>
PRODUCT PROFILE
! t s r i F s n o l Sa
PUTTING
In 2009, Pauline Valle proudly introduced her new cosmeceutical skincare range Ultraderm to the Australian market. Pauline says “Over 23 years in the beauty industry, I’ve worked with hundreds, if not thousands of salon owners, and I’ve listened to what they kept telling me: ‘We want affordable skincare with quality products that will support our industry and put salons first’. When I began the Ultraderm journey, this need was always at the front of my mind. I wanted to create a skincare company that not only delivered amazing results ethically but also focused on meeting the needs of the salon owners and therapists who were supporting us.”
Mineral Makeup brand called Advanced Mineral Makeup. We have also employed more staff to meet our business growth.
Twelve years on and Ultraderm’s innovative approach and superior ingredients have proven to be the perfect solution for over 200 leading Australian salons, and it has gone on to become a market leader within the beauty industry. Truly committed to only using proven ingredients that are beneficial in making a positive improvement to skin, Ultraderm regularly evaluates all formulations and introduces new results-driven ingredients as they come to market. Ultraderm delivers optimal results to its clients and prides itself on the fact that every product in their range is ethically formulated with zero animal testing.
We have seen that we have had to adapt our business model to suit the changes in the current environment and encourage our salon partners to do the same.
We sit down with Ultraderm Founder and Creator, Pauline Valle to find out how Ultraderm came to be and how it’s taking the Australian Skin and Aesthetics Industry by storm.
Can you tell us a little bit about your career to date and how you got started in the industry?
I have a medical background and got into the industry by chance when I had the opportunity to purchase a beauty supply business. That started the ball rolling and eventually I became inspired to develop my own range… and so Ultraderm skincare came into being.
What gap did you identify in the market when you created Ultraderm?
We saw that there was a need for an Australian skincare range that was active and could deliver outstanding results, have innovative ingredients, whilst still being affordable.
How has the brand evolved since then?
From a small group of products, we have grown our range to meet the needs of our salon partners and their clientele as we are always striving to be in the forefront of industry trends.
How has Ultraderm gone over this past year and what silver linings have come out of this time for you and your business?
We had bit more time to put our plans on to action, this resulted in a move to a brand new, Purposefully built premises which is our new home for the foreseeable future. And we have also taken on the distributorship of a
Can you tell us about Rezenerate & how it came to join the Ultraderm family? Rezenerate uses the latest nano-technology to increase product infusion to the skin without being invasive and offering superior results. We wanted a complementary modality that would work with our range to deliver tangible results and after extensive research, we were able to find exactly what we were looking for.
What changes have you seen to industry in recent year?
What solutions do you see to help empower businesses to grow during this time?
Using technology to change the way we interact with salon partners and run education and meetings online virtually with Zoom and on other platforms. Support salons with solutions to get their business seen online and to encourage them to stay in contact with their clientele by various means through periods of sudden closure.
How do you see the industry evolving in the next few years?
Whilst we have seen an increase in demand for DIY beauty at home products and services, we foresee the return to nurturing, luxe in-salon treatments
Why did you decide on Advanced Minerals?
It ticked all our boxes in that it’s a minimalist range created by a Aesthetician/Makeup artist who understands the importance of what is applied to the skin has an impact on the skins outcome and has formulated the range in recognition of that by using superior ingredients.
What will Advanced Minerals provide to clinics?
Provides an alternative to traditional makeup in that’s its formulated without fillers, talc, mineral oils and provides antioxidants, anti-inflammatory and anti-bacterial benefits. This means that therapists can be confident in using it post clinical treatments. It includes nourishing ingredients for bright glowing youthful looking skin.
What’s next for Ultraderm & what are you most looking forward to?
We are looking forward to seeing clients face to face at Beauty Expo as well as looking to growing our Ultraderm product range.
Discover more on Ultraderm at www.ultraderm.com.au
