The California Lumber Merchant - December 1932

Page 1

I -t eckDionne .?ublisher We Carry a complete stock of both kiln dried and air dried PORT ORT'OruD CEIDAR Let us take care of your orders with our ttspeedy Servicett J. f. lll66fNs tuMBtR 00. SAN FRANCISCO frlewy @bristmdrs NO. 12 In<le-r to Aclvcrtiscnrcrrts, Pagc 3 Wc also publish at Houston, 'I'cxas, The Gulf Coast Lumberman, Arncrica's forenrost whiclt cor,ers thc entire Southrvest and Middlcwest likc the sunshinc covcrs DECEMBER I5, 1932 rctail lunrber jorrrnal, Calif ornia. vol-. I r.
TRADE {.tlriiltmus @rettings from lPsul ftunyrn "Let', cheer up, if only fior one d.y. It will be good lor what ails ur." In Los Angeles-Factory and Truck Service The RED RII/ER LUMBER CO. MILL, FACTORIES and SALES, WESTMOD' CALIFORNIA Distributing Yards MINNEAPOLIS CHICAGO LOS ANGELES RENO Sales Ollices EO7 Hennepin Ave. Jl5 Monadnock Bldg. 7O2 E. Slauson Ave. 36O N. Michigan Ave. MINNEAPOLIS SAN FRANCISCO LOS ANGELES CHICAGO

TNBreD TEINGS You Want To Bemember About CEDAB

Ccdrr er urcd for clorct lining murt hevc csrtain cherrctorirticr to bc llX)7o edepteblc.

I.-RED HEARTWOOD

God cc&r clet llnlnt nult brvc r blgb pcrcontagc of rcd hartwod. rBrwn'e Supcr- e&r lr tumntccd rs b na/o G norc rcd hcertrood.

2._OL

CONTENT

Thc oil mtcnt of good crdar nut bc hlgh o u to lneurc mplctc mott npclllnl quallda 'Brcm'r Supercedar lr 3nnntcd lt l'/'Vo noth rcpclllng oil cotaL

3.-BEAUTY

Tbc raln oe ccdrr wod nwt bc attnctirc to iEuE intdiq bcruty.'Iutallcd SuPcre&r llned dcb re wi&ly hmn fc thclr &cetlva bouty.

WRITE FOR DETAIT.g

E. J. Stento & So Lol A4pler J. E. Hlgginr Lbr. Co., Su Fruclrco StnblG Hrrdxreod Co. Or&fud

GDO. C. BROWIT CO.

Memphir, Teon.

Lrr3crt Menufecturcrr of Arornetic Rcd

Ccder Lunrbcr in thc \lforld

S.rNTRON DTOTOBLESS ETECTRIC HADIDTERS

ttOnly the Piston movestt

rA to 2-inch Drilling Capacity

Weights 10 to 2o lbs.

Priced at t100 and up.

Etectrlc Drllls' All Slzes

Portebts Gr{nderr and Bench TYPeI

Goncrete Surlaccrr

etrenC FledDle thatts .nd EqulpmGot

Etcccrlc f,and Sawr

Sendcm Potfuher8. Bulfcrt

If r iob cen bo done ri6 en clcctlic tool<e hevr it.

II. N. THACKABERNY

tOt B..3rd St Munrd 750E Io Aagelct TOOLS RENTED

e3e OURADVERTISERS ,' , ,

*Adverti*men6 apperr in alternate ircue.

Arrocirted Lunber Mutuab -------------------------- 25

Boohtever.Burnr Lumber Co. --------------------*

Eooeh.Kclly Lunbcr e,o. -------- -----*

Brorn C,o., Gco. C. t

Cdifcnir Prnel & Venecr Co. --------------I. B. C.

Crlifomir Rcdwood A*ociation, The ---------- 11

C.lifomi. Vholerale Lunber Agociation *

Cdcr C,ompeny, The --------------- 'r

CheqDcrlin & Co., V. R. -----------------t

'Goopcr Lunber Co., V. E. -------------------------- 22

Ddfu Mechinc & Locornotive TZor&r ---------- 23

El Rcy Productr C,onpany -------------:-----------*

Ptinttcc C,ooprny of Celifornir, Thc.------- J3

Siralkraft Co., The Laughlin, C. J. ------------ ---------- 2t Southern Oal Flooring Industriiis

Lawrence-Philipe Lumber Co. ---------------------. 19 Strable Hardwood Co. ._____---_--____

Long-Bell Lumber Saler Corporation

Lumbermentr Service Agociation *

Thaclcaberry, N. M.

'Dccember 15, 1932 THE CALIFORNIA LUMBER MERCHANT
I * I

THE CALIFOR}.IIA LUMBERMERCHANT

JackDionne,prblishm

Inorpontcd qndcr ttc lawc of Califonir

J. C. Dione, Prer. ud Tnar.; J. E. Mrrtiq Vie.Prcs.i A- C. Mcrrymu, Publlshcd thr lrt and lSth of cach mmth at 3lE-10-20 Centnl Buildin3, lot Wat Sixth Strcct, Lo Angeler, Cal., Tclephoc, Entered ac Second-clug mattlr SGptember 25, l)/l- at thc Pcto'ffie Lor Angilcr, Califonla, under Act of March 3, lt?t.

How Lumber Looks

The volume of lumber orders booked in the country for the week ended November 26, in spite of the Thanksgiving holiday, showed an increase of nearly 4 per cent over the previous week according to reports received by the National Lumber Manufacturerst Association from the regional associations

Orange County Lumbermen Hold Annual Meeting

The Orange County Lumbermen's Club helcl their annttal meeting at the Anaheim Elks Club on Tuesday evening, Noveml:er 29, rvith a large attendance. During the business session the follor.ving directors were elected : C. W. Pinkerton, Whittier Lumber Company, Whittier; O. H. Barr, Barr Lurrrber Company, Santa Ana; F. N. Gibbs, Gibbs Lttmber Company, Anaheim; Ernest Ganahl, Ganahl-Grim Lumber Co., Anaheim; Walter Spicer, Bay District Lumber Co., Ner,vport; John Strickland, Patten-Blinn Lumber Company, Fnllerton, and R. A. Emison, Santa Ana l,rrmber Co., Santa Ana.

At a meeting of the directors F. N. Gibbs was elected president, and Leslie Pearson of the E. K. Wood Lumber Co., Santa Ana, rvas re-elected treasurer. Ernest Ganahl, the retiring president, received a vote of thanks for his splendid leadership during the past year.

The annual golf tournament lvas held in the afternoon at the Santa Ana Country Club with a good attendance. D. E. Liggett, Liggett Lumber Company, Santa Ana, had the low gt'oss score, thereby gaining a third leg on the Secretary's Cup and final possession of the cup. Mr. Liggett also had the lorv net score and was the winner of the beautiful cup' donated by the Schumacher Wall Boarcl Corp. of Los Angeles, r.vhich is played for at each of ihe Club's monthly tournaments. W. R. Dempwolfe, JohnsManville Sales Corp., Los Angeles, was winner of the blind bogey prize. The next Club golf tournament will be held at the Hacienda Country Club, Whittier, on January 18. All lumbermen are invited to attend the tournament.

covering the operations of 701 leading hardwood and softwood mills.

Lumber production for the week was the lowest since early February, totaling 95r5O4rOOO feet; new busiriess was 18 per cent above, ot ll2r904r000 feet. Production was 19 per cent of capacity, and new business 22 per cent of capacity.

322 mills reporting to the West Coast Lumberments Association for the week ended December 3 operated at 19.7 per cent of capaaty, as compared to 18.9 per cent of capacity for the previous week. 217 mills reporting to the Association foi the week produced 5014161017 feet or 21.2 per cent of their weekly capacity. Current new business of these mills was 67r611'085 feet, or 14.15 per cent over production and 28.5 pet cent of their weekly capacity. Shipments for the week were 52,2121609 feet, or 3.6 per cent over production. *****

Unsold stocks on the public docks at San Pedro totaled 318211000 feet on December 7, an increase of nearly a million feet as compared to the previous week. Cargo arrivals at this port totaled 914571000 feet for the week ended DecemQer 3, including 10 cargoes of Fir carrying 9r207rOOO feet, and I catgo of Redwood with 2501000 feet. 57 vessels in the California lumber service were laid up on December 3r and 5,1 vessels were operating.

There is no change in the lumber situation in California, and the volume of business during the 6rst fifteen days of December was light. Fir mill prices are firm. Reports from the Northwest indicate that the holiday shutdown at the mills will be longer than usual this year.

