AI and the future of SEO Overall, AI is having a significant impact on SEO and content writing, making it easier for businesses to attract targeted traffic and improve their search engine rankings. With the ability to generate high-quality content that is optimised for search engines and tailored to the needs of the target audience, AI tools like ChatGPT are revolutionising the way that businesses approach SEO and content writing. As AI technology continues to evolve, it will be exciting to see how it continues to shape the world of online marketing and content creation.
The kicker? ChatGPT wrote the entire section up to this point.
As monstrously impressive as AI has become, it does beg the question as to how search engines will treat AI written content. As it stands, there’s two schools of thought. The first is that search engines will penalise content they detect as being artificially created. The second is that search engines will not care if content is artificially created, as long as the content is of high quality. Only time will tell.
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