A PIONEER IN
KITCHEN APPLIANCES MORA MORAVIA has been active in the Czech white goods market for almost two hundred years. Today it is part of the Gorenje holding group and this year it is due to make a major increase in capacity.
M
ORA MORAVIA, s.r.o., headquartered in Mariánské Údolí, was founded in 1825. The MORA brand name itself is one of the oldest original white goods brands not only in the Czech Republic, but worldwide. From its very beginnings the company specialised in manufacturing
household goods. The first household gas cooker dates back to 1919, to be followed in later years by appliances not only for cooking for also for heating, in particular gas boilers and continuous-flow heaters. Beginning in 1989 the company underwent extensive restructuring of its various manufac-
turing programmes and later the principal part of the factory, producing white goods, became part of the Gorenje company. The company went through extensive changes arising not only from the need to integrate it into the new parent company’s manufacturing operations, but also as a result of strengthening and
