FINDING NEW MARKETS Assan Hanil Otomotiv is a part of the large Turkish conglomerate Kibar Holding. The automotive parts manufacturer was established in 1996 in partnership with Hanil E-Hwa of Korea and since then its three main product groups have been seats, NVH and trim parts, and plastic injection and blow moulds. The company has now received substantial investment and is planning to expand in every direction. The company’s sales director, Ömer Küçüksavaş, answered Industry Europe’s questions.
MR
Küçüksavaş explains that having first operated as a supplier only to Hyundai Assan, Assan Hanil then began to occupy a significant position amongst suppliers to Ford-Otosan in 2005. The company has recently succeeded in widening its client portfolio even further, by adding major car manufacturers Isuzu and Honda. Assan Hanil produces auto parts such as passenger and driver 24 Industry Europe
seats, door panels, ceiling and rug covers, rear parcel shelves, front and rear bumpers, front control panels, and inflated parts at its 30,000m2 factory facility, which houses a dynamic team of nearly 500 employees. Moreover, it has also been working hard to be in a position to generate tailor-made solutions not only for manufacturers of cars, but also for makers of any type of transport vehicle.
An expert in seat manufacturing Assan Hanil makes a huge range of products and applications for automotive interiors and exteriors such as robotic welding for seat frames, ultrasonic and vibration welding, plastic injection, laser scoring, robotic water jet cutting, robotic painting and so on. However, the main contributor to the company’s turnover has been its seat manufacturing operation, which is the reason why the company has
