MAIDEN VOYAGE IN THE AIR
All About the Booth Sir Richard Branson’s innovative airline designs another first for the sky, this time in the form a cosy booth for jetsetters.
Virgin Atlantic is known for its firsts. It was
featuring emerging artists to a tail and belly cam
the first airline to introduce an onboard bar
of the plane itself. The content is tailored to the
area where passengers could socialise during a
route and time of day, meaning the look and feel
flight, and in 1991, its aircraft were the first to
of the space will evolve through the flight.
feature individual screens for passengers in all
“We’re famous for our on-board social spaces
classes. More recently, the British airline further
and the introduction of The Booth elevates the
elevated its offer with the launch of The Loft, a
customer proposition for our leisure travellers
social space for Upper Class flyers, and now it has
to new heights,” explains Corneel Koster,
revealed its latest innovation: The Booth.
Chief Customer & Operations Officer at Virgin
Brought to life by Virgin Atlantic’s in-
Atlantic. “We love creating brilliantly different
house team alongside London-based agency
experiences, which is why we’re always evolving
Factorydesign, the cosy retreat is exclusive to the
our ideas to offer something different and
A350 aircraft and features lounge-style seating
exciting in the air and on the ground.”
for two, separated by a single drop-leaf table.
Passengers travelling between Heathrow and
The styling and finishes, which include luxurious
Orlando will be the first to experience The Booth
leather seats and almond gold highlights, have
on board the new A350 leisure aircraft, which
been selected to coordinate with The Loft areas
is named Fearless Lady after Eve Branson, the
featured across its wider A350 fleet.
late mother of Virgin Group founder Sir Richard
Surrounding The Booth are two 27-inch
Branson. Lady Emmeline – inspired by Emmeline
touchscreen monitors along with a set of
Pankhurst, the leader of the women’s suffrage
Bluetooth audio jacks, allowing users to tune
movement – will follow in 2022, and the third
into a range of content, from a digital art gallery
plane is set to be delivered by June 2023.
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