88 | Carlos Fúquene Retamoso
in 2011) and has continued its expansion ever since, acquiring bank operations in different countries, resulting in horizontal integration (Pineda Rojas, 2014). Bank’s organizational capabilities have been associated with organizational learning as a mechanism to improve operational efficiencies and perform business acquisitions. Finally, the organizational capability of Bank constituted a mechanism to face changing markets, which have increasingly focused on sustainability, especially green processes and sustainable buys. Table 11. Business Model - Bank esa factor Business model
category Dynamic
main features Supported by financial capabilities *Green Lending. *Green Bonds. Supported by strategic capabilities *Financial products for the construction of a green building market. *Finance and promote new production and consumption systems. *Green and reputation positioning. *Green standards settings in the market through the Protocolo Verde initiative. Supported by organizational capabilities such as organizational learning. *Eco-efficiency. *Best practices in energy consumption. *Green innovation culture Supported by technological capabilities *Eco-efficiency. *Energy efficiency programs in offices and branches to improve operational efficiencies. *Development of criteria for the acquisition of more efficient technologies. *Green products development
c) Manager´s perspective The founder of Bank holds a Bachelor of Arts in Social Science and earned a Master´s degree in Actuarial Mathematics in 1969. The CEO is Colombian and inherited a small insurance company that he turned into a large business that included financial services. His work experience for more than 50 years has focused on the insurance and financial sectors. With regard to his profile,