J. C. Nason

J. C Nason, 35, formerly of Yuba City,."who recently purchased the yard of the Hayward Lumber & Investment Co. at Manteca, was killed when his automobile overturned N,ovember 29, at the side of the Sacramento Rivei High1vay, about l0 miles north of Sacramento, after sideswiping another car. Mrs. Nason, who was riding with her husband, escaped injury. It is believed that the car skidded on the wet pavement when passing the other machine.

THE CALIFORNIA LUMBER IUERCHANT December 15, 793;2
J. E" MARTIN Mualing Editor
3*";i.|f:.4H.t"" t"r "tXl;;t,.:,fi
San
OEcc' z2a Sutr MriDr Bldr. l ll2 Martct Strut l Tclcphoe DOuglu {tll Jr.,
Francirco
Secy.
VArdikc l9t5 at 9oulhcrn Officc atd'Naiio;d Benk Btds.i Hourtm, Tcxar
*{.***i

THE GREATEST ACHIEVEMENT IN BUILDING CONSTRUCTION IN A CENTURY OF PROGRESS

ENTERLOCKING FABRICATED BUILDING LUMBER

The climax of many years of coordinated resea,rch by architects, engineers, build. ers and lumbermen. It keeps lumber in the leading place as a building material and puts it far in advance with reference to mdern attempts to supply better buildings at lower cost. Enterlocking Fabricated Building Lumber offers advan. tages to lumber dealer, carpenter and owner!

1. It wilt reduce the rrin place in the building" cost joints) wedge the framing parts together, stifiening the because it eliminates waste lumber and freight paid on structure, making it positively certain that the framework waste lumber-the most economical and yet the right of the building will be of sturdy construction. t'"*-:f ^I:!*..f.f;',,:!",q":P-:: ,Tjj"*1,to^:h."ff";t-: 3. commands greater roan confidence because of the i-5:q: "Tf-"t-::"11q -"--p'" ^':::^,"":- :1-^T."^ J-":T quality of the luiber and the unusual permanence of ;::f;ill .'il';"?$l *f'::"ff".-T:'#'fl i?-tl?"rf i"""ill *:":t'0" construction due to the enterlo&ing joint rea'

2. Makes a stronger and better building because there is but one grade of this material-the right one for the particular use-and properly sg4setrsd-$lsngth requirement of each piece is assured by careful selection at factory-joists; studs and all other parts are sawed to precise length and Equaaeness so that the loads and stresses are equally distributed, assuring rigidity and avoiding structural settling of the building<nterlocL- ing joints (modern and improved mortise and tenon

Enterlocking Fabricated Building Lumber is manufactured of Durable Douglas Fir by the Long-Bell Lumber Sales Corporation at Longview, Vashington, under the Laughlin patents, a system of production of standard parts on especially designed machines which give high precision. ft is distributed through the regular established channel for distribution of building mglspi3t-1hg retail l"nber dealer.

For Literalure urite

December 15. 1932 THE CALIFORNIA LUMBER MERCHANT
(A) Jolst Headers. (B) Stud Plates or Silla. (C) Ralter PlateHalf Rqnd. (D) Flor and Ceiling Joists. (E) Studs. (F) Window and Dor Header. (G) Gable md Domer Studs. (H) Rafters, (I) Hip Jack Rafters. (J) Valley Jack Rafters. (K) Bridging. (Ll) Fire Stop-Square End. (Il) Fire StopMitered. (M) Fillet. (N) Square End Board Stck. (O) Diagoml End Sheeting.
ttD
LONGVIE\P, WASH. Lumbennen Since 1875 KANSAS CITY. MO.
)nG-+eLL IJllltter Safes C@

V.gabond Editorials

How our public thinking has changed ! I can remember when the Police Gazette was barred from the United States mails because it published pictures of women in tights. Today the pictures of almost-naked women fill the pages of every magazine.* {. *

And on tJle stage our mct respectable people hear discussed subjects that they, themselves, couldn't possibly discuss even on the darkest night on the back porch. And they continually hear itage jokes pulled and language used that twenty years ago would have been reserved exclusively for the darkest rear corner of a saloon.

**rF

In spite of which unquestioned facts I am convinced that the world is getting better in many fundamental fashions. People in general are more kindly, more charitable than they have ever been before in the world's history. There is more kindliness and human interest between man and man than th6re ever was before. There is infinitely more charity than ever before. To the world has come a sense of stewardship, of obligation to the other fellow, that was never dreamed of before. t**

The direct and active interest that every real citizen today displays in the unfortunate, the unemployed, the under-privileged-is new in human relationships. We never had it before. Even those who are badly hurt financially and are themselves in serious straits, nevertheless give from their shortened means to help the fellow who is even less fortunate. Search the history of human events for any previous acceptance of such a stewardship. You search in vain.

{. ,1. *

The charity of our American people as demonstrated on every hand today, proves that there is more satisfaction in doing something for someone, than there is in doing someone for sornething. {.8*

We are coming to understand the REALITY of that heretofore vague crime against Providence called the sin of omission. We used to hear about it some, but no one took much genuine stock in it. We are coming to really understand that he who has it in his power to PREVENT human suffering and fails to do so, is fully as culpable as he who CAUSES human suffering. Much more so, I

would say. The man who in the heat of passion, injures a fellow human, is a less serious sinner than that rnan who is given great power for human good and could by the proper use of that power or possession prevent-and relievc the sufferings of fellow men, but selfishly refuses or fails to do so. I firmly believe that philosophy.

* ,! ,1.

And the saddest parody on manhood to me is the man, overloaded with .this world's goods, who in times like these hangs onto his dollars wlth miser grasp while strong men cry in vain for help, women weep, and little children extend their famished hands and ask for bread. I pass men of that stamp on the street every day, and step aside for fear of pollution. As Brann used to say "they are too foul for I{eaven, and unfit for Hell."

rl. * rN.

Fortunately for the world, they are not an army in numbers. Yet every one, is one too many. And how' splendid, by comparison, are the men who evidence by their daily works that they believe, with Humboldt, that "we are all children in the Kindergarten of God," and that HELPFULNESS is GODLINESS. ***

I despise a stingy man ! I loathe a miser ! I have nothing but utter contempt for the human whom Providence has provided with wealth far beyond his present and future needs, who lacks the vision-yes, the decency-to realize that an obligation comes with that power for good; a stewardship accompanies that munificence. A million times more immutable than the law of gravity is the law of COMPENSATION. The fellow who CAN help and WON'T help-in proportion to his ability to help-in times like these, must some day step up to a bar of infinite justice where breaks the great white light of truth, and lay bare his niggardly soul,

It is my firm conviction at this Christmas season when all the world is bowed down with trouble, that there never was a God so narrow-minded as to condemn a man who loved and helped his fellows; and none so broad-minded that He would not kick into the lower left-hand corner of perdition the selfish and miserly rascal-regardless of his religious pretensions-who withheld his hand from those distressed. And on that rock I stand.

(Continued on Page 8)

THE CALIFORNIA LUMBER MERCHANT December lS, 1932
*{.*

Let "Cullud Fu n" Solve Your Christmas Problem

Can you think of a more delightful Christmas gift for man or woman than a copy of Jack Dionne's book of wonderful Darkey stories, ttCullud Funtt?

Not "just a book" that will be read and then forgotten, but a inarvelous volume of colored wit and humor that automatically takes a permanent place in every library, and increaaes in value and appreciation through the years. Ten years hence "Cullud Fun" will be a library treasure-in any library.

Send in yourorder TODAY for the number of copies of ,,Cullud Fun" you want to give your BEST friends for Christmas, and tfiey will be mailed you at once. Two dollars buys a Christmas treasure that will hold its senti- r------

mental value tlrrough the yearE.

Make up your list NOW.

pecernber 15, 1932 THE CALIFORNIA LUMBER MERCHANT
MR. JACK DIONNE, Los Angelas, CaliJ. Enelosed fir.d $2,(n lor uhic/r- send nre ., cory oJ "Cullud Futr."-

Vagabond Editorials

(Continued from Page 6)

It was one of the latter who stepped proudly up the street, and was pointed out by one man to another. "That guy" said the one, "is worth twenty million dollars'" "Wrong," said the second. "I'm NOT wrong," said the first; "I happen to know beyond a doubt that he has profited so much during the depression that he is worth twenty millions." "You mean he HAS twenty millions," said his friend; "he. isn't Y9!th a dime.".

