THE MISMATCH BETWEEN ZUIDAS AND CARSHARING If you’re reading this magazine, you’re
It wasn’t until we started looking around at
Is that all? No. In April we’re also launching
probably used to hearing how blessed
the options for shared cars, that the penny
our own car sharing programme in three
you are to be working or living in Zuidas.
finally dropped. Because when you compare
big cities. With fleets that are fully electric,
In this unique hub that’s shaping the
the magnificent offices and residential
but also offer a fantastic range and a fair
future of mobility. But when you look
towers with the current fleet of shared cars,
price. So what will it be? A Volkswagen
at the motorway through your office or
there is a sharp contrast. For an accountant,
E-Golf? A Jaguar I-Pace? It may not
living room window, it’s always the same
lawyer or consultant to pull up at a client’s
completely fix gridlock, but it just might
old song twice a day, every day: traffic
office in a Smart or sticker-clad bumper car,
help. And if you’re going to be stuck in
backed up as far as the eye can see. When
is a sure way to make a poor impression.
traffic anyway, wouldn’t you rather be in
it comes down to it, Zuidas is really the
a Jaguar?
place where it takes 20 minutes to cover
No, in Zuidas we expect and have earned
the first or last 200 metres.
some class. We want the quality reflecting Amsterdam’s financial district. Zuidas has
DOWNLOAD THE SIXT APP &
Sure, we’ve got the potential to reinvent
style and prefers to drive a BMW, Audi or
VISIT OUR DIGITAL SHOPS
mobility, but it’s not happening. Oddly
Mercedes. At Sixt in Amsterdam-Zuid, we
enough, despite alternatives like carsharing
cater to that preference, which is why we’ve
Sixt Amsterdam Rai
in our Financial Mile, most people still
just opened our first two digital car hire
Europaboulevard 2, Amsterdam
choose to drive themselves to their
locations in the Netherlands. That means
Sixt Amsterdam Heinekenplein
appointments. What gives? Is carsharing the
goodbye counters: all you need is the app.
Eerste van der Helststraat 6, Amsterdam
problem, or Zuidas, or something else?
Think of it like carsharing, but with nicer cars.
• 51
