communication
THE CONSORTIUM OF CONEGLIANO VALDOBBIADENE PROSECCO SUP.RE DOCG ELECTS NEW PRESIDENT
T
he Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG has elected a new president. Elvira Maria Bortolomiol was elected unanimously by the Board of Directors; she will be supported by VicePresidents Cinzia Sommariva (Sommariva) and Giuseppe Collatuzzo (Cantina Sociale di Conegliano e Vittorio Veneto). “I am very honoured to have been elected president of the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG,” says Elvira Maria Bortolomiol, who runs the family Prosecco Superiore producer Bortolomiol with her sisters. “I was born into a family that has seen the history of Prosecco grow in the world and has been a part of it. There are still many challenges ahead of us. The territory in which we have our roots must be protected and enhanced in terms of landscape and environmental sustainability; and the competitiveness of the global market means that we must work hard 35 www.inewsswiss.com iNEWS
to continue to reap the rewards of the work we have already done to promote the excellence of our product. The next few years will be an exciting stimulus to continue the promotion and communication of the Denomination in Italy and worldwide”. The focus for the Consorzio in the coming years will be to continue to build on the quality image of the denomination, through communications campaigns, and fairs and events for trade and consumers, both in Italy and abroad. The region was designated as a World Heritage site by UNESCO two years ago, and the Consorzio will be continuing with its focus on conservation of the landscape and - in line with UNESCO values - ensuring its protection for future generations in a way that allows both nature and community to thrive. Another key objective is to ensure the sensitive and sustainable development of growing tourism and eno-tourism in the territory. www.inewsswiss.com iNEWS 35
