Hello Zuidas Maart/April 2020 #48 by Zuidas Publishers

#48 hellozuidas.com MARCH • APRIL 2020

Sjoerd Lycklama FLOW DEVELOPMENT

‘Tripolis-Park will be an exciting place for a new generation of companies like Uber’

GREG SHAPIRO

Sharing worst practice in corporate speaking

‘Hello-Bike allows our employees to travel faster and more flexibly’

WELCOME TO BAR VALDI

Zuidas’ one and only pub 2.0

WELCOME TO

THE OLYMPIC AMSTERDAM The Olympic Amsterdam is the new iconic destination in Amsterdam. Innovative. Modern. Urban. Here you can shop, live, work, play, eat, drink, and exercise in style, around the historic Olympic Stadium. This is a project by Bouwinvest.

THE NEXT ISSUE IS SCHEDULED FOR THE 4TH OF MAY

ZUIDAS THE CENTRE OF THE WORLD? In my mind, Zuidas has obviously been the centre of

inside our ‘financial square mile’. Whereas in Dubai

the world for a long time, but recently when I sped

often the only places you’re likely to see other people

up to the 148th floor of the Burj Khalifa in Dubai

are at a mall or one of the mega hotels. And there’s

in less than 90 seconds, I started to have some

nothing wrong with that, but the friendly atmosphere

doubts. Of course, construction cranes have been

of Amsterdam is increasingly radiating out over

a fixture of the Zuidas landscape for years, but the

Zuidas, and that’s something to be nurtured.

pace of building in Dubai is something else. Even so, though Dubai may have it all, and is absolutely

In this packed issue we fill you in on the latest

worth visiting at least once and you won’t be bored

developments in Zuidas, zoom in on some new

for a minute, there was something essential missing

hotspots and tell you what’s happening about

there that has become more tangible in Zuidas over

town. Got a great idea for the magazine? Feel free to

the years: atmosphere.

email me any time!

Zuidas has more and more people and places to

Happy reading!

hang out. To do a spot of shopping, enjoy lunch at

Romy Lange

any of the countless tempting eateries, go out for

Editor-in-chief Hello Zuidas

a friendly drink with colleagues – you can do it all

r.lange@zuidaspublishers.nl

The big news in Zuidas this January was the opening of another iconic building: Nhow Amsterdam RAI. The new hotel wants to create a social and multicultural meeting place for business travellers, tourists and Amsterdam locals. This ambition aligns well with aims to alleviate crowding in the city’s historic centre, by attracting people to visit and stay in Zuidas. So far this has resulted in plans to extend the Noord/Zuid route all the way to Schiphol and the Zuidasdok project. With Nhow’s arrival, Europaplein is set to play a key part in these developments. Have you stopped to admire Nhow’s iconic three triangles yet? Olivier Otten, managing director of Hello Zuidas

•3

REOPENING!

Ristorante La Lotteria

On the corner of Prinses Irenestraat and Beethovenstraat you will

Ristorante La Lotteria

find Ristorante La Lotteria, a cosy local restaurant in the Nationale

Beethovenstraat 200

Goede Doelen Loterijen building where all are welcome to enjoy pure Italian cooking based on authentic family recipes. Antipasti, primi, secondi, pizzette and the most delectable homemade dolci – there's plenty to please everyone. Dishes are prepared with love and using the finest and sustainably-sourced ingredients.

Ristorante La Lotteria invites Zuidas and all neighbourhood residents to come enjoy a delicious lunch or dinner!

+31 6 500 983 23 www.lalotteria.nl Opening Hours Monday to Friday 10 AM – 10 PM

CONTENTS 07. Trending Topics Social Media #Zuidas 08. Coverstory with Sjoerd Lycklama Partner at FLOW DEVELOPMENT 12. Building the Future - Work on new station tunnel over long Whitsun holiday weekend - Groundwork for apartments at Beatrixpark 14. Hello You Jumping Amsterdam @ RAI Amsterdam 15. Column Greg Shapiro Sharing worst practice in Corporate Speaking 16. Got a Minute? Making life easier for Zuidas with the Hello Zuidas app! 18. Property Mulvesta buys commercial strip at the base of the Miles Building

21. Riverfront Residences Exclusive living in the most beautiful part of Amstelkwartier 22. Zuidas Mobility EY: ‘Hello-Bike allows our employees to travel faster and more flexibly’ 24. Calling all Zuidas Meet the Royal Industrieele Groote Club in April 27. Welcome to Bar Valdi: Zuidas’one and only pub 2.0 29. motiv-e The best deal on your electric car 30. Hello Zuidas Agenda 34. Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands 37. Carwash Pick Up New service by Loogman

38. Savills survey Employees rate workplace, not wages, as most important 41. Bij Mirjam No psychiatrist can match that 42. Legal News Loyens & Loeff advised in the largest number of M&A transactions 45. Apollo Hotel Amsterdam gets facelift 49. Sustainability News 51. SIXT The mismatch between Zuidas and carsharing 52 Architecture Zuidoever: care combined with comfortable living in Kop Zuidas 55. New Members Hello Zuidas welcomes the new members 56. Memo Board

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. •5

0 2 0 2 e of Jun

s a d i u Z @ the

N U R m k 0 1 r o 5 l n . n u r s a d i u z . www

Amsterdam

SOCIAL MEDIA

#TRENDING TOPICS

YOU CAN FIND ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of companies who are member of Hello Zuidas, it is possible to join our LinkedIn group or link as a contact. Hello Zuidas has an iPad app that allows you to flip through the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on Mahlerplein & Zuidplein

â&#x20AC;¢7

SJOERD LYCKLAMA â&#x20AC;¢ FLOW DEVELOPMENT

Tripolis-Park: a bustling urban campus in Zuidas Sjoerd Lycklama, partner at FLOW DEVELOPMENT

The Tripolis complex along the A10 motorway is set to be transformed by FLOW into a bustling urban campus and home to Uber’s new 30,000 m2 headquarters. Innovation and high standards of use and health are keywords for the development. A Municipal Monument, Tripolis was built in 1994 and consists of three towers designed by architect Aldo van Eyck. The renovation by FLOW will preserve the existing structure and integrate it with the new “landscraper” designed by architect Winy Maas, co-founder of MVRDV. Conceptually, the design protects and embraces the existing iconic towers while adding a spectacular new rectangular edifice – ‘the landscraper’ – that links two of the towers. Positioned parallel to the A10, the new building is to accommodate a mix of start-ups, scale-ups and corporates. There will be space for food outlets, and all the buildings will get public rooftop gardens. Hello Zuidas talked about the project with Sjoerd Lycklama, partner at FLOW DEVELOPMENT. In the next two years FLOW is going to develop a

So when Uber as a fast-growing tech company was looking

bustling urban campus at Tripolis-Park in Zuidas.

for new office premises last year, this was right on the mark. The

What can we expect to see here in future?

location itself is perfect for Uber because it’s inside the ring road, on

‘It’s going to be completely different! It’ll be an exciting place

top of the metro and in an area that has both corporate cred

for a new generation of companies that want a unique location.

but also feels very “urban” with the revamped Stadionplein area

By that I mean companies that are involved in innovation and

nearby. Also, with these kinds of innovative companies you see they

growing their business, but that also feel an affinity for the project’s

appreciate being in buildings with a sense of history, instead

environmentally conscious character. This is going to be one of the

of all new-builds. In redeveloping this Municipal Monument we’re

most sustainable buildings in Europe, with also a big focus on the

seeking to respect Aldo van Eyck’s original design philosophy as

physical and mental wellbeing of users. There will be residential

much as possible. He was far ahead of his time in many respects, for

space and amenities like a bakery, fitness clubs and cafés. The

example in viewing office buildings as meeting places rather than

area around the buildings will get a major upgrade, turning it into

work factories. The new building’s configuration reinforces that. But

an attractive spot for users and visitors to Tripolis-Park. Behind

other aspects of his architecture are overdue for modernization.

Tripolis-Park the municipality has big plans to build a large

We’re replacing the entire façade, for example, plus all technical

residential neighbourhood, with more than 1,500 homes. We’ll be

installations, and optimizing the floor plans to really boost quality

creating public bike and foot paths through our grounds to provide

and efficiency.’

neighbourhood access.’

Winy Maas of the architecture firm MVRDV Uber is locating its international headquarters here. Do you

designed Tripolis-Park. Could you paint a general

know what led them to choose this area and this project?

picture of how the park will look?

‘When we began hammering out the project plans we visited the

‘The eye-catcher in Tripolis-Park will be the “landscraper”, a

newest offices of companies like Google, Spotify and Slack to get

155-metre long, 11-storey new office building built next to and

inspiration as to the future of these kinds of working environments.

partially over the existing Tripolis towers. Three entries, including

We tapped into a lot of that knowledge in the design of Tripolis-Park.

a central entrance on the square, will lead to the offices through a

Text Romy Lange • Photography Jaiwey Nuij

•9

connecting arcade. By removing the lift s from the existing buildings and replacing them with lift s in the “landscraper”, for example, the entire building works logically as a new office complex. In addition, the technical installations on the roof will be removed to make room for a new green rooftop landscape, activated with glass pavilions for dining, meeting, meditating and lots more.’

What’s being done about road access to Tripolis-Park via IJsbaanpad, which is often gridlocked during rush hour? Have you come up with any smart solutions?

TRIPOLIS-PARK

‘We’re seeing a clear trend of declining demand for parking spaces among many of the companies we cater to. Instead of parking spaces,

soon as the District Court moves into its new courthouse early next

they’re primarily asking for bike sheds with plenty of space and that

year we’ll start redeveloping Strawinskyhuis. Also, among the new

are easily accessible. Tripolis-Park meets that demand. Because the

generation of office users there’s huge demand for a different kind of

foundation of the new “landscraper” is being laid partially inside

office building than what’s mostly available in Zuidas right now. So in

the underground car park, about a quarter of the existing parking

that vein we’re working on plans for a new, ultra-innovative building

spaces will be lost. Despite the larger complex, the number of traffic

in Zuidas, about which I hope to be able to share more soon!’

movements in terms of cars going in and out of Tripolis-Park is going to decrease. The municipality has also already taken measures to

Is there anything else you would

improve traffic flow at the IJsbaanpad/Amstelveenseweg intersection.

like to share with readers of Hello Zuidas?

As some people may know, Uber has launched a project in the United

‘Tripolis-Park is a high-end mixed-use development with offices,

States called “Uber Elevate” that’s investigating possibilities for an air

residences and amenities in a park-like campus setting. At the heart

transport service in busy cities. We’re making sure the roof of Tripolis-

of the development is a multi-tenant office building comprising

Park is in any case strong enough to allow possibly helicopters or

45,000 square metres, to be occupied by Uber and with 15,000

drones to land there one day.’

square metres available for other tenants. We’re kicking off construction this month and the project will be completed in June

Will we be seeing FLOW developing or redeveloping

2022. FLOW has its own offices in Tripolis, and if companies would

any other locations in Zuidas in the near future?

like to take a tour or see a presentation of the plans, we’d be glad

‘Definitely. We’re a relatively young company, with big ambitions.

to welcome them as from next month, when we’ll start leasing the

We are co-owners of Strawinskyhuis on Prinses Irenestraat, and as

available spaces.’

10 •

Clubsportive is more than a gym. It is a home and an escape from the intense streets of the Zuidas.

