INTRODUCTION
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Revealing the next frontier of content CABSAT, the Middle East and North
of linear TV, capitalising Gen Z’s
Senior Director: Marketing, Digital
Africa’s leading specialist event
changing consumption of content
& Creative, EMEA Pay TV & Global
for the satellite, digital media and
and how cinemas adapt to the rise
Brands at Discovery, and Madeleine
filmed entertainment industries,
of stay-at-home viewing. CABSAT
Noland, President, Advanced
reunites the region’s content and
also explores the impact of artificial
Television Systems Committee.
broadcast communities once again
intelligence via the ‘4 Cs’ of AI (how AI
in its 26th edition. As the first
will understand the citizen, content,
Partnerships for the Middle East and
major regional show to take place
context and container (device) used).
Africa and Turkey, Kinda Ibrahim
in-person since the pandemic,
Twitter’s Director of Media
Together with Dubai Studio City,
is another speaker, alongside UAE-
CABSAT sparks meaningful, much-
CABSAT launches NextGen Content,
based startup ScriptDoor who will
needed dialogue in the broadcast,
a new marketplace set to attract
share their success story, while
content and satellite industries.
content creators and sellers of
Karim Rabie, ICT Chief Architect,
ready-to-be-released content.
NEC Corporation, Saudi Arabia and
After close consultation with key stakeholders and listening carefully
The pandemic ground film and
Yusuf Al-Butti, Head of Technology
to the market, CABSAT was moved to
TV production to a halt across the
and Engineering twofour54 will
October to allow more international
globe, however, the UAE was one of
discuss what 5G and AI will mean
participation and to explore exciting
a few global entertainment centres
for the future of the E&M industry.
synergies with EXPO 2020 Dubai.
not to have been severely affected,
CABSAT 2021’s Content Congress
Visitors will also hear from Nigerian
overseeing over $100 million worth of
broadcast experts Aduku Armstrong
engages a cross-section of senior
productions in 2020. Majed Al Suwaidi,
Idachaba, Director General of the
industry stakeholders with up-and-
Managing Director of Dubai Media
National Broadcasting Commission of
coming influencers on adapting
City, Dubai Studio City and Dubai
Nigeria, Augustus B. Ajibola, Director
traditional broadcast models,
Production City and Hans Fraikin,
of the Department of Entertainment
benefits of disruptive thinking
Film and Television Commissioner,
and Creative Services, Federal Ministry
and the future of worldwide
Abu Dhabi Film Commission, will
of Information and Culture in Abuja,
broadcasting. The Congress tackles
discuss how this was possible in such
and Mo Abudu, CEO of EbonyLife TV,
the toughest challenges of the
a testing time for the industry.
along with other African experts.
industry including survival strategies of smaller OTT players, future
Other regional and international experts include Henry Windridge,
In collaboration with GVF and the European Satellite Operators Association, CABSAT 2021’s SATExpo Summit will host leading satellite operators including Nilesat, Arabsat, Eutelsat, Russian Satellite Communications Company, Gazprom Space Systems, Azercosmos and Turkmen Hemrasy. It will tackle topics including how enhanced satellite communication technologies are helping to fight the spread of COVID-19, what’s next for the UAE’s space exploration as well as ways satellites are impacting maritime, transport and government sectors.
