The California Lumber Merchant - February 1939

Most ol the buildings ol the Golden Gate l:rter. ncriioncl Exposition embody todcy's stecrmlined design <nrd sbucture. Most oI ihem qlso hcrve utilized SIIPER-Hcnbord, the Outdoor Plwrood, crs (m importcnt pcrt ol their exterior construc{ion This super-consbuclion iob is cr nqturql

plcrce lor SIIPER-Hcrbord . . mcrde permorently weclherproof by iis exclusive pcrtented mcnulacturing process'-with linecl expcnsion due to moisture or tempetqture chcnges, reduced to nil-with bclcrced, cross.bcnded construction thcrl will not crock or split.

The buildiags on this pqge cnd scores ol otherg on Trecsure Islcnrd crre ercelleal excmples ol SUPERHcrbord ia nodera design. Our qmple wcrehouse stocks crnd lhe counsel of our sales engineesa vrere trerrendouely helpful ia the erecllon oI these buildinEs, These sqme lccililies cre qvoilqble to the lrqde iD lhis territory. For pcrticulors, phone, write or coll on

'den Gate Intilnational Erpositi6n on Treasure Island in San Francisco Bay

Crillo's Specialq Kitchm, Cafe and Cochnil Bar

Hydrostrhete Building

Federal Building uith Colonnade of States

Shasta Cascade Buililing

.lFor c weathetptool plytood, guoanteed A dgdias, tepdtd,ion ol flies due to mois,ute ot &y weatheting condition, tpecity SUPER - Hqbotd ot "extetior Olypood hot-ptessed *ith a cresylic totmaldehyde tyrthelic tetin bitdet,and then tenpercd."

Alameda Contra Costa Bailding

Eosy ]o Work

Easy to Paint

Cqlifornia Pine Plywood cut lrom selected logs of soft even-textured growth. An excellent bose Ior pcrint qnd enqmel Iinishes economicqlly opplied. Stroight cors or mixed cqrs with lumber ond moulding items.

Try Pine

ONE OF 14 plants, where Wolmanized Lunber ie treated lor the lumber producers wbo ship io you, in straight or mixed car' loadg. The product is sold by the producers lhrough regular trade channels, protecting your profit. For information, address

Hoo-Hoo Appoints New Supreme Nine Selects Publicity Committee

At the general conference of the members of the Concatenated Order of Hoo-Hoo held at Minneapolis, Minn., the Reorganization Committee was instructed to appoint a new Supreme Nine for the Order. The Committee selected one member from each of the nine jurisdictions to the Supreme Nine and appointed George W. Dulany, Jr., of Clinton, Iowa, for Snark of the Universe. They made no other selections for the different offices, but left this to the members themselves-

Other members of the Supreme Nine are: Senior HooHoo, George W. Duffy, Spokane, Wash.; Junior Hoo-Hoo, Donald S. Montgomery, Milwaukee, Wis.; Scrivenoter, Ifenry W. Wiegand, Washington, D. C.; Bojum, Martin J. I\fcDonald, Port Arthur, Canada; Jabberwock, Ulmont M. Carlton, Cambridge, Mass. I Custocation, Kennett }fudson, Ardmore, Okla.; Arcanoper, L. J. Woodson, San Francisco; Gurdon, Charles E. Marsh, Memphis, Tenn.

Mr. Woodson's jurisdiction, No. 6, embraces the states of California, Nevada, IJtah, Arizona, and New Mexico.

A new corporation was formed by the Supreme Nine in the name of the International Concatenated Order of HooHoo, and the following were named officers of the corporation: President, Samuel L. Boyd; vice-president, Ted T. Jones; treasurer, Thomas M. Partridge; secretary, William M. Wattson. The central office is at Minneapolis, Minn.

The Reorganization Committee, which has concluded its task, has served for five years, giving its time and efforts to the undertaking. Its members were Harry T. Kendall, chairman; T. M. Partridge, treasurer; Sam L. Boyd, T. T. Jones, Ormie C. Lance and W. M. Wattson.

To carry on the promotion of Tested Selling Methodsthe sales development program of the Merchandising Institute of N.R.L.D.A.-a publicity committee has been organized with Joe Sanders, Jr., director of public relations of the Insulite Company, as its chairman.

In announcing the committee membership, Mr. Sanders said, "We are going to use all possible means to make sure that dealers are aware of the sales-building possibilities which enrollment for Tested Selling Methods means to dealers and employees in retail yards. The announcements mailed to over twenty thousand dealers have brought a fine response in the form of enrollments and in enthusiastic comment about the whole program.

"Furthermore, scores of manufacturer members of the Merchandising Institute are enrolling their territory salesmen for the program so that there will be unity of thought and action in better selling activities. Many of these salesmen r,vill preside at the Tested Selling Methods'display which will be installed at the state and regional association conventions."

