco Retail Lumbermen ......San Francisco
Vaughan, Wm., Coos Bay Logging Co. ..........North Bend, Ore'.
Venn, James L., W. R. Spalding Lumber Co. ..........Porterville
Vincent. H. F., E. K. Wood Lumber Co. ..........San Francisco
Wagner, Daniel R., Wagner Lumber Co. Santa Barbara
White, Earl E., Fresno Lumbermen's Club .Fresno
Whitmer, Fred A., Monterey Lumbermen's Club Pacific Grove
Wilson. O. V.. Central Lumber Co. ..--. ...Stockton
Hundreds ol rales will be made by Weaver- Henry dealers during the next three monthr. Credit the heavy rainy season lor a great rool selling oppoilunity. Our dealers are Pr€prred to take lull advantage. Equipped with new shingle designr and colors, handling one ol the most popular, relirble roof ang brandg on the Coast,they are bound to pile up welcome but unerpcctcd prolits. Weaver-Hcnry productt have cfwrys been "best sellerct'.
--n{ood., Geo. W., Wood Bros. Co..... ...Santa Cruz
Woods, R. S. ...'.San Diego
Woods, Mrs, R. S. ... 'San Diego
'Woodson, L. J., Nicolai Door Sales Co. '..San Francisco
Woodward. W. C.. Cotati Lumber Co..
Wrisht, Chas., San Anselmo Lumber Co.......
Wright, J. F., Brey-Wright Lumber Co. ...
Yaniy, J. H., Yaniy Lumber Co. ...
Inaugurating freighttraffic over the Western PacificGreat Northern connecting line in their new transcontinental route from the Northwest to $re E4st, the Red River Lumber Company on November 16dispatched a "prosper- ity special" of. l7l cars of lumber and manufactured products from Westwood, California.
Twenty-one states are represented,in this shipment: California, Nevada, Utah, Colorado, Idaho, Arizona, Texas, Arkansas, Kansas, Iowa, Illinois, Minnesota, 'Wisconsin, Michigan, Indiana, Ohio, Pennsylvania, New Jersey, New York, New Hampshire and Tennessee.
This is the largest shipment of forest products ever assembled in one movement by a single manrifacturer. The cars contained lumber and building material such as sash, doors and veneered products to meet current demands of the building trade.
This long train left Westwood immediately after the northbound special passenger trains, containing officials and guests for the celebration of the driving of the golden spike at Bieber on November 1O, had pa'ssed Westwood.
"The movement of this unusual volume of lumber products at.this time demonstrates confidence on the part of dealers," said President Willis I. Walker of the Red River Lumber Company, "and indicates that conditions have stabilized and that a considerable volume of building, hitherto postponed, will now proceed."
"The use of lumber products carries with it utilization of materials from a wide range of industries. This gives ernployment not only in construction but in the manufacture and distribution of various other collateral materials. It is hoped that the confidence which we lumbermen feel will be communicated to building investors."
We have at Oakland, available for immediate rhipment, in carload lotr or truck d'elivery:
E. W. (Eddie) Gould is now associa ver and is covering the Los Angeles h A.L. Hoooutlying territory. lfe was formerly a sales representative for the L. W. Blinn Lumber Co. of Los Angeles and before coming to California had wholesale lumber experience at Kansas City.
D. E. Holcomb has also joined Mr. Hoover's sales staff and is calling on the retail trade in the San Diego district and part of the "Kite" territory. Mr. Holcomb was formerly with the Little River Redwood Co. at their mill operations at Crannell, Calif.
George Melville, who was associated with Mr. Hoover for the past several years, has resigned. Mr. Melville has not announced his plans for the future. Mr. lloover represents the Pacific Lumber Company and the WendlingNathan Co. in Southern California with offices in the Standard Oil Building, Los Angeles.
The Pacific Fruit Package Company, Raymond, 'Wash., are making a number of changes in their plant to improve their manufacturing facilities. A suction tunnel dryer designed and furnished by the Moore Dry Kiln Company of North Portland, Oregon, is being added to the present battery ofdryers. Additional dry storage is also being provided for accommodating seasoned stock.
This company specializes in the manufacture of Rotary Cut fruit and vegetable packages from Sitka Spruce stock exclusively. O. W. Crandall is manager.