The sweetest piece ", ;-", irr"t t ", come to my desk in a year, arrived the other day from a country lumber dealer. He sent in a check for two dollars. "I should have sent this sooner," he said, "but I have been waiting for some sure sign that the depression was over. I got that sign the first time this morning. I was driving along a country road and a rabbit ran across the road ahead of my fivver AND THERE WAS NO-ONE AFTER IT.'' That's one for the book.

{<*tt

I know a man who used to boast-during the boom days of. L928 and 1929-that he started business on a shoestring' Now he's using it to hold up his pants.

*.*{<

The owner of the great, big, shiny automobile didn't look so very happy although his friend was volubly admiring the car. "That baby will pass anything on the road. won't it?" asked the friend. "With one exception," replied the owner. "What's that?" "It won't pass a gasoline station," said the owner, sadly. *t*

Sometimes the advertisement is much better than the article advertised. A man wrote a book, and then hired an ad man to write some magazine advertisements for the book. They were good ads, and the book sold freely. Then came a letter from a book buyer. He wrote: "I read your ads, I bought a book, and I have read it; but why in Hell didn't you hire the man that wrote the ads, to write the book?"

d.**

"A reformer", an old friend of mine used to say, "is a pestiferous individual who utterly refuses to allow the depraved to go to Hell in Peace." **<tr

Arthur W. Cutten, writing in The Saturday Evening Post, gives the Federal Farm Board the worst skinning I've heard of since Bob Ingersoll jumped on preachers. He tells the things that any messenger boy in a grain

office would know that no-one on the Farm Board appears to have known. One of the small matters the Farm Board overlooked is that we have another crop each year. Just a small item of over-sight.

Since the Farm Board has been engaged in its amateurish efiort to stabilize prices, wheat has gone to all-time low levels; and their gamble already shows a loss of about $,+00,000,000 and the end not in sight. They pay about $3,000,000 a month for storage alone. And this famous grain speculator, Cutten, thinks one professional opinion on the Board might have saved all that. Even a professional grain office-boy could have helped a lot. ***

They can't hang over the office of the Federal Farm Board the sign I saw recently over a lot filled with secondhand automobiles-"I]sed But Not Abused."

Truly business, ril." "l nlrr.] ""u riches, is divided into two parts: to HAVE and to HOLD.

t*{<

"FIow can we make 1933 a great building year?" reads a cornmunication I received the other day from one of my retail lumber friends. I'll have to give the famous answer that the blase old book-maker at the race track gave a lumber friend of mine years ago when the latter asked him which horse was going to win. He said-"My friend, that's all I'd ever want to know." *rB*

Wouldn't I be the h"ppy man if I could utter just the barest shadow of a thought that might point the way to such a miracle? I can give the prescription, all right. The prescription i5-"fly loosening up financial credit all the way along the line from the fundamental source of finance to the ultimate constuner everywhere." THAT'S the prescription, all right. But where and how can we get it filled?

They tell of the Scotchman who was seen wanderirrg around town staring into all the windows and reading the business signs, and who, when asked what his search was for, said he was looking for a cut-price postofEce. A lot of us are.

Congress raised trr" prl"" l, o*o*" stamps to increase revenue. And by so doing very speedily DECREASED

(Continued on Page 10)

THE CALIFORNIA LUMBER MERCHANT Decernber 15, 1932
{<**
{. {< t<

THE ,,SHARE-THE-\TORK' MOVEMENT

The most practical relief plan inaugurated under Herbert Hoover is now heartily indorsed by President-Elect Roosevelt. This is the friendly,informal note sent by Mr. Roosevelt to WalterC. Teagle, of New York, National Chairman of the "Share-the-'W'ork" Movement._

"TEAGLE-Of course this work must go on-go on with redoubled vigor during the coming winter. It is not enough to get the big nation-wide industrialorganizations to put the "Share-theWork" plan into operation; it is equally important to get the smaller corporations and smaller employers in everycommunity to put work-sharing into their individual plants and businesses. I call for cooperation to put it into effect everywhere."-Franklin

velt.

December 15. 1932 TIIE CALIFORNIA LUMBER MERCHANT
The
Lumb er Company RED\rOOD li\iilR PRODUCTS Members of the California Redwood Association CALIFORNIA NORTHERN SAN FRANCISCO Red Grimes 100 Bush Street L. !7. (Lew) Blinn II Represented in ARIZONA by E. K. Wood Lumber Co. SOUTHERN Gus Hoover D. E. Holcomb LOS ANGELES 735 Standard Oil Bldg. Resident Agent , Phoenix Francis Pool 7qEetr'F,Fl5d57q?5e5z57aRse57E57 q?td55d5d5i5eid5iliE?5a5ra5?5?5?5?5a5?5?5?5e5?q?525?5?5?57Q5?525?5?Q57A5z57Q5z57qE?q5?5i
Pacific

Vag.bond Editorials

(Continued

its revenue from that department. Whenever you raise the cost of ANY commodity or service to a level which the prospective buyers consider prohibitive, they cease to be prospects. The, new .postal rates have simply put the people of this country to work discovering how to get along without postage stamps. And they have discovered so many ways to get along without three cent stamps that it is more than likely the postal department has hoist itself on its own petard, and when the price of stamps goes back to two cents (as it ultimately must) a lot of people are g|ittg to be able to get along without two's as well as without three's.

A buys a dollar's -*an.r -Jr"rr.r,air" from B and has it charged. On the first of the month B sends A a bill by

Reuben C. Merryman

Reuben C. Merryman, prominent resident of Pasadena and former lumberman, died suddenly at his home in Pasadena, Calif., Saturday night, December 10, follorving a heart attack. Mr. and Mrs. Merryman entertained a group of friends at their home on Saturday night, and later at a theat'er party. Upon his return from the theater, he was taken suddenly ill, and died a half hour later.

NIr. Nlerryman was born in Fond du Lac, Wis., October 8, 1863. At the age of eighteen he entered the lumber business in N{arinette, Wis., continuing in it for nineteen years. In 1900, he came to Cali{ornia, acquiring land holclings ancl becoming interested in fruit-growing, at which time he \\ras a director of the Southern California and the State Fruit Grorvers' exchanges and a director of the First National Bank of Visalia, Calif. Fourteen years ago, he established his residence in Pasadena and since that time his interests had been centered there. He was vice-president of the West Coast Bond and Mortgage Company, a member of the executive committee of the Oak Knoll branch of the Security-First National Bank of Los Angeles, a director of the Lyon Van and Storage Company, and had extensive property holdings in Pasadena and vicinity. He was a member of the Rotary Club. a director of the Pasadena Athletic Club, and he took an active interest in the Y. M. C. A. and in the civic affairs of Pasadena.

Mr. I\ferryman is survived by his widow, Agnes H. Merryman; his mother, Mrs. A. C. Merryman, of Marinette, Wis.; two sisters, Mrs. Bertha Olmsted, of Dallas, Tex., and Mrs. Amy Greene, of Palm Springs, Calif., and one brother, A. C. Merryman, Jr., of Altadena, Secretary of The California Lumber Merchant.

Funeral services were held at Pasadena on Tuesclav afternoon. December 13.

from Page 8.)

mail and pays 3 cents for the stamp. A sends a check by mail, paying the bill. He pays 3 cents for a postage stamp and 2 cents tax on the check. That's a total of 8 cents on that transaction; or 8 per cent of thb bill for collection purposes. Business can't carry that sort of burden. It will find a way around it. It IS doing so. The tax on checks and the high price of stamps will destroy themselves. They should be corrected.

The banks have been busy for three years now teaching the people of this country to get along without banks. Then, when the average man had practically forgotten what a bank looks like, along comes Uncle Sam and makes ' check writing more of a burden by taxing checks. Jr:st as a whole lot of folks are learning to get along without postoffices, so are a lot of people learning'to exist without banks.

A nice little home for a hen and her chicks takes a very few boards and a couple of sticks. It's hardly enough to be bothered about and you don't like the trouble of picking them out. You'll probably make about twenty-five cents-and that isn't enough for you lumberman gents for you like to talk dollars, not nickles or dimes. But kindly reflect these are different times and you'll sell just as much of your lumber and stuff if you'll handle these LITTLE BILLS OFTEN ENOUGH.

Bryan D. Harris

Bryan D. Harris, trvo and one-half years of age, only son of Mr. and IWrs. Lloyd Harris, Oakland, passed away Dec. 2nd in the Children's Hospital, Piedmont, as a result of burns received two days previously.

The child had been bathed by his mother, who was called away to answer tl,e telephone. Although the tub had been drained the boy crawled back into it and turned on the hot water faucet. Mrs. Harris returned to the bathroom to find her little son badly burned.