In addition to I\Ir. Sanders. the Committee members are Frank R. Babcock, advertising manager, United States Gy,psum Company; H. B. Watkins, advertising manager, Masonite Corporation; LeRoy Staunton, advertising manager, The Celotex Corporation; L. Rohe Walter, advertising manager, The Flintkote Company; N. L. Cary, promotion manager, \Mestern Pine Association; T. L. O'Gara, manager, Merchandising Division, Weyerhaeuser Sales Company; and Paul E. Kendall, field director of Merchandising Institute.

ADVERTISERS

I. E. MARTIN Mcncging Editor cad Advertisilg Mclcaer

THE CALIFOR}.IIA LUMBERMERCHANT

I^^t-T\:--^ 4l.I.t:^tJacK ur()ttne, t unu,srrgr

M. ADAMS Circutction Mcncger

Sub:cription Price, $2.00

I. 318-19-?8

During the week ended to the National Lumber duced 180,005,000 feet of bined; shipped n2,6f5,m 321,000 feet.

lncorporat.d under lbo lcwa oI Cqlilonic C. Dioue, Prea. cad Treca,; I. E. Mcrtia, Vice-Prea.; W. T. Blcc}, Sccreicry Publishcd the lst cDd lSth ol ecch EoDtb at Celtral Building, 108 Wcst Sixth Stroot, Loa AaEeles, Ccl., Telephone VAadike 4565 Ealered cs Secoad-clcgr actter Septenbet ?5, ll2i],, at tho Post OlEca ct Lor Angctce, Cclilornia, uader f,ct ol Mcrch 3, 1879

How Lumber Looks

Jantrary 28, 539 mills reporting Manufacturers Association, prosoftwoods and hardrvoods comfeet: and booked orders of 19.-

Lumber orders reported for the \\'eek by 451 softwood mills totaled 189,206,000 feet; shipments rvere 191,843,000 feet; and production was I7O,3|7,0OO feet.

Reports from 1OZ hardrvood mills for the u'eek g'ave ne\\' business as 10,115,000 feet; shipments 10,842,00O feet; and production 9,688,00O feet.

A total of I43 down and operating mills in Washingt,on and Oregon, which reported to the West Coast Lumbermen's Association, for the rveek ended January 28, 1>roduced 89,822,1n feet; shipped 87,122,265 feet; and ne\^,' business was 86,664,369 feet. The unfilled order file at these mills stood at 3?7,3X),323 feet.

The same number of mills reporting for the .iveek enclecl February 4, produced 84,158,133 feet; shipments were 97,349,353 feet; and neu' business was 96,1fr978 feet. The trnfilled order file at tl-re end of the n,eek totalecl 324.gffi.967 feet.

CONFERENCE CALLED ON LABOR DISPUTE

Sacramento, February l3-Governor Olson today called upon members of the A.F. of L. and C.i.O. unions now opposing each other for control of the labor forces at The Red River Lumber Company's rnill at Westn'ood, Calif., to meet with him in his office here Wednesday. Februarv 15, to discuss a peaceful settlement.

The \\'estern Pine Association for the rveek ended February 4, 115 mills reporting, gave orders as 56,184,00O feet; shipments 59,184,000 feet; and production 37,153,00O feet. Orders shorved an increase of 5.4 per cent over the previotts week. Orders on hand at the end of the rveek totaled 183,889,000 feet.

The California Redrvood Association reported production of 13 mills for the rveek ended lanuary 28 at 6,879.000 feet ; new business 7,gg3,WO feel; and- shipmenis 6,041,000 feet. Week-end orders on hand rvere 36,897,000 feet. Production was 28 per cent greater and new business 3 per cent g'reater than for the sarne rveek last year.

The Southern Pine Association for the lveek ended February 4, 132 mills reporting, gar.e orders as 32,481,00O feet; shipments D,937fidi:_ feet; and prodttction 30,211,000 feet. Orders on hand at the end of the rveek totaled 77,836,W feet.

Lttrnber cargo lnonth of January receipts at Los Angeles Flarbor for the totalecl 56,583,@0 ieet.

EAST BAY HOO-HOO CLUB MEETING FEB. 20

The technicolorecl film of "Nevills' Expedition Dorvn the Colorado" rvill be shorvn at tl.re dinner meeting of the East Bay Hoo-Hoo Club, Monday evening, February 2O, at the Hotel Leamington. The film covers the entire trip, some 680 miles down the Colorado River. The picture u'ill be shorvn by \V. C. Gibson, expedition photographer.