Guy Willis Merwin, 57, manager of the Newman Lumber Co., Newman, and the Patterson Lumber Co., Patterson, died at Newman November 7, after an illness lasting several weeks.
Mr. Merwin started in the lumber business in Chicago, and had spent most of his business life in Newman, where he first managed the lumber business of Everett & Newman, later known as the Everett Lumber Co., and after its sale to the Santa Fe Lumber Co. as the Newman Lumber Co. For several years past he has also managed the Patterson Lumber Co.
He was a Mason and an Oddfellow, and for the past two terms rvas a grammar school trustee. lle was a native of Iowa, and is survived by his widow, Mrs. Mae Merwin; two daughters, Mrs. Mildred Crist of Los Angeles and Mrs. Ruth Smith of Patterson, and one son, Willis Merwin, a student in San Francisco.
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"Go and sin some more," said the editor. of the Confes- No doubt a world in which matter never got sions Magazine to the young author from whom he had and became dirt, in which iron had no faws,l
just bought a story.
of place wood no
cracks, in which gardens had no weeds food grew ready cooked, in which clothes never
ing was as easy as the adverti
out and washbe it, in which
They were in the front line trenches during the great war and in the midst of a general bombardment from the enemy. Death dropped on every side.
"Mose," said Rastus, "Is you sca'ed lak I is?"
"B,oyr" said Mose, ttltse plum sca'ed to death."
"You'se a preachah at home, ain't you?"
"Sho.t'
"Then why don't you pray?"
"It ain'tno use," said Mose, solemnly, "deLawd He don't listen to no sca'ed praye's."
"Governments know that the life of the world cannot be saved if the soul of the world is allowed to be lost.,'
-Herbert Hoover.And if at the end we are really dead, And we sleep without waking, nor wake againAnd the tramp of the centuries overhead Shall leave us untouched by their joy and pain; And it never can matter to you or me
How the sun shines out and the shadows fallIs it not enough how we came to be A part of the love that encompasseth all?
Is it not a path 'twere well to have trod
To have lived one life, and looked on God?
-Clara K. Raber."With one stroke of the brush," said the school teacher, "Rembrandt could change a smiling face into one lined with frowns."
"My ma can do that," said little Willie.
easier place to live in. development it would
purpose of training and nothing at all. It is the
The educated man is the rnyffi certain subtle quali- the right word was not hard to and rules had no ex- ties which make him calm iy'adversity, happy when alone, ception, and things never would be a much just in his dealings, ratiqf5l and sane in the fullest meaning of the word in a! affairs of life.-Ramsay MacDonald.
resistance that puts our mettle; it is the conquest of the reluctant stuff t educates the worker. I wish you difficulties keep you well and make you strong and skillful.- Van Dyke.
DORA
They told her that an effort was being made to revive Shakespeare, and she said, "Oh, was he at the party too?"
MY TOWN
children are ed
; where my vote is cast; where my where my neighbors dwell and
recreation, morals, and the rights Therefore I should believe in my FortWorth Rotograph.
a free born American. .and work for it.-
My town is my business is place where my home is founded; where where my life is My town has a right to my civic loyalty. It md as I must support it. My town wants my citi not rny partisanship; friendship, not offishness; not dissension; sympathy, not criticism; intelligent not indifference. My town supplies me with law and order] ade, friends, education, TREES (Close to highways)
I think that I shall never see Along the road an unscraped tree, With bark intact, and painted white, That no car ever hit at night. For every tree that's near the road Has caused some auto to be towed. Sideswiping trees is done a lot By drivers that are not so hot. God gave them eyes so they could see Yet any fool can hit a tree.-Judge.
Arthur E. Twohy, president of the Twohy Lumber Company, Los Angeles,. who is also a collector of old automobiles. had one of his ancient cars. a White' Steamer 1911' model, in service on Satur{ay, November,2l, when he drqve two of his friends to Santa Barbara. Ransoin Matthews, assistant curator at the Los Angeles Museum, Fxposition Park, and Herbert Briggs, Los Angeles, accompanied him on the trip. Mr. Twohy says that they were not out to break any speed records but made the trip to Santa Barbara in four hours. The return trip to Los Angeles was made on the following day.
In his collection of old automobiles, Mr. Twohy has several prize specimens among which are a 190O Winton, 1898 Haynes-Apperson, 19OZ Buick and lX)Z Pierce-Arrow. Several of his ancient machines have appeared in moving pictures, and four machines have been loaned to the Los Angeles Museum.