Gustav Mahlerlaan 24 | 1082 MC Amsterdam | 020 - 66 17808 | infozuidas@clubsportive.nl

BUILDING THE FUTURE

THIS IS WHAT THE EXTRA TRAVELER TUNNEL UNDER AMSTERDAM ZUID STATION WILL LOOK LIKE

WORK ON NEW STATION TUNNEL OVER LONG WHITSUN HOLIDAY WEEKEND From Saturday 30 May through Monday 1 June 2020, work will continue on the additional pedestrian tunnel at Amsterdam Zuid Station. Over the course of these three days we’ll excavate part of the tracks to lay the foundations for the second roof section of the new Britten passageway. Over this long weekend, the A10 southbound

get concrete reinforcement. We’ll also

to excavate the soil and complete work on

motorway will remain open in both

remove the last remaining elements of the

the foundations. Metro and train services

directions. The works will be concentrated

decommissioned tram tunnel (formerly

will consequently be reduced on Saturday,

between the railway and metro tracks,

used by line 51). As space is limited, train and

Sunday and Monday, and passengers may

where existing foundation piles will

metro traffic have to be partially suspended

have to change trains more often.

12 •

BUILDING THE FUTURE

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl zuidas •

@zuidasamsterdam

FOUNDATION PILES FOR THE NEW TRAVELER TUNNEL ARE PROVIDED WITH REINFORCEMENT (BELOW) AND FILLED WITH CONCRETE (ABOVE)

INTRICATE PUZZLE In the first weekend of last November we slid the first roof section for the new station passageway into place. That leaves another six roof sections to go. Scheduling this work is an intricate puzzle. Construction projects have to apply for suspension of train services from railway manager ProRail at least 18 months in advance. There’s a good reason for this, since ProRail runs the nationwide railway network and has to coordinate rail works all over the country. ProRail aims to combine or synchronise works to maximise efficiency and minimise disruptions for travellers. Piecing together that national puzzle takes time.

VALLEY ALTERNATIVES FOR THE METRO

Nobody who lives or works in

Suspending metro services also requires lengthy preparation.

Zuidas can have failed to notice

On any given weekday, some 48,000 commuters use the metro at

that Valley is rising skyward fast.

Amsterdam Zuid Station, and about half that number at weekends.

Winny Maas’ design is already

Before services may be suspended, there has to be a good

taking on its iconic shape. On

alternative for these travellers. If you consider that one full metro

its delivery in 2021, complete

train is equal to no fewer than nine articulated buses, you can see

with hanging gardens, the

that’s no simple matter.

building promises to be a major attraction.

We’ll let you know as soon as we know the dates of the next weekend of reduced train and metro services.

Text Jos Moerkamp • Photography Marcel Steinbach • Artist Impression ZuidPlus

• 13

BUILDING THE FUTURE

HELLO YOU

THURSDAY 23 - SUNDAY 26 JANUARY Jumping Amsterdam @ RAI Amsterdam • Equestrian sports enthusiasts gathered in RAI Amsterdam at the end of January. • Spectators could enjoy top-class dressage. • With fantastic winners like Isabell Werth on Weihegold OLD and Marc Houtzager on Sterrehof’s Dante, Jumping Amster-

GROUNDWORK FOR APARTMENTS AT BEATRIXPARK Groundwork has kicked oﬀ for

are set to be completed in 2024. An

which is a tremendously aggressive exotic

construction of two apartment

important component of the building

weed. Also on the docket is draining the

buildings along Beatrixpark, which

plans is the careful drafting of a new

stretch of water between Kapel and the

will occupy the area between the St.

landscaping plan for the public space

building site. By gradually draining the

Nicolaaslyceum and the Kapel and

around the apartment buildings.

water from east to west, we’ll give aquatic

Convict buildings.

life an opportunity to migrate to the main

CONSTRUCTION PREPARATIONS

waterway. This work will also factor in

Altogether we’re building 450 residences

Throughout this year we’ll be preparing

the bird breeding season and fish and

at Beatrixpark, on two plots known as 2

this area for construction. All of the trees

amphibian spawning seasons, meaning

and 6/7. Construction on plot 6/7 (300

that stood here had to be felled. Apart

the water will be drained between mid-

units) will start in 2021, and on plot 2

from removing trees, we had to get rid

July and November 2020. The area will be

(150 units) thereafter. Both buildings

of the Japanese knotweed found here,

replanted after construction.

Text Jos Moerkamp • Photography Kees Winkelman

dam surpassed itself yet again.

Photography Abbink fotografie

COLUMN

SHARING WORST PRACTICE in CORPORATE SPEAKING Granted, I’m just a comedian who enjoys

Simple eye contact is one of the most

KEEPING US IN THE DARK

corporate speaking. But if I’m more

powerful tools we humans possess. It

Rule One in showbiz is: Find Your Light. Rule

effective at communicating your company’s

makes every monologue into a potential

One in Corporate Speaking is apparently

message than your CEO - then maybe we

dialogue. But the default setting for many

Find the Light and Stand Just Outside It.

need to talk. Of course there are tips and

corporate speakers is: Just Put All Your

I’ve literally heard top management stop

tricks that we comedians can teach you.

Words in the PowerPoint and Read It Like

in the middle of a speech to say “It’s too

But for now, let’s just have fun identifying

a TelePrompter.

bright” and move into the shadow so we

some recognizably bad habits. Or, if you

can’t see them. Like a ghost is speaking.

TRYING TO ESCAPE

And then there’s the PowerPoint Projector.

Some speakers are like sharks: they have

Far too many corporate speakers see the

DON’T PICTURE US

to keep moving to stay alive. The feet are

projector and conclude: “Why not stand half

IN OUR UNDERWEAR

like an engine to keep the mouth moving.

in the beamer light? That way I’ll look like a

For those afraid of public speaking, the

Movement can be quite effective, but not if

disembodied head AND there will be bits of

classic advice is “Just picture them in

it’s a nervous tic. Some feet pace, some feet

my slide in total shadow!” New Rule: Pretend

their underwear.” Or picture us on fire.

wander, and some feet seem to keep aiming

the Projector is a Deadly Laser Beam. Every

Or picture us as dogs in sweaters. But

for the door. Be careful, feet - or we might

part of your head that gets hit by that beam

DO picture us - meaning LOOK AT US.

nail you to the floor.

will be sliced off. Because it should be.

will, “Sharing Worst Practice.”

Gregory Shapiro (b.1968) is the author of How to be Dutch: The Quiz and the voice of Trump in the viral video ‘Netherlands Second.’ In 2020 he celebrates 25 years as corporate speaker and coach. His show Trump Up the Volume can be seen at Boom Chicago. www.gregshapiro.nl

Photography Jaiwey Nuij

• 15

PUBLIC SPACE

GOT A

MINUTE?

Making life easier for Zuidas Recently a new service launched exclusively for our district: the Zuidas App. This app is designed to make life a little easier for everyone in Zuidas. With a few taps on your phone you can find just about everything on offer in and around Zuidas. Whether you’re craving Italian food, want to gift someone a fine wine or are hunting for a job, this app can help. The app also gives background information about the many businesses based in Zuidas, and Hello Zuidas members all introduce themselves with images, texts and location details. We asked some locals what they think of the app. HEIDI DE GRUNT Senior Facility Manager at D&B The Facility Group ‘There’s loads happening in Zuidas, so it’s really useful to have that information in the app. It’s a good thing that Hello Zuidas started it and is sending out useful notifications via the app. You can read about the latest news and events going on in Zuidas, plus it’s got full restaurant listings. It’s definitely worth a download.’

16 •

PUBLIC SPACE

PETER GROOT Internal Sales at Multicopy The Communication Company ‘The app looks sharp and has all kinds of info. It’s nice that you can see all the functions at a glance. Everything works great. Under Offers & Deals you can see the latest discount offers in Zuidas. That’s super! If you dive in deeper it’s really incredible how much you can find in this app. And with Zuidas continuing to grow, it will include more and more services. Well done!’

JAIWEY NUIJ Employee at Stella Agency & Photographer ‘I often use my mobile phone for business purposes and I’m often in Zuidas for work. The app makes it easy to find information about Zuidas, which is a big improvement – it saves me lots of Googling. There are clear listings for companies and events plus all the locations. Best of all are the deals!’

ASHNA SAMADHAN Customer Service Representative at The Office Operators ‘It’s nice and useful to have this app! Customers are always asking me about Zuidas, so I need to keep up with everything going on here. The app helps. I like that businesses all have their own page. The app also inspires me for where to get lunch. It’s an asset for Zuidas!’

Text Romy Lange • Photography Jaiwey Nuij & Romy Lange

• 17

PROPERTY

Property

#INTERVIEW

18 â&#x20AC;¢

PROPERTY

Bernard Muller Age 41 Job

Founder of Mulvesta B.V.

and Damborg B.V.

Early 2020 saw the purchase by Mulvesta of the commercial strip at the base of the Miles Building. This concerns three leased ground floor spaces, fronting onto Gershwinplein. The three units plus their underground parking spaces are on longterm lease to the Miss Molly restaurant, Doctor Feelgood and Misura Sartoria. The seller VOF Royaal Zuid/BPD was advised in the sale by Brickstone Retail, while the buyer was advised by Cushman&Wakefield. We talked with Mulvesta founder Bernard Muller about the acquisition. Could you tell us

for example – this area will also grow more

something about Mulvesta?

lively after hours.

Mulvesta was established in 2010 and invests in rental housing, offices and retail

Your firm has no other properties in

spaces in and around major cities in the

Zuidas besides this one. Do you have

western part of the country. Our latest

plans to expand your portfolio here?

acquisitions include three properties

We’ve invested a lot in Amsterdam Zuid and

with retail space below and residential

other parts of the city proper over the past

rentals above in Laren, and a block of

ten years and we certainly intend to invest

residential properties in Rotterdam. But a

more in Zuidas. If we see any opportunities

standalone office building in Kop van Zuid

pass by, we’ll be sure to act.

in Rotterdam also fit with our vision.

Do you have any predictions

Text Romy Lange

What made you decide to invest

for real estate trends in 2020?

in this commercial space?

At Mulvesta we’re focusing increasingly

There’s a lot happening in Zuidas. The

on retail and hospitality, though I can’t

mixture of working, living, shopping and

say if that’s a trend. Initial yield levels for

recreation – things like sports and places to

residential and office properties are low.

go out for lunch and dinner – is really taking

For many companies, hospitality is tough

off. For now, the price per metre for these

to finance and retail prices are under

ground-floor premises is still on the low

pressure. Therefore, these returns will be

side. As more housing becomes available

substantially higher – provided tenants

in the next few years – Rosenbaum’s Valley,

meet their obligations, of course.

• 19

Where to Eat, Drink & Sleep?

Find Oﬀers & Deals

Look for Zuidas Jobs

DOWNLOAD THE ZUIDAS APP

Scan the QR-Code and get the App 20 •

RIVERFRONT RESIDENCES Exclusive living in the most beautiful part of Amstelkwartier Imagine an apartment with a stunning panoramic view over the Amstel river, Bella Vistapark and the bustling centre of Amsterdam. And located in one of the country’s most sustainable residential buildings too. Riverfront consists of four palazzi inspired by the urban palaces belonging to Italy’s wealthy families. The façades are clad in beautiful, robust natural stone from Italy. A different type of stone is used for each one, lending the palazzi a certain individuality while also linking them in a stately, chic and warm ensemble. Another special feature is the outdoor spaces. Each residence boasts its own generous balcony, rooftop terrace and/ or garden. Combined with the luxurious, elegant finishing of these residences, and their spaciousness, light, and fantastic views, this makes Riverfront truly unique. With a wide variety of units to suit all preferences, you too can enjoy first-class living at Riverfront! The properties range in size from 53m2 to 260m2.

