INTEGRATION OF URBAN NEIGHBOURHOOD Stadiums, despite their high public presence, are not without their flaws. Owners and operators are well aware of the problems of previous generations of stadiums, including how they are sometimes difficult to run without large personnel and how their flexibility is often limited. More recently, a partnership between a sports club and another significant tenant has emerged, with sport serving as one component of a mix of activities aimed at creating a critical mass of activity for the consumer. Good management of these mixed venues may boost revenue by utilizing each portion of the facility for several purposes, a practice known as ‘multi-use’.
All of these ideas will require effective creative management if they are to be long-term successful. Stadia administration is becoming more widely acknowledged as a specialised subject around the world, and athletic facilities are beginning to attract the greatest talent. In the future, this will begin to affect the shape of stadiums. As a result of this shift in expertise, new concepts are emerging, such as the concept of added-value tickets, which offer additional benefits to entice the entire family to attend. Meals, bus excursions from outlying places, and signed programmes are examples of these perks.
Playing Area
Child-minding services, baby-changing rooms, family cinemas, museums, tea lounges, high-chair restaurants, and children’s play areas are all key factors in increasing family attendance and are rapidly making their way into modern stadiums. The bottom line is that any facility that draws a broader range of family members and keeps them interested for longer periods of time will eventually reap social and economic benefits.
Support Facilities
Additional Facilities
Primary
Secondary
Primary
Secondary
Primary
Secondary
Cricket
Concerts
Restaurant
Banquets
Health Club
Offices
Football
Conventions
Private Box
Parties
Other Sports
Retail
Hockey
Exhibitions
Bar
Meetings
Hotel
Cinemas
Tennis
Other Sports
Lounges
Conventions
Museum
Residential
Table 1- Possible multi-purpose uses of sports stadia Source- Stadia: A Design and Development Guide; by Geraint John, Rod Sheard and Ben Vickery (2007)
“The spectators of tomorrow will be developed through 20