Mr. Harris is a member of the sales staff of the Holmes Eureka Lumber Co., San Francisco.

R. W. HUNT VISITS LOS ANGELES

Robt. W.'Hunt, district manager of the Weyerhaeuser Sales Co., San Francisco, has just returned to San Francisco from a short business trip to [,oS Angeles.

THE CALIFORNIA LUMBER MERCHANT , December 15, 1932
'***

J.

S. J.

R. R. ChaffeeR.'if. Smith

J. R. Freeman

M. L. Booth

N. \U7. Tatterson

R. R. Leishman

E. W. Hemmings

Julia Brockman

Evelyn Major

Lewis Graham

December 15, 1932 THE CALIFORNIA LUMBER MERCHANT
appreciate your COURTESy, CONSIDERATION and COOPERATION during 1932 Call on us and let us be o[ Grcater Service to you during 1933 The Staff oI the California Redwood Association 405 Montgomef,y Street San Francisco Telephone EXbrook 78E0 832 West Fifth Street ' Los. Angeles Telephone MUtuaI 6306 42O Lexington Avenue Nerv York, N. Y.
H. Griffen, Jr.
dban? IhBppU IR eturng of tbe Season We
C.
W. \D7illiams
Sharp
E. A. Brown

MY FAVORITE STORIES

She Was "On The Spot"

(Here's the smartest story of the season.)

It wad the first day of the new school term, and teacher in the third grade called her class to order, discovered four youngsters, three boys and a girl, in first row. So she said to the first boy:

"What is your name?"

the and the

"Paul," said the little boy; "but I'm NOT the Apostle."

"What is your name?"

"Peter," he said; "but I'm NOT the Saint."

To the third little boy:

'And what is your name?"

"John," said he; "but I'm NOT the Baptist."

Then to the little girl:

"And what is YOUR name?"

"Mary," said she; "AND IS MY FACE RED?"

Coast Counties CIub Meets Revised Sash and Door Schedule in Watsonville Adopted All Over State

President George Ley presided at the general meeting of the Coast Counties Lumbermen's Club held at the Resetar Hotel, Watsonville, Friday evening, December 2.

Among the guests were Fred Holmes and C. H. Griffen, Jr., representing the California Redwood Association; H. W. Cole and George Gorman, of the Hammond Lumber Co., San Francisco, and Ed. Larson, secretary of the San Jose Lumbermen's Club.

W. E. Enlow, Hammond Lumber Co., Watsonville, in a brief talk welcomed the members and guests.

H. W. Cole addressed the meeting and in the course of his talk stated that on a recent tour of the Eastern states twelve or f ifteen lumber dealers mentioned the Coast Counties Lumbermen's Club, and several of them declared to him that they believed it to be one of the most outstanding lumbermen's organizations in the country. A beautiful sandblasted Redwood plaque and a box of Watsonville's choicest apples were given away as door prizes.

SPENDS WEEK AT MILL

Jim Farley, assistant Western sal,es manager of The Pacific Lumber Co., San Francisco, returned December 5 from a week's visit to the company's plant at Scotia.

Sash and Door Schedule No. 132, which is a revision of Schedule 129 of the Millwork Institute of California, has been adopted by the various sectional associations and groups all over the State, according to an announcement by Lester G. Sterett, secretary of the Institute, to a representative of this paper.

Mr. Sterett reports that 2000 copies have been distributed, and that the new Schedule has been in use since June in Southern California, coming into use later in the San Joaquin Valley and the San Francisco Bay district. Change sheets which revise and improve the various sections of the book, which is in loose leaf form, are being compiled from time to time by the Schedule committee and distributed to all users of the book.

L. L. LEWIS VISITS CALIFORNIA

L. L. Lewis, sales manager of the Booth-Kelly Lumber Co., Eugene, Ore., with mills at Wendling and Springfield, Ore., left for his home December 5 after a 10-day trip in which he called on the retail trade throughout Northern California. Mr. Lewis covered the territory by automobile in company with EI. Sewall Morton, of Hill & Morton, Inc., Oakland, Northern California representatives of his company.

QaGUSee HOOYD13

12 THE CALIFORNIA LUMBER MERCHANT December 15. 7932
Age not guaranteed-Some I have told f.or 2O years-Some less
And to the second little boy: *.!..i.*t.i..!-3.{.*{.**.:o:6:o*o:..}.:.€..}.}r..r."*.:...1r..rq.
Merry Christmas and frorn
Decerrrlrer' 15, 1932 l-HE CALIFORNIA LUMBER MERCHAN] 't?
THE CALIFORNIA LUMBER MERCHANT December l'r, 1932
ONEDB PA] P. O. Box, l2O Areade Annex 1519 Shc[ Bldg. sAN FRANCISoo, CALIF. SUtlct 7r7l 4I9 Pittoct Bloct PORTI,AND, ORBGON Brordrey Ol02
funzezdllAcA

At the close of another year, Pioneer wishes to extend Christmas greetings to its dealers throughout the West.

For 1933, every indication on the business horizon points to improved conditions in the roofing industry-a greater volume of sales for you!

At this time Pioneer pledges itself to maintain t'h" same policies that have built its business from a small beginning 44 years ago to its position of leadership among roofing manufacturers in the Vest.

Exclusive products with a fair margin of profit for its dealers have been, and will continue to be, the cornerstone of its success. Asphalt Emulsion, Forestry Blend Colors, Copperclad Valley, Setabs and Tripletabs are a few of these products. (Jse them to keep your business free from competition . . . concentrate your selling efforts on them throughout 19331

THE CALIFORNIA LUMBER MERCHANT
BB OOnfPANY Los Angeles, Calif. LAfayette 2lll 424 Synonr Blocl SPOKANB, VASHINGTON M.in 54tt 621 Norhcrn Life Towcr SEATTIJ,ITASHINGTON Mein 5&{2

Redwood Ass'n Will Continue Trade Promotion

Announcement is made by the California Redwood Association that at a recent meeting of the directors it was definitely decided to continue their trade promotion activities in 1933 along the same lines as they have been conducted this year, and under the same management.

The promotional activities of the Association have aroused much favorable comment and interest in other

Millwork Institute lVlll Hold Annual Meeting Dec. 17

The annual meeting of the Millwork Institute of California will be held at the Hotel Californian, Fresno, Calif., on Saturday, December 17.

The directors will have luncheon at 12:30 p.m. and the general meeting will start at 2 p.m. Directors and officers are to be elected and vital matters pertaining to the industry will'be discussed. President A. W. Bernhauer urges all members of the Institute to attend this important meeting.

Wood Is Strong

Afte years of intengive experiment on Redwood the U. S. Department of Agri- dlture hil ist isued Bulletin No. 3{05. Page l,t show: the following cmparircn fc drcngth in bending:

Redwood ......|*qo

Doglar Fir (Cort type) ..,.lWo

Duglac Fir (Rcky Mt. ryp)...Wo

Cyproc 95Vo

Port (Hord Cedar ....,.,...... t07o

Sitka Spruce ......,...,,..,,.... tTlo

Southen Pinc (Log I'at, ....nzno

The Structurd Grades of Redwood conltitute a Emuent rtructural matrial, adrptablc ti uy engirering prcject where strcngth, durability, long life' fire retardance ud frcdm fm mrping' twistirg and cheching are requlred.

lumber manufacturing circles throughout the country, and much praise has been heard in the past year from manufacturers of other woods of the constructive work that is being done by the Redwood manufacturers. Work of this kind, they say, cannot fail to bring benefits to the lumber industry as a whole, and the Redwood producers are to be congratulated for their courage and vision in carryirig out such a program at this time.

VISITS

Jack Rea, manager of Chamberlin & Co., was San Francisco office.

HOME OFFICE

the Los Angeles offrce of W. R. a recent visitor to the comPanY's

IHope

I hope that every lumberman What e'er his name may be, Will find the things for which he longs Upon his Redwood tree; I hope he'Il have no need to Pine Through all the year to come, Or mutter with a ruffled brow Expletives like "By Gum !"

I hope his cedar chest will be Filled full, unto the top; And that his lumber will not warP Or suffer from dry rot; I hope that customers will beat A pathway to his door, And that the sun of joy will shine Right through his oaken door.

I hope his faithful trucks will run lJpon a wide, smooth track, And when they take a big load out They'll bring Good Will right back; I hope that every day will be A banner day for him, And kindly deeds and kindly thoughts Will fill his heart with vim.

SAN FRANCISCO

Croc&cr Bldg.

