VOX MANAGER
VOX MANAGER by Ludovico Calvi
Corporate Social Responsibility post Covid-19
A
mong the many things that Covid-19 has revealed is a newfound sense of unity that cuts across jurisdictional boundaries, countries and communities. Neighbourhoods across the world turned inward in an attempt to safeguard public health, highlighting the collective inter-dependence of every individual to one another. We have also seen how in moments of unparalleled crises, the sense of profound responsibility and solidarity towards fellow man in a shared society have fostered the emergence of some of our best qualities. Admittedly, the virus has had a more detrimental impact on socio-economically challenged and vulnerable individuals. Nevertheless, the virus remains highly contagious regardless of social class, religious creed, or nationality/culture. Healthcare workers, in particular, stood out for their sense of responsibility and dedication to those who have been hit hardest by Covid-19. In the midst of the tragic circumstances generated by Covid-19, we also found it possible to rediscover values such as solidarity, courage, and a sense of community for the benefit of broader public health. This has reinforced in all of us an enhanced awareness and connection to social conscience, justice, and shared equities that unite – rather than divide -- fellow citizens. These values had grown increasingly invisible or latent in the era of excess pre-Covid-19. Now, they will possibly be used as proxy to evaluate people’s actions and companies’ social commitments in the future. Companies in general and gaming organizations in particular, will therefore be called upon to demonstrate a greater
68
will change and determine new concommitment to social responsibility and sumption habits, and digital transforsustainability. mation will accelerate this process. For Innovation and product development this reason, consumer choice will pivot processes will be increasingly founded to the most convenient, nimble and seon principles of transparency and ethics cure digital payments and transactions. with the aim of generating tangible and It is therefore imperative to invest more measurable social benefits. Gaming in cyber security services and have sacompanies, regardless of where they feguarding measures in place alongsiare located, will therefore have to rede higher global compliance standards view their corporate social responsibility which inspire public confidence. initiatives, and increase investments in The introduction of processes and projects related to the creation of value technological solutions which enhance for society, the protection of the envicybersecurity standards end-to-end -ronment and consumers. from products, services and processes, Effective initiatives internal or external to transactions and finally to customers to the organizations, relating to the safe– will serve as key benchmarks for evaguarding of diversity, inclusion and genluating gaming companies, among the der equality will be increasingly relevant, market, the public, regulators and public in an ever-evolving society and market stakeholders. context where social justice will be plaThe extent and effectiveness of measuced at the centre of human interaction. res to combat fraud and money laundeWhile more and more governments, ring including match-fixing and collusome more affected than others by the sion are other examples that may realize pandemic, will be called upon to regua commitment to social responsibility late gaming or to speed up the regulaand consumer protection. tory processes already underway, with In today’s world, it is more obvious than the objective of generating additional ever that the evolution of the gaming revenues, the gaming industry itself will market and social responsibility can and be called upon to meet a higher bar of must sustain each other. I believe that maturity. in some cases they are even dependent The objective is to invest more and, upon each other and that now there can above all, more effectively in social rebe no sustainable growth without full sosponsibility. On top of regulators and cial responsibility. governments, consumers and the market as a whole are now clamouring for this. Introducing concrete Ludovico Calvi measures to protect consumers’ • President of Global Lottery Monitoring health with regards to problem System Executive Committee gambling behaviours will beco• Member of the American Gaming Association Sport Betting Task Force (Aga) me essential, just to point to one • Member of the World Lottery Association example. (Wla) Sports Betting Integrity Committee Some consumer behaviour
www.gioconews.it
91
