LEADER IN REFRIGERATION SYSTEMS
HAUSER is a turnkey supplier of refrigerated display cabinets and refrigeration systems, with its headquarters in Linz but sales success far beyond the Austrian borders. Julia Snow reports.
60
years of experience, a reputation for innovation, as well as high quality levels – this is what the brand HAUSER stands for in the market place. Reliability, sustainability and functionality are the key words in the philosophy of the company, which generated a turnover of €136.2 million last year and currently has approximately 615 employees. HAUSER’s export share stands at 69 per cent. Customers around the world are provided with a single-source service as well as innovative, energy-efficient refrigeration solutions.
Manufacturing and distribution capacities Supermarkets, cash and carry outlets and discount stores are Hauser’s biggest customers for deep-freezing cabinets, serve-over counters, as well as multi-deck and integral display cabinets. Hauser also sells refrigeration systems, insulating panels and cold room doors for industrial premises such as meat factories and delivery depots. A particular speciality lies in its attention to individual customer needs and a short delivery time owing to flexible production methods.
270 Industry Europe
Hauser’s independent sales offices in Austria, Germany and the UK deal with customers directly. The company also has a wide network of service engineers, and a Europe-wide special 24-hour hotline. There are two main production plants: The factory in Austria, at Sankt Martin im Mühlkreis, has an area of 13,500m2 for the production of refrigeration cabinets as well as being equipped with four test rooms for extensive product testing in-house. In addition, a factory in Kaplice, Czech Republic, was set up in 1990, which led to the company’s strong position in central and eastern European markets. The plant is located within a 40-minute drive from the head office, so it is closely integrated with the rest of the company.
LED lighting Customers expect a lot from the presentation of goods at the point of sale these days. One way to enhance the visual impact of refrigeration is through LED lighting, so Hauser has introduced LED lighting in units such as its Regius display cabinet for meat and dairy products. LED lighting is now also offered as standard on the serve-over cabinets. This kind of lighting has important advantages, as it consumes less electricity and brings less heat into the cabinet. The retail sector increasingly uses colours for displaying fruit and vegetables as a way to reiterate freshness. To ensure that it can meet the growing demand for the attractive presentation of food products in colourful refrigeration units, Hauser has installed a fully automated painting line.