NOW FOR SALE Exclusive penthouses, luxury apartments and ground-level two-floor family homes

www.riverfront.nl

Eefje Voogd Makelaardij

Lunshof Makelaardij B.V.

020 305 05 60

020 575 55 05 / 020 345 83 45

info@eefjevoogd.nl

nieuwbouw@lunshof.nl

• 21

MOBILITY

ZUIDAS MOBILITY

‘Hello-Bike allows our employees

22 •

MOBILITY

to travel faster and more flexibly’ Hello-Bike was created to cover the last leg of the commuters’ journey to work. The shared bikes have been available for use at various points across Zuidas since 2017, and among the drop zones added most recently is the one at EY. Hello Zuidas talked about the advantages of this sharing system with Kees Eriks, FM Leasing & General Services manager at EY. Why did EY decide to

only ran in the mornings and evenings and

team up with Hello-Bike?

often got stuck at the traffic lights.’

Kees: ‘We started using Hello-Bike on account of the new parking policy and

What other companies do you

because we wanted to accommodate

think might benefit from Hello-Bike?

EY employees, many of whom are

Kees: ‘All companies, really. The service can

Curious about the advantages of

now having to park their cars at RAI

be used for various things. To visit clients, for

shared bikes? Want to park outside

Amsterdam. This is a means to shuttle

example, or to run a quick errand. Parking in

the congested core of Zuidas and

between RAI and the office.’

Amsterdam is usually more expensive than

cycle the last leg to work? Hello

using Hello-Bike, and bikes are much easier

Zuidas is currently offering a special

to park, on top of that.’

trial for members. Try out Hello-

How did your employees get from RAI Amsterdam to the oﬃce before

Bike free of charge for one month,

How much does the app contribute

optionally combined with free

Kees: ‘Before this we had a shuttle bus, and

to Hello-Bike’s usability?

parking at the RAI. For details and

after that we bike-pooled. But this allows our

Kees: ‘You can’t use Hello-Bike without it.

to register, send an email to:

employees to travel from RAI to the office

Fortunately, the app is very easy to use and

rosa.vandijk@hellozuidas.com.

faster and more flexibly. The shuttle service

straightforward.’

this partnership with Hello-Bike?

Text Romy Lange

• 23

Calling all Zuidas:

MEET THE ROYAL INDUSTRIEELE GROOTE CLUB IN APRIL

RICHARD FRANCKE

REMCO POT

Occupying a magnificent historic building on Dam Square, the Royal Industrieele Groote Club is Amsterdam’s premier business and social club. Members are part of a varied group of public and corporate professionals who along with their guests enjoy entry to an annual programme of more than 200 lecture and activities – many of which feature speakers who are leaders in their field and public or business profession.

24 •

AMSTERDAM’S PREMIER

private and corporate members, all with their own

BUSINESS AND SOCIAL CLUB

pursuits and interests at the Club: ‘The Club and

According to Richard Francke, director of the Royal

its employees host more than 200 activities a year.

Industrieele Groote Club, it currently has some 1,500

That includes lectures, culinary events, debates

‘I regularly use the Club Restaurant for lunch or dinner and we recently organized an event for our clients. I also like to visit the many Club activities.’

Michael Nitz, Business Development Director, Drooms Benelux

‘As corporate members of the Royal IGC, we’ve made frequent use of the Club since the opening of the Noord/Zuid route. It’s an impressive venue for our international clients. My colleagues also attend small and large gatherings there, such as recently the presentation of the Baby Innovation Award in the Grand Hall.’

Paul Riemens, CEO, RAI Amsterdam Convention Centre

and member receptions. Every year, we put

ROYAL INDUSTRIEELE

together a packed calendar. Members and

GROOTE CLUB CORPORATE

their guests can also enjoy lunch and dinner

MEMBERSHIP BENEFITS

at our private à la carte restaurant.’

• Room hire free the first three times, thereafter at a 50% discount

STATELY SPACES Both members and non-members are

• More than 200 lectures, debates and culinary events annually

ZUIDAS INTRODUCTORY

permitted to use the Club’s stately rooms,

• Bring guests to Club events

GATHERING

adds Richard. ‘We have eight characteristic

• Private à la carte restaurant with

Interested in corporate membership?

spaces, each offering an exceptional view of Rokin, the Royal Palace or the National Monument on Dam Square. These rooms can also be hired for private functions,

lunch and dinner service • Worldwide entry to more than 300 sister clubs

Come to a special Zuidas introductory gathering on Monday 6 April 2020. Welcome between 6-6:30pm,

• Less than 7 minutes from Zuidas

followed by a presentation, guided

by metro (Noord/Zuid route)

tour and dinner. Please register with

dinner or staff party to a wedding or

• Two cardholders per company

Richard Francke, Royal IGC director,

anniversary reception. Our enthusiastic and

• Open to members every

via r.francke@igc.nl. If you have any

ranging from a book presentation, exclusive

professional team is always ready to treat

business day

you to an unforgettable day. Whatever the

questions, get in touch with Remco Pot, Royal IGC board member in

occasion, the historic Club guarantees a

ROYAL INDUSTRIEELE GROOTE CLUB

charge of new member recruitment,

unique experience. Corporate members also

Dam 27, Amsterdam

via r.pot@rai.nl or 06-26434599.

enjoy special rates on room hire.’

www.igc.nl

Text Romy Lange

• 25

MEMBERS MEETING

HELLO ZUIDAS EVENT

HELLO ZUIDAS MEMBERS MEETING (Members only) In November Zef Hemel spoke at the

Apart from nhow there are two other big

Hello Zuidas year-end meeting in Circl,

players drawing visitors to Europaplein: the

where he presented his vision for the

RAI Convention Centre and MBO College

future of Amsterdam. The mayor had

Zuid. Together with Paul Riemens (CEO

Guided tour (optional / places limited)

asked him to elaborate on this vision

of RAI), Hermann Spatt (general manager

3:00 – 3:30pm

in terms of solutions for the crowded

of nhow Amsterdam RAI) and Sonja

3:15 – 3:45pm

historic city centre. Hemel said he sees

Hoogendoorn (board president at MBO

Doors open

3:30 – 4:00pm

great potential in the area around RAI

College Zuid) we’d like to get input from

Main programme 4:00 – 5:00pm

and Europaplein.

Hello Zuidas members on these players’

Drinks

5:00 – 6:00pm nhow Amsterdam

Date

23 March 2020

plans for the future of Europaplein. What The year kicked off with the opening

is the potential of new amenities for city

Location

of an iconic building in Zuidas: nhow

visitors and residents? And how do members

RAI,

Amsterdam RAI. The new hotel wants to

envision the future of Europaplein?

place for business travellers, tourists and

On Monday 23 March, we’ll dive into a

Amsterdam locals. This ambition aligns

discussion of the opportunities this

servicepoint@hellozuidas.com

well with aims to alleviate crowding in the

presents. There will also be a guided tour

(Please note this event is open to

city’s historic centre, by attracting people

of the impressive new hotel for those who

Hello Zuidas members only.)

to visit and stay in Zuidas.

are interested.

Europaboulevard 2B

create a social and multicultural meeting

26 •

Welcome to Bar Valdi:

ZUIDAS’ ONE AND ONLY PUB 2.0

ALPHONS, NICOLE AND RUDY DE VRIES

Ravel Residence, the student housing complex

“ We visited more than 50 bars in Amsterdam to discover what’s going on in the sector”

located between the towers of EY, Spaces and EMA, recently saw the opening of Bar Valdi. Owners Nicole and Rudy de Vries and their son Alphons hope that their trendy new watering hole meets with the neighbourhood’s needs: “This part of Zuidas was lacking a cosy place to enjoy some drinks after work and we believe Bar Valdi may be the answer.” MORE APPRECIATION FOR QUALITY Before opening Bar Valdi, Nicole, Rudy and their son Alphons visited over fifty bars in Amsterdam

BAR VALDI

to discover more about the sector’s developments

Antonio Vivaldistraat 3

and latest trends. Nicole says: “As you can imagine

STUNNING TERRACE

1083 HP Amsterdam

that was quite the pub crawl, but we got some

Rudy is convinced Bar Valdi offers the best terrace in

www.barvaldi.nl

very valuable insights. We didn’t want to open

Zuidas: “I can safely say that our terrace is truly unique

+31 (0)20 214 9918

just anything. Instead, we wanted to find out what

in Zuidas. Every inch bathes in sunshine all day. As

info@barvaldi.nl

people want and need in this new decade.” Bar

you can imagine, we can’t wait for the first sunny days

manager Alphons: “We discovered that quality is

of spring.” Alphons adds: “Our terrace gives us endless

OPEN

valued more and more, so we carefully selected only

options because it’s so big. Customers can even

Monday to Friday

the best beers, wines and foods. Patrons can come

reserve their own corner. We have already received

from 4:00 to 10:00pm

to Bar Valdi for a range of specialty beers, quality

positive feedback from our neighbours and of course

(Bar Valdi can be hired

wines, and delicious snacks from top-of-the-range

we are looking forward to introducing all of Zuidas to

exclusively for private

suppliers. We also noticed a growing need for vegan

Bar Valdi! I can’t wait for everyone to come by, check

events at weekends)

options, which have been added to the menu.”

out the scene and grab a drink!”

Text Romy Lange • Photography Jaiwey Nuij

• 27

IGNITE THE OLYMPIC FLAME WITHIN YOUR COMPANY!

The Tokyo 2020 Olympic Games are just around the corner. The Olympic Games and sport in general, create hope and have the power to inspire and unite people. Sport also implies performance and working on personal- and team development. The Olympic motto ‘Citius Altius Fortius’ literally means; ‘Faster Higher Stronger’. SportInspiration is specialized in Olympic team development events. Get in touch and organize your own Olympic Company Games in the Olympic Stadium Amsterdam.

Test your knowledge and solve our Olympic puzzles

amsterdam 1928 zijn juist en

en ring we be

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KRT - Halina Konopacka won in Amsterdam met grote overmacht het discuswerpen. De Maasbode vond dat ‘het hardloopen van ranke dames in elk geval aestetischer was om naar te kijken dan het geklungel van zulke trage dragonders.’ KRT - Het hinkstapspringen in Amsterdam werd gewonnen door de Japanner Mikio Oda met 15.21 meter. De stok waaraan de Olympische vlag hing in 1964 in Tokio was 15,21 meter hoog. KRT - In de series 3000 meter hindernisloop had Nurmi zich geblesseerd door een val in de waterbak. Zijn grote concurrent Vile Ritola hielp hem weer op de been. FLM - Onze Hollandsche zwemsters stonden voor het vertraagde apparaat. KRT - Lord Burgley trainde met luciferdoosjes die hij van de horden probeerde af te schoppen. KRT - Frank Hussey, die in 1924 Olympisch kampioen geworden, werd in 1928 in het cachot gezet.

