On-site SEO On-site SEO refers to the optimisation of the content and structure of a website in order to improve its visibility and ranking on search engines. On-site SEO involves making changes to the website itself, as opposed to off-site SEO, which involves external factors such as backlinks and social media engagement, for example. The goal of on-site SEO is to make it easier for search engines to crawl and index a website's content and to help search engines understand the relevance and value of the content for specific search queries. On-site SEO is important as it helps improve the visibility and ranking of a website on search engines, which can lead to increased traffic and conversions. By focusing on optimising the content and structure of a website for both users and search engines, website owners and digital marketers can improve the chances of their website appearing at the top of search engine results pages for relevant search queries. In the next few pages, I'm going to discuss the most important area to optimise when thinking about on-site SEO.
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