TRENDS
TRADITION IS ONLY HIGH PROFILE. THE REST IS SNEAKERS AND SUSTAINABILITY. At Pitti Uomo we once again saw a lot of sneakers, of all kinds and shapes. The most interesting designs are those that have to do with sustainability. The return of elegance was perceived but as a fifth light and only high-profile.
BONAMASO
Clear example of this return of the superior men's shoe, in terms of quality and style, is the collection of GIUSEPPE ZANOTTI, which at Pitti Immagine celebrated 15 years of the Men's collection with a selection of Spring/Summer 2024 footwear. Protagonists were tuxedo shoes, a true triumph of craftsmanship. Adorned with crystals or embellished with gold side inserts, made of fine materials or elegant velvet, the iconic tuxedo-loafers with exclusive design are timeless must-haves. They are perfect for evening and irreverent for daytime. They fit the foot like a glove and do not go unnoticed.
sion of preserving craftsmanship (another crucial issue at the moment and one we saw a lot of in Florence) and combining it with contemporary relevance. The SS24 collection explores the connection between natural materials and innovation. There are two main components: a flexible wood sole assembled with FSC®-certified beech wood along with a 62.5% recycled EVA rubber compound; an upper made, alternately, with EVOLO® regenerated suede or VEGEA® plant-derived coated fabric, composed of 55% plant resins and grapes.
But as mentioned they appeared as the prestigious twist in a Netflix series. Otherwise, it was the sneakers that took center stage, with a few unusual, pleasant exceptions. Consider WUD - an acronym for "whatever you do". An Italian functional footwear brand founded in 2022. WUD represents a new development of Falca s.r.l., a company active since 1957, in continuum with its long-term mis-
Here, then, is the other theme that goes along with sneakers: sustainability. At Pitti these topics seemed to go hand in hand. Sustainability that is not necessarily embodied only in the choice of responsible materials: in the case of CRAFTED SOCIETY the commitment is the traceability of the product that wants to be 100% Made in Italy.
62 HIGHLIGHTS PITTI UOMO
