MIDDLE EAST
MIDDLE EAST
MIDDLE EAST
FOREWORD
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WELCOME Welcome to the 2020 Truck Book. This is a year where commercial vehicles technology is proving that it can mitigate the risks of operating in an ever more competitive and dynamic market. There is no doubt that fleets face challenges on all fronts when it comes to prices and turbulence globally, however, there is now an unprecedented amount of choice of technology which can make operations more efficient as well as relieve pressure on the bottom line. The companies featured in this year’s edition all share a desire to produce cutting-edge solutions which can re-shape and improve fleets that have recognised that they need to continue to invest to thrive. They also all go beyond their state-of-the-art products to assist fleets through solutions and services – proving that they will remain dedicated partners with your business far beyond your adoption of their technology.
CONTENTS
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CONTENTS 06
AL FUTTAIM – HINO
10
AL NABOODAH – SWAIDAN TRADING
14
CREATION HEAVY EQUIPMENT
16
GARGASH ENTERPRISES
20
HYUNDAI
24
MAN
28
RENAULT
32
SCANIA
36
UD TRUCKS
AL-FUTTAIM – HINO
06
AL-FUTTAIM – HINO
07
OFFERING FLEXIBILITY TO FLEETS Al-Futtaim Automotive Group’s commercial vehicles division works with local bodybuilders to create tailor-made solutions for a range of customer requirements.
AL-FUTTAIM – HINO T he past 12 months has seen the successful dealer and automotive brand partnership of the commercial vehicles division of the Al-Futtaim Automotive Group and HINO continue to re-write the light duty truck handbook in the UAE with the pair racing ahead of the competition with growth of 25% from 2018 to 2019. HINO falls under the commercial vehicles division of the Al-Futtaim Automotive Group and, as such, offers customers access to a wellestablished network of 3S facilities in Dubai, Abu Dhabi and Sharjah. Between 2015 and 2019, HINO trucks enjoyed a rise in market share from 8% to 33%, effectively doubling the size of the unit’s sales and employee numbers subsequently rose to 105. The company is determined to ensure that growth continues unabated and is focused on getting closer to customers through the HINO aftersales Total Support programme which is designed to minimise the downtime of vehicles.
Indeed, Al-Futtaim and HINO have effectively answered the increased demand for commercial vehicles products and services in the market by offering comprehensive tailor-made solutions to customers, including genuine spare parts, service contracts, 24/7 service support and specialised technical support. To help fleets optimise the total cost of truck ownership and make a positive contribution to the bottom line, experts from Al-Futtaim’s Commercial Vehicle Division are providing eco-driving training to drivers of fuel delivery operators. Offered through the ‘HINO Total Support’ scheme, their training helps fleet owners improve fuel efficiency, minimise the cost of wear and tear, reduce service and maintenance costs as well as insurance premiums and decrease the risk of major road accidents. In addition, financial, rental and insurance packages complete a compelling offering for fleets. According to Ramez Hamdan, general manager, HINO, Al-Futtaim Automotive Group, HINO trucks are
cheaper on operational costs, have lower diesel consumption and require less maintenance and bigger service intervals than rivals in their class. “HINO trucks are known for their durability, versatility and the ‘Total Support’ aftersales concept in terms of service contracts and spare parts availability, makes them the trusted partner for companies – I thank our partners for their trust in our trucks and confirm our commitment to deliver our dedicated aftersales solutions,” says Hamdan. The versatility of the HINO trucks is opening exciting new areas for the company to operate in. The brand’s presence in the F&B industry, for instance, has been increasing year-on-year. Its progress has also been boosted by the winning of major tenders for waste management vehicles in Abu Dhabi with the West Coast Group company and in the Northern Emirates with sector-leader Bee’ah. Trucks carrying the Japanese marque include the heavy-duty Hino 700 Series
(with up to 100t GVW). The Hino 500 Series (with an operating capacity range from 10 to 28t GVW), meanwhile, offers a range of applications, such as tipper trucks, curtain siders, reefer trucks as well as general cargo (the Hino 500 Series maximises efficiency and significantly reduces consumption thanks to class-leading engine and transmission choices, says Hamdan). The last year, however, has arguably belonged to the Hino 300 Series: a range that offers payload capacities up to 6t and different engine power options of 140 and 156 hp. The incredibly flexible light trucks sold in the UAE are able to complete any role efficiently and safely; and have become the vehicle of choice for the major fuel delivery firms in the Emirates. More than 220 HINO 300 series 714 NWB tons and 916 SWB 6 tons trucks were handed over to fuel delivery operator customers in 2019, including CAFU, the Middle East’s first on-demand fuel delivery service app. It’s a relationship the places the trucks at the forefront of
DID YOU KNOW? HINO TRUCKS’ PRODUCT SPECIFICATION AND DURABILITY HAS HELPED THE BRAND TO REACH A CLEAR DOMINANCE IN THE FMCG MARKET IN THE UAE
AL-FUTTAIM – HINO
08
AL-FUTTAIM – HINO
09
A YEAR OF SUCCESS IN THE FUEL DELIVERY SECTOR More than 220 HINO 300 series trucks were handed over to fuel delivery operator customers in 2019, including CAFU, the Middle East’s first on-demand fuel delivery service app.
the digital revolution transforming the UAE market. While purchases by ENOC and ADNOC, have further cemented its position as the preferred light and medium trucks partner for businesses in the country. All three firms have subsequently won major key tenders with major companies in the transportation and food and beverage sectors, such as Almarai, National Food Company, Al Rawabi, Emirates Transport, Falcon Pack, Marmum Dairy, Masafi. With so many now performing a critical role in the infrastructure of fuel supply in the UAE, Hamdan is understandably proud to see the trucks proving their worth across the country. “We are very pleased to see HINO becoming the backbone of the booming fuel delivery sector,” he enthuses. To build the trucks to specification, HINO teamed up with GORICA and CMC to carry out the customisation of the trucks for CAFU, ENOC and ADNOC respectively, “to ensure they fit the operational needs for each business and conform to the set safety standards in the UAE,” explains Hamdan. The success in the fuel delivery sector is the result of several years of hard work in establishing a sophisticated support network for fleets. According to Hamdan, Al-Futtaim’s HINO operation aspires to seamlessly integrate with operators in several ways to ensure all-important uptime is maintained. Fleets are helped out in the field where they need assistance the most. “We can get our mobile service van to a customer site at any time, 24/7,” Hamdam
says. “Effectively, we don’t disturb the customer operation, moreover, our service intervals are more than our competitors’ which gives the client an advantage where the truck is stopping fewer times for a service.” With many customers opting for service and maintenance or repair and maintenance contracts, the company can also fall back on substantial aftersales infrastructure both within Al-Futtaim and from the Hino Middle East parts depot in Jebal Ali Free Zone. Located on the outskirts of Dubai, the facility ensures that parts availability is very high. It will also open a new 3S (sales, service and spare parts) facility in Sharjah this year. The flexibility of the Hino range has enabled Al-Futtaim to offer different solutions to a multitude of sectors in a market that is more interested in safety, reliability and productivity than ever before. Their rise to prominence has also been complemented by an evolution in the trucks themselves. A redesigned 500 Series offering a modernised exterior as well as a host of enhanced safety features and driver comfort improvements has been warmly received, for example. However, with our interview drawing to a close, Hamdan singles out the Hino 300 Series hybrid truck as a vehicle to look out for in a year where the world will arrive for Expo 2020 Dubai. The event will celebrate advances in sustainability and mobility as the world confronts the challenge of climate change in the decades ahead. The Hino 300 Series hybrid truck typifies the solutions that
will be needed and the truck was the first to employ a Euro 4 and EVV compliant 4L diesel engine matched to an auxiliary electric motor that is emission-free amd significantly reduces emissions of carbon monoxide, carbon dioxide, particulate matter and nitrogen oxide. A UAE leader in sustainable mobility, Al-Futtaim has already begun rolling it out to customers. A HINO SERIES FOR ALL OCCASIONS Hino 300 Series The Light Duty Truck “is your dynamic business partner”. With a payload capacity up to 6 ton and different engine power options of 140 and 156 hp – there is no job that the Hino 300 Series cannot perform efficiently and safely. Hino 500 Series The Medium Duty Truck, “is your perfect work horsepower”. With an operating capacity range from 10 to 28t GVW, the Hino 500 Series achieves low emissions and excellent fuel consumption with numerous safety features. Hino 700 Series The Heavy Duty Truck range up to 100 ton. Delivering bigger profits through outstanding performance and durability, the revolutionary Hino 700 Series is the new standard for trucks in the 21st century.