ZOEK AAN DE VOET VAN DE BOOM DIE HET DICHTST TEGEN HET HEK STAAT

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A KRT - De renners konden zich ‘verfrisschen’. Er stonden ‘groote flesschen Victoriawater, melkpastilles, ranja, geklopte eieren, tomaten, bananen, augurken en druiven uitgestald’. B KRT - Jonkheer Bosch reed niet mee in de finale van de ploegenachtervolging, omdat hij geen Brabander was. C KRT - Johnny Weismuller’s Tarzankreet was eens zo imponerend dat guerillastrijders van Fidel Castro spontaan hun wapens lieten zakken. D KRT - Het paard van Charles Pahud de Mortagnes kwam later terug op het bord van de edelman. E KRT - Aan de voetbalfinale Argentinië – Uruguay ging een kaatsdemonstratie vooraf. F KRT - De ‘zwarte zwempakken van een onzedelijke schnit’ voorkwamen nog meer punten voor onze turnsters. G KRT - De schermfinale: Bij 2-2 namen de scheidsrechters de verkeerde beslissing. Hij nam daarop zijn masker af en schreeuwde: ‘merde!’. Het leverde een langdurig boegeroep op, maar de scheidsrechter trok zijn beslissing wel in. H KRT - kiffeur Bobby Pearce werd tijdens zijn gewonnen finalerace opgehouden door eendjes. I KRT - Bokslegende Bep van Klaveren was in het dagelijks leven als vegetariër werkzaam in een slagerij.

7 8 9 10

J UI

T? t

J U IS

T? t

J UIS

Olympic Flame was lit for the first time, Woman were allowed to participate for the first time in gymnastics and athletics

O N JUIS

Facts Amsterdam Olympic Games 1928:

we lke on ju M

ST? JUI ON T? P JUIS ON P ST? JUI P ? UIST PJ ? NJUIST PO

rs tte Le t! is

ke el

P KRT - De Fransen ontbraken op de openingsceremonie, omdat een suppoost een Franse official op zijn gezicht had geslagen. Q KRT - ‘een stevig gebouwde deern, een schitterend staal van het type van haar natie, die daar voorop liep in een groen toilet, nauw omsluitend de sierlijkheid van haar welgevormde lijnen’ Deze uitspraak ging over hardloopster Rayma Wilson. R KRT - Door een speciaal dankwoord uit als ‘speciale boodschap van koningin Wilhemina’ voor het mogen organiseren van de Spelen van 1928 werd het IOC overtuigd van het feit dat Amsterdam de Spelen kreeg toegewezen. S KRT - De Duitse Turnschaft had het in 1924 besloten: ‘Zolang een vijand zich nog op Duits grondgebied bevindt, weigert de Duitse Turnbond deel te nemen aan buitenlandse wedstrijden als daar ook landen behorend tot de voormalige vijand aan meedoen’.

U V W X

Y Z

KRT - Kanonschoten weerklonken en de duiven (met om de hals de vlag van een deelnemend land) werd de gelegenheid geboden het luchtruim te kiezen. Voor het eerst in de Olympische historie was er (in de schaal van de Marathontoren) Olympisch vuur, dat via estafettelopers naar Amsterdam was gebracht. OEX - King haalde bij het hoogspringen een hoogte van boven de 1.90 meter. FLM - Naar het brugturnen voor 4 heren zaten 48 mensen te kijken die zichtbaar waren voor de camera. GLD - Dénis sprak de Olympische eed uit, in het Frans, met in zijn linker hand de Nederlandse vlag. KRT - Er was grote consternatie na de 800 meter voor vrouwen, omdat de drie Duitse atletes met een ploegentactiek hadden gelopen. GLD - Nederland eindigde uiteindelijk op de derde plaats van de medaillespiegel. KRT - Maccio, leider van de Uruguezen, hield een speech in het Spaans en eindigde met een driewerf hoera op Uruguay.

2 voor 12 - Welke letter komt op welke plaats..? - 2 voor 12 1

www.sportInspiration.com, kantoor@sportinspiration.com, 088 7767900

ROBERT VERMEULEN, BUSINESS MANAGER AT MOTIV-E

The best deal on your

ELECTRIC CAR Electric vehicles are hot! motiv-e loves electric cars and knows all about them. The company has been

• Best prices thanks to extensive purchasing network. • Cars in supply so you don’t have to wait. • Competitive lease

advising business customers on the best deals for years and wants to help everyone enjoy the benefits

prices plus minimum

of electric driving. Electric vehicles are sustainable because they’re powered wholly by electricity

4% addition.

and so have zero carbon emissions. They’re also economical for businesses. That’s why more and more companies in Zuidas are turning to motiv-e. Robert Vermeulen, business manager at motiv-e, describes what they can offer.

Interested in the purchase and lease

With long-time ties to European car dealers, motiv-e

On top of that, says Robert, motiv-e can often

options? Get in touch

has electric vehicles already in supply, Robert

arrange unique deals. ‘We work with sizeable

with motiv-e!

explains. ‘These cars tend to have extremely long

discount percentages and can supply vehicles

delivery times otherwise, or can’t be supplied in

that won’t yet be available on the Dutch market

MOTIV-E

the Netherlands at all. That’s particularly true of

this year. We can also guarantee the 4% addition

Hoofdweg 148

the latest most popular models. But we can deliver

on many models, which of course is attractive

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fast, to precise specifications and at the right price,

in Zuidas. Naturally we always make clear

085 273 6373

thanks to our network. Our cars are new and come

agreements beforehand and have a Service

www.motiv-e.nl

directly from car dealers.’

Level Agreement.

Text Romy Lange • Photography Jaiwey Nuij

• 29

AGENDA

AGENDA MARCH • APRIL

Date by appointment BERLAGE DISTRICT TOUR @Art Zuid Foundation Every weekday

Let the Art Zuid Foundation take you

DRINKS

and your clients, colleagues or guests

@ Bar Valdi

on a tailored tour past sculptures in

Looking for a fun and friendly pub 2.0?

Amsterdam Zuid. Berlage’s Art Deco

Grab your colleagues and check out the

district (built in the period 1920-1940) has

scene at Bar Valdi in Zuidas! At Bar Valdi

a vast wealth of architectural sculpture.

you’ll find a colourful crowd from students

Learn all about the district’s development

and young professionals to seniors and

under Berlage’s ‘Plan Zuid’, and complete

local residents. And we serve only the best

the day with lunch before or drinks after

wines, beers and bites. More info:

your tour. To reserve your preferred day

www.barvaldi.nl.

and time, email communicatie@artzuid.nl.

Saturday 7 March AMSTERDAM SUPER TRUNK SHOW @Cristofori - The Playing Circle A day of shoes by Zwartjes, Magnanni, Van Bommel, Skolyx, TLB Mallorca, The Hand, Edward Green and more. After Stockholm and London, Amsterdam is the next city for the Super Trunk Show by Shoegazing and The ShoeCare-Shop. Open 11am5pm, plus Dutch Championship Shoe Shining with Saphir Médaille d’Or at 2pm. Location: Prinsengracht 583. More info: www.schoenspanners.nl.

Friday 7 March - Thursday 28 May EXHIBITION: ZUIDAS AS A SOURCE OF INSPIRATION

Sunday 8 March

@WTC building

PURE MARKT

As a social sciences student at VU

@Amstelpark

Amsterdam (1998-2002), Ineke Hofste noted

Pure Markt brings together various

developments in Zuidas with great interest

independent artisans selling delicious food,

Every Monday

on her walks from Zuid/WTC Station to

beverages and a range of other unique

EXPAT MONDAY

the VU campus. During that time she saw

items. This ‘pure market’ isn’t just a great

@RIALTO

structures like the ABN AMRO tower go up.

place to stock up on weekly groceries, but

Would you love to see some of the

Almost 20 years later, Zuidas still exerts a

also to enjoy a juicy burger, fresh oysters,

beautiful films Rialto is screening, but

magnetic pull. Now a professional artist

cold beer or hot coffee with something

don’t understand all the foreign languages

(AKI 2011), Ineke is particularly interested in

sweet. Relax on one of the inviting terraces

and can’t read Dutch subtitles? Here’s your

the world of construction and architecture

or have a picnic on the lawn and enjoy live

chance to see some of these wonderful

in the urban landscape and takes much

music while the little ones take a spin in

films anyway, because on Monday we

of her inspiration from Zuidas. More info:

Holland’s’ coolest chair-o-plane. More info:

screen them with English subtitles.

www.inekehofste.nl.

www.puremarkt.nl.

30 •

AGENDA

Photography Peter Elenbaas

Send your agenda to info@zuidaspublishers.nl.

Wednesday 11 - Sunday 15 March

Monday 16 March - Thursday 2 April

Saturday 21 March

HISWA AMSTERDAM

RESTAURANT WEEK

OPEN TOWER DAY AMSTERDAM

@RAI Amsterdam

@Amsterdam

From Wednesday 11 to Sunday 15 March,

During the biannual Restaurant Week,

On Saturday 21 March the eighth Open

RAI Amsterdam hosts the 65th edition

Amsterdam and other cities across the

Tower Day will take place in Amsterdam.

of the Netherlands’ largest water sports

Netherlands become foodie Meccas. The

For this edition, some 21 historic and

event: the HISWA Amsterdam Boat Show.

concept is simple: eat, drink and enjoy,

contemporary towers in Amsterdam

HISWA is for everyone who loves boating,

with reduced rates on three-course

will open their doors to the public from

whether occasional yachters or serious

meals at fine dining establishments. The

10am until 4pm. There will also be lots

sailors. Here you’ll find all the latest boat

discounted price makes this a prime

of activities in and around the towers for

models, parts and accessories, useful

time to sample some of the top fare

visitors to enjoy, including guided art and

gadgets, amazing travel stories and tips

this city has to offer – even letting you

tower tours, music, and a photo and film

for everyone from water sports experts

eat affordably at starred restaurants in

competition with fun, Amsterdam-themed

to first-time boat buyers. More info and to

Amsterdam!

prizes! From 1 March you can check out

ticket sales: www.hiswarai.nl.

the programme details and register on our website: www.opentowerday.com or Facebook: www.fb.com.opentorendag.

Sunday 22 March

Friday 13 March

AMSTELVEENZ LENTEMARATHON

SPEED DATING FOR AGES 25-38 @à Deauville

Wednesday 18 - Friday 27 March

@Amsterdamse Bos

During these speed dates in Amsterdam

BUSINESS INNOVATION WORKSHOP:

On Sunday 22 March runners will

you’ll have dates with around 20 other

CONSTRUCTION INDUSTRY

be shoeing up for the AmstelveenZ

@Circl

Lentemarathon – the yearly spring

singles. Every four minutes, half the singles move to the next table, putting

A circular Netherlands in 2050? If we’re to

marathon through Amsterdamse Bos. Run

a different person across from you until

achieve this goal, business and industry

the whole or half marathon, or join up with

you’ve met them all. After each date, state

will be instrumental. Circular revenue

a relay team. The start is in the morning

on the date card whether you want to get

models offer plenty of opportunities –

on the grounds of the Startbaan track &

better acquainted: Yes or No?! The speed

economically, ecologically and socially.

field club and runners will be greeted at

dating venue is à Deauville restaurant,

So what can you do to future-proof your

the finish line in the centre of Amstelveen

just a short walk from Amsterdam Zuid

business? This workshop gets you started.

from 1pm. More info and to register:

Station. More info: www.aboutlove.nl.

More info: www.circl.nl.

www.lentemarathon.nl.