E. D. Kingsley, president Co., Linnton, Ore., left San a week's business visit to the headquarters at the offices of ern California agents for his
of the West Oregon Lumber Francisco November 2O af.ter city. Mr. Kingsley made his Wendling-Nathan Co., Northnrm.
The next meeting of the California Lumbermen's Council rvill be held at the Hotel Californian. Fresno. Dec. 5.
Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're getting.
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Northern California
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Arthur W. Bernhauer was re-elected president, E. J. Nutting was re-elected vice-president, A.-W. Koehl wis elected vice-president, L. G. Sterett was re-elected secretary and A. J. l.{!unter, treasurer, at the eighth annual convention of the Millwork Institute of Califoinia held at the Hotel Oakland, Oakland, Thursday and Friday, November 19 and 2O-
The convention was well attended, and there was a good representation from Southern California. Many members remarked that it was one of the best meetings they ever attended, and it was noticed that members remained in their seats until the very end of each session. Each member seemed to realize the importance of the work being done at the present 1ime, whiCh was explained in the vari--
tive Committee of the California Building Congress, now being organized through the California State Clamber of Commerce under the leadership of the State Association of California Architects. The president was authorized to appoint a similar.committee, when the Southern Division gets under way. President Bernhauer presented the financial. report ofthe Institute. It indicated that the organ- ization was on a sound financial basis.
The Board recommended to the convention that the gen- eral dues and trade extension funds of theInstitute be combined to p-ermit of all members participating equally in all the benefits of the Institute publicationi. Heretbfore it was attempted to keep the trade promotion activities entirely separate but with the expansion of the program the
ous reports to the convention. Addresses by well known architects were features of the convention.
As usual ,n. """"'Tlllt1ll lttii'""1."rd of directors was held on the day preceding the convention. Present at this meeting were A. W. Bernhauer, president; E. J. Nutting, San Francisco, vice-president; J: W. Shrimp,- Riversidi, vice-president; H. W. Gaetjen" San Francisco; C. W. !"1!ono, Oakland; T. J. Biidgeford, Sebastopoi; R. R. Smith, Fortuna; H. E. Weyler, Santa Barbara;j. H. Shep- ard, Sacramento; D. N. Edwards, Oakland; E. V. McClintock, Pittsburg; H. Coor-Pender, Los Angeles ; J. G. Kenlredy, San Francisco; A. J. Todhunter, Los Angeles; W. L. Leishman, Pasadena; Elmore King, Bakersfield, and L. G. Sterett. secretarv.
As a result of requests from associations outside of California for copies oi Architectural Frame Details for distribution to architects and mills in their territories, the board directed the president and secretary to work out details of arrangements with these associitions that would be profitable to the Institute, and at the same time allow other associations to have the benefit of the work being done in California. It was also decided to reappoint i committee on Frame Details through whom new- details could be worked up by the Institute from suggestions that are coming in from local groups. These details will be able to be added to the present publication, which is loose leaf rn lorm.
J. G. Kennedy of San Francisco rvas appointed as a delegate, with C. W. Lannom of Oakland as an alternate to represent the Millwork Institute on the Northern Execu-
directors felt that all members of the Institute should be permitted to enjoy copies of Frame Details and the like on an equal basis.
The following committee was appointed to work with the California Retail Lumber Dealers Association on the matter of local price situations: J. H. Shepard, Friend & Terry Lumber Co., Sacramento, chairman; D. N. Edwards, Oakland Planing Mill, Oakland; C. W. Lannom, Lannom Bros.. Oakland.
President Bernhauer, in opening the convention, reviewed the work of the Institute during the past eight years. He pointed out thefact that through cooperative work Sash & Door and Millwork Schedules had been prepared and that during the present chaotic conditions in the industry, the schedules have done much toward establishing some standard of competition at least and that when properly used, the schedules would put the industry on a profitable basis. He called attention to the work done bv the pioneers who formulated the Millwork Institute and siated that the unselfishness displayed by various individuals had made it possible for the millw-ork industry in California to meet and work together towards a common understandirg. Trade extension has now become a definite reality here in California and the vast need for this work has been evidenced recently because of the reception the architects are according_the.fnstitute's latest publication, "Architectural Frame Details."
