Starboard - Issue 6

Page 79

MAIDEN VOYAGE ON LAND

The Urban Collëctif Citroën, Accor and JCDecaux join forces to present their shared vision for the future of urban mobility.

Transport plays an essential role in daily life yet is often

communities, while contributing to the development of

criticised for being unfit for purpose, with services that

sustainable cities,” he notes. “Extending the hotel experience

are inefficient, over-crowded and over-priced. Some cities,

outside the walls of our establishments is in line with our bold

particularly those with a rapidly-growing population, are in

and modern vision of hospitality.”

need of a complete overhaul to make way for cleaner, safer,

Damien Perrot, Global Senior Vice President Design at

more flexible modes of travel that better serve commuters.

Accor, adds: “Each pod is a bold and modern interpretation

Enter The Urban Collëctif, a new partnership between

of interior and automotive design. They are designed beyond

Citroën, Accor and JCDecaux – three French companies with

the conventions and standards that the industry is using

an international presence in the daily lives of city-dwellers

today, with precision engineering, high-end materials,

– who have presented their shared vision for the future of

refined aesthetics and revamped functions and applications.

urban mobility.

Thanks to this unprecedented partnership, which is highly

Driven by the belief that future mobility must address both safety and wellbeing, The Urban Collëctif has created

innovative both in form and substance, we are creating endless opportunities for the future.”

a revolutionary mobility concept, drawing on its 200 years

With the open-source approach, any third-party can

of combined experience in innovation. Using an open-source

develop a pod compatible with the technical specifications of

model dubbed Citroën Autonomous Mobility Vision, the

The Citroën Skate, a move that will bring new opportunities

concept is based on an electric platform known as The Citroën

and, if successful, significantly improve the quality of life

Skate, and a range of pods that serve a variety of needs.

for commuters. “At Citroën, we examine medium and long-

The driverless skates are designed to travel in dedicated

term trends to anticipate consumer expectations and needs,”

lanes within the existing infrastructure, moving non-stop

concludes Vincent Cobée, Citroën General Manager. “We

around the city and picking up a pod on request. The pods,

believe that this new concept can redefine the framework of

each offering a unique experience, have been designed by

urban mobility: shared, electric and autonomous. With the

Accor and JCDecaux in line with their brand philosophy. The

solution we are presenting in partnership with Accor and

JCDecaux pod builds on the success of its functional street

JCDecaux, we are inventing autonomous mobility for all.”

furniture while Accor looks to Sofitel and Pullman, two of its hotel brands for inspiration. For Sébastien Bazin, Accor’s

See overleaf for details on the design of the pods.

Chairman and CEO, the project is an opportunity to develop in new ways: “With nearly 5,200 hotels worldwide, our group is active in the local ecosystem and committed to offering ever more exclusive experiences, both to travellers and local

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Starboard - Issue 6 by Mondiale Media - Issuu