• 31

AGENDA

AGENDA MARCH • APRIL HELLO ZUIDAS EVENT

Thursday 26 March - Thursday 25 June EXHIBITION: PHOTOSYNTHESIS BY EVELYN TAOCHENG WANG Monday 23 March

@Gustav Mahlerplein

HELLO ZUIDAS MEMBERS

In her presentation at Circl.ART, Evelyn

MEETING (MEMBERS ONLY)

Taocheng Wang (Chengdu, China, b. 1981)

@nhow Amsterdam RAI

explores the relationship between female

This edition will convene on 23

identity, clothing, power and vulnerability

March at the recently opened nhow

in a series of drawings and a photo

Amsterdam RAI hotel. There will also

installation. Her ostensibly spontaneous

be a guided tour of the impressive

snapshots showing the artist posed in

new hotel for those interested. More

‘ultra-feminine’ clothing by Agnés b.

info: www.hellozuidas.com.

intentionally mislead us, while her delicate drawings blend eastern and western imagery in fairy-tale stories that lure the viewer into a mysterious world. More info: circl.nl//kunst.&.historisch.bezit@nl.abnamro.com.

Sunday 5 April FOREST RANGER CRUISE @Amsterdamse Bos Take a tour of the waterways of Amsterdamse Bos led by the forest ranger, and experience the woods from the water! Cost: €10 adults / €6 for children aged 4-12. Tickets for the cruise must be collected and paid for no later than one hour before boat departure. The cruise is approximately 1½ hours long in an open boat and departs from the Amsterdam Manege (stables) on Nieuwe Kalfjeslaan. More info, reservations and tickets: De Boswinkel, www.amsterdamsebos.nl.

Tuesday 31 March - Thursday 30 April TULP FESTIVAL AMSTERDAM @Amsterdam Monday 24 - Wednesday 26 March

All April long Amsterdam will be coming

Monday 6 April

BUILDING HOLLAND

up flowers during the annual tulip festival.

ZUIDAS INTRODUCTORY GATHERING

@RAI Amsterdam

For the sixth year in a row, hundreds of

@Royal Industrieele Groote Club

Building Holland returns to spotlight

thousands of tulips will paint the city

Interested in corporate membership?

innovation and renewal in this 2020

with early springtime colour. Residents,

Come to a special Zuidas introductory

edition, themed (Re)Building the Future.

tourists and businesses can delight in

gathering on Monday 6 April 2020.

As the premier innovation event for the

the cheerful spring blooms at dozens of

Welcome between 6-6:30pm, followed by

construction, installation and property

spots in all corners of Amsterdam, with

a presentation, guided tour and dinner.

sectors, Building Holland will draw 250

bright rows of tulip-filled planters and

Please register with Richard Francke,

exhibitors and 15,000 visitors over three

pots enlivening streets, squares, bridges,

Royal IGC director, via r.francke@igc.nl. If

days on 24-26 March to share knowledge,

shopping centres and stations. Numerous

you have any questions, get in touch with

network, do business and see and

parks and museum and hotel gardens

Remco Pot, Royal IGC board member in

experience innovative concepts and

will also be showcasing spectacular tulip

charge of new member recruitment, via

products. More info: www.buildingholland.nl.

beds. More info: www.tulpfestival.com.

r.pot@rai.nl or 06-26434599.

32 •

AGENDA

Photography Ernst van Deursen

Send your agenda to info@zuidaspublishers.nl.

Wednesday 8 April

Thursday 9 - Monday 13 April

Tuesday 21 February

THE STORY OF EASTER IN

INTERNATIONAL AMSTERDAM

WRITING FOR THE WEB (DUTCH)

AMSTERDAM

MOTOR SHOW 2020

WORKSHOPS

@De Nieuwe Poort

@RAI Amsterdam

@Taalcentrum-VU

De Nieuwe Traditie (‘The New Tradition’) is

IAMS 2020 shines a glorious spotlight on

Writing for the Web is a one-day course

developing new rituals for modern life, with

more than 300 cars. From supercars and

that teaches you how to write strong online

programming that explores what makes

the most extreme hypercars to unique

content – content that not only captures

us human, what motivates us, and who

show cars of which there’s only one in

your readers’ attention but also helps you

or what we elect to guide our own lives.

the world, as well as valuable antique

achieve your SEO goals. The course takes

Among these ‘new traditions’ is celebrating

and modern classics. In short, all kinds of

an active approach, offering exercises to

Easter with The Story of Easter. This is an

cars that are sure to put a smile on your

hone your writing, editing and SEO skills.

engaged and personal story, alternating

face. The show also includes a section

You’ll also receive direct feedback on your

with music, in which minister and

devoted to the latest import models, both

work. Get the most out of your web texts

entrepreneur Ruben van Zwieten reflects

combustion and electric. See them all at

and sign up now at www.taalcentrum-vu.nl.

on life in our times. To attend, sign up using

the IAMS 2020. More info:

the registration form on the website. More

www.amsterdammotorshow.com.

info: www.denieuwepoort.org/event/hetverhaal-van-pasen-amsterdam/

Tuesday 21 - Friday 24 April INTERTRAFFIC Thursday 16 April

Thursday 9 April

@RAI Amsterdam

ENERGY TRANSITION THURSDAY #6:

Intertraffic is the world’s leading traffic

FLOATING SOLAR PARKS

and mobility industry trade fair. Since its

@Circl

1972 inaugural edition in Amsterdam this

2019 SUSTAINABILITY REPORT

Rapidly greening our energy mix will

biennial event has become a platform

PRESENTATION

take more than sustainable technologies

that unites professionals from around

On Thursday 9 April, Green Business

alone. At least as important is a

the globe, and a must for all those

Club Zuidas, the Zuidas Amsterdam

sustainable revenue model. Whoever

wanting to keep up with developments in

Development Office and Hello Zuidas are

clinches the sustainable technology

infrastructure, traffic management, traffic

presenting the Sustainability Report for

revenue model takes home the jackpot.

safety, parking and smart mobility. With

the year 2019. Join us to hear from the

In this series we discuss promising

a focus on personal networking, the four-

companies and organizations in Zuidas

technologies and delve into the revenue

day fair brings together the world’s most

that made big strides in greening their

model underpinning the tech – this time

important organizations and stakeholders

operations last year. Check hellozuidas.

with a focus on floating solar parks. More

to exhibit their newest solutions. More

com for programme and venue details.

info: www.circl.nl/programma/ett6.

info: www.aquatechtrade.com/amsterdam/.

• 33

FINANCE

Finance News

#UPDATE

Every edition of Hello Zuidas magazine features finance news related to the Zuidas district, Amsterdam or the Netherlands. Send your finance news to: hellozuidas@zuidaspublishers.nl.

34 â&#x20AC;˘

FINANCE

HALF OF ALL YOUNG PROFESSIONALS WANT TO SWITCH JOBS IN UNDER TWO YEARS Research has shown that starters on the job market are unhappy about growth opportunities, company culture and management, and almost half of them start looking for new jobs within the first two years. Recruitment platform Magnet.me conducted a survey among over 300 employees having under ten years of work experience. Although almost 80% said they were happy in their jobs, mobility remains high. Some respondents said this was due to the fear that their temporary contracts would not be extended, but four out of five job seekers leave of their own volition.

THE CITY OF AMSTERDAM AND

INCREASE IN INCOME OF

INVESTORS REACH AGREEMENT

SELF-EMPLOYED WORKERS

ABOUT THE CONSTRUCTION OF

CONTINUES TO LAG BEHIND

CHEAPER RENTAL PROPERTIES

Self-employed workers are

‘HOUSING SHORTAGE

The City of Amsterdam has reached

benefitting considerably less than

CONTINUES TO RISE’

agreement with investors and developers

salaried employees from the income

The housing shortage is rising at an

about the construction of cheaper rental

improvements the government

even faster pace than expected. By 2022

properties. A deal signed on Monday

promised for this year. After 2020, the

the shortage is forecast to reach an

outlines that, in the next five years, market

increase in income for entrepreneurs in

unprecedented high of at least 360,000

players in the nation’s capital will build

the tax administration’s box 1 will lag

homes, possibly even peaking at 380,000.

ten thousand new mid-market rental

even further behind, when compared to

This was shown in a study published in

homes. Rents in this mid-section will

improvements for salaried employees.

February by real estate advisor Capital

vary from €740 to €1030 per month. To

Tax advisor Hans Huiberts reached this

Value and research firm ABF Research.

make these agreements possible, the

conclusion based on the net income

Construction companies have completed a

responsible executive councillor, Laurens

effects he calculated for entrepreneurs

total of 77,000 new homes in the last year.

Ivens, needed to relax the rules for new

who pay tax on their profits in

This is more than in previous years and is

build in Amsterdam. Investors had stated

accordance with box 1. The Ministry of

in accordance with government objectives.

issues with overly stringent requirements

Finance expressed some reservations

Nevertheless, the housing shortage still

for some time, and a number of them even

about Mr Huiberts’ calculations, but

rose to 315,000 homes at the beginning of

abandoned plans for construction in the

generally agrees with the outcomes.

2020. This is more than forecast.

capital for this very reason.

Source Het Financieele Dagblad • Photography Lotte de Graaf

• 35

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MENNO PETERS

CARWASH PICK UP new service by Loogman

‘ We’ve understood for sixty years that your car is a prized possession.’ outset, we began keeping track of customer queries. At some point it became clear there was a demand for this. Companies and individuals wanted to know if we could collect

In 1959 Ger Loogman’s parents started a home-based business on Bosrandweg,

their cars and deliver them back cleaned. We

dealing in petroleum, gas canisters and domestic fuel. While Loogman Sr went door

fleshed out the idea and tested it. The service

to door with fuels, his wife cared for their four children at home and meticulously

is running very well and by now people know

kept the accounts. This golden combination resulted in a ‘well-oiled’ company that’s

about it. Loogman has an excellent reputation

still every bit as successful today. Loogman Carwash also continues to develop

as a trusted company. Our customers

with new technologies, creative ideas and by listening to customers. Most recently,

know we handle their cars with care. We’ve

this led to the launch of the Carwash Pick Up. Hello Zuidas caught up with Menno

understood for sixty years that your car is a

Peters, an innovation specialist who’s been with Loogman for 12 years.

prized possession.’

INNOVATION A TOP PRIORITY

fast, so we’re well aware of the need to keep

Innovation is Loogman’s top priority,

up and follow what customers are doing. In

says Menno. ‘It’s in Loogman’s DNA, both

the future, we want to roll out this service

the company and Ger as a businessman.

nationwide and work with various partners.’

Carwash Pickup BY

WANT CARWASH PICKUP TO

Whenever we’ve successfully completed one development, we tackle something new. Ger

MARKET DEMAND

is very active within the company and has an

Loogman launched the Carwash Pick Up

antenna for new currents. At Loogman, our

service in late 2019 in response to market

Book this service now via:

mission is to keep surprising customers. All

demand. ‘We started building a customer

+ 31 638 663 293

employees are encouraged to provide input

service department at the end of 2018’,

hello@carwashpickup.nl

on that subject. This lets customers know

explains Menno. ‘They can be reached six

www.carwashpickup.nl

we’re ever evolving. Mobility is changing

days a week during business hours. From the

Text Romy Lange

COLLECT YOUR CAR AND RETURN IT CLEANED?

