How to research keywords
Keyword research is an important aspect of SEO, as it helps website owners and digital marketers identify the most relevant and high-traffic keywords for their industry or niche, and optimise their content and web pages accordingly to rank higher on search engine results pages (SERPs). Here are a few ideas you use to plan your own keyword research.
START THINKING
Start by thinking of a list of potential keywords that are relevant to your business or industry. These can be general keywords, specific product or service keywords, or even longtail keywords (i.e. longer, more specific phrases).
USE TOOLS
There are many keyword research tools available (free and paid) that can help you identify the most relevant and hightraffic keywords for your industry or niche. Some popular keyword research tools include Google Keyword Planner, SEMrush, and Ahrefs. I’ll cover these more later.
ANALYSE METRICS
Once you have identified potential keywords, you should analyse their metrics, such as search volume, competition, and relevance. Look for keywords with high search volume and low competition, as these will generally be easier to rank for and attract more traffic to your website. The same tools above can give you this insight.
CONSIDER USER INTENT
Consider the user's intent when searching for those keywords. Are they looking for information, products, or services? Understanding the user's intent can help you optimise your content and web pages to better meet their needs.
REFINE AND PRIORITISE
Based on your keyword research and analysis, refine your list of potential keywords and prioritise those that are most relevant, high-traffic, and have low competition.
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