Phonc SUttcc 617O

LOS ANGELES Lane Motgage Bldg. Phone TRinity 2282

FIcRT BRAGG, CALIFORNIA

M cmbcr C alifonia Reilanood Asso cbtion GlHF0RlllA REllW0(lD

I hope that ev,ery lumberman Where ever he may be, Will see the golden star of hope Above his Christmas tree ; I hope the coming year will bring The things for which he prays, And Peace, Good Will and HaPPiness Make radiant all his davs.

THE CALIFORNIA LUMBER MERCHANT Decenrlrer !'r, 1932
\(/ork
UNIllI{ TUMBER Ctl. MIIIS:

A. L. Hubbard

Lumberman and County Leader Passes

Albert Lester "Al" Hubbard, 60, president and manager of Hubbard & Carmichael Bros., retail lumber dealers, San Jose, passed awav suddenly from a heart attack at his home in San Jose December 5.

Mr. Hubbard was an outstanding San Jose business man and civic leader, having been a member of the County Board of Supervisors for the last twenty-eight years. lle was born in Woodland, Calif., May 2O, 1872, and came to San Jose in 1884, when his father opened a lumber yard there. His father organized the firm of Hubbard & Carmichael Bros. in 1887, and Mr. Hubbard entered , the business in 1892, becoming president and manager on tlre death of his father in 7917.

lle was a member of the Chamber of Commerce, and of the Kiwanis and Lions Clubs; a Knight's Templar Mason, a Shriner, and a member of the Modern Woodmen and Odd Fellows. He took an active part in lumber association affairs and was a director of the California Retail Lumbermen's Association.

He is survived by his widow, Mrs. Johanna Hubbard, three sons, Thomas L., Wilbur V. and Wesley L., and two daughters, Mrs. Allen Boomer and Miss Grace C. Hubbard.

So. California Flr Plywood Jobbers Organize

The Southern California Fir Plywood Jobbers' Association was organized on November 28. The following officers were elected: President, Harry V. Hanson, California Panel & Veneer Co., Los Angeles; Vice-President, Hollis Nunneley, E. K. Wood Lumber Co., Los Angeles; Treasurer, J. A. McCann, Kerckhoff-Cuzner Mill & Lumber Co., Los Angeles; Secretary-Manager, Kenneth Smith, Los Angeles. The Association will have headquarters in the Fay Building, Los Angeles.

WEYERHAEUSER EXECUTIVE VISITS SAN FRANCISCO

Don Lawrence, assistant general manager, Weyerhaeuser Sales Co., Spokane, spent three days in San Francisco at the end of November, and while there conferred with R. W. Ilunt, district manager for California. Mr. Lawrence was accompanied by Arlie Decker, of the pole departrnent of the Weyerhaeuser Sales Co., Spokane.

Slneere Good Wishes for tlre Holtdays

Decenrber 15,1932 THE CALIFORNIA LUMBER MERCHANT
461 Martet Street San Fmncisco Phone DOuglar 2561 11O0 Lane Mortgage Bldg. Lor Angeler, Calif. Phone TRinity 5241 Untreated end Creoroted Piling - Poler - Tier and Potr Lumber - Plywood Lath and Shinglet
If,eCORMICK Extends
and assures i t s friends of the same prompt service on every lumber need through 1933 as theyhave enjoyed in the
Man
glad to quoteyou on Treated or Untreated lumber, piling, poles, ties and Posts, LathandSt. Paul "Tree Life" Shingles.
Francisco and Wilmington. \Ufhen You lUTant Service -Cargo or RailRemember ORMICK LUMBER PICK OF THE TALL TREE FORESTS
past . The McCormick
is always
Deliveriesmade from stocks at San

NO MORE

I shall not care again, my dear, Nor weep if you depart, And should you love another lass, It would not break my heart.

I shall not care again, my dear, Nor mourn a broken vowMy heart's been smashed so manjt times It's just scar tissue now.

HIS ARCHITECTURE

Caller: Let me see. I know most of your .folks, George, but I've never met your brother Bill. Which side of the house does he look like?

George: The side with the bay window.

ENTHUSIASM

If you can't get enthusiastic about your work, it's time to get alarmed. Something is wrong.

Compete with yourself, set your teeth, and dive into the job of breaking your own record.

No man keeps up enthusiasm automatically. Enthusiasm must be nourished with new actions, new aspirations, new efiorts, new vision.

It is a man's own fault if his enthusiasm is gone. He has failed to feed it.

And right here is the reason why thousands of men hit high water marks at thirty-five and then recede. They can "do their work with their eyes shut", and that is the way they do it.

They have lost the driving power of enthusiasm. They sleep at the switch. All they see in life is'the face of the time elock. All they hear is the quitting whistle.

If you want to turn hours into minutes, renew your enthusiasm.

TOO FAR BACK

Driver: "Judge, it isn't true ! I wasn't going forty miles an hour ! I wasn't going thi:rty ! I wasn't even going twentY-"

Judge: "Easy, Mister! You're liable to back into someone.tt

TRUE

Conceit is God's gift to littlg men.-Bruce Barton

THANKSGIVING

Do you lack a sense of zest

Though you aim to do your best?

Does there seem to be a mountain in your way? Look around and see the care That your neighbors have to bear And you'll BE THANKFUL.

If your horizon seems grey

As you plod from day to day, Just to glean a mean existence in the ranks; Watch another bear his crossEstimate his grief and lossAnd thenBE THANKFUL.

Do you feel that you have done All you could and still not wonThat success.has failed to lighten up the gloom?

Don't give up, a silver glow

Lies behind those clouds, you know, And soBE THANKFUL.

You have had SOME love and gainTo us all come sun and rainLife's dependent mainly on the point of view. True, you may have missed a lot But remember what you've got And justBE THANKFUL.

KEEP IT UP

"Let me kiss those tears away, sweetheart," he begged. She fell into his arms and he was very busy for a few minutes. But the tears flowed on.

"Can nothing stop them?" he asked, breathlessly. "No," she murmured; "It's hay fever; but keep up the treatment."

RIGHT BACK AT HIM

"Hello, is this Mr. Brown speaking? Good morning, Mr. Brown. This is Banning, Banning, Banning & Banning."

"Oh, yes. Good morning, good morning, good morning, good morning."

r

l8 THE CALIFORNIA LUMBER MERCHANT December 15, 1932

Forest Engineers to Hold National Office Force Present Ed. Culnan Meeting in California With Gift

The Society of American Foresters, composed of more than 1600 technically trained scientists and foresters, will hold its 32nd, annual meeting in San Francisco, Calif., December 12 to 16, followed by two days of field trips from Los Angeles into the mountains of Southern California, according to announcement by Dr. E. P. Meinecke, chairman of the convention committee.

Following the meetings in San Francisco, the delegates will go to Los Angeles where special trips have been arranged for December L7 and 18 into the Angeles and San Bernardino National Forests.

The society headquarters for the convention will be the Hotel Bellevue, San Francisco. The annual banquet will be held on the evening of December 15. Interesting side trips will also be made by the delegates into the Yosemite and Redwood Highway region, Muir Woods, Monterey, Santa Cruz Mountains and to the Institute of Forest Genetics at Placerville, and California and Stanford Universities.

OREGON MANUFACTURER VISITS SAN FRANCISCO

E. D. Kingsley, well known Oregon lumberman, president of the West Oregon Lumber Co., of Linnton, Ore., recently spent a few days in San Francisco. Mr. Kingsley made his headquarters at the ofifices of Wendling-Nathan Co., California agents for his firm's products.

E. B. (Ed) Culnan, for the past six years district sales manager in the Los Angeles office of the Chas. R. McCormick Lumber Co., was presented with a handsome pipe by the office force when he recently resigned to become general manager of the Western Lumber Company at San Diego. Mr. Culnan was connected with the McCormick organization in Southern California for the past twentyone years, and goes back to San Diego, where he had his first assignment with the company when he joined the organization in 1911. He took over his new duties on December 5.

ATTEND NOTRE DAME-U.S.C. FOOTBALL GAME

Jack Halloran, Bennett-Halloran Lumber Co.; Ted O'Malley and Sam Wilcox, O'Malley T umber Co., and Bill Warriner, Riverside Cemerit Company, all of Phoenix, Arizona, were Los Angeles.visitors on December 10 when they took in the Notre Dame-IJniversity of Southern California annual football classic.

W. F. SHAW VISITS S. F.

W. F. Shaw, trade extension manager of the National Lumber Manufacturers Association, recently spent a few days in San Francisco, arriving December 9 to consult with manufacturers there on the new plan for the National trade extension work which is to be considered by the directors at their meeting in Chicago, December 15.