CONTACT Al Futtaim – HINO Dubai: Tel: 800 HINO SALES (800 4466 72537) GPS Coordinates: Lat: N 25° 14’ 6’’ Long: E 55° 21’ 42 ‘’ Sharjah: Tel: 800 HINO SALES (800 4466 72537) GPS Coordinates: Lat: N 25° 19’ 4’’ Long: E 55° 25’ 40’’ Musaffah, Abu Dhabi: Tel: 800 HINO SALES (800 4466 72537) GPS Coordinates: Lat: N 24° 22’ 48’’ Long: E 54° 29’ 56’’ www.hino.ae
AL NABOODAH – SWAIDAN TRADING
10
AL NABOODAH – SWAIDAN TRADING
11
A EUROPEAN POWERHOUSE BRAND READY FOR THE REGION The DAF trucks available through Swaidan Trading offer low total cost of ownership and are well-suited to demanding applications in the UAE.
AL NABOODAH – SWAIDAN TRADING T he Al Naboodah Group is one of the UAE’s oldest and most respected family conglomerates, with a diverse portfolio of businesses. Established in 1958 by brothers Saeed and Mohammed Al Naboodah, today the Group employs over 10,000 people from almost 50 different nationalities A trusted brand renowned for the delivery of world-class projects and services, Al Naboodah’s core business focuses on several areas of construction: civil engineering, building and MEP. However, the Group also manages a diverse portfolio of businesses and global brands in the automotive, transportation, travel, electrical, logistics, agriculture, smart cities and renewable energy sectors. ANGE is headquartered in the UAE,
with international operations in Oman, Saudi Arabia, and Vietnam. Swaidan Trading was established as the Group’s commercial business in 1979, and today represents a broad range of reputed global brands supplying buses, trucks, pickups, vans, cranes, power solutions and other equipment. Swaidan Trading’s major markets cover all types of mobility solutions transporting people and cargo, including public transport, school transport, staff transport, heavy construction equipment, special projects, and more. The division employs 400 people in total, and is one of the UAE’s most successful businesses in terms of the supply and maintenance of commercial vehicles, particularly trucks, buses and coaches. Swaidan Trading represents its
brands across all of the UAE’s seven emirates, offering full end-to-end customer service including sales, support and after-sales service. “Your Profitability – Our Aim!” is a slogan that drives the business. With high-quality products that offer better reliability and efficiency, fleets benefit from a lower total cost of ownership due to low fuel consumption and maintenance costs, thereby leading the customer towards higher returns per kilometre This is supported by a strong aftersales support network of service centres and workshops throughout the UAE offering improved reliability and less downtime. All these factors combine to maximise the profitability of its clients. Swaidan Trading’s strength lies in its robust relationships with its
principle partners. A prime example is its highly successful partnership with the Ashok Leyland brand, the flagship company of the Hinduja Group. Ashok Leyland ranks globally as the 3rd largest manufacturer of buses and the 10th largest manufacturer of trucks, and Swaidan Trading has distributed Ashok Leyland’s popular range of commercial vehicles, including the UAE-built Oyster range, in the UAE for over 35 years. Swaidan Trading’s long-standing relationship with Ashok Leyland as its exclusive representative in the UAE has seen the brand increase its profile significantly, and in 2017 Swaidan Trading established a state-of-the-art 15,000m2 sales, spare parts and service facility to support Ashok Leyland’s distribution network and production facility in Ras
DID YOU KNOW? SWAIDAN TRADING HAS MORE THAN 400 TECHNICIANS DEDICATED TO COMMERCIAL VEHICLES ACROSS THE UAE, IN ADDITION TO SEVEN WORKSHOPS
AL NABOODAH – SWAIDAN TRADING
12
A DIVERSIFIED OFFERING FOR THE MARKET Swaidan Trading’s diverse portfolio of reputed global brands means it can provide a range of buses, trucks, pickups, vans, cranes, power solutions and other vehicles for fleets in the UAE.
Al Khaimah. Swaidan Trading supplies Ashok Leyland’s highly popular range of Falcon and Oyster worker, school and staff transportation, as well as their specially designed Oryx 4x4 buses. The Ashok Leyland Oryx buses cater to a niche demand for rugged, reliable and off-road capable transportation that can reach remote and inaccessible areas on unpaved surfaces, such as desert rigs and work sites, and currently command more than a 60% market share. Today, hundreds of thousands of workers and students travel on Ashok Leyland buses every single day in the UAE. Swaidan Trading also recently added Ashok Leyland’s Partner pickup truck, a highly practical and capable light commercial vehicle, to its range. Al Naboodah expanded its light commercial vehicles offering in 2014 with the addition of the SAIC Motor Corporation’s Maxus brand to its portfolio, including the versatile V80, which is the only vehicle that can be registered with both 15 and 18 seats in the UAE, as well as being DOT and RTA approved for school transportation. Based on the superior European light-vehicle technology platform and innate technical expertise, Maxus has successfully developed a range of highquality products encompassing V80 and G10 vans and T60 pickups, covering the full spectrum of light commercial vehicles. In addition, Swaidan Trading recently
launched the Maxus D90 7-seater SUV in the UAE, which offers high levels of comfort, practicality and a 5-star ANCAP safety rating thanks to an impressive range of active and passive safety features. Maxus is dedicated to building a competitive commercial vehicle enterprise worldwide, as well as providing customers with high-quality commercial vehicles and services. Offering excellent valuefor-money, the comfort, reliability and versatility of Maxus vehicles are what set them apart in a competitive market. In 2017, Swaidan Trading further diversified its business by entering the truck industry through its partnership with leading European truck manufacturer, DAF. DAF Trucks are well known for their quality, reliability and fuel efficiency. In 2018, DAF celebrated its 90th anniversary in a year in which it also registered record numbers in terms of production and sales. The feat was repeated in 2019 during a period when DAF also successfully rolled out its new electric truck range in Europe, delivering to early-adopting clients. These have already covered 150,000 fully electric kilometres in just one year with immaculate results and feedback from the customers. The industry trend is towards greener vehicles, and DAF can offer trucks with both Euro 5 and Euro 6 emissions standards. DAF trucks also consume less fuel, thereby helping to reduce their carbon footprint.
AJIT KUMAR Chief Operating Officer: Commercial, Transport and Electrical, for Al Naboodah Group Enterprises.
DAF trucks offer very low total cost of ownership as they are manufactured to the highest quality standards and adhere to best-in-class specifications. This makes them more reliable and durable even when deployed for the most demanding applications in the UAE. DAF Trucks’ after-sales service and spare parts are competitively priced, further contributing to Swaidan Trading’s commitment to a lower total cost of ownership. Buses are traditionally a major volume area for the company, and this continued in 2019 as well, with trucks, heavy equipment and pick-ups also showing significant signs of growth. Ajit Kumar, COO – Commercial, Transport and Electrical for Al Naboodah, says the company remains highly focused on offering the best customer experience in the market. “The industry volume is expected to be stable and improve in 2020, and we will strive to achieve the required results in all the segments and applications that are represented by us,” he explains. “We are improving year-on-year with our new brands and products that we launched in the past 3-4 years and want to continue this growth in 2020. We’re also looking at opportunities to further diversify our business and improve efficiencies internally, so that our customers remain highly satisfied. As always, we strive to continue offering the best quality products in the market.”
