The adoption of environmental strategies in large Colombian businesses

184 | Carlos Fúquene Retamoso Table 40. Factors for the adoption of environmental strategies Strategies

Factors Business context

Green processes for firstmover companies

Green processes for secondmover companies

Competitive Green market competitors

Green products development Current export and green markets

Green products development + social innovation Current export and green markets

Business model

Dynamic

Stable

Dynamic

Manager´s perspective

Profitsoriented managers in order to achieve a competitive advantage

Complianceoriented managers in order to achieve legitimacy

Profitsoriented managers focused in achieving market efficiency gains

Societal-oriented managers focused in social innovation in addition to efficiency gains

7.2. Contributions • Understanding the co-occurrence of multiple factors for the adoption of environmental strategies. Conceptual model illustrates the way influencing factors convey for the adoption of specific environmental strategies. Thus, it is highlighted a simultaneous presence of specific types of influencing factors according to specific environmental strategies such as green processes (focused on the improvement of operational efficiencies) and green products (focused on improvement or development of the environmental attributes of a product in order to achieve a better position in green markets). While previous research studies separately examine the influence of context, business model and manager´s perspective on Environmental Strategies Adoption, the question on how factors, through a unified overview, convergence for the adoption of environmental strategies had been left aside. Multilevel analysis allowed the researcher to access information from complementary sources (e.g. interviews, public documents) in order grasp a broad understanding of corporate sustainability management. Thus, the main contributions of the present work are the development of a conceptual framework and its preliminary empirical testing through seven case studies

The adoption of environmental strategies in large Colombian businesses

Articles inside

Table 40. Factors for the adoption of environmental strategies

Table 39. ESA and ESA Factors across cases

Table 38. Main ESA factors observed in the case studies

Figure 15. ESA and the ESA factors at the Dairy Company

Table 37. Main environmental strategies observed in the case studies

Table 35. Business model – Dairy Company

Figure 14. ESA and the ESA factors at the Cosmetic Company

Table 36. Manager´s Perspective – Dairy Company

Table 33. ESA –Dairy Company

Table 34. Business Context – Dairy Company

Table 32. Manager´s perspective – Cosmetic Company

Table 30. Business Context – Cosmetic Company

Table 31. Business model – Cosmetic Company

Table 29. ESA – Cosmetic Company

Table 23. Business Model – Oil & Gas Company

Table 25. ESA – Agri-business

Table 27. Business Model – Agri-business

Table 26. Business Context – Agri-business

Table 22. Business Context – Oil & Gas Company

Figure 11. ESA and the ESA factors at the Utility Company

Table 21. ESA – Oil & Gas Company

Table 20. Manager´s Perspective – Utility Company

Table 19. Business Model – Utility Company

Table 18. Business Context – Utility Company

Figure 10. ESA and ESA factors at the Chemical Company

Table 17. ESA – Utility Company

Table 16. Manager´s Perspective – Chemical Company

Table 14. Business Context - Chemical Company

Table 15. Business Model - Chemical Company

Table 13. ESA - Chemical Company

Figure 9. ESA and ESA factors at the Bank

Table 12. Manager´s perspective -Bank

Table 10. Business Context - Bank

Table 8. Selected cases

Table 11. Business Model - Bank

Table 9. ESA - Bank

Table 7. ESA and influencing factors

Figure 8. Data classification

Figure 6. Theoretical Model of ESA and ESA Factors

Table 5 Business models and environmental strategies

Table 4. Business context and Environmental Strategies

Figure 5. Collaborative networks of ESA research

Table 3 Co-occurrence configuration of ESA Factors

Table 2. Typology of environmental strategies used in this research

Figure 3. Co-word clusters in the literature review

Table 6. Manager´s perspective and Environmental Strategies

Figure 2. Distribution of articles in Journals