PPC, Social media and Email marketing
I’ve grouped these headings together as we’re stepping into broader digital marketing and straying away from SEO specifically, which is not what I want to do with this handbook. That being said, Google Ads, social media, and email marketing can all be beneficial to SEO in different ways. PPC advertising, also known as pay-per-click advertising, can be an effective strategy to drive targeted traffic to a website. While PPC does not directly impact a website's search engine ranking, it can increase visibility, engagement, and conversion rates. By targeting specific keywords and demographics, businesses can attract high-quality traffic to their website and potentially earn backlinks from other websites. Social media allows you to share high-quality content on social media platforms and engage with followers, businesses can increase their brand visibility and attract more traffic to their website. Social media can also help to build a strong backlink profile, as high-quality content that is shared on social media can attract links from other websites. Email marketing allows you to send regular newsletters or promotional emails to subscribers, businesses can keep their audience engaged and informed, driving more traffic to their website. Email marketing can also help to build brand awareness and loyalty, as well as attract backlinks from other websites that may share your content with their own audience. While each of these marketing channels has its own unique benefits, they all have the potential to improve SEO by driving targeted traffic to a website, building brand visibility and awareness, and attracting backlinks from other websites.
By leveraging these channels in a coordinated way, businesses can improve their overall online presence and drive more traffic and engagement to their website.
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