TUMBER C().

December lS, 1932 THE CALIFORNIA LUMBER MERCHANT l9
IAWRINCI.PHIIIPS
7r4 WEST TENTH ST., LOS ANGFLES Phone PRospect O22O SS, tPoint Lona"
WHOLESATE TUMBER Douglas Specializing in Fir, Spruce, Hemlock, Port Orford Cedar Creosoted Lumber and Piling Lath and Shingles Agents for Port Orford Cedar Products Dant & Russell, Incorporated Lawrence-Philips Steamship Co.
SS. (Clarenont"

California Building Permits ]or November

20 THE CALIFORNIA LUMBER MERCHANT December 15. l93Z
City- Nov., 1932 Nov., 1931 San Francisco .. 4,8W,2m I,235,043 Los Angeles .... L,LO7,O26 2,639,258 Glendale 317,370 I7O,9n Long Beach 15A,675 218,975 Oakland I29,WO 421,359 Pasadena 107,657 71,948 Beverly Hills 100,509 14l,630 Sacramento 88,90 212,543 San Diego 84,646 178,X)6 *Hollywood 77,63I s 284,446 Santa Barbara 57,5M 57,7ffi *Van Nuys 38,659 * 63,155 Fresno 36,794 70,ms San Jose 33,065 249Jm Stockton 31,971 38,055 Claremont D,297 21,385 Arcadia 28,875 25,640 Santa Monica 28,777 106,363 San Mateo 26,850 61,949 Palo Alto .....i.. 26,750 55,075 *NorthHollywood 25,429-"* 62,916 *San Pedro 24,332 * 47,3Ls Burbank 233C0 23,925 San Marino 21,639 72,163 Berkeley 21,333 93,719 *Wilmington ... l7,X)3*"t, 217,135 Redlands 13,177 65,844 Newport Beach 12,135 26,455 Bakersfield 11,905 125,965 Alhambra Riverside 11,825 50,402 Alameda 11,566 33,002 Piedmont lI,474 Il,074 Laguna Beach lL,l25 9,220 Burlingam-e 10,550 23,{J0 Monrovia 10,514 10,955 Coronado 9,942 3,986 South Pasadena 9,911 10,770 Santa Ana 9,813 91,844 Santa Cruz 9,012 14,402 Los Gatos 8,935 7,975 Petaluma 8,750 5,830 Eureka 8,711 1,750 Sierra Madre 7,803 3,192 Ontario 7,490 19,075 Vernon 7,115 167,162 Pomona 8,463 92,455 Compton 7,4L5 3,190 Hermosa Beach 7,W 16,000 Inglewood 6,925 45,950 Emeryville 6,750 2,525 CityEl Centro Manhattan Beach San Gabriel .. Santa Maria Salinas Oceanside South Gate Redwood City Oxnard Huntington Park .. San Bernardino Calexico Hayward El Monte Lynwood Montebello Redondo Beach .... Upland Santa Paula Anaheim Oroville ..1........ Orange Watsonville Torrance Monterey Culver City Huntington Beach Albany Whittier Santa Ana Brawley El Segundo Hawthorne Ventura Gardena Visalia Monterey Park Colton Porterville La Verne Fullerton Covina 300 Azusa.....: 250 *Harbor City 2ffi ---*Tulare ,?-0___ Lindsay 7 6o.3/.2t3 Exeter Seal Beach Palos Verdes Nov., 1932 6,5n 6,435 6,125 5,977 5,830 5,440 5,28O 5,265 5,On 4,950 4,650 3,500 3,058 2,9n 2,750 2,545 2,453 2,4q 2,393 2,319 ? )q< 2,250 1,970 1,950 1,704 1,675 1,465 1,173 1,170 1,090 1,060 1,050 1,000 1,000 936 750 650 500 Nov., 1931 8,905 7,gffi 25,80 15,333 42,93r 5,314 25,540 32,t47 1,593 38,660 37,455 I,250 ,2,050 6,300 2,W 6,25A 3,795 34,265 18,640 2T,962 1,475 2,245 26,450 9,754 19;110 4,750 545 19,459 7,525 22,175 9,775 51,300 3,7n 1,1 19 5,750 16,600 4,075 2,500 I,149 387 8,575 3,7W 2,7ffi 150 3,060 1,900 250 1,000 _ 9.000 7 L'o,537 421 400 335
in Los Angeles totals.
*Included
Dect'nrber 15, 1932 THE CALIFORNIA LU\IBER \{ERCHANT 2l

"The Song of The Flame"

Dirdctor of Fire Protection Service, Assbciated Lumber Mutuals

Even before I saw the performance of "The Song of the Flame", I heard and came to love the music as it came in over the radio or as it wap played by orchestras in our hotels and in our clubs. It was wonderful music, yasn'! it? It was a wonderful show on the stage and subsequently it made a gorgeous entertainment as presented in pictures and sound via the screen. I thrill to it yet whenever I hear the familiar strains and I can shut my eyes and see again the blood-stirring action of the dramatic story.

The orchestra played some of the music today at our Optimist Club luncheon, and, as I thought of the title, it registered with me from a different angle than ever before -"Th€ Song of the Flame."

Yes, the flame that we know-or fire, as we speak of it more commonly-does have a song-a song that varies with conditions and adapts itself to the mood of the listener. Sometimes it sings merrily or hums cheerily, as it crackles in the fire-place, at the bidding and under the absolute control of its human master. Sometimes it sings a song of rebellious fury, when it bursts its bonds and leaps forth to devour and destroy whatever may lie in its path. Sometimes it's a song of inspiration, sometimes it's a dirge of despair.

I can remember many a time-and probably you can recall similar experiences-when I have come in from a January tramp back in the middle west, or an afternoon of ice skating, or even from a round of winter golf ; yes, I can recall one or two such occasions up in the mountains near Lake Arrowhead. Coming in out of the crisp, cold air, I have hung up my warm clothing in the closet, pulled ofi my heavy shoes and slid my feet into comfortable slippers, and then settled dorvn in a big easy chair before the open fire-place. Ah, rvasn't that a wonderful fire?-And didn't it sing a wonderful song of happiness and contentment, a song of "Home, Sweet Home"? And then, like as not, it sang a most seductive lullaby as Iand you too perhaps-dropped off to sleep. Remember?

'Then again, there have been other times when I have watched an unleashed fire sweep through mile after mile of

timber on the mountain sides or feast on a lumber yard, a warehouse or a mill. Some of those were wonderful fires too; viewed only as magnificent spectacles and the songs of those wild flames, with all their roaring and snarling were undoubtedly wonderful harmonies, but there was something terrible as well in both the picture and the song.

Fire is singing a song for us all. It rests very largely with you and with me as to what the "Song of the Flame" is to be, so far as w.e are concerned. If we kepp fire in its place as a useful servant, under complete, control a,t all times, its song will always be sweet music to our ears. If we relax in our vigilance and become careless with fireand the things upon which fire delights to feed, the melody may easily become a song of terror, with an aftermath of sorrow and serious financial loss.

Most of us hate to believe that we are as careless as the records of fire losses prove us to be. It's a terrible indictment of the American people to say that 75 per cent of all fires could be prevented, but that is what the record shows. The Associated: Lumber Mutuals do not insure properties where the hazards of fire run high. They offer their insurance protection only to business men of an intelligent type, who realize the advantage of cooperation ,with fire prevention engineers to make their properties as safe as possible against any and all kinds of fire hazards. In spite of that fact, the records of fire losses investigated and paid by the Associated Lumber Mutuals show that more than 75 per cent of all fires are due to carelessness of some kind; carelessness about personal habits and operrating routine, about defective construction and repairsand all fires that can be traced to carelessness of any kind. are distinctly and undeniably preventable. The records of all other fire insurance companies in America will show the same or even more convincing evidence to substantiate the charge of carelessness as a national characteristic.

A complete tabulation of available figures shows that there are about 1500 fires every day in the United States and that over 1100 of these fires could absolutely be prevented. That means nearlv 550.000 fires in a twelve-

22 THE CALIFORNIA LUMBER MERCHANT December lS, 1932
fot HaRDwooDS.-, SonrwooDs AND BunDr^IG MaTERIALS \(/. E. COOPER LUMBER CO. 9035 EAST 1 5TH STREET cd PR s1 31

month, with over 400,000 of them in the preventable class. It doesn't seem possible, does it? And yet, facts are facts, about fires as well as about anything else. There isn't any guess-work about it. We are guilty, beyond any shadow of a doubt.

