THE CHALLENGES OF THE PROPTECH REVOLUTION
ANDRÉS LEAL PROPTECH ENTREPRENEUR, CEO TRIARII AND FOUNDER AND EX MANAGING DIRECTOR OF PROPTECH COLOMBIA ASSOCIATION
The Real Estate industry in the world is one of the most important sectors of the global economy with very relevant actors such as real estate funds, builders, developers, retail and industry, along with asset operators and banking. However, it is one of the least digitized industries with little investment in innovation and technology for the customer. The good news is that we are beginning one of the most important transformations in the real estate and construction industry: the Proptech revolution that has already begun to transform the entire value chain of the real estate and financing activity.
What is Proptech? It is an acronym of two words, (Property & Technology) and it is the innovative use of technology to make real estate services and products more efficient through new business models. Just as other industries have made the leap towards innovation such as the transportation sector with Uber, Nubank in the financial sector, now it is the turn of real estate. Although Proptech is not entirely new, since companies such as Airbnb, Quinto Andar and Autodesk, among others, have been part of this digital disruption for several years now.
ANDRÉS LEAL |
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