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LEATHER NATURALLY LAUNCHES A NEW RESOURCE TO SHARE THE BENEFITS OF LEATHER Anya Hindmarch and Bill Amberg support campaign to challenge misinformation about leather making
THE BRITISH FASHION DESIGNER ANYA HINDMARCH LA FASHION DESIGNER BRITANNICA ANYA HINDMARCH
DESIGNER BILL AMBERG IS ALSO FAMOUS FOR THE USE OF LEATHER IN INTERIOR DESIGN IL DESIGNER BILL AMBERG È FAMOSO ANCHE PER L’IMPIEGO DELLA PELLE NELL’INTERIOR DESIGN
#LeatherTruthfully is a new global campaign and mission from Leather Naturally that aims to answer the most-asked questions in a simple and straightforward language. Launched on 6th June 2022, www.leathertruthfully.com has been designed to help time-poor journalists, students and consumers get right to the facts, but with links to more in-depth features and articles should they wish to access them. #LeatherTruthfully has attracted global support from respected leather designers and leaders in sustainability including Anya Hindmarch and Bill Amberg. "I'm proud to support #Leather Truthfully. It's a meaningful campaign that shares how leather is made and its role in a circular economy, where nothing is wasted. There are so many misunderstandings about leather right now. It's time to celebrate its rich heritage and remind everyone of the circular and sustainable qualities of leather that fit our human desire for a better, healthier planet." - Bill Amberg. "I am a supporter of the #LeatherNaturally campaign and its mission to shine a light on sustainable leather production. I think we need to trust in and return to nature as much as we can. Leather is an incredible, natural, waterproof, flexible, durable material that should not be wasted and has an important place in any circular economy." - Anya Hindmarch. The #LeatherTruthfully campaign was inspired by an evident lack of global awareness about how leather is made and its role in a sustainable society. The recent survey of 2,000 people conducted by Leather UK survey, in conjunction with Leather Naturally and the University of Northamp-
ton demonstrated the extent of public misunderstanding and has been valuable in shaping the messaging. The survey revealed: Only 24% of people were aware that hides and skins were a by-product of the food industry that would otherwise go to waste. 50% think animals are raised specifically to make leather. 74% are confused by the term 'vegan leather' with 54% not aware of its composition or the fact that vegan leather could be plastic. The #LeatherTruthfully website addresses common misunderstandings and questions with fact filled answers such as 'is leather sustainable' or 'are animals killed for leather'. The site also shares a range of industry insights and fresh perspectives as well as inspiring stories from global leather makers. Ultimately the #LeatherTruthfully is a long term campaign that aims to maintain a truthful and global conversation about all aspects of leather manufacture and making. If you don’t already follow leather Naturally on social media, sign up now to make sure that you don’t miss the stories that come out of the work that we’re doing with consumer press to raise awareness about the positive role that leather can play in a more sustainable future. Instagram: @leather_naturally LinkedIn: @leathernaturally Facebook: @leathernaturaly Twitter: @leathernaturaly Leather Naturally | Communication Team
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