Well, what are we going to do about it? Laugh it off? We can't do that-it's too serious for us to be indifferent about it. There was a time when we could perhaps afford to be extravagant-if our consciences would let us look on such a waste with complacency-but that's not the case today. We must be appalled at the magnitude of this unnecessary fire loss. When economic efficiency has become such an important factor in every activity of life, we must give serious consideration to ways and means of preventing this terrible waste.

'We- can do better than this. We're not dumb-even though our European brethren might be justified in thinking so when they compare our'fire loss records with theirs. We know better. We're just careless We have brains and w,e know what to do with them but for about fifty weeks in the year we don't think.

In October of every year, we have our annual Fire Prevention Week. For that one week, we give a little serious thought to the danger of fire and the broom sweeps a bit cleaner. We have fewer fires and smaller losses. The following week, there are more fires, again and heavier losses, but there's still some traceable effect of the publicity and educational stimulus against fire. By another week, we've forgotten all about it, we slip back into the old routine, and the fire alarm sounds as frequently and as merrily as ever,

The .truth is that we don't give the matter serious and continued concern. We ought to "get religion" in fire prevention. We ought to preach it and we ought to practice what we preach in our daily business life. If we were constantly as alert against fire dangers as we are in connection with other business problems, there would be a different story to tell. It would be too much to expect that every preventable fire could be prevented. None of us is perfect. We'll all slip now and then, just as we do in other business transactions. However, if we'll just try and do our human best, it is possible to make a record in which we can take a lot more pride than in the one which condemns us today. We can then listen to the "Song of the Flame" without the sense of shame which must overwhelm every conscientious lumberman today.

Lawrence-Philips Add New Accounts

The Lawrence-Philips Lumber Company have taken over part of the accounts handled by Thomas W. Dant r"'ho left recently for China.

They rvill be agents in Southern California for Dant & Russell, Inc., and Port Orford Cedar Products Company, the lattel company being the largest manufacturer of Port Orford Cedar in the world and one of the few mills operating on this spccies at present. This company is pompletely equipped rvith a re-manufacturing plant so they are able to put out Cedar in most any form from rough dock plank to venetian blind slats and cut furniture stock. This company is also a large manufacturer of Spruce.

Alfred W. Hart, who rvas formerly manager of Lawrence-Philips' Tacoma office, rvill be located in Los Angeles and will handle the Cedar and Spruce sales.

Stanley C. Moore who was formerly with Tom Dant in the Fir-Tex Department will continue to handle Fir-Tex and rvill make his office with Lawrence-Philips Lumber Company and rvill also handle Fir Plyu'ood, Panels and Wallboard.

Dant & Russell, Inc., are exclusive U. S. agents for the Atlantic Gulf Pacific Company who are large manufacturers of Philippine hardwoods and it is expected that they rvill distribute some of this wood through Los Angeles Harbor.

Dant & Russell, Inc., Portland, are the northern representatives for both the Lawrence-Philips Lumber Company and Steamship Company.

Lawrence-Philips Lumber Company have a subsidiary known as the Lawrence-Philips Steamship Company which at present is operating the steamers "Point Loma" and "Claremont" between Puget Sound, Columbia River and Coos Bay and the California ports.

About a year ago the company became agents for Timber Preservers, Ltd., which company has a new and well equipped plant for the creosote treatment of lumber and piling. Lawrence-Philips report that they have had a good volume of business in treated material this year and state that this business appears to be on the increase at the present time due to so much public work which requires treated material.

December lS, 1932 ,IHE CALIFORNIA LUMBER ME,RCHANT 23
HIIL ft UORTON, Inc. Wholesalers and Jobbers Dennison Street Wharf- Oakland, Calif. and Northern California Agentr for Booth.Kelly Douglas Fir Lumber ltr TOU DOX'T TNADI wlTE US WE BOTII LOSE Our Mottot "Promise Less-Do More" C,all ANdover 1O77 6 *neeb saye you

Lumber and Profits

Excerpts from an Address Delirered at the Annual Convention of the California Retoil Lumbermen's Association

Nou"rb"r 3, 1932

At last year's Convention I talked to you along lines very similar to those to be discussed today. During the past year experience has strengthened my ideas on this subject and emphasized certain features. While I have been associated for the past eight months with the manufacturers of Redwood in a broader field, I am decidedly interested in the retail lumber business. I still have a considerable financial investment in the retail lumber business, and still have a dealer's mind. Please remember that in making the remarks which follow I am speaking strictly as one dealer to another.

In the past twenty years we have all seen new building materials come on the market one after another. Many of thenn have taken the place of lumber for one use or another; all have gradually contributed to the steady decline in the per capita consumption.of lumber. We dealers have taken them on, one after another, on the theory that we don't care what we sell; that we can and we will sell anything that carries a profit. llowever, has this been good for the retail dealer? I don't know. I know quite a few men who made substantial fortunes in the retail lumber business between 1900 and 1910; I do not know any who have made fortunes in recent years. Most of us have been mighty busy trying to protect what we have. This condition may not be due entirely to the development of other malerials; there may be many other contributing reasons, but whatever the reason, the retail lumber business does not today offer the same opportunity for making money that it did twenty years ago.

Some ten years ago the stucco home began to be popular. We were not disturbed; we simply undertook the sale of the materials required for the stucco construction and made no efiort to continue the popularity of the rvooden home, nor to stem the stucco tide. Some months ago our organization figured out the difference in cost between a stucco home and a wooden home of the same size; also the difference in the dealer profit. We checked this with about fifty dealers. We found a wide difference .of opinion as to the correct prices of each item, but no matter what the difference in unit prices, the same conclusion was inevitable in all cases; namely, that the cost to the consumer of the walls of a stucco home was from 10 per cent to 2O per cent higher than the walls of a wooden home, using highest grade siding, which is of course Clear Heart Redwood, and the profit to the dealer from the sale of the walls of a wooden home rvas twice that of a stucco job. If

the average dealer profit is $25 more on a wooden home, it is easy to see how much profit has been lost by the dealer on stucco homes. I believe that a very conservative estimate of the number of stucco homes built in the State of California in the past ten years would be 100,000 hqmes. That means that we should have had two and one-half million dollars more net profit, even had we sold all the materials for the stucco. However, we did not by any means sell all the materials for the stucco, for as soon as that market developed into something worth while, the building material companies stepped in and took most of it away from us. We have been told many times that this is due to the change in the architectural trend, or to public demand, and that there is nothing we can do about influencing public demand or architectural trends. This is definitely not the case. The experience of the California Redwood Association and 'its field representatives has shown definitely that architectural trends can be influenced and that it has been done in many instances. Greater effort and concentration along these lines, particularly by the great number of retail dealers, could exert a tremendous influence on public opinion toward the use of more wood in construction.

The question of control of the lumber business has been raised. Control of the lumber business is entirely in the hands of the dealers themselves. Lumber is the only building material which is sold by lumber dealers only. The competition in the sale of lumber is entirely between lumber dealers; it is not complicated by the entrance into the picture of manufacturer, hardware merchant, or mail order house; so that I would say that now the sale of lumber is definitely under control, except among retail dealers themselves. Cooperation among retail dealers themselves is the only thing needed to place the sale of lumber directly under absolute control.

Lumber is still the source of most of our profit. That being the case, does not lumber deserve the most :of our: time, the most of our efforts, and the most of our brain power? Does it get these things? I'm afraid not. Ifmi afraid very few of us devote much constructive thinking to the sale of the item which brings us our tq'-ead and butter; namely, lumber.

A few years ago a certain nation-wide chain of tobacco stores was very prosperous ; .was known as one of the; greatest of our American business institutions. Now it is in the hands of receivers. As I passed one of these.gtores

24 THE CALIFORNIA LUMBER MERCHANT December 15, 1932

,the other day I made a little study of its show windows. Perhaps 5 per cent of its display sp4ce was used to display cigars, cigarettes and tobacco. The windows rvere full of ,books, magazines, candy, razors, razor blades, soap, play'ing cards, and even handkerchiefs. We have been told 'that this.institution even developed real estate and rental departmeirts. The average cigar store clerk may be qualified to run a department store, but I doubt it. It is very possible that the collapse of this great institution is due to this frenzy of expansion; the scattering and dissipation of capital, energy, time, and thinking over a myriad of items, not even closely affiliated with the things they really know how to merchandise and sell. A great chain of drug stores has collapsed in the same way. This train of thought started me to thinking of the offices of some of the yards in which I am personally interested. If you should walk into any pne of several of them, there is nothing which would meet your eye which would indicate that lumber is any part of the business of that yard. There is not a sign of lumber or anything made from lumber. There is very little to tell of the merits of the most beautiful, most versatile, the most adaptable, and most economical of all building materials, namely, lumber. Perhaps we are really overlooking our big opportunity, really neglecting the item which is our bread and butter; the only item which we linow more about than anyone else. Perhaps the shoemaker should stick to his last.

