Ethical SEO Ethical SEO refers to the use of SEO techniques that are in compliance with search engine guidelines and are designed to improve a website's search engine ranking in an honest, transparent, and sustainable way. Ethical SEO aims to create high-quality, user-friendly websites that provide value to users and satisfy their search queries, rather than manipulating search engine algorithms through spammy or deceptive practices. I’ll briefly cover the two “hats” of SEO. White hat SEO refers to the use of ethical, sustainable, and transparent SEO techniques that are designed to improve a website's search engine ranking in a way that is compliant with search engine guidelines. White hat SEO techniques include creating high-quality, relevant content, optimising website structure and HTML code, and building high-quality backlinks from reputable sources. Black hat SEO refers to the use of unethical and deceptive SEO techniques that are designed to manipulate search engine algorithms to achieve higher rankings, often at the expense of the user experience. I’ll cover some of the most common Black hat SEO techniques on the jargon buster page so that you can avoid them when carrying your own SEO campaigns, but here are some of the most common: Buying backlinks, keyword stuffing, cloaking, article spinning, hidden text and link schemes. To sum it up, ethical SEO involves the use of transparent, sustainable, and compliant SEO techniques that are designed to improve a website's search engine ranking in a way that provides value to users and satisfies their search queries.
White hat SEO techniques are the most ethical and sustainable, while black hat SEO techniques carry greater risks and may result in penalties or other negative consequences.
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