• 37

WORKPLACE MAKES THE DIFFERENCE IN THE WAR FOR TALENT

Savills survey: Employees rate workplace, not wages, as most important Attracting and retaining the best people is an

about their current situation, workplace rates far

ever-growing challenge. What can employers do to

above primary aspects like pay, management and

get an edge? National and international research

co-workers.

shows that companies with an attractive workplace have considerably higher odds of attracting talent.

EFFECTIVE INVESTMENT

This is confirmed by the international What

Investing in the workplace sounds like a great idea,

Workers Want survey, conducted by property agent

but where to start? According to head of agency Erik

Savills. As much as 69% of the workforce cites

Beekman, it’s important to start at the basis. ‘Ball

workplace (or workplace adjustments) as the main

pits and pool tables are fun, but our research shows

factor when deciding on working for or remaining

there’s one thing workers find truly important, and

with an employer.

that’s the basics – the facilities. Things like Wi-Fi, air quality and temperature. According to our survey,

38 •

The Savills survey was conducted among 11,000

these aspects are all too often neglected. Only 49%

office workers in 11 European countries. A notable

of office workers are satisfied with temperature and

conclusion is that if workers could change one thing

air quality.’

ERIK BEEKMAN, HEAD OF AGENCY AT SAVILLS

THE DOWNSIDE OF THE OPEN PLAN OFFICE

there is no such thing as the perfect work place.

Aside from basic facilities, office layout is also

Employers do well to keep that in mind. ‘It’s a

important. As it happens, open plan offices are a

matter of to each his own. Younger employees

common source of dissatisfaction. That’s because

don’t want the same things as older colleagues. But

they have a downside, says Erik. ‘Lots of Dutch

listening carefully will get you a long way, and that’s

offices are designed on an open plan, but we’ve

precisely what’s not happening often enough. At

found that in practice many workers actually need

the moment, Dutch workers rate control over their

a mix of different workspaces. They like working in

own workspace with a 5.6 out of 10. So there’s big

an open plan office, but not all day. As much as 80%

room for improvement there. Employees want to

also want a quiet workspace every now and then.

be heard and have a say. The key is to listen!’

SAVILLS AMSTERDAM

So make sure to have dedicated workspaces, where

WANT MORE INSIGHTS FROM THE

Claude Debussylaan 48

WHAT WORKERS WANT SURVEY?

+ 31 (0)20 301 20 00

NO SUCH THING AS THE IDEAL WORKPLACE

Erik would be glad to tell you more!

www.savills.nl

Even with all these insights, Erik stresses that

Get in touch with him on +31 (0) 20 301 2029.

people can focus on working undisturbed.’

Text Kika Samsom • Photography Jaiwey Nuij

• 39

Your guide in the jewellery jungle

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BIJ MIRJAM No psychiatrist can match that MIRJAM, OWNER BIJ MIRJAM

Bij Mirjam is a fashion boutique in Beethovenstraat with a mission to ensure every

only in the country on short trips. They ring

woman leaves the shop feeling more confident than when she entered. ‘Every woman

me up when they have an hour to spare, so

has has a shape and style of her own.’

I can select some suitable pieces to have ready for them to try on. Afterwards, they

NOT MOTIVATED BY MONEY

a customer wants something that doesn’t

leave the shop happy. Or else I send the

‘Last year we celebrated our 25th

suit her. I will tell her that if that’s what

items to them.’

anniversary in fashion. I cried all day. That’s

she wants, she’ll have to shop somewhere

because this line of work is so special and

else – it’s a matter of professional pride –

people are so appreciative. It’s such a joy to

and then I’ll pick something from the rack

see a customer leave more beautiful than

that complements her. Money is not what

when she arrived. When you look great, you

motivates me; I want people to trust me.’

believe in yourself. It doesn’t matter whether

Beethovenstraat is one of Amsterdam’s premier shopping streets, just a stone’s throw from

you’re a stay-at-home mum or a lawyer,

FROM ALL OVER THE WORLD

Zuidas. It’s a street with a venerable

clothes can make you better at what you do

‘People from all over the world buy their

history and a wide variety of

and, more to the point, make you feel better.

clothes here, and I’m not surprised.

high-end shops, lovely bars and

No psychiatrist can match that.’

We’re quite innovative in Amsterdam.

restaurants. Distinguished by its

In Belgium clothing tends to be on the

tranquillity, space and first-class

A FASHION FOR EVERY AGE

classic side and in Italy often just a bit

service, Beethovenstraat is an

‘All women are beautiful, but the trick is to

tacky, with too much bling. So whenever

experience unto itself.

make a person even more beautiful. Your

my clients happen to be in the Netherlands,

shape determines your style. Sometimes

they come to me. Many of my customers are

Beethovenstraat.nl

• 41

LEGAL

Legal

#INTERVIEW

NEW COURT AMSTERDAM

Every edition of Hello Zuidas magazine features legal news related to the Zuidas district, Amsterdam or the Netherlands. Send your legal news to: hellozuidas@zuidaspublishers.nl.

42 â&#x20AC;¢

LEGAL

As was the case in 2018, Loyens & Loeff last year again advised in the largest number of M&A transactions. The firm overtook Allen & Overy in the second half of 2019 and after that remained in first place to top the 2019 M&A League Tables with 65 deals. In the year’s closing quarter, Loyens & Loeff advised in various acquisitions including DPG Media’s acquisition of Sanoma’s activities in the Netherlands (from Donald Duck to Nu.nl; a deal worth €460m) and in French giant Vivendi’s purchase of Hilversumbased Universal International Music, to the tune of €3bn. (Source: Advocatie.nl) Hello Zuidas talked with Antoinette van der Hauw, partner at Loyens & Loeff and active in the Corporate/M&A practice group.

AS IN 2018, LOYENS & LOEFF LAST YEAR AGAIN ADVISED IN THE LARGEST NUMBER OF M&A TRANSACTIONS. ARE YOU PLEASED WITH THIS TOP SPOT? Of course we’re tremendously proud to have been involved in the largest number of mergers and acquisitions in 2019. We look forward to the challenge of holding on to our leading position in 2020.

Antoinette van der Hauw

IS THIS AN EXCITING RACE FOR THE FIRM, OR RATHER A NICE TITLE TO SHOW OFF? Our priority isn’t to win first place, but to provide our clients with expert advice in the M&A process. But naturally it’s brilliant that our dedication ultimately put us in first place again.

WHICH DEALS MAKE YOU THE PROUDEST?

Age 34

It sounds a bit lame, but there’s not any one single deal we’re most proud of. The most

Job

attorney at law - partner

satisfying deals are the ones where we get to work with an interdisciplinary team from all across the firm (attorneys, civil-law notaries and tax specialists) and the other consultants involved to deliver a good result for our clients.

What’s your favourite spot in Zuidas? To be honest, our firm’s own coffee bar.

CAN YOU SAY SOMETHING ABOUT INTERESTING DEALS SLATED FOR 2020?

Rey (our barista) brews the best coffee.

As you might expect, we’re not at liberty to say anything specific, but the year is already off to a good start and we’re working on some promising transactions.

What’s a hot topic in your firm at the moment?

WILL THE FIRM KEEP ITS LEAD IN 2020?

Our relocation to HourGlass in Zuidas this

Our team has kicked off the new year with loads of energy and enthusiasm, so we won’t rule it out!

summer. The building looks amazing!

Text Romy Lange

• 43

HAVE BAGELS & BEANS deliver your business breakfast and/or lunch!

• • • • • •

Bagels Salads Fruit juices Smoothies Cheesecake - Brownies - Date cake Yoghurt with banana, walnuts and maple syrup

PLACE YOUR ORDER NOW VIA E-mail parnassusweg@bagelsbeans.nl Phone 020 662 11 79 Location Parnassusweg 218 Delivery hours Monday to Friday, 7am to 5pm

DOOR TO DOOR DELIVERY, OR FURTHER

HOW DOES ZUIDAS SCORE ON VITALITY? Vitality is a top priority for employers and focuses on a combination of a good workplace and a healthy workforce. Vertidesk is a specialist in dynamic office furniture and its mission is to get office workers moving. For more than 25 years, this Haarlem-based business has been sharing its expertise to promote employee fitness and productivity. Every year, Haarlem hosts De ZorgSpecialist Grachtenloop, a fun running event where you and your colleagues can show your athletic prowess. Together, we want to help employees get active, both in and outside the workplace. So get on your marks for the 26th edition of the ZorgSpecialist Grachtenloop after work on Friday 3 July, with the Philharmonie as its beautiful business location. SIGN UP ON GRACHTENLOOP.NL

Apollo Hotel Amsterdam gets facelift:

NEW ROOMS AND EXPANSION OF THE HARBOUR CLUB AMSTERDAM ZUID Rooms in Olympic style and refurbished Harbour Club set the mood at Apollo Hotel Amsterdam

Apollo Hotel Amsterdam, a Tribute

renovated into a Harbour Club with a dash of

Portfolio Hotel, has brought the 1928

glamour, stunning art, a walk-in wine vault

Olympic Games back to Amsterdam

and an open kitchen. The current restaurant

Willemijn Groothengel, General Manager

by completely restyling 174 rooms.

will be converted into an outdoor terrace

at Apollo Hotel Amsterdam: ‘With the 2017

Coinciding with the unveiling of

with an even better view of Amsterdam’s

renovation some two years behind us, we felt

its revamped interior, Apollo Hotel

canals. The successful concept behind The

it was time for these finishing touches. Our

Amsterdam also announced the

Harbour Club will remain unchanged, with

hotel’s central location makes it a popular

upcoming expansion and renewal of

an international menu featuring dishes

base for international tourists, business guests

The Harbour Club Amsterdam Zuid in

prepared with only the finest ingredients.

and Amsterdam locals. With that in mind, this

the city’s historic Zuid district. This

rooms have also been completely restyled.

transformation is not only a splendid addition

completes the hotel renovation begun

Prior to announcing this expansion, the

for our hotel guests, but also fits well in the

in 2017.

Apollo Hotel Amsterdam also unveiled the

characteristic “Old Zuid” setting.’

revamped interiors of 174 rooms. The hotel Based in the nationally listed Apollo Hotel

originally opened its doors as a pavilion for

Amsterdam, The Harbour Club Amsterdam

the Summer Olympic Games in 1928. In 2017

Zuid sits at a spot where five canals

the hotel’s lobby was renovated. Forty-nine

APOLLO HOTEL AMSTERDAM

converge. Some five years after its official

rooms were transformed into designer

Apollolaan 2

opening, and following the announcement

rooms and suites. With the Olympic Stadium

1077 BA Amsterdam

of a fifth Harbour Club in The Hague, the time

just around the corner, and inspired by the

+31 20 673 5922

has come for a major expansion. La Grande

Olympic Games that played such a key role

www.apollohotels.nl

Brasserie, formerly Bodon restaurant, will be

in its history, now the hotel’s remaining 174

• 45

46 â&#x20AC;¢

1973

Queen Juliana opens the Main Building of Vrije Universiteit Amsterdam. Head of Construction Mr Doets showing her the scale model of the university complex.

#zuidasstories

On Gustav Mahlerplein, between Circl and the station entrance, is a photo wall displaying historic images of Zuidas. This project is an initiative of Hello Zuidas, Zuidasdok and ZuidPlus.

