the buzz
EXPERIENCE proves invaluable “ You can’t teach somebody how to swim unless you know how to swim yourself. And we’ve been swimming for 36 years,” explains Phil Dushey, founder and president of Global Financial, a company that assists small businesses in obtaining loans. Based on this philosophy, Dushey created a training program to expand his network of finance brokers rather than launching a traditional franchise.
“ It just didn’t make sense if you were in Omaha and you’re getting deals from all over the country that you can fund. It just didn’t make sense as a franchise.” Approximately 700 brokers have completed the Global Financial Training Program in New York City since its inception 16 years ago, giving each the tools to market lending services to a nationwide customer base rather than just a limited territory.
“ If you got in your car and you drove for an hour, how many banks would you pass? Tons! They’re everywhere,” Dushey explained, citing that though banks are numerous
they have strict criteria for lending money to small businesses – and many simply don’t qualify.
“ They are turning down 80 to 90% of applications from small businesses.” Dushey’s business matches small businesses who have been turned down for bank loans with alternate lenders. This network of lenders has been cultivated by Dushey over several decades. The intensive four-day training program includes instruction on all aspects of marketing one’s business, including web marketing, indirect marketing and direct marketing. The program costs $19,950 with marketing expenses averaging about $700 a month. More importantly, Dushey points out, it gives students the opportunity to network with Dushey’s lenders. “Most lenders want brokers to be in business for at least three or four years, and guarantee a certain volume of business, which new brokers can’t do,” said Dushey.
“ Not only do we teach the business but we’re in the business as well – and have been for 36 years.” – Rochelle Miller
For more information about Global Financial Training Program, visit www.globalfinancialtrainingprogram.com or call 212-480-4900.
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