AL NABOODAH – SWAIDAN TRADING
13
CONTACT Swaidan Trading P.O. Box 80657, Al Awir 800, Dubai - Hatta Road, E44, Dubai, UAE Tel: +971 4 294 8888 communications@alnaboodah.com Saeed & Mohammed Al Naboodah Group alnaboodah_group Saeed & Mohammed Al Naboodah Group www.alnaboodahvehicles.ae
CREATION HEAVY EQUIPMENT
14
CONTINUOUS SUPPORT AND GROWTH Creation Heavy Equipment Trading provides 24/7 support to clients across the region. It is determined to maintain its lead in the market by providing the latest technology and solutions.
MOHAMMED HASAN Managing Director Creation Heavy Equipment.
CREATION HEAVY EQUIPMENT TRADING
A
ccording to managing director Mohammed Al Qrinawi, safety concerns on the road or at construction sites are at a high in the region and accidents remain costly: “We could eliminate many of these through our latest technology that protect against driver fatigue, provide collision mitigation and camera streaming systems that monitor driver behaviour.“ Creation Heavy Equipment Trading has been in operation since 2007 serving a wide range of clients involved in construction, transportation and heavy equipment while fulfilling the needs of both the private and government sectors. It is a leader in the GCC providing integration solutions, sales, marketing and aftersales service. It is also highly active further afield in the Middle East, including Jordan, and is branching out into Africa. Its partnership with Transics gives it access to the WABCO subsidiary’s suite of solutions that are bringing intelligent vehicles system and IoT together. WABCO and Transics are on a constant mission
to improve cost management, operation efficiency and vehicales saftey. Their solutions can uniquely connect truck, trailer, cargo, driver, business partners and fleet operators in real time and integrate with any third party’s software through web services. By using different types of hardware clients gain cargo information through barcode scanning, pictures, sign-on-glass, customer comment, pallet info and problem reporting. Additional real time fuel data includes filling, consumption and decreases. Connecting through OBD (On-Board-Diagnostics) the health of the truck can be remotely monitored. An MIL (Malfunction indicator Lamp) highlights truck faults. Fleets can also view total weight of trucks; and per axle for air or leaf suspensions. Creation’s series of pioneering Fuel Management systems manage, monitor and control all fuelling operations processes at fuel stations or mobile fuel tankers using RFID technology. Fuel tanks gauges for tanks ensure proper stock inventory. Meanwhile, its Fleet Management System uses the latest telematics technology to monitor truck operations and fuel consumption
while providing access to further information from machines such as temperature, ECU data and Fuel Levels. Fleet managers can monitor any potential theft situations and can receive alerts and alarms by email or SMS and how they utilise their fleet and machines. Smart geo-fencing, tracing and tracking the productivity of machines onsite is also made possible by the system. Its systems ultimately improve the driver’s performance and increase safety on sites by bringing together advanced collision mitigation systems, tyre pressure monitoring, driver fatigue monitoring and its Advance Driving Assessment System (ADAS). Creation also provides clients with the latest fuel and lubrication equipment to suit their operation and their workshops. Al Qrinawi says his company is advancing in a number of areas including waste management soultions and weighing system where its hardware and software can make a positive impact. 2020 is already looking like a significant year for the company. The roll-out of the new E-Fuel system will see new sites added. The company is looking to provide fuel retailers with POS monitoring for their fuel stations.
CONTACT Creation Heavy Equipment Saeed Al Minhali Building 3rd Floor Room # 304 Opposite Ajman Custom & Port P.O. BOX 7627 Tel: +971 6 743 0176 Fax: +971 67 730107 Mohamed Hasan Alqrinawi UAE, Ajman General Manager E-mail: info@creationfms.com Mob: +971 50 457 4812 www.creationfms.net
CREATION HEAVY EQUIPMENT
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GARGASH ENTERPRISES
16
GARGASH ENTERPRISES
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GLOBAL EXPERTISE FROM GARGASH AND MERCEDES-BENZ Established in 1958, Gargash is the authorised distributor of MercedesBenz in Dubai, Sharjah, and the Northern Emirates. Fleets benefit from global expertise, understanding of local markets and regional insight.
GARGASH ENTERPRISES F or over a century, MercedesBenz vehicles have epitomised luxurious mobility becoming the benchmark for future innovations and thrilling generations of motorists. In Gargash Enterprises, the famous German marque has custodian of this proud which is, more importantly, dedicated to carrying out this role in true MercedesBenz tradition: offering outstanding quality with unrivalled service. Established in 1958, Gargash is the authorised distributor of MercedesBenz in Dubai, Sharjah, and the Northern Emirates. Its global expertise, understanding of local markets and regional insights enables it to deliver integrated, innovative and better service and solutions to all of its UAE customers.
At Gargash Enterprises, customers are guaranteed premium quality products with superior service and after-sales service. Today, the company employs over 1,000 people, and has become one of the largest brands driving the Mercedes-Benz business and service. Its financial services department which has aligned with worldwide policies and structures has introduced sector-shaping schemes to enable fleet customers to fulfil their potential by deploying the MercedesBenz’s industry-leading technology. Gargash’s five dealerships and six workshops across Dubai, Sharjah and the Northern Emirates, all serve with the hallmark quality of service, support and integrity. The company also manages its own car rental service through SIXT - offering tourists the
convenience of conveyance with first-rate packages and service. Within these segments, MercedesBenz trucks have earned a reputation for durability and robustness in the region and the latest versions have arrived ready to work for many years ahead. Indeed, the newest trucks in the Mercedes-Benz range have been designed to offer bestin-class efficiency and productivity, and represent a relatively low total cost of ownership compared to competitors. Mercedes-Benz vehicles have always been synonymous with innovative technology, safety, quality, comfort, and longevity. Not just a world leader in premium passenger vehicles, Mercedes-Benz is also the world’s largest manufacturer of Commercial Vehicles with the best quality, reliability
and residual value all over the world. Mercedes-Benz Trucks has been a hallmark of premium quality built for light, medium and heavy duty transportation demonstrating their superiority. Flexible, profitable, practical and safe the trucks specialize in all-round long distance transportation. Maximum safety, comfort and reliability are other focal points in the development along with weight-optimization resulting in maximum payload. There are a large number of available assistance systems that help in making the trucks efficient for collection and distribution. The product line-up includes the Axor, the Atego and the legendary Actros. The New Actros and Arocs arrived in Gargash Enterprises portfolio following their regional launch in 2018.
DID YOU KNOW? GARGASH ENTERPRISES OFFERS CUSTOMISED SERVICE CONTRACTS BASED ON CUSTOMERS’ NEEDS, INCLUDING 24 HRS BREAKDOWN ASSISTANCE AND WIDE NETWORK COVERAGE
GARGASH ENTERPRISES
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GARGASH ENTERPRISES
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ACCESS TO INDUSTRY-LEADING VEHICLES AND SOLUTIONS Mercedes-Benz trucks are regionally reknowned for their durability and robustness. Gargash is providing access to the very latest technology from the German brand.
