The adoption of environmental strategies in large Colombian businesses

154 | Carlos Fúquene Retamoso

the development of new products and organizational capabilities for continuous process improvement. Table 35 presents a summary of business model and main features. Table 35. Business model – Dairy Company esa factors Business context

Categories Dynamic

Main features *R&D investments for the development of green products and use of lighter packaging * Use of technical know-how for the implementation of green processes and the greening of the supply chain.

c) Manager´s perspective The founder of Dairy Company is a Bachelor of Science from the French Lyceum of Bogotá holds a Bachelor of Arts in Anthropology and Sociology and earned a Master´s degree in Public Administration in North America. The CEO is Colombian and inherited a medium size dairy company that changed into a big business. The influencing sub-factors observed in the manager`s perspective were associated to the individual characteristics of the CEO, which cover his personal values, attitude towards CSR and leadership style. - Personal values

When asked about his personal values and actions intended for the welfare of others, the CEO exhibits altruism as his main personal value: … “I consider myself as a dream coordinator because … I think that the function of employees is to eliminate hierarchies and not to receive orders ... My function is to motivate in them the sense of belonging to the Company by giving them authority and encouraging them to make their own decisions …” (Redacción-Cromos, 2009).

The adoption of environmental strategies in large Colombian businesses

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Table 40. Factors for the adoption of environmental strategies

Table 39. ESA and ESA Factors across cases

Table 38. Main ESA factors observed in the case studies

Figure 15. ESA and the ESA factors at the Dairy Company

Table 37. Main environmental strategies observed in the case studies

Table 35. Business model – Dairy Company

Figure 14. ESA and the ESA factors at the Cosmetic Company

Table 36. Manager´s Perspective – Dairy Company

Table 33. ESA –Dairy Company

Table 34. Business Context – Dairy Company

Table 32. Manager´s perspective – Cosmetic Company

Table 30. Business Context – Cosmetic Company

Table 31. Business model – Cosmetic Company

Table 29. ESA – Cosmetic Company

Table 23. Business Model – Oil & Gas Company

Table 25. ESA – Agri-business

Table 27. Business Model – Agri-business

Table 26. Business Context – Agri-business

Table 22. Business Context – Oil & Gas Company

Figure 11. ESA and the ESA factors at the Utility Company

Table 21. ESA – Oil & Gas Company

Table 20. Manager´s Perspective – Utility Company

Table 19. Business Model – Utility Company

Table 18. Business Context – Utility Company

Figure 10. ESA and ESA factors at the Chemical Company

Table 17. ESA – Utility Company

Table 16. Manager´s Perspective – Chemical Company

Table 14. Business Context - Chemical Company

Table 15. Business Model - Chemical Company

Table 13. ESA - Chemical Company

Figure 9. ESA and ESA factors at the Bank

Table 12. Manager´s perspective -Bank

Table 10. Business Context - Bank

Table 8. Selected cases

Table 11. Business Model - Bank

Table 9. ESA - Bank

Table 7. ESA and influencing factors

Figure 8. Data classification

Figure 6. Theoretical Model of ESA and ESA Factors

Table 5 Business models and environmental strategies

Table 4. Business context and Environmental Strategies

Figure 5. Collaborative networks of ESA research

Table 3 Co-occurrence configuration of ESA Factors

Table 2. Typology of environmental strategies used in this research

Figure 3. Co-word clusters in the literature review

Table 6. Manager´s perspective and Environmental Strategies

Figure 2. Distribution of articles in Journals