Secretary's Report
L. G. Sterett, Secretary of the Institute, reviewed the
work of the past year, calling attention to the Standard Millwork Schedules which are now being used as the basic method of figuring millwork by a number of mills. Under wide open competition, he stated, several mills recently met on a jobof over $4000.00 and their figures were less than $100.0O apart. This sound basis of competition can only result when mills use the same method of figuring the selling price. Under competition where every mill uses a different method of figuring, the prices are notoriously far apart, and the low man cannot help but be dangerously so. If millwork is worth a certain amount produced in one mill, it is worth just as much when produced by another.
Sash & Door Schedules and the Standard Millwork Schedules will need to be revised as market conditions change from time to time and Mr. Sterett stated work was being done by the Schedule Committee on the Sash & Door Schedule at the present time.
senting valuable and informative data The Millwork Institute oT California be commended and thanked for this service; and that the Secretary address a letter, embodying this resolution, toits secretary.
E. L. Norberg, San Franciico architect, then addressed the meeting. Mr. Norberg explained the work being dole through the California State Chamber of Commerce under the leadership of the architects in the state on the California Building Congress, which is being composed -of the various associitions and groups in the building industry. He urged the Institute to get behind thiswork so that there can be an established group in the state rvhich can coordinate the work ofall groups to the end that proper designing, construction and financing may be facilitated. -
The newly elected board of directors met at noon and elected the officers for the coming year. The new board is as follows: Elmore King, Bakersfield; R.R. Smith, Fortuna; Frank Piel, Los Angeles; D. N. Edwards, Oakland;
The Secretary then reviewed the trade extension work of the Institute. He presented the various direct mail advertising campaigns carried on with the California architects, the results of personal delivery of Architectural Frame Details to the architects, the Certification program and the Accredited Standards. Altogether the architects are now asking for the cooperation. of the Millwork Institute and the trade extension work has met with a hearty reception on every hand. The following resolution, adopted at the fourth annual convention of the State Association of California Architects at Riverside, October lO, 1931, was read:
WHEREAS, TheMillwork Institute of California has rendered a valuable service to the architectural profession in issuing a complete and well-prepared collection of mill details; therefore be it
RESOLVED, That in recognition of this method of pre-
C. W. Lannom, Oakland; G. W. Pearce, Oakland; W. L. Leishman, Pasadena; E. V. McClintock, Pittsbur-q; Jj W. Shrimp, Riverside; J. H. Shepard, S-acrarnento; J. Sullivan, Ji., San Diego;-H.W'Gaetjen, San-Francisco; I! E. Weyler, Santa Birbara; J. G. Kennedy,-Santa Clara; T. J. Bridgeford, Sebastopol, and the new officers already mentioned.
Director J. w. snfl*i"lttff:?:tn told the convention of the exhi-bit at Riveriide, October 5 to 10, during the convention of the State Association of California Archi tects. He stated that results proved to him that such contacts are worth many times their cost. Over 12,00O people visited the exhibit, he said. Mr. Shrimp added that from his experience in observing the reception of the Institute's progr"m at the architects- convention, he was convinced
(Continued on Page 3l)
(Continued from Page 29)
more than ever that the members should support the activities of the state organization and cooperate wholeheartedly in the future.
Director H. E. Weyler led a discussion on uniform selling price methods and Certified Architectural Woodwork. He stated that he expected the mills in his locality would adopt the Standard Millwork Schedules in the very near future. Regarding Certification, he stated that the architects and school board in his territorv were sold on Certification and that recent jobs there,- specified under the
the millmen to report to his bureau all violations of contracts and other provisions of the law. Histalk was intensely interesting and he is to prepare a written draft of the law for circulation to Institute members.
"Cooperation in the Building Industry" was the subject assigned to Henry H. Gutterson, architect, of San Francisco, chairman of the Northern California Chapter, American Institute of Architects. "Cooperation is distinctly the subject of the day," Mr. Gutterson said. "It expresses the woild's greatest need. Furthermore it is being iecognized as basic the world over." The speaker then proceeded to tell the story of the development of cooperation in the local group of the American Institute of Architects, and of the more progressive, democratic group that has taken control of the American Institute of Architects, the organization of the Small House Service Bureau, the Producers' Council, the Building Congress, and the Building League. He also told of the formatiorr of the State Association of California Architects, and of the "Unification" prog'ram adopted at thelast annual convention of the American Institute, which will include every architect and through them all the contractors, manufacturers, salesmen and mechanics, in fact the whole building industry.