WHOLE/ALF ol/TRUluTorV AND RSTMANUFACTU(!:R/ 00u6LAl Rrt."4TKA - wExTFfltl rlEMrocK..0ct cEga(- u,Ml5E(q .rHlil6t"E/

RED TOP WOOL DID IT!

Now there can be a potential pront in every insulation sale-for dealers whohandleRed Topx Vool! These two factors have helped to secrrre it, as hundreds ofdealers have learoed-Prices are down on the complete line of Red Top \7ool insulation products!

-Vithin 48 hours or less you may have delivery on as little as rOOO sq. ft.!

Red Top Wool is available in a form, a size, a thickness to answer practically any insulation problem' And now for the first time, this suPe' rior type of insulation is competi' tive with less efrcient materials! This news gives your insulation business a new lease on life, a fresh opportunity. For with Red Top $7ool, you may standardize on one type of insu-

lation and save money while you make it!

See why USG Dealers are saying -"I'n in the insulation business to stay." Ask your USG rePresentative of use the coupon.

However humble the place I hold, On the lowly trails I have trod, There's a child who bases his faith on me, There's a dog who thinks I'm God" Lord keep me worthy-Lord keep me clean And fearless and undefiled, Lest I lose caste in the sight of a dog, And the wide, clear eyes of a child.

rFrF*

-C. T. Davis.

A lawyer once said to Voltaire: "Slavery is a matter of contracrt" Voltaire answered: t'Show me the contract with the signature of the slave, and I'll believe you."

***

It is very interesting to know that of the twenty-four million passenger cars in use in this country today, sixteen million were purchased as USED CARS. I wouldn't have believed it, but get the figures from W. J. Cameron, an authority. Of course, every car is a used car the day it is driven for the first time. ***

The motor car business is good. It leads the business parade. As Dick Putman used to say: "There's folks buyin' automobiles this year so poor they actually ain't got a pint od whiskey in the house."

*'F*

I have no quarrel with any man for differing with me about politics or religion, any more than I have for choosing blondes while I prefer brunettes. So jealous am I of my own precious prerogatives, the right to think and speak my mind freely, that I would also help my neighbor to jealously guard HIS rights in that same direction. Yet I meet rnen now and then who declare themselves to be "liberals" who are fanatically violent of the opinions of others.

rfd<*

The world do move. We have lived in 1939 to see a recently God-loving people thinking more of the dogmas of Hitler than of the doctrines of Jesus.

We read a lot these days about the Democracies and the Dictatorships. It is interesting to note how much of

the land surface of this earth belongs to these three Democracies, the United States, France, and Great Britain. There are 57,(XX),(XX) square miles of land area in the wo'rld. Of this the United States and its possessions cover 3,700,0(X) square miles; France and its colonies correr nearly 5,000,(X)O square miles; and Great Britain covers with her possessions approximately 13,00O,000 square miles. Therefore these three Democracies that now face a war-scared world own nearly 22;0A0,000 of the total 57,q)0p00 square miles of the earth's surface. +!F*

I heard a merchandising speaker the other day give the following definition of a SALE: "A sde is made," he said, "when a customer leaves your place of business with more goods of better quality than he expected to buy when he came in." I think the gentleman should have qualified the word "sale" in order to make it live up to such a definition. I would think that his definition w:rs that of a "high pressure sale." To sell people more than they need and more than they want is the sort of salesmanship that destroys itself. ***

I would much prefer my retail lumber dealer friends to look upon a sale as being well made when the pustorner leaves his place of business with the right amou,nt of materials of the character and quality best suited to his purposes and his needs. To sell a man more than he goes in after isn't constructive selling, according to my book. To give him satisfaction in supplying his honest needs is what brings him back, again, and again, and again.

r guess maybe it's tnJ "Jr,rJrr,"arrm that comes with years and experience that makes me disapprove of high pressure selling. There was a time when I thought it was a swell idea. High pressure selling seriously oversteps the mark. I've been telling a story lately to illustrate the evils of high pressure selling, and how to recover from them. A big game hunter in Africa left his camp unarmed one beautiful morning, and went for a walk, just to view the scenery. He was crossing a small clearing when a great lion roared and charged him. The hunter ran for dear life.

(Continued on Page 8)

(Continued from Page 6)

Long before they got to the edge of the trees, the lion had gotten close enough, and made a tremendous leap at the man. The hunter dropped fat on his face on the ground, and the lion jumped way over him. Quick as a cat the man scrambled to his feet and ran. Again the lion chased him. Again he jumped, and again the man threw himself prostrate, and the lion jumped clear over him. This time the man got up a tree before the lion could overtake him. The lion growled around for a while, and then left in disgust. The man came down out of the tree, and made his way quickly back to camp.