Both feature pioneering innovations in series production which immediately pay off durability, robustness, reliability and economy these are the criteria to which they are designed, built and tested. The heavy-duty trucks have a reliable single source drive train and new engines are available in Euro III, IV and V emission norms, offering a wide range of power outputs from 240 kW (326 hp) up to 460 kW (625 hp). Combined with the latest generation of the Mercedes PowerShift 3 automated gearbox equipped as standard, the Actros and Arocs achieve the highest levels of fuel-efficiency, contributing to the profitability of the fleet operators. The all-new Actros is made for longdistance haulage as well as heavy-duty distribution haulage. It is available with up to 22 different cab variants and comes in steel or air-suspended versions. For tough operations, the Actros is available with a heavy-duty 15.6l engine and the 16-speed Mercedes PowerShift 3 automated gearbox. The Arocs is available as Chassis-, Mixer-, Tipper- and all-wheel-drive variants – from 4x2 to 8x8 configurations with Gross Combination Weights (GCW) of up to 250 tons. Thanks to the turbo retarder clutch,
Mercedes PowerShift 3 as an automated 16-speed transmission and the OM 473 engine, the New Actros SLT and the New Arocs SLT up to 250 tonnes can reliably put their power on the road The Actros, a winner of the “long-distance transportation” and “construction trucks” awards, ensures an enhancing process that enables it to perform its job at the highest ability under the most rigorous conditions. Following their recent launch the New Actros and Arocs are already proving to be economical with low fuel consumption and arrived with a long list of features to ensure reliability and safety. While Gargash Enterprises understands that the range’s fuel efficiency, longer service intervals gives the Mercedes-Benz trucks an edge over their competitors in overall total cost of ownership (TCO), it also works alongside owners and operators to develop service contract solutions and customised service contracts based on their own fleet’s needs. Through them, a Mercedes-Benz fleet owner will be entitled to 24-hour, 365 days a year breakdown assistance and the comfort of a wide network coverage. Over many decades, Gargash Enterprises has consistently maintained
its leading market share in overall truck segment in Dubai and the Northern Emirates but enters a new decade determined to build on the successfully launched New Actros and Arocs, and an expanding product range. 2020 will see it roll-out new features to fleet customers, including the muchvaunted Active Brake Assit5 (ABA5) system. The company will also offer the state-of-the-art turbo retarder clutch (TRC) system which enables smooth and wear-free starting up as well as manoeuvring at low speeds without any overheating after longer operation. According to Mercedes-Benz, the TRC and the High Performance Engine Brake can increase the combined system braking power to 720 kW on trucks using the powerful OM 473 engine. The company is looking to continue its active participation in the allimportant government tenders and initiatives intended to continue the UAE’s investment in its future. It is targeting further market share gains in key segments but is also aiming to help fleets focussed on their own development and will continue to expand its service offering to fleets as well by introducing new finance solutions.
Gargash Enterprises L.L.C COLOR CODES AuthorizedCYMK: General Distributor 87 99 0 8 RGB: 83 46 121 of Mercedes-Benz in Dubai, HEX: #532E79 PANTONE: 7680 C Sharjah and Northern Emirates Al Ittihad Street P.O.Box 1418 Dubai, United Arab Emirates Tel: +971 (0)4 5153755 Fax: +971 (0)4 3400625
www.mercedesbenzme.com/dubai
HYUNDAI
20
HYUNDAI
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A NEW HEAVY-DUTY HEAVYWEIGHT The Xcient GT is a new model based on the successful Xcient HDT. The ruggedised truck can easily traverse demanding conditions and is equipped with robust components while retaining excellent driver comfort.
HYUNDAI H yundai Motor Company (HMC) Africa & Middle East Regional Headquarters was established in 2003 and has been in operation for 15 years. The company covers 75 countries in the region and supports 41 distributors in the area. The company’s major markets in the region include Algeria, Saudi Arabia, Morocco and Jordan. Meanwhile its most popular vehicles are the medium-duty Mighty truck; the County mid-sized bus; and the Xcient heavy-duty truck. The Hyundai Motor Company Commercial Vehicle Africa & Middle East’s operation has established strong relationships and partnerships with fleets across the region. Thanks to its varied line up from light-duty to heavy duty trucks, mid-sized buses to large buses and vans, it has accrued a long list of major fleet tender wins in the region and received orders from fleet customers including government bodies, defence ministries and construction companies across the Africa & Middle East region.
HMC launched two new vehicles, ‘HD78 GT’ and ‘Xcient GT’ in 2019. Thanks to its new E2.9 Engine, the New HD78, ‘HD78 GT’ (GVW 7.8 ton) has higher performance in terms of max power, max torque and max speed than the HD78. In addition, it provides stronger power and increased durability than HD78. Reinforced frames strengthen durability and rigidity of HD78 GT. Moreover, an enlarged cab space enhances drivers’ convenience and comfort. HD78 GT offers outstanding customer satisfaction through a wide range of choices, including multiple wheelbase options, a standard cab and a super cab. The reinforced rear axle has a 5,500kg maximum weight ratings so your cargo rides safely without worry. Powertrains are tailored to match respective cargo hauling capacities. The Xcient GT is a new model of the HMC’s successful HDT Xcient. HMC provides Tractor, Dump and Cargo chassis for the Xcient GT as well as a varied engine lineup from Euro 3 to Euro 5 to meet a variety of market demands. This versatile truck
is perfect for all types of environments, such as paved and bumpy roads, and even off-road. Thoughtfully designed to be profit-focused and withstand the most challenging transport conditions, the Xcient GT is equipped with robust components while retaining excellent driver comfort. Both models are expected to be rolled out across the Middle East and Africa in 2020. Models have recently been delivered to Kuwait, Saudi Arabia and Democratic Republic of Congo, and – ahead of launch event in July - it is planning to provide 41 units of the Xcient GT to Nigeria in H1 2020. HMC’s Hyundai Truck & Bus Regional Convention 2019 held in Dubai in March last year, highlighted the company’s considerable mid- to long-term sales, product, marketing and services ambitions for the region. It also showcased the its special vehicle line-up such as military trucks, 4x4 trucks, and more. HMC recognises itself not only as a profitmaking organisation, but as an active corporate citizen of the international community and in July 2019, it donated
an Eleccity Eco-friendly electric bus to the historic Petra site in Jordan as a CSR initiative. Together with PDTRA (Petra Development and Tourism Region Authority) HMC held a bus delivery event and Hyundai trained technicians and drivers who will operate the vehicle. Also, Hyundai supplied infrastructure for the electric vehicle, including an electric charger and charging station. Bus stop stations for the shuttle bus will be also provided by Hyundai as well as renovation for the existing bus stop with HMC planning to donate a second Eleccity bus in 1Q of 2020. One of the main strengths of the Hyundai Motor Company brand is its closeness to its distributors and customers. In October last year, HMC hosted 2019 Commercial Vehicle Product and Marketing Conference in Sichuan where Hyundai has its global plant in China. Participants, distributors from Middle East and Africa, gathered to share product information and product & marketing strategy for Sichuan plant vehicles. Sichuan plant is a global commercial vehicle manufacturing plant operates a wide range
DID YOU KNOW? HMC’S MOST POPULAR VEHICLES IN THE REGION ARE THE MIGHTY TRUCK; THE COUNTY MID-SIZED BUS; AND THE ROBUST XCIENT HEAVY-DUTY TRUCK
HYUNDAI
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A POPULAR PORTFOLIO The HMC line-up has proven popular in the Middle East region thanks to its varied line up from light-duty to heavy duty trucks, mid-sized buses to large buses and vans,
of lines including press, automobile bodies, painting, outfitting, and engine production. The plant uses advanced manufacturing technology of Hyundai Motor Company and the vehicles’ quality is controlled by Hyundai’s quality control system made by Hyundai Motor Company in Korea. At the conference, participants toured the plant and took a test drive the vehicles produced in Sichuan. During test-driving, participants were very satisfied with the high performance of the vehicles which is similar to the vehicles produced in Hyundai Motor Company Korea plant and confident about the quality of the products. 2020 sees the return of the binennial Global Hyundai Truck & Bus Distributors Convention for all of its distributors in the world to experience HMC’s highly qualified plant and vehicles. Returning to the Middle East and Africa region, the HD78 GT and Xcient GT are expected to help the company reach its target of selling 20,000 units of vehicles in 2020. It is
HDC-6 NEPTUNE CONCEPT TRUCK, A HYDROGEN-POWERED CLASS 8 HEAVY DUTY TRUCK The HDC-6 NEPTUNE evolves the Class 8 truck, looking toward the future in design, in-cab technology and propulsion system.
on course to becoming the third biggest brand in the Middle East and Africa region in 2020 and is targeting the No.1 position by 2021. In addition to new vehicles, it is developing a TCO analysis tool for HDT buyers that will break-down price competitiveness, operation cost and residual value information. Using this tool, HMC will check its weak points and improve the point for better TCO on behalf of the customer. In addition, HMC is also supplying demo vehicles to potential fleet customers to make let them experience the trucks for themselves and understand HMC’s competitive TCO. In order to fulfil its environmental responsibilities, HMC continues to develop new and more eco-friendly technology. Entering a new decade, the company continues to be at the forefront of truck technology with Hyundai Motor Hydrogen Mobility Solution winning the secondever International Truck of the Year (IToY) Truck Innovation Award in Nov 2019.