Certification Program, had produced some results in a definite way for the best interest of the owners and mills engaged in producing high class millwork.
W.I. Garren, architect, San Francisco, presented the program of the architects concerning small home construction, stating that as yet there was no definite program working but that the architects had come to realize that they should take a leadership in th,e field of small house construction and formulate a plan whereby architectural service in some form would be available at small cost. The architects are working in their association on various plans at present and would have some program later. He said thatthe millmen had a definite place for cooperation in the plan and should by all means be included in the program. It would be worked out to include banks, associations and material dealers.
Orman Lutz, Chief Examiner Northern District, Regis- trarof Contractors, State of California, reviewed the California Contractors' License Law, explaining its requirements regarding responsibility of contractors. He urged
Geo. Cornwall, editor "Timberman", Portland, in his characteristic manner summed upthe modern trend towards mass production and discussed at some length the place home building is occupying in the present economic situation. It is the barometer of business and home building is on the front page of every newspaper. The government is recognizing it as basic and is endeavoring to correct som'e of the building industry's problems in this respect. He urged the planing mills to take up modernization, installation of millwork, trim, doors and the like. The millman must become a merchandiser of building materials of all descriptions as his former job as a refiner of lumber has, like the Arab of old, "silently slipped away", probably never to return in its old form. He advocated collective purchasing of material, through associations. He urged the millmen to get behind their Institute and help put over the programs which are so well under way, as the place of the individual alone is an impossible one today.
The following resolution was adopted by the convention:
WHEREIAS, The State Association of California Architects are doing a constructive work for the building industry in formulating a plan of servicing the builder of small houses; therefore be it
RESOLVED, That the members of the Millwork Institute of California offer to the State Association of California Architects the support of our state organization and its membership in the furtherance of the Small House Service Bureau and that a committee be appointed to assist in the furtherance of th'e work of such a bureau.
Washington, D. C., Nov. l3.-President Hoover announced today that he will ask congress to create a system of home loan discount banks to relieve institutions dealing in these securities. and to assist in a revival of home construction with its resultant increase of employment.
The text of the President's statement
"I shall propose to Congress the establishment of a system of home loan discount banks for four purposes:
"(l) For the present emergency purpose of relieving the financial strains on sound building and loan associations, savings banks, deposit banks and farm loan banks that have been giving credit through the medium of small mortgage loans on urban and farm properties used for homes. Thereby to relieve pressures on home and farm owners,
"(2) To put the various types of institutions loaning on mortgage in a position to assist in the revival of home construction in many parts of the country and with its resultant increase in employment.
"(3) To safeguard against the repetition of such experiences in the future.
"(4) For the long view purpose of strengthening such institutions in the promotion of home ownership particularly through the financial strength thus made available to building and loan associations.
"The immediate credit situation has for the time being in many, parts of the country restricted severely the activities of building and loan associations, deposit banks including country banks, and savings departments, savings banks and farm loan companies in such a fashion that they are not only not able to extend credit through new mortgages to home and farm owners, but are only too often unable to renew mortgages or give consideration to those in difficulty, with resultant great hardships to borrowers and a definite depreciation of real estate values in the areas where such pressures exist.
"A considerable part of our unemployment is due to stagnation in residential construction. It is true there has
been some overbuilding in certain localities in the boom years. But. even in these localities the inevitable need is obscured by the tendency of the population to huddle temporarily due to unemployment. Thereal need steadily accumulates with increasing population and will become evident and insistent as we come out of the depression.
"The high importance of residential construction as a matter of employment is indicated by the fact that morc than 200,000 individual homes are erected annually in normal times, which with initial furnishing contribute more than $2.000.000,000 to our construction-and other industries. This construction has greatly diminished. Its revival would provide for employment in the most vital way. Asa people we need at all times the encouragement of home ownership, and a large part of such action is only possible through an opportunity to obtain long-term loans payable in installments. It is urgently important, therefore, that we provide some method for bringing into continuing and steady action the great facilities of such of these great national and local loaning concerns as have been under pressure and should provide against such difficulties in the future.
"The farm mortgage situation presents many difficulties to which this plan would give aid.