He armed himself with a *r"* Or* gun and went back to the scene of his perilous adventure. He sneaked up quietly to the edge of the clearing, and peeked in. And there in the clearing was the same lion, PRACTICING sHoRT JUMPS.

The lion was the nisn ;r":"Ju ""r".-"r. He lost a tot of good business by over-jumping.

Dependable statistics ,;"J ,;, labor should be as directly and vitally interested in getting money invested in industry, as business itdelf, because of the continually growing investment per worker in this country. In 1899 the average capital investment per worker in the United States was $1,900. By 1914 it had increased to $31200. In 1935 it was $7,600. fn many industries the capital investment per worker rises much higher than the figures just given, which are average. fn the steel industry the capital investment per worker is $11,5ffi, in the railroad business it is $26,000, while in electric utility it is $47,000 per worker. Witness then, for yourselves, how vital is investment in industry, and how directly unemployed capital must and does mean unemployed men.

Yet this nation is firrea -iln lrr"g"a thinkers who volubly discuss our unemployment situation, with never a thought for this tremendous fundamental; the fact that until capital invests, labor cannot work. To assume that our unemployment problem can ever be even approached in the matter of solving through any means other than the coaxing of lazy and scared capital to go back to work, is simply to make continued progress into the realms of irresponsibility.

*>k*

Alfred P. Sloan. Chairman of the Board of General Motors, says that we cannot sustain the American economy by consuming our national assets, and that "sooner or later

we must learn that to reduce the rich to the status of the poor is to reduce the poor to a still lower level of poverty."

Mr. Sloan thinks that if we would stop wasting public funds in huge quantities, put taxation on a basis that would encourage industry, and substitute in our national economy things that will stand scientific analysis for things that are essentially wrong, we would soo,n have a boom. He says that if the huge sums now going to the tax collector could be put back into wages, the higher wage rates could be sustained and even result in reduced prices of products, wages would then buy more, industry would again expand, and the standard of living wotrld advance.

And now I would n"*" ,", ,Jr, ,""uurc who love strong and beautiful word and thought construction, something I think very close to genius. They are the words of Senator Josiah W. Bailey, of North Carolina, excerpts from a letter he wrote to a friend, explaining why he chose "the hard way" of doing his own thinking at Washington, rather than the popular "easy way" of the "Yes" man. He declared that no man loved popular acclaim better than he did, or hated worse to go against a popular tide, but that there were other co'nsiderations of great import. "I remember," he wrote, "one Pontius Pilate. He pleased the crowd, and let them slay their best friend. He went the EASY WAY. So he held the governorship. I do not admire him, but he was a smart politician ! f remember one Peter, a fisherman, who declared, to the people demanding that he agree: 'We ought to please God rather than men.' He went the HARD WAY. They tell me he lost his life o,n the cross ! But I admire him ! f remember Christopher Columbus, the majority of whose sailors demanded that he turn back, but who nevertheless pressed on. He went the HARD WAY. He was most unpopular with his crew. But he discovered America ! His sailors only discovered that they were cowards ! I remember Robert E. Lee, who refused the command of the Union Army and all the rewards of national gratitude, to do duty to his state. He went the HARD WAY. There are some who call him traitor ! But there are many to whom he is an inspiration ! I remember Moses, who chose to, dwell in the tents of the wandering Tribes of fsrael rather than the palaces of the Pharaohs. He went the HARD WAY. He died in the wilderness, but God gave him a mountain-top to die on ! AND HE IS STILL ON THAT MOUNTAIN ! f remember Him who said to the Pharisees: 'Your fathers stoned the prophets and you build monuments to them !' He knew the HARD WAY. He died upon the instrument of the slave's torture! But all men look up to Him on that cross ! None of these were popular men ! They, unlike Pilate, went against the tide of public opinion ! NONE OF THEM WAS EVER GOVERNOR !"

\(/oo D PAC IFIC PRODUCTS CORPORATION

"$0lllll[(ln" $LAB D00ns

l. Fcrces:-Specicl 3-Ply Fir Selected Fcrce for pcrint or stcin.

2. Core:-All Sugcrr Pine to insure light weight.

3. Glue:-Core blocks individuclly glued lor lcsting strength.

4. Bcrnds:-Verticcl Fir to crssist in fitting.

5. Ccrrried in siock l3/e" lor interior and LTe" lor exterior. 3600 Tyburn Street Los Angeles, Cqlil. ALbany 0l0l

Sold Only Through Dealers

NO AIR OR MOISTURE CIRCULATION

Casco Glue 2l2O

is used in the mcnulcrcture oI

"soLlDKoR" SLAB DOORS

Casco 2120 rs c highly wcrter-resistcnt glue, qnd insures cr perlect bond. Distributed

Panels

SLