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FEATURE
OLIVE +JULY By Clare Lamberth
Olive and July owner, Chloe Sherrell, was just 23 when she answered her calling to starting her own business. From humble beginnings in a spare bedroom at home, now having two clinic locations, a 5 treatment room Instagram-worthy Subiaco Beauty Clinic and now Perth’s latest luxury Spa, Olive and July Spa.
I sit down with Chloe to learn more about her journey how she juggles 17 staff and how she launched a new Spa in the midst of a pandemic.
Tell us about yourself and how you first started out in the industry?
Chloe Sherrell
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Beauty Biz Year 14 Issue 4
I am a down to earth person who genuinely loves to care and nurture people. My love language is physical touch and you’ll find me constantly hugging or massaging my loved ones, so naturally beauty therapy was my calling! Helping people feel their best on the inside out is my true passion. I love to create and design beautifully structured brows just as much as I love to massage and bring in some reiki energy to my clients. I do enjoy the finer things in life, so my luxe style has helped me get on the map when it came to my salon designs! I studied beauty therapy at the age of 18 and went on to work in some of Perth’s top spas and salons. After gaining experience and learning my strengths as a beauty therapist I was ready to go out on my own. I was just 23 when I decided to work from home and transformed my spare bedroom into a relaxing, fully equipped beauty room. After 6 short months of working from home, I needed a salon space as the demand was there! I rented a room off a friend who owned a clothing store, I was there for 8 months before I found my dream location next door to my bestie’s hair salon! So I signed the lease on the old doctors surgery and
renovated it into a luxe 5 treatment room beauty clinic, where I have grown my team from myself to 17 wonderful therapists and receptionists! But of course that wasn’t it for me, I was eager to continue to grow my empire and in February of this year, opened Olive and July Spa, our second stunning location!
What treatments do each of your venues offer and specialise in?
Subiaco offers the latest beauty therapy treatments which includes brow styling, brow lamination, brow tattooing, lash lifts and tints, classic, hybrid and volume extensions, All waxing, makeup applications, facial treatments which include medi peels, relaxing, yet result driven facials and of course everyone’s favourite facial massage! South Perth offers the same as Subiaco Clinic (excluding makeup) but with a Spa vibe, When having a facial, you slip into a robe first and relax in our relaxation lounge afterwards. We have added on manicure and pedicures, spa scrubs, wraps, massages (including pregnancy massage) reflexology, epsom salt bath tubs and sauna to our treatment menu.
Where does the name Olive and July come from?
I have a cocker spaniel named Olive who was just a puppy when I started the business and I was born in July, so I named it after her and I! I then adopted a friend for her, who is also a cocker spaniel and named him July! Now I have two fur babies with salons named after them.
Tell us about your team and what makes them so special? I hire staff based on their personality. Each one of my girls are hand picked based on their gorgeous, caring nature and of course,