â&#x20AC;˘ 47

SUSTAINABILITY

SUSTAINABILITY NEWS

The international headquarters of technology company Uber will be located in the newly to be developed Tripolis-Park along the A10, near the Olympic stadium. In 2022, this we be an eco-conscious campus, highly sustainable and with a big focus on the physical and mental wellbeing of its users.

48 â&#x20AC;˘

SUSTAINABILITY

2020: A GOOD YEAR TO HOP ON A BIKE Starting this year, the government has simplified rules for business use of bicycles – both regular and electric bikes. Previously, employees had to keep a record of all business rides, but that’s now been replaced with payment of a fixed gross 7% addition for the use of a business bike. Employees who also use other forms of transportation will continue to qualify for a tax-free commuting expenses reimbursement of 19 eurocents per kilometer. In other words: there’s no better time to switch to a bike! In 2020, 100 commuters in Zuidas will have a chance to try out an e-bike or speed pedelec for two weeks. GBC Zuidas will start off with an e-bike try-out open to employees who live ten kilometers or further from Zuidas and normally commute by car. Interested? To apply, contact Diederik@greenbusinessclub.nl.

SUSTAINABILITY REPORT 2019 PRESENTATION: DON’T MISS IT! The 2019 edition of the Zuidas Sustainability Report will be presented on 9 April, at Mobility Experience Move. The Sustainability Report is a publication of the Zuidas Amsterdam Development Office, Hello Zuidas and Green Business Club Zuidas, and provides a complete overview of sustainable initiatives spearheaded by businesses, government and non-profit organizations in Zuidas over the previous year. The official presentation is a festive and inspirational event, showcasing the most notable initiatives and offering an opportunity to network for new sustainable projects. Don’t miss it! 9 April, 3:30-5pm at Mobility Experience Move (Stadionplein 28), with drinks to follow. To attend, send an email to servicepoint@hellozuidas.com.

PRINTLESS IS MORE On 30 March Green Business Club Nederland will be launching another national PrintLess Contest. Last year’s competition attracted twenty companies nationwide, including four in Zuidas, which battled for the greatest reduction in printer use over two whole months. In the final count, the contest saved an impressive 796,661 sheets of printer paper! At the end of this month companies and regions will again start vying to print as little as possible. Their aim: to reduce paper use, boost awareness about printer use and change behaviour over the long term. To sign your company up for the GBC PrintLess Contest 2020, contact Lotte Gottschal: lotte@greenbusinessclub.nl.

Maartje Oome is communications manager for Green Business Club Zuidas, a organization that has businesses cooperating in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to: Maartje@greenbusinessclub.nl.

Text Maartje Oome

• 49

THE MISMATCH BETWEEN ZUIDAS AND CARSHARING If you’re reading this magazine, you’re

It wasn’t until we started looking around at

Is that all? No. In April we’re also launching

probably used to hearing how blessed

the options for shared cars, that the penny

our own car sharing programme in three

you are to be working or living in Zuidas.

finally dropped. Because when you compare

big cities. With fleets that are fully electric,

In this unique hub that’s shaping the

the magnificent offices and residential

but also offer a fantastic range and a fair

future of mobility. But when you look

towers with the current fleet of shared cars,

price. So what will it be? A Volkswagen

at the motorway through your office or

there is a sharp contrast. For an accountant,

E-Golf? A Jaguar I-Pace? It may not

living room window, it’s always the same

lawyer or consultant to pull up at a client’s

completely fix gridlock, but it just might

old song twice a day, every day: traffic

office in a Smart or sticker-clad bumper car,

help. And if you’re going to be stuck in

backed up as far as the eye can see. When

is a sure way to make a poor impression.

traffic anyway, wouldn’t you rather be in

it comes down to it, Zuidas is really the

a Jaguar?

place where it takes 20 minutes to cover

No, in Zuidas we expect and have earned

the first or last 200 metres.

some class. We want the quality reflecting Amsterdam’s financial district. Zuidas has

DOWNLOAD THE SIXT APP &

Sure, we’ve got the potential to reinvent

style and prefers to drive a BMW, Audi or

VISIT OUR DIGITAL SHOPS

mobility, but it’s not happening. Oddly

Mercedes. At Sixt in Amsterdam-Zuid, we

enough, despite alternatives like carsharing

cater to that preference, which is why we’ve

Sixt Amsterdam Rai

in our Financial Mile, most people still

just opened our first two digital car hire

Europaboulevard 2, Amsterdam

choose to drive themselves to their

locations in the Netherlands. That means

Sixt Amsterdam Heinekenplein

appointments. What gives? Is carsharing the

goodbye counters: all you need is the app.

Eerste van der Helststraat 6, Amsterdam

problem, or Zuidas, or something else?

Think of it like carsharing, but with nicer cars.

• 51

ARCHITECTURE

ZUIDAS ARCHITECTURE

Zuidoever: care combined with comfortable living in Kop Zuidas Address Architect

Kop Zuidas, Eemlandstraat

Completed in

2 in Amsterdam

Floors 4

Charlotte ten Dijke,

Height in metres 14.5

TANGRAM architecture

Floor area

6,340 m2

& urban landscape

Building owner Cordaan (care organization)

More info about Zuidoever?

Main user

Elderly people with ties to

Take a look at www.deoevers.amsterdam

Amsterdam who have soma-

and tangramarchitekten.nl

tic complaints or dementia

52 â&#x20AC;˘

Spring 2020

ARCHITECTURE

Zuidas is renowned for its pioneering

façade, combined with large windows.

FACTS

architecture. As it matures into an

The underlying philosophy is to allow

• Zuidoever is very energy efficient

international quarter of Amsterdam,

residents who require care to continue

and scores an 8.8 for Health

buildings are shooting up right and

living as normal al life as possible. This

on the Municipal Practical

left in Zuidas. Amidst all these modern

is borne out in the apartments, all with

Guidelines (GPR) for sustainable

skyscrapers, it may be difficult to

private bathrooms and pantries. Residents

construction.

imagine that just about 20 years ago

also have plenty of freedom to adapt their

• There are a variety of services

this stretch of land connecting the

appartment to their own tastes and needs.

available to residents. Fresh

residential neighbourhoods of Zuid and

Zuidoever is designed to be adaptable to

meals are prepared daily, a

Buitenveldert consisted mostly of tennis

people’s physical capabilities and can be

caretaker is on hand for minor

courts and football pitches. In this

enlarged or scaled down as required. It

maintenance jobs and all

series we zoom in on the architecture of

also emphasizes physical and emotional

apartments are connected to a

Zuidas. This time, we take a closer look

connection with the outside world. All the

24-hour care alarm system.

at Zuidoever.

residential units have a view of the gardens

• One of the neighbours was so

or street. These gardens start at street

enthusiastic about the new

For most people, Zuidas calls to mind

level and continue up to the fourth top

complex that she thought that

imposing office towers and residential

level. This also includes a roofed winter

Zuidoever should win a prize.

blocks. But Zuidoever is changing that.

garden, enabling residents to enjoy the

• Zuidoever’s real showpiece is

This new care facility with 24-hour care

outdoors year-round and interact anytime,

the garden,

offers small-scale, high-quality comfort.

anywhere. It offers possibilities for both

colourful and fragrant plants

With 54 apartments, the building is

privacy and interaction. Last but not least,

and flowers and a winter garden

designed to have a warm, welcoming and

the ground floor has a space that can be

with paths to stroll along,

comfortable feel, which is articulated in

used to host concerts and gatherings and

seating and a pétanque pitch.

abundant use of glass and a transparent

where residents can get together.

Text Eefje van den Akker

filled with

• 53

Do you want to learn, practise or improve your Dutch? But you don’t know where?

lland

@lefournildesebastienho

Taal Informatie Punt Zuid shows you the way.

• For classical & individual sessions. • And if you need a language buddy to practice the Dutch language with. TiP visiting hours ZUID Every Tuesday from 09.30 – 11.30 am, Stadsloket, President Kennedylaan 923. Every Monday from 09.30 – 11.00 am, Huis van de Wijk De Pijp, 2e van der Helststraat 66. Call 06 2557 7587 or mail tip.zuid@akros-amsterdam.nl amsterdam.nl/taal

1886_LF_Adv_ZuidasMagazine_def(outl).indd 1

Magazine Management & Editing Press Releases Branded Content & Advertorials Photography & Videos Online Marketing

Strawinskylaan 15 (WTC Amsterdam) 1077 XW Amsterdam info@zuidaspublishers.nl +31 (0)20 - 362 09 93 WWW.ZUIDASPUBLISHERS.NL

26-11-19 14:

NEW MEMBERS

HELLO ZUIDAS WELCOMES the following new members

THE ENTOURAGE GROUP Hospitality (F&B) • 1,000+ employees LINK WITH ZUIDAS In spring 2020 The Entourage Group will be opening two new concepts on the 24th floor of the iconic tower next to RAI Amsterdam, so we want to dive into what’s happening in Zuidas. REASON FOR BECOMING A HELLO ZUIDAS MEMBER This will be The Entourage Group’s first location in this part of Amsterdam. We want to be part of the neighbourhood and keep everyone up to date on what we’re doing here.

PAN AMSTERDAM LALO CONTEMPORARY MEXICAN KITCHEN & BAR

Art fair • 3 employees LINK WITH ZUIDAS PAN Amsterdam has been held at the RAI for almost 35 years

Hospitality (F&B) • 50+ employees

now and also has its offices in SPACES in Zuidas. PAN Amsterdam is the largest national art fair in the Netherlands, attracting the

LINK WITH ZUIDAS

country’s top art dealers, antiquarians and gallerists from all

A sensational fine dining experience that blends the colours,

artistic disciplines.

scents and flavours of Mexico, located on the top floor of the iconic tower next to RAI Amsterdam.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER PAN Amsterdam attracts an enormous number of art collectors

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

and art lovers who work in Zuidas. The fair’s luxury setting,

As a new player in Zuidas, LALO wants to introduce members and

excellent catering and central location in Amsterdam make it the

the community to this new hotspot. By joining Hello Zuidas, we

event to which businesses invite their best clients.

can keep everyone updated about what’s on at LALO.

PANCAKES AMSTERDAM

COCO LOUNGE & BAR

Pancake restaurant • 150+ employees

Hospitality (F&B) • 50+ employees

LINK WITH ZUIDAS

We’re new in Zuidas! With five locations in the city centre, it was

With an electric lounge vibe and colourful dishes, COCO is the

time to expand our horizons. PANCAKES Amsterdam is opening

long-awaited sky lounge next door to LALO and will be bringing

its sixth location at Gustav Mahlerlaan 525.

fresh energy to Amsterdam’s Zuidas.

REASON FOR BECOMING A HELLO ZUIDAS MEMBER

PANCAKES Amsterdam values working together and getting to

As a new player in Zuidas, Coco Lounge & Bar wants to introduce

know the neighbours. A good neighbour is worth more than a

members and the community to this new hotspot. By joining

distant friend, as the Dutch saying goes. We want to be a part of

Hello Zuidas, we can keep everyone updated about what’s on at

the community, and Hello Zuidas also cherishes that connection.

Coco Lounge & Bar.

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

• 55

MEMO BOARD ART ZUID GUIDED TOURS THROUGH THE NEIGHBOURHOOD Let the Art Zuid Foundation take you and your clients, colleagues or guests on a tailored tour past sculpture in Amsterdam Zuid. Berlage’s Art Deco district (built in the period 1920-1940) has a vast wealth of architectural sculpture. Learn all about the district’s development under Berlage’s ‘Plan Zuid’, and complete the day with lunch before or drinks after your guided tour. To reserve your preferred day and time, email communicatie@artzuid.nl.

