Mobile optimisation Mobile optimisation refers to the practice of optimising a website for viewing and use on mobile devices such as smartphones and tablets. Mobile usage has increased significantly, with many people using their mobile devices more frequently than their desktop computers to access the internet. If a website is not optimised for mobile devices, it can miss out on a significant portion of potential traffic and customers. Google and other search engines prioritise mobile optimisation when ranking websites in search engine results pages. Websites that are not optimised for mobile devices may not rank as well in search results, leading to lower visibility and less traffic. Mobile optimisation can improve the user experience by making it easier for users to navigate and use a website on their mobile devices. This can lead to increased engagement, longer time on site, and higher conversion rates. Websites that are not optimised for mobile devices may have higher bounce rates, as users are more likely to leave a website that is difficult to use on their mobile devices. By optimising a website for mobile devices, website owners can reduce bounce rates and improve engagement and conversion rates.
Mobile optimisation is crucial for improving a website's search engine ranking and visibility, as well as providing a better user experience for mobile users. By prioritising mobile optimisation, website owners can ensure that their websites are accessible and user-friendly for all users, regardless of the device they are using to access the internet.
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