BIJ MIRJAM No psychiatrist can match that MIRJAM, OWNER BIJ MIRJAM
Bij Mirjam is a fashion boutique in Beethovenstraat with a mission to ensure every
only in the country on short trips. They ring
woman leaves the shop feeling more confident than when she entered. ‘Every woman
me up when they have an hour to spare, so
has has a shape and style of her own.’
I can select some suitable pieces to have ready for them to try on. Afterwards, they
NOT MOTIVATED BY MONEY
a customer wants something that doesn’t
leave the shop happy. Or else I send the
‘Last year we celebrated our 25th
suit her. I will tell her that if that’s what
items to them.’
anniversary in fashion. I cried all day. That’s
she wants, she’ll have to shop somewhere
because this line of work is so special and
else – it’s a matter of professional pride –
people are so appreciative. It’s such a joy to
and then I’ll pick something from the rack
see a customer leave more beautiful than
that complements her. Money is not what
when she arrived. When you look great, you
motivates me; I want people to trust me.’
believe in yourself. It doesn’t matter whether
Beethovenstraat is one of Amsterdam’s premier shopping streets, just a stone’s throw from
you’re a stay-at-home mum or a lawyer,
FROM ALL OVER THE WORLD
Zuidas. It’s a street with a venerable
clothes can make you better at what you do
‘People from all over the world buy their
history and a wide variety of
and, more to the point, make you feel better.
clothes here, and I’m not surprised.
high-end shops, lovely bars and
No psychiatrist can match that.’
We’re quite innovative in Amsterdam.
restaurants. Distinguished by its
In Belgium clothing tends to be on the
tranquillity, space and first-class
A FASHION FOR EVERY AGE
classic side and in Italy often just a bit
service, Beethovenstraat is an
‘All women are beautiful, but the trick is to
tacky, with too much bling. So whenever
experience unto itself.
make a person even more beautiful. Your
my clients happen to be in the Netherlands,
shape determines your style. Sometimes
they come to me. Many of my customers are
Beethovenstraat.nl
• 41