NEW IN ZUIDAS: BAR VALDI Looking for a fun and friendly pub 2.0? Grab your colleagues and check out the scene at Bar Valdi in Zuidas! At Bar Vivaldi you’ll find a colourful crowd from students and young professionals to seniors and local residents. And we serve only the best wines, beers and bites. More info: www.barvaldi.nl.

56 •

MEMO BOARD

THE OLYMPIC AMSTERDAM GRAND OPENING Following a major renovation, a new area christened ‘The Olympic Amsterdam’ celebrated its grand opening last month. Retired politician Hedy d’Ancona did the honours by lighting the Olympic flame. It was she who prevented one-time plans to demolish the Olympic Stadium and got the building added to the heritage list. Now the stadium has been renovated and a whole neighbourhood has risen around it, with 500 new homes as well as cafés

ZUIDAS WELCOMES HAPPYHAPPYJOYJOY

and restaurants. We say it’s a terrific addition!

On Tuesday 28 January Happyhappyjoyjoy opened its fifth establishment here in Zuidas. For this location, the popular Asian restaurant teamed up with IQ Creative and Crowne Plaza Amsterdam-South. The result? A fun and fabulous mash-up of colours and styles that’s carried through in the varied menu. As well as a big outdoor terrace sure to make this a hot spot for drinks in summer, the restaurant also has a private dining room complete with a karaoke system!

TRY AN E-BIKE OR SPEED PEDELEC FOR TWO WEEKS From 1 January there are even more great reasons to lease an e-bike or speed pedelec for work, making this the perfect time to try

ZUIDAS A SOURCE OF ARTISTIC INSPIRATION

e-cycling! An e-bike pilot will be launched

As a social sciences student at VU Amsterdam (1998-2002), Ineke Hofste noted

again in March, open to employees who

developments in Zuidas with great interest on her walks from Zuid/WTC Station to

live ten kilometres or more from Zuidas

the VU campus. During that time she saw structures like the ABN AMRO tower go

and normally don’t commute by bike.

up. Almost 20 years later, Zuidas still exerts a magnetic pull. Now a professional artist

Participants will have a chance to try out an

(AKI 2011), Ineke is particularly interested in the world of construction and architecture

e-bike or speed pedelec for two weeks.

in the urban landscape and takes much of her inspiration from Zuidas. From 6 March to 29 May nine of her pieces will be exhibited by Art Angels in the WTC building.

Text Eefje van den Akker

• 57

Lost in translation? Weâ&#x20AC;&#x2122;re not. www.taalcentrum-vu.nl/en/translations/ 020 - 598 64 20 | info@taalcentrum-vu.nl

dental team 2.0 just around the corner

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Members Hello Zuidas • March 2020 If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Alpha Security 10. Amsterdam in Business 11. Amsterdamse Bos 12. Amsterdam UMC 13. APG 14. Arcadis 15. Arnold & Siedsma 16. Art Zuid 17. Asunaro Holland Interplan 18. Atrium Meeting Centre 19. Avenue Services 20. Bagels & Beans 21. Baker McKenzie 22. Baresco 23. Bartolus Advocaten 24. Bar Valdi 25. Being Development 26. Blue Boat Company 27. Bolenius 28. Bouwens& 29. Boyden Global Executive Search 30. Breevast 31. BREIKERS 32. Broersma Nieuwbouw 33. BYCS 34. Caffè Belmondo 35. CBRE B.V. 36. citizenM 37. Che Buono 38. Club Sportive 39. CMS 40. COCO Lounge & Bar 41. CoffeeDC 42. Cognito Financial Communications 43. Colliers International 44. Confius 45. Corporate Housing Factory 46. Cosmo Hairstyling 47. Crowne Plaza A’dam South 48. Customized Media 49. D&B The Facility Group 50. De Brauw Blackstone Westbroek 51. De Hypotheker 52. Deloitte 53. De Nieuwe Poort 54. De Vroedt & Thierry 55. De Zuidas Apotheek 56. Dentons Boekel 57. Doctor Feelgood 58. Domeco Development B.V. 59. Eden McCallum 60. Eefje Voogd Makelaardij 61. Eigen Haard 62. Element Hotel 63. Engel & Völkers 64. ENGIE 65. Etage 0 66. Euro CCP 67. Europcar 68. European Language Centre 69. Expat Center 70. EY 71. Fam. Advocaten 72. Fetch Car Sharing 73. Financial Offices 74. Fit 20 75. Flexform Amsterdam 76. FLOW Real Estate 77. Fortron B.V. 78. Freshfields Bruckhaus Deringer 79. Fris Makelaars 80. Gelderlandplein 81. G&S Vastgoed 82. Gerrit Rietveld Academie

83. Grand Café Mahler 84. Greenberg Nielsen 85. Green Business Club 86. Greenwheels 87. Gustavino 88. GVB 89. HAB Int. Accountants & Consultants 90. Hestia Kinderopvang 91. Het Amsterdamse Proeflokaal 92. Het Zwarte Fietsenplan 93. Hogan Lovells International LLP 94. Holiday Inn Amsterdam 95. Houthoff 96. Hotel TWENTY EIGHT 97. House of Sports 98. Htel Serviced Apartments 99. IEF Real Estate 100. IHS Markit 101. IMA 102. in2motivation 103. InAmsterdam 104. ING Rayon A’dam Zuid West 105. JLL 106. JUIZZ 107. KNAP Makelaardij 108. Koetjes en Kalfjes 109. König + Neurath (Nederland) A.G. 110. Kraft Heinz 111. LALO Contemporary Mexican 112. La Lotteria 113. Lebkov & Sons 114. Lexence 115. Leonidas 116. LibRT 117. Limon 118. Loetje 119. Loyens & Loeff 120. Lunshof Makelaardij 121. Maarsen Groep Beheer B.V. 122. Macquarie Capital (Europe) 123. Made in May 124. Market 33 125. Mastercard 126. MBO College Zuid 127. Mech Make & Take 128. Miles Building 129. Misura Sartoria 130. Mobeazy Flexible Carsharing 131. Mondzorg Praktijk Zuidas 132. MUFG Bank (Europe) N.V. 133. Multicopy A’dam WTC 134. Mylk 135. NACH 136. Nannies Nursery 137. Nationale Postcode Loterij 138. NDI ICT Solutions 139. Nederlandse Ver. van Banken 140. Nedstede Real Estate 141. NH Amsterdam Zuid 142. nhow Amsterdam RAI 143. Nicolaas Lyceum 144. Novotel Amsterdam City 145. NS 146. Nouryon 147. Olympisch Stadion 148. Oliver’s 149. ONE-Dyas B.V. 150. Openbare Bibliotheek 151. ORAM 152. Oranje Energie 153. OVG Real Estate 154. Ox & Bucks 155. PAN Amsterdam 156. Pancakes Amsterdam 157. Partou Kinderopvang 158. Pathé 159. Phisage Beauty & Wellness 160. Platform Beter Benutten 161. Projectorganisatie Zuidasdok 162. Property NL B.V. 163. Protiviti 164. Provast

165. Qbic Hotels 166. Q-Park Nederland 167. Rabobank A’dam Markt Zuid 168. RAI Amsterdam 169. Regus 170. Reset Yourself 171. Restaurant As 172. Restaurant het Bosch 173. Restaurant Nine 174. RGA International Reinsurance 175. Rialto 176. Rivers 177. Rob Peetoom 178. Ronald McDonaldhuis VUmc 179. Rosarium 180. Russell Reynolds Associates 181. Savills Amsterdam 182. Salsa Shop 183. SCOR Global Life SE 184. Season-Flowers 185. Securitas 186. Shinyu Body & Mind 187. Simmons & Simmons LLP 188. Sixt 189. Spa Sport Hotel Zuiver 190. Spine Health Incompany 191. Spirit Hospitality Services 192. Stella Agency & Academy 193. Stibbe 194. Student Experience 195. Summertime 196. Sushilee 197. Sushi Time 198. Symphony’s 199. Taalcentrum - VU 200. Tandartsenpraktijk Van de Veer 201. Taylor Wessing 202. Tax Consultants International 203. Taxicentrale Amsterdam (TCA) 204. The Bank of New York Mellon 205. The Basket 206. The Bikevertising Company 207. The Breakfast Club 208. The Entourage Group 209. The Office Operators 210. The Online Group 211. Thomaskerk Amsterdam 212. TREC 213. Tribes 214. Urban Salad 215. Van Dijk & Ten Cate 216. Van Gool Elburg 217. Van Lanschot Kempen 218. Vermaat Groep (CIRCL) 219. Vesteda 220. Von Poll Real Estate 221. VondelGym 222. Vrije Universiteit Amsterdam 223. VU University Press 224. Wagamama 225. Watersportvereniging De Koenen 226. We Canteen 227. WeWork 228. Wineboutique & Spirits 229. Wintertaling 230. Worldeye Amsterdam 231. WTC Amsterdam 232. WTC A’dam Business Club 233. WTCafé De Blauwe Engel 234. Xavier (Syntrus Achmea) 235. X2X Worldwide Express 236. YoungCapital 237. Your Assistant 238. Zuidas Bier 239. Zuidas Publishers 240. Zuidas gemeente Amsterdam 241. ZuidPlus 242. ZuidasTravel.nl 243. Zuidschans 244. Zwaan II

COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas/ www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising. Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Greg Shapiro, Kika Samsom, advocatie.nl, Jos Moerkamp & Maartje Oome Photography Jaiwey Nuij, Lotte de Graaf & Marcel Steinbach Editorial advisory board Olivier Otten, Marius Drissen, Kenneth Goedhart, Jos Moerkamp & Maartje Oome. Thanks to Sjoerd Lycklama (FLOW RFLOW DEVELOPMENT), Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie.nl, Clubsportive, Bouwinvest, Taalcentrum-VU, Crowne Plaza Amsterdam South, De Hypotheker, Van de Veer Tandartsen, Bilderberg Garden Hotel, The Office Operators, Corporate Housing Factory, Stella Agency, Gelderlandplein, Le Fournil, LaLoteria, Zuidas Run, AM, EY, Industrieele Groote Club, Bar Valdi, Sport Inspiration, motiv-e, Bernard Muller (Mulvesta), Loogman, Carwash Pickup, Savills, Lyppens, Beethovenstraat, Antoinette van der Hauw (Loyens & Loeff), Bagels & Beans, Sport Support, Apollo Hotel Amsterdam, Element Hotels, HappyHappyJoyJoy, SIXT, Cordaan & Gemeente Amsterdam. Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl. Print run each edition 20.000 copies Circulation Free for Zuidas and Amsterdam South. Each edition comprises 20.000 printed copies. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency Six times a year (bi-monthly) Copyright © 2020 Zuidas Publishers. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

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Hello Zuidas Maart/April 2020 #48

Articles inside

Memo Board

New Members

Sustainability News

Legal News

Architecture

SIXT

Apollo Hotel Amsterdam gets facelift

Bij Mirjam

Savills survey

motiv-e

Carwash Pick Up

Hello Zuidas

Finance

Calling all Zuidas

Zuidas Mobility

Building the Future

Got a Minute?

Trending Topics

Riverfront Residences

Property

Hello You

Coverstory with Sjoerd Lycklama

Column Greg Shapiro