We do not advocate that we should entirely give up the sale of other materials, but we do advocate that we should concentrate our efforts on the main issue. We do not see Why the proprietor of a shoe store shbuld not have in his show cases shoe laces and shoe polish for sale, but we do think he would be foolish to concentrate his time and effort on the sale of shoe.laces at 10 cents per pair rather than shoes at $7 or $8 per pair.

Perhaps concentration on the line of merchandise which we know will develop us the most profit would go a long way toward bringing us out of our present troubles.

Herbert L. Sullivan

' Herbert L. Sullivan, widely known Southern California iumberman and vice-president of the Western Lumber Company, San Diego, Calif., died at his home there, Friday, December 9. He was 44 years of age.

He was the son of Jerry Sullivan, Sr., president of the Western Lumber Company, with whom he was associated in the business, and a brother of Jerry Sullivan, Jr., president of the Sullivan Hardwood Company of San Diego. lfe was born in Whitehall, Michigan, and was a resident of San Diego for over twenty-one years where he was active in'the chamber of commerce, Masonic circles and in civic affairs.

Surviving him are his parents, Mr. and Mrs. Jerry Sullivan, Sr.; his widow, Florence C. Sullivan; two sons, Robert J. and Jerry H. Sullivan; a daughter, Mary Ellen Sullivan; two brothers, Jerry Sullivan, Jr., and Donald G. Sullivan, all of San Diego, and two sisters, Mrs. W. H. Frey of La Jolla, Calif., and Mrs. J. A. Maclvor of Detroit, Mich.

Funeral services were held dt San Diego on Monday afternoon, December 12.

It Puys to Preaent Such Fires!

The first mission of Lumber Mutual Insurance is to pro. tect the property and interests of the policy-holder. The moet perfect protection is logically the prevention of loss. Vithout 6re interruptiofl; ]our businegc goes on, your men ate steadily employed and your trade is aaticfactorily served. By a careful study of fire causes and expert counsel as to the elimination of fire hazardc, we strive to prevent such fires as these.

Vhen fires do occur, our cpecialized policiec provide maxi. mum protection againrt loss. Claims are fairly adjusted and promptly paid. Subctantial dividends, made possible by reduction of losseg and economical management, provide thir protection at minimum cost to the lumber industry.

If gou are interested in safety with sazting, write aqt of our companies for lull information about our policies, our fire preztention seraice, and, our c o st-reducing dividenils.

December 15, 1932 THE CALIFORNIA LUMBER MERCHANT
Northwestern Mutual Fire Asseiation of Seattle, Wash. The Lumber Mutual Fire Insurance Company of Boston, Mass. The Lumbermens Mutual Insurance Company of Mansfield, Ohio Pennsylvania Lumbermens Mutual Fire Insurance Co, of Philadelphia, Pa. Central Manufacturers Mutual Insurance Company of Van Wert, Ohio Indiana Lumbermets Mutual Insurance Company of Indianapolis, Ind.

CLASSIFIED ADVERTISI

Rate---32.50

YARD FOR SALE

Modern Yard for sale in Los Angeles County. Town 8,000-one other yard. Total investment $25,000.0Gmortgage $5,000.00. Will discount balance 5O/o. Address C. C. Frye, 237 East Anaheim, Long Beach, Calif.

WANTS OFFICE POSITION

NG

Per Column Inch.

POSITION \^IANTED

As branch yard manager or assistant manager, by married man 39 years of age, 3 years as bookkeeper in bank,9 years branch yard manager in middlewest, 6 years local experience, familiar with all office details. Can take material lists from blue 'prints; good at selling and collecting; always able to get a profit. Local references given. Want to connect with progressive concern. Write Box C-261, California Lumber Mer,chant.

Expert stenographer of office work. Can Address Box C-463,

Young man with several years' Los Angeles office wants position. lumber experience in and typist and familiar with all kinds furnish references. 26 years of age. care California Lumber Merchant.

WANTS POSITION WITH SAWMILL

'All round lumberman with sawmill experience wants position as yard foreman, shipping clerk, etc. Thoroughly familiar with all kinds of work around a mill. Can furnish references. Married. Will go any place. Address Box C-464, care California Lumber Merchant.

Horncr Makes Recommendations for New Denver Building Code Farewell Luncheon lor Tom Dant

A. C. Horner, manager of the Western office of the National Lumber Manufacturers Association, San Francisco, arrived home December 10 from a 1S-day trip to Denier, where he went at the request of the Denver Retail Lumbermen's Association to make a study of existing conditions with a view to obtaining relief from the severe restrictions on the use of lumber in the present Denver building code, and to make recommendations as to ways and means of obtaining such relief.

Several meetings were held, one of which was attended by retailers, wholesalers and manufacturers, and after a solid week of investigation a program was drawn up and the newly appointed city building code committee was asked to give consideration to two major and several minor points, Mr. Horner said.

The major points were a very considerable reduction in the area of the fire limits of the city, and an increase in the allowable height of certain classes of building construction, chiefly the wood-joisted masonry wall building which is now practically limited to two stories.

Some time ago at the request of the Denver retail' lumbermen the city council appointed a committee to draft a new building code, and it is this committee with which the lumbermen are now working. .The committee has adoptecl the Pacific Coast Uniform Code as the basis for the proposed new building code, and the manufacturers, wholesalers and retailers e;<pect to combine in asking for fair treatment at the hands of the Denver City Council.

Mr. Horner flew to Denver from San Francisco, leaving at midnight November 24 anrl arriving in Denver at noon the next day ready for business, with the loss of only half a business day. He was scheduled to return by air but was prevented from doing so when all planes were grounded owing to the stormY weather.

Tom Dant was given a farewell luncheon by his wholesale lumbermen friends at the Jonathan Club, Los Angeles, on December 5.' He left for Portland, Oregon, the first of the month and plans to leave for the Orient the latter part of December on an extended trip in the interests of Dant & Russell, Inc. Mr. Dant has made his headquarters in Los Angeles for the past several years as California and Arizona manager of Fir-Tex of Southern California.

Represents Four Pine Millg

C. C. Stibich is now San Francisco Bay district rcpresentative of Madera Sugar Pine Lumber Co. This concern is also sales agent for the Sugar Pine Lrimber Co. and Yosemite Lumber Co. Mr. Stibich also represents the Pelican Bay Lumber Co., of Klamath Falls, Ore.

RECOVERS FROM FLU

Jas. E. "Jimmy" Atkinson, assistant district sales manager, Chas. R. McCormick Lumber Co., San Francisco, returned to his desk November 29 after a week's absence due to an attack of flu.. Jimmy's convalescence gave him a chance to get acquainted with the new baby boy, James Bruce. who arrived October 15.

WILL CLOSE BRANCH YARD

Announcement was made recently by Friend & Terry Lumber Co., of Sacramento, that they will shut down their planing mill for an -indefinite period, December 31. They will also close and dismantle their branch yard at 30th and Stockton (formerly Cutter Mill & Lumber Conrpauy'r

yard).

THE CALIFORNIA LUMBEE. MERCHANT
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I 1 I ( I l I I
again extend to our and our Sincere Greetings many friends wish them @W frturrn'N Grwtingr A Merry Christmas qnd A lIappy Atrew Year ?alifornia g1S-g6l sourrr ALAMEDA STREET Tclcphonc TRinitl cr57 MailingAddrcss.'P. O. Box 96, Arcadc Sration IOS ANGELES. CAUFORNIA
We
%wwemtmrctneweNErewewwewswy%iRr* A Vury lVlarryr ehristrnos May peace and contentment be yours through 193s %WWWWEWWMNUreVRWWMWWX SA]ITI FE TUMBER Cl|. Incorporated Feb. 14, 1908 A. J. ttGustt Russellts Outfit Exclucive Reprerentatives in Northern California for Creo-Dipt Company, Inc., North Tonawanda, N. Y. Gcacrrt Oftcc SAN FRANCISCO St. Clair Bldg. 16 California St. PINE DEPARTMENT F. S. PALMER, Mgr. California Ponderosa Pine California Sugar Pine LOS ANGELES .4,. W. Donovan 216 Rowan Bldg. Phone TRinity 50EE *l

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