September 2019 Franchise Dictionary Magazine

the buzz Lice Awareness Month One thing most people don’t associate with “back-to-school” is lice awareness, but that is about all that is on the minds of Lice Lifters franchisees this time of year. Lice Lifters provides a fantastic public service in their awareness campaigns as kids, parents, and teachers return to school. Michele Barrack, the franchise founder, makes public education a major part of her franchise’s focus as children return to school. She points out that 50% of people with head lice aren’t even aware of an infestation because they are not itching from bug bites. The classic assumption of incessant scratching is more of a myth than a reality. That is part of the reason Lice Lifter’s educational campaign is so important. When kids return from summer camps and are in close contact with classmates, the spread of lice is almost always a given, especially when you consider the asymptomatic nature of lice!

September is Lice Awareness Month, scheduled to coincide with children’s return to school all across the nation. In addition to the public health contribution that Lice Lifters provides, it is also their busiest time of the year.

Head-to-head contact, a simple hug, or even a selfie are common interactions between students that spread lice in a matter of seconds. Most families will look first to over-the-counter solutions when they become aware of lice, but Barrack notes the challenge is that lice have become immune to over-the-counter products. What’s even more frustrating for parents is that they may believe after all the clothing, hats, sheets, and pillowcases have been washed is that their sense of relief is probably not even real. Even after using over-the-counter treatments, most lice remain and can still spread among friends and family.

Even homeopathic or essential oil treatments may fall short of ridding youngsters of the pests. Peppermint spray is the only effective treatment, according to Barrack, and that is exactly what Barrack’s franchisees use in their product. In addition, the spray serves as a detangler. But Barrack wants to educate the public about tea tree oil and lavender, which simply aren’t effective.

Education and value and peace of mind, are touted as the main benefits by clients of Lice Lifters. Reducing stress is another mainstay for busy parents questioning how this happened and how to get rid of the lice, completing the process through a onetime treatment. Lice Lifters provides a tremendous public service and a way for franchisees to make an essential contribution to their communities. School visits and community education programs about self-checks are just part of the outreach activities highlighted this month by franchisees.

And Barrack points out how easy it is to set up your own franchise, with one of the lowest cost entries. With the ease of getting started and the value you can provide, Lice Lifters may raise your awareness about more than just its services and products during Lice Awareness Month. You may have also found the perfect franchise opportunity.

– Deanna Pleadge Follow this link to learn more about the Lice Lifters franchise: www.licelifters.com/franchise-opportunities September 2019 25