TRENDS
PITTI UOMO TELLS US ABOUT THE NEW MAN Between evergreen pieces born to be preserved and handed down, and an effortless elegance; between garments designed to give freedom and wellbeing in every occasion and functional and sustainable solutions, the men's fashion for next Summer 2024 is outlined in the exhibition spaces of Fortezza da Basso.
FREEDOM OF SPACE
TOTAL LOOK PAS UNE MASQUE - SUNGLASSES MONOKOL - EARCUFF YOJ
CODES FOR THE MODERN MAN An effortless elegance, where luxury leisurewear is central and heritage mixes with innovation. Pure colour is applied to essential lines and whispering shapes. Bright greens and blues stand out alongside greys, beiges and stony tones. Attention to the environment creates natural capsule collections, including organic yarns, linen, silk, cotton, cashmere. Light mackintoshes alternate with unstructured, featherweight jackets. Freshness is the fil rouge on double-breasted suits and safari jackets or versatile shirt-jackets. The textures are impalpable and, thanks to expertise, amplify the sharpness of the cuts and softness of touch.
shirt becomes soft in volume but not extreme, layered over a t-shirt or under a dress. Stitched garments, rounded bottoms and without pleats, with clean profiles. The palette of greens and browns dresses suits and Bermuda shorts in linen and cotton, the trousers are slightly oversized. Beige tones dominate on shirt-jackets, garment-dyed items and scarves. There is a mix & match of more structured garments, to soft fits. Denim discovers luxury versions of a new freshness. Sharp but hyper-curated, menswear distances itself from excess and forcing.
THE NO STRESS SEASON The mood is relaxed, with sporty-chic flashes and a passion for colour. Workwear details tell the evolution of pieces modelled on the wearer. Free outfits, to be worn on the weekend away or on a boat. The 52 HIGHLIGHTS PITTI UOMO
MIX & MATCH From the fair-play of business garments to the casual of over shirts, it is an offer declined according to the occasion. Innovation rewrites smart tailoring. Key pieces: sporty jackets with a hybrid style, a mosaic of combinations of colours and materials. Specific dyeing processes bring an air of novelty in synchrony with summer rhythms. Basic lines of Swiss cotton polo shirts are added to must-have pieces such as casual