"I have consulted with representatives of the various groups granting credit on mortgage loans for the home and farm as well as government officials and other economic agencies, and as a practical solution from the various needs and the various ideas advanced I propose the following general principles for the creation of aninstitution for such purpose:
"(a) That there be established twelve home loan discount banks (if necessary) one in each Federal Reserve district under the direction of a Federal home loan board.
"(b) The capital of these discount banks shall be initially of minimum of five to thirty million as may be determined by the Federal board on the basis of the aggregate
wc'r YU.LA'"^';;;'.",t
of such mortgage loans and probable needs of the particular district.
"(c) The proposed discount banks to make no initial or direct mortgages but to loan only on the obligations of the loaning insfitutions secured by the mortgage loans as collateral so as to assure and expand the functioning of such institutions.
"(d) Building and loan associations, saving banks,. deposit banks, farm loan banks, etc., may become members of ttre system after they have satisfied the conditions of qualifications and eligibility that may be fixed by the Federal board.
"(e) The mortgage loans eligible for collateral shall, not exceed $15.000 eaih-and shall be limited to urban and farm property used for home purposes.
"(f) The maximum amount to be advanced against the mortgage collateral not to exceed more than 50 per cent of the unpaid balance on unamortized or short-term mortgage loans ind not more than 60 per cent of the unpaid balance of amortized long-term mortgages, and no advance to be made on mortgages in default. Such loans are to be made on the basis that there are sound appraisals of the property on which such mortgages have been made. In other words, given sound appraisals, there will be advanced in the case of short-term bi unamortized loans 25 per cent of the appraisal, and in case of amortized long-term loans, 30 per cent of the appraised value of the property.
"(g) The discount banks as their needs require from time to time to issue bonds or short-term notes to investors to an amount not to exceed in the aggregate twelve times the capital of the issuing bank. The bonds of these discount banks thus would be secured by the obligations of the borrowing institutions, the mortgages deposited as collateral against such obligations and the capital of the discount banks. These bonds to be acceptable for security for government and postal deposits. The result would be a bond of high grade as to quality and security.
"(h) If the aggregate initial capital of the discount banks should in the beginning be fixed at $150,000,000 it would be possible for the twelve banks to finance approximately ' something over $1,800,000,000 of advance to the borrowing institutions which could be further expanded by increase in their capital.
"(i) It is proposed to find the initial capital stock for the discount banks in much the same way, in so far as is applicable, as the capital was found for the Federal ResCrve banks-that is, that an organization committee in each district first should offer the capital to the institutions which would participate in the service of the bank. And as was provided in respect to the Federal Reserve banks, if the inltial capital is not wholly thus provided, it should be subscribed by the Federal government; and further somewhat as was provided in the case of the Federal land banks other institutions using the facilities of the discottnt banks should be required to purchase from time to time fromthe government some proportionate amount of its holdings of stock if there be any. In this manner any government capital gradually will pass over to private ownership as was the case in the Federal land banks.
"The above details of the proposal are put forward as suggestions in order to give clarity to the central idea rattrer than as inflexible conclusions. The whole plan necessarily would be subject to the action of Congress and many parts of it no doubt 'ivill need development.
"There is no element of inflation in the plan but simply a better organization of credit for these purposes.
"This proposed institution does not in any way displace the National Credit Association which occupies an entirely different field of action."
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Wanted: Experienced Burroughs Machine Bookkeeper for a retail lumber yard in Northern California, town of 30OO people. Steady employment. Answer to this magazine if you qualify. Box C-415, California Lumber Merchant.
Wanted-A good lumber yard in exchange forfirst class Long Beach real estate. P.O. Box 36. Sierra Madre. California.
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Planing mill, special and stock millwork, also store fixtures. Can draw up plans and specifications for residences, etc. Age 37. References. Address Box C-419, care California Lumber Merchant.
The office of the California Lumber Merchant is constantly receiting applications, from both men and women, desiring work with lumber concerns. Most of tfiese have had previous lumber e:rperience.
When you are in need of help of any kind, either office or yard, why not get the habit of calling us first and gtvins uE an opportunity to be of service to you as well as to tfiose needing employment? There is no charge with tlri" ser"ice, to employer or employee.
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One contractor has built and sold a whole section of new residences. So let's spread the good news that business is actually 'Picking fJp'."
"Little Hip" says, "Old Man Business is convalescing-a little weak it's true-but up and around and beginning to take an interest in life."
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