Hyundai Motor Company and H2 Energy set up the Hyundai Hydrogen Mobility joint venture (JV) in April 2019 with the goal of developing an advanced hydrogen mobility ecosystem for the use of fuel cells on trucks. The joint entity began its active progress toward clean mobility in Switzerland with the company’s planning to deliver 1,600 fuel cell electric heavy-duty trucks by 2025. The IToY Truck Innovation Award was determined by a jury of 25 commercial vehicle editors and senior journalists representing major trucking magazines from Europe and South Africa and recognised Hyundai Hydrogen Mobility Solution’s global approach to the paradigm shift toward clean energydriven mobility in the commercial vehicle sector. The project’s fleet of Xcient fuel cell electric heavy-duty trucks aims to confirm the technical and commercial readiness of vehicles, fuelling stations and hydrogen production techniques to be deployed across Europe – and potentially beyond.
HYUNDAI
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CONTACT Eunji Son Marketing Manager CV Africa & Middle East RHQ Tel: +971 4 365 8225 Mobile: +971 58 952 4804 Email: ejson2@hyundai.com Hyundai Motor Company #1103, U-Bora Tower, Business Bay, P.O. Box 34406, Dubai, UAE Tel: +971-4-568-7976 hyundaiCV www.trucknbus.hyundai.com
MAN TRUCK & BUS
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MAN TRUCK & BUS
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BEST-IN-CLASS PERFORMANCE MAN Truck & Bus’ trucks are regarded as highly reliable, able to withstand rugged use while delivering best-in-class performance.
MAN ON THE MOVE
M
AN has had a presence in the Middle East region for over 90 years now. The journey that started in 1928 has grown in partnership with our importers. Our trucks and buses have been operating in various countries in the region. MAN Truck & Bus established its direct presence in 2006 with a regional office in Dubai. Today, MAN offers its products and services through its Importer partners in 13 countries in the Middle East region. Our products comprising the TG range of trucks and MAN & Neoplan buses are in operations in these countries. What is noteworthy is that some of the vehicles that are more than two decades old are still in operations. This is an endorsement of the product engineering capabilities and quality of aftersales service at MAN Truck & Bus. MAN trucks are regarded as highly reliable, able to withstand rugged use over our products’ typical operating life, while
delivering best-in-class performance. The engine range is proven to be powerful yet efficient, consuming lesser fuel, over long duty cycles in demanding conditions. Our vehicles are built on the lightweight concept, which allows customers to carry more payload per trip resulting in more earnings. Even a benefit of about 1t higher payload per trip can benefit operators significantly over the product’s operating life. This strengthens our argumentation for the concept of Total Cost of Ownership (TCO). As part of our efforts, to enhance our presence in this region, MAN has taken certain initiatives to achieve this objective. These include enhancing partnership with truck Body Builders to offer even more attractive proposition to customers who require vehicles for special application. Already, MAN trucks can be seen in various operations in several markets in Middle East. By partnering with body builders, we will convince new customers to adopt an MAN product to meet their unique
requirements. We anticipate our chassis sales to get a boost from such partnerships. On the aftersales side our primary focus is to increase the density and quality of network partners to deliver highest levels of support to customers. Besides this, we are also looking at introducing business solutions as integrative offers that would include telematics, repair & maintenance contract, extended warranty and ProfiDrive trainings. We will also ensure high levels of parts availability for our customers. To ensure heightened customer satisfaction, we will be offering a range of training programmes to our partners and customers. MAN Truck & Bus’ premises at Dubai will also be used as a regional training centre and this will be an important step towards strengthening our presence in Middle East and African markets. “Being a highly diverse region, with markets having their unique dynamics, we see the need to impart training that address specific customer requirements.
While we have been offering trainings in the past, with this initiative we believe will help build confidence about MAN among our customers, partners and other stakeholders in the region. Experts at this centre will provide highest standards of training,” Jörg Mommertz, Senior Vice President, Head of Sales Area Middle East, Africa & Latin America (MEA&LA), MAN Truck & Bus SE and Managing Director, MAN Truck & Bus Middle East FZE said. A key aspect of this centre will be the ProfiDrive training for fleet managers, master drivers and drivers. At MAN, we lay on emphasis on offering an attractive TCO to our customers. The aspects we believe that make for an attractive TCO include long duty cycles, high up time and fuel efficiency, among others, over the product’s operating life. The driver is central to this as his performance beyond the wheel can help the customer achieve best returns on their investments. For drivers, the ProfiDrive training will help them improve their driving skills. The programme includes key aspects
DID YOU KNOW? MAN TRUCK AND BUS MIDDLE EAST OFFERS ITS PRODUCTS AND SERVICES THROUGH ITS IMPORTER PARTNERS IN 13 COUNTRIES IN THE MIDDLE EAST REGION
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COMMITTED TO EXCELLENCE MAN Truck & Bus is placing innovation and customer satisfaction at its core to offer the best products and solutions to fleets in the region.
such as information on product features & operations, best driving techniques for varying topographies, attaining the best fuel economy and essential maintenance. Safety is an important feature of ProfiDrive where we help drivers improve their skills. The impact of road safety has a bearing on the society. It also has a direct benefit for our customers who can attain higher operational efficiencies. At present, the Middle East offers a mix of opportunities and challenges. While global economic slowdown has impacted all markets, there are positive signs in this region that gives us confidence. The region’s economy is expected to recover in 2020, following a lacklustre performance in 2019. There are small but definite trends of economic diversification towards nonoil businesses, supported by government policies and initiatives. In this scenario, MAN expects to do well, and will make all efforts to maintain its position. This year, 2020 is an important milestone for MAN Truck & Bus. MAN recently launched its new generation truck range, which will initially be on offer for customers in the Europe markets. The new truck sets standards for usability and connectivity. The new truck is not just a truck, but rather an integrated transport solution that makes work easier for the driver, more efficient and more comfortable. The vehicle will impress both transport companies and drivers. “While the introduction of the new truck generation in the Middle East region is a given, we have not yet taken a decision on the timeline. MAN will
JÖRG MOMMERTZ Managing Director MAN Truck & Bus Middle East FZ.
continue to offer the current TG range and aftersales support,” Jörg Mommertz said. We want to enhance our relationship with our customers. Besides the typical interactions regarding our products and services, we want to educate them about the concept of TCO. We would advise them about optimal fleet sizes; right vehicle specifications; need for trained drivers & best driving practices; fuel efficiency; right vehicle servicing; use of MAN Genuine parts, etc. Perhaps the most important aspect of operational cost is fuel. While most of the countries in this region benefit from very low fuel prices, even a fractional increase can impact our customers’ earnings. In other words, an innovative approach and customer satisfaction will be at the heart of our business. Our operations in the Middle East are now part of the new Sales Area that includes Middle East, Africa and Latin America. Over the years, MAN has created a strong footprint in Saudi Arabia, Oman and the UAE with active support of its Importer partners. Our achievement in terms of resilient business, vehicle population and loyal customers, has been a good learning. We want to replicate this in other markets in our Sales Area. We see huge growth potential in the Middle East and Africa with customer requirements for mining, haulage, construction and special application trucks; all of which MAN can provide. A fact well established. “Our journey started as partnerships with importers and this has helped MAN become a strong name in the Middle East.
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We will continue to improve and expand these associations in the future. We are committed to the Middle East region and will work with all our stakeholders to reach many more milestones and create benchmarks,” Jörg Mommertz summed up.
TIME FOR A NEW GENERATION MAN Truck & Bus has delivered its first new generation of trucks in two decades; promising to use state of the art technology to deliver fuel savings and significant reductions in CO2. The new versions of the MAN TGX, TGS, TGM or TGL feature the latest tech in assistance systems, driver orientation and digital networking. The new truck generation thus represents the development of MAN Truck & Bus from vehicle manufacturer to a provider of intelligent and sustainable transport solutions. With fuel savings of up to eight percent, the new MAN Truck Generation achieves significant reductions in CO2. The newly developed turn assist helps to prevent serious accidents in urban traffic – four years before the legally prescribed introduction. The lane change assistant also warns the driver of vehicles in the next lanes. MAN has involved customers and drivers in the development of the new generation from the beginning, so that their requirements could consistently be made part of the new vehicle.
CONTACT MAN Truck & Bus Middle East FZE Street S-101, Jebel Ali Free Zone (JAFZA) South P.O. Box 261987 Dubai, United Arab Emirates Tel: +971 4 821 8888 Email: middleeast@man.eu MANTruckandBusMEA/ mantruckandbusmea www.man.eu/middle-east/en/
RENAULT TRUCKS
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RENAULT TRUCKS
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GLOBALLY RENOWNED, A REGIONAL LEGACY Globally renowned for being sturdy and reliable, Renualt Trucks offers low fuel consumption that delivers greater productivity and enhanced operating costs. The famous brand was one of the first companies to prove that trucks can thrive in the region.
RENAULT TRUCKS R enault Trucks is a French commercial truck manufacturer with a formidable track record in the region. Always innovating it has been a pioneer in proving that heavy vehicles can be desert-proof and endure – and even thrive – in the challenging conditions of the Middle East and Africa over many decades. Even today, the region remains a vital testing ground and strategically important market for the company. The origins of Renault Trucks date back to 1894 when Marius Berliet (founder of the company) built the first engine in Lyon, and rapidly built the first the first modern truck, the “M” in 1910. In 1978 Berliet Merged with SAVIEM (2nd main commercial vehicle manufacturer owned by Renault) and this new company became the only manufacturer of heavy-duty vehicles in France called Renault V.I.
Renault V.I. then launched a completely new style range through the following years, the Renault Magnum in 1992, revolutionary, flat-floored truck which became a reference on the European truck market; then the Renault Premium in 1996, a powerful longdistance truck; Renault Kerax in 1997, the most robust construction truck to work in extreme conditions; and Renault Midlum in 2000, designed to facilitate the day-to-day work of city deliveries. In 2013, Renault Trucks renewed its entire range of commercial vehicles, Long Haul, Construction & Heavy Construction and Distribution range. Over €2 billion investment and the most stringent testing Renault Trucks has ever carried out in its entire history. This was the first time that any truck manufacturer has ever renewed its entire range at a single stroke. Today, Renault Trucks is present in over 80 countries, with 9,500 employees
throughout the world. It manufactures vehicles in France at Blainville-sur-Orne (Calvados), Bourg-en-Bresse (Ain), Lyon (Rhône) and Limoges (Haute-Vienne). In 2018, Renault Trucks sold over 54,000 trucks globally. Across the Middle East, Renault Trucks supplies transport professionals with a wide range of services and vehicles, ranging from 2.8 to 120 T, that are adapted to local and regional distribution, construction and long-distance activities. Globally renowned for being sturdy and reliable, with low fuel consumption that delivers greater productivity and enhanced operating costs, the model line-up includes D, C and K ranges. Renault Trucks Greater Middle East, with their head office in Dubai, covers most of the region of Middle East. 21 countries from Sudan to Pakistan. Renault Trucks first started selling its range in 1999; and then opened a small branch in 2003 to cover all GCC countries.
Renault Trucks rapidly signed distributor partnership with big companies in a number of countries including: Oman, Qatar, Dubai, Abu Dhabi and Egypt. Its major markets in the region are the UAE, KSA, Oman, but it also has new importers in many countries like Pakistan, Iraq, Egypt, Lebanon and Kuwait where its robust and reliable vehicles have high potential. The company believes it is important to have offices in each of the countries in which it operates and has people on the ground to understand what the customer really wants. Fundamental to its market strategy and philosophy is a desire to work with closely with the importers that are running each country on its behalf as they know and respect the local culture. The trust in its importers is ultimately the key for how it wants to build its infrastructure worldwide. Renault Trucks understands that its aftermarket support is vital
DID YOU KNOW? RENAULT TRUCKS SOLD OVER 50,000 TRUCKS GLOBALLY IN 2018 AND SUPPLIES FLEET PROFESSIONALS WITH A WIDE RANGE OF SERVICES AND VEHICLES, RANGING FROM 2.8-120T
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A BRIEF HISTORY OF RENAULT TRUCKS UNDERSTANDING THE NEEDS OF FLEETS Renault Trucks understands that it needs to offer transport solutions and fleet-friendly help to businesses in the region, its range is built on safety, fuel efficiency, after-sales and vehicle financing.
to customers to ensure that they are a success. Encouragement to use its genuine spare parts and tap into its maintenance programme has been widely successful with the manufacturer notching a significant increase in its parts business last year. The company is now taking this approach further by extending its warranty to two years, which is a demonstration of its confidence in the quality of its manufacturing. Renault wants to prove that one part is not equal to the other and buying genuine will make a difference. Customers can trust that it is selling the right product for their vehicles. To launch this two-year warranty worldwide at the same time was a strong message to our customers that it believes in the quality of its parts, says the company. Realising that it needs to offer transport solutions and fleet-friendly help to businesses in the region, its range is built on safety, fuel efficiency, after sales and vehicle financing. However, it has also taken the initiative in the used market with the introduction of Renault Used Services, which opens up the brand to a wider net of fleet operators in the region looking for a value option. These trucks are typically three or four years old and within a respectable running range of up to 500,000km. Put together at the Bourg-en-Bresse plant in France, the recently introduced T X-Road variants are fitted with all the range’s trimmings including steel bumpers,
strengthened cab access and protective grilles mounted over the headlamps. Typically, the trucks are also fitted with the fuel-saving Optidriver transmission (almost every truck sold in Europe is fitted with the automatic transmission). The X Road upgrades help prepare the trucks for a long life in the Middle East and Africa. Add a fine selection of features and options including added fuel tanks and hydraulics for tippers and trailer roles, reinforced filtration for local conditions and fuel, under engine protection and a roof beacon system, you can purchase the ‘good as new trucks’ with an extendable warranty and save a few dirhams and dollars in the process. Trucks originally from the European market can be downgraded from Euro 6 to Euro 3 for regional buyers and can be confident of getting a truck that meets the company’s typically demanding standards. Plugging into the existing Renault Trucks International network that stretches across the Middle East and Africa region means that the company can also add a warranty backed-up by the firm’s distributors. Looking towards the next generation of trucks, the company is stepping up the production of its first fully electric vehicles at its factory in Normandy. Renault Trucks announced at the start of 2020 that it had signed a contract with the Carlsberg Group to deliver 20 D Wide Z.E. These 100% electric 26-tonne trucks will be delivered later this year.
1894 – In Lyon, Marius Berliet designed and produced a single cylinder engine and made his first petrol car. In 1906, he made his first truck.
GREGOIRE BLAISE Vice President Renault Trucks Middle East.
