PROTECTING LOCAL BREWING TRADITION
Browary Regionalne Jakubiak (Jakubiak Regional Breweries) is a Polish business group and the owner of five local breweries. After years of rivalry with Brobdingnagian beer moguls, it has proved that in business size does not always matter. The company is also responsible for the ‘beer wake up’ phenomenon observed in Poland. Dariusz Balcerzyk reports. 200 Industry Europe