1898 – In Billancourt, near Paris, Louis Renault developed a 4 speed gearbox and introduced his first motorised vehicle, a small car with a quarter horse power. He produced the first direct drive utility vehicle (LCV) from 1900 and in 1906 invented the fore runner to the Paris bus. 1914 – At Berliet, 40 CBA trucks were produced each day to join those going to the front at Verdun. 1917 – The first 4x4 truck in 1917 was built by Latil. 1923 – Renault becomes first brand to offer a road-going tractor unit. 1928 – The first diesel engine was fitted to a truck. 1957 – Berliet made the T100, the largest truck in the world. 1955 – Saviem was formed from the merger of Latil, the Trucks division of Renault and Somua. 1978 – Berliet and Saviem merged to form the only HGV manufacturer in France which became Renault Véhicules Industriels, the Trucks division of the Renault Group. 1992 – Renault Véhicules Industriels becomes Renault V.I. 2001 – Renault V.I. became part of the Volvo Group. In 2002, the worldwide brand Renault Trucks was formally constituted.
CONTACT Renault Trucks Middle East Jebel Ali Free Zone Dubai Tel: +971 4 803 85 90 renaulttrucksmiddleeast renaulttrucks_middleeast renault-trucks-middleeast www.renault-trucks.com
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SCANIA MIDDLE EAST
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SCANIA MIDDLE EAST
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BUILDING ON ITS HERITAGE IN THE REGION Scania has traditionally been strong in the construction segment in the Middle East but it is also finding success with fleets operating in fuel distribution and waste management.
SCANIA MIDDLE EAST S cania has a long history in the region, having been in the Gulf since 1975 through its renowned local partner in Oman. With promising growth, Scania Middle East was established in Dubai’s Jebel Ali Free Zone in 2008; initially as a delivery centre for the region to make pre-delivery inspections and operate warehousing within its 20,000sqm state-of-the-art industrial facility. By 2014, the operation expanded to become a Scania fully-owned business unit; providing comprehensive support including sales and marketing for its trucks, buses and engines, as well as training and after-sales support. Scania’s well-regarded financial service, Scania Credit started operations in 2016 for the benefit of its growing markets by supporting customers with the purchase of new trucks across the region. The company
also supports owners to renew their fleet to the New Truck Generation. The United Arab Emirates and Saudi Arabia are its biggest markets in the region. Scania also benefits from a strong presence in Oman and Qatar which contribute to a good share of its volumes. The most successful segment remains the construction segment, where Scania offers robust vehicles precisely suited to its customers’ needs supported by its top-class service. Tractors, tippers and mixers from its construction truck range are its highest selling models across the region. Scania trucks handle the toughest conditions with ease while securing an outstanding total operating economy. Fuel distribution and waste management are also very important segments where Scania offers tailor made trucks to provide customers with an outstanding total operating economy. Scania Middle East currently employs
30 personnel of various nationalities within its headquarters in Dubai (JAFZA). It has a dynamic organization in an international environment, providing comprehensive support to its partners and customers in the region. Scania’s award-winning New Truck Generation was introduced to the market in 2018 and offers fleet operators state of the art technology for better fuel economy and performance incorporated into a design inspired by the Scania heritage. The trucks offer features such as the world’s first rollover side curtain airbag; the range is also stronger, safer and aerodynamically optimised. This new generation has been specifically developed for the utmost performance, says Scania, with a pronounced focus on driver environment, interior space, safety, reliability and operating economy. Erik Bergvall, managing director, Scania Middle East, says his company was
able to capitalise on the launch and carry the momentum over the past 12 months. “During 2019, we have made some good progress in Saudi Arabia with a partly new organisation, introduction of the New Truck Generation and expansion of the Sales and Service network. Having successfully introduced the new truck generation in all our markets, feedback from customers has been great. Customers are confirming our world class fuel economy and reliability,” explains Bergvall. “We have also entered the Oil and Gas segments through a prestigious and major order of 6x6 Tractor units in Saudi Arabia.” Targets for 2020 are to grow in all markets and for Scania Middle East to enter new segments and extend its product and service offering. Bergvall adds: “We aim to take the lead in sustainability by providing our customers not just with the product but complete sustainable transport solutions.
DID YOU KNOW? BY USING CUTTING EDGE CNG ALTERNATIVE FUEL VEHICLES, SCANIA CAN ACHIEVE EURO 6 EMISSION REGULATIONS WHILE REDUCING FLEET TOTAL COST OF OWNERSHIP
SCANIA MIDDLE EAST
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KEY MILESTONES Some of the key benchmark TAKING A LEAD IN THE REGION Scania is focused on delivering innovative and sustainable solutions to fleet customers across the region.
achievements for Scania Middle East over the years are listed below:
ERIK BERGVALL Managing Director Scania Middle East FZE.
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1975 – Scania started distribution in Oman through our partners, SATA LLC 1979 – Scania started distribution in Abu Dhabi through our partners, Bin Brook Motors & Equipment LLC 1981 – Scania started distribution
We have some very interesting projects related to CNG fuelled vehicles in the region. By using CNG vehicles, Scania can achieve Euro 6 emission regulations while reducing the total operating cost.” Scania is on a mission to drive the shift towards a sustainable transport system. The company is trying to pursue this vision in the region by showcasing a wide range of vehicles powered by alternative fuels. Demand is starting to increase for these types of sustainable solutions and Scania Middle East is partnering with customers in order to drive this shift together. With the new truck generation, Scania’s customers can now invest in improved Total Operating economy. Through improved aerodynamics, new engine concept together with intelligent support systems, the new generation Scania is in the lead when reducing fuel consumption. Today, Scania not only presents the best trucks on the market, but also the best after-sales services and connected solutions for customer business. Scania can now offer customers, Contracted Service Agreements, Fleet Management Services, Scania Financing as well as Driver Training.
“Scania’s renowned fuel economy further improved through an optimised specification based on the customer operations in combination with a tailormade service offering gives the customer the best total operating economy,” continues Bergvall. “Through our partners we have an extensive service network and offering in all the markets. We offer our customers a wide range of different Contracted Services in addition to the traditional services offer of parts and workshop services.” “Having worked inside the Middle East during 2009-2013 I am now very much looking forward to be back in this interesting and dynamic region. Our position here is characterised by very long and strong relationships with Scania partners as well as customers. “In recent years we have taken important steps, introducing our New Truck Generation with outstanding operating economy as well as a much stronger service and financial offering towards our customers. I look forward to continue developing our offering in the years to come, focusing on sustainable transport solutions along with services making our customers operation more efficient and profitable.”
in Dubai & N. Emirates through our partners, Al Shirawi Enterprises LLC 1985 – Scania started distribution in the Kingdom of Saudi Arabia through our partners, GCC Olayan 2005 – Scania started distribution in Qatar through our partners, ARACO 2008 – Scania opened its 20,000 sq meter Regional Product Centre in Jebel Ali Free Zone, Dubai 2012 – Scania started its operations and functions in Dubai – Sales, After-sales, Training, Workshop and Used Vehicles 2014 – Scania Middle East was established as a Business Unit for Scania CV AB 2015 – Scania Credit started Cross border operations in the region 2016 – It marked as the 2nd best year in Vehicle deliveries for Scania in the Gulf 2017 – Scania’s Service Network reached 13 points in the Middle East 2018 – Introduction of the New Truck Generation in the Middle East
CONTACT Priya Thomas Marketing & Communications Executive | Scania Middle East FZE Tel: +971 4 8143 743 Mob: +971 56 549 5608 priya.thomas@scania.com Scania Middle East FZE South West Ring Road 1 Jebel Ali Free Zone, PO Box 262796, Dubai, UAE Tel: +971 4 814 3700 Fax: +971 4 814 3778 ScaniaME Scania Middle East www.scania.com
UD TRUCKS
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UD TRUCKS
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THE NEW QUESTER ARRIVES IN THE REGION The New Quester came to the Middle East last year and introduced a range of enhancements, such as the automated ESCOT (Easy Safe Controlled Transmission) and UD Telematics.
UD TRUCKS F ounded in Japan in 1935, UD Trucks has been present in the Middle East for well over six decades. For many years, regional operations were managed directly from Japan, then on 20 March, 2006, it opened the UD Trucks Middle East regional office in JAFZA, Dubai, UAE. The team was further expended in 2016 to answer the growing demand for the brand in the region. The JAFZA regional HQ and parts distribution centre (DC) employs 16 staff with fully dedicated teams for business partners. It also receives support from (owner) Volvo Group functions such as IT, HR and logistics; and has the full support from the Group’s technology teams. It effectively has all functions needed to help MEENA customers and is active in all GCC countries, as well as Lebanon, Jordan, and North and East Africa (mainly Kenya, Tanzania, Uganda, Ethiopia, Sudan, Somalia and Tunisia) – where it has, in recent years, reactivated operations in several key markets. Demonstrating its
reach, customers in EastAfrica benefit from a large range of support excluding warehouse staff and functions such as HR and IT. Overall, its most important market is Saudi Arabia, given its position as the single largest truck market in the region. This is followed by the United Arab Emirates and Oman, as well as Qatar and Kuwait, which are important markets for specific segments. In Bahrain it is the market leader with a share of approximately 50 percent. While the support infrastructure at UD Trucks ensures closeness to customers, its two recently revised core models – the heavy-duty range Quester and mediumduty truck range Croner (both tested locally prior to launch) – are fundamental to its growing success in the region. “The Quester and Croner have both proven profitable for us. This is not altogether surprising given that they were specifically designed and built with Middle East customers in mind,” explains Mourad Hedna, President, UD Trucks Middle East.
“Our models are designed with customers’ demands and business needs in mind, and so we have focused on the areas that help businesses grow. These include fuel economy, payload, robustness and a wide range of applications to extend the uptime of the truck and provide a higher ROI for our fleet customers.” In keeping with this approach, both Quester and Croner have been specifically engineered for the Middle East to help its customers stay ahead of the competition. The strategic location of the UAE-based parts DC ensures that importers enjoy short lead times, as well as lower transport and inventory costs which, in turn, benefits customers. Hedna adds: “At UD Trucks, it is not only about the products but the people behind the products. Our Gemba spirit means being close to our customers; listening to their needs, and going that extra mile to ensure they only enjoy the very best ownership experience.” UD Trucks’ models are designed to allow customers to tackle critical industry
challenges such as fuel efficiency, productivity, connectivity, and supporting and developing drivers. For example, Quester comes with a real-time Fuel Coach system that delivers instant feedback and assistance to the driver to help him or her drive as economically as possible. This has resulted in fuel savings ranging from 10-30%. Quester also offers telematics hardware that allows trucks to collect data while on the road. With this, it can assist its customers with a variety of services, including breakdown assistance, preventive maintenance analysis and corrective service scheduling, reducing downtime. UD Genuine Parts, meanwhile, demonstrate a long-term commitment to our customers and provide complete peace of mind. They guarantee maximum uptime and a minimum of 12 months warranty which is increased to 24 months when fitted in an authorised workshop. Helping to cut customers’ long-term costs, using UD Genuine parts and lubricants means that
DID YOU KNOW? UD TRUCKS’ QUESTER’S REAL-TIME FUEL COACH SYSTEM CAN DELIVER FUEL SAVINGS RANGING FROM 10% TO 30% FOR FLEET OWNERS
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SPECIFICALLY DESIGNED FOR THE MIDDLE EAST Both Quester and Croner have been specifically engineered for the Middle East with millions of kilometres of testing conducted in the region.
Quester can sustain service intervals of up to 60,000 km. This is a major improvement on industry standards, meaning that Quester customers may only visit a workshop a few times per year rather than the average of 6-8. UD aftermarket support further provides highly trained technicians who only use the most up-to-date diagnostic tools to ensure that their vehicles spend the minimum amount of time in the workshop and the maximum amount of time out on the road. “We are fully committed to providing the very highest standards of customer service, ensuring that our customers can enjoy total peace of mind and confidence in their trucks, and allowing them to focus on their business.” Following the launch of the New Croner in 2017, the New Quester came to the Middle East last year.This new version of the heavyduty truck builds on the Quester’s major impact in the region by introducing a range of enhancements, such as ESCOT (Easy Safe Controlled Transmission) and UD Telematics, to enable logistics companies to tackle critical industry challenges such as fuel efficiency, productivity, connectivity, while supporting and developing drivers. This latest launch followed on from the Middle East introduction in 2018 of two new Quester models designed for the heavy construction industry, the Quester 6x4R40 T and 8x4R- 46 T with hub reduction. Although 2019 was a challenging year for the Middle East truck market in general, UD Trucks witnessed a strong performance across many of its key markets,
MOURAD HEDNA President, UD Trucks Middle East.
says Hedna: “In the UAE, Kuwait, Oman and Qatar our sales either held steady or increased, bolstered by a number of major deals such as that with UAE-based waste management company Lavajet, who bought 118 Questers and Croners, and Oriental Trading Co in Qatar, which took delivery of a further 25 Questers and Croner models. “A key factor in our positive 2019 performance was the nature of UD Trucks’ fleet sales across the region. We signed major deals with some of the region’s leading companies. For example, a first-of-its-kind deal with Oryxmix in Dubai for 20 Quester 8x4 Mixers, and an unprecedented multimodel deal in Kuwait for 106 units for Kuwait Municipality. This agreement in Kuwait was just one of a number of major contracts in the waste management sector that we have sealed over the past three years, including in Saudi Arabia and the UAE, as we have become a major player in this sector.” 2019 was very much a year of transition in Saudi Arabia. Following a mutual agreement to terminate a collaboration with Rolaco Group, Zahid Tractor was appointed as the exclusive importer and distributor of UD Trucks in KSA. As a result, the brand is committed to returning to growth in 2020 and working ever more closely with its existing customers, Hedna explains. “Across the region, we will continue to further support our business partners and customers to grow their businesses, with a focus on maximising their efficiency and profitability,” he adds.
“Customer satisfaction will continue to be a major focus for all of us in 2020. A key driver for our efforts in this field is what we call Quality Customer Pulse – this is a weekly meeting held at UD Trucks’ regional head office, bringing together the sales, aftersales and marketing teams to discuss customers issues and feedback. We will work to solve issues raised by the customer in order to keep their businesses running; listen to feedback from customers across all markets so as to come up with tailored solutions; and communicate best practice to all markets to optimise the use of our trucks. “In 2020, our primary focus will be to maximise our presence in Saudi Arabia, in collaboration with Zahid Tractor, while at the same time continuing to work closely with our existing regional partners to build UD Trucks’ presence across all other markets. We will also continue our planned expansion in East Africa, and in particular in Kenya, a market we reactivated in 2019 with a new product range and the launch of a new KD facility with our strong local importer, CMC Motors, part of the Al Futtaim group.” “We will continue our journey towards growth by reinforcing our market share and conquering new markets. Our focus has always been, and will always be, customer satisfaction, because this is the only guarantee of sustainable growth. We will continue to do this by engendering a strong spirit of collaboration with our partners, while simultaneously focusing on the most valuable human capital: our employees.”
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CONTACT UD Trucks Middle East Rochdi Majda Marketing and Communications Director S-10122 Jafza South P.O Box 261857 Dubai, United Arab Emirates E-mail: majda.rochdi@volvo.com www.udtrucks.com/en-ae/home
40 ACKNOWLEDGMENTS
GROUP MANAGING DIRECTOR RAZ ISLAM raz.islam@cpitrademedia.com +971 4 375 5483 EDITORIAL PARTNER VIJAYA CHERIAN vijaya.cherian@cpitrademedia.com +971 4 375 5472 EDITORIAL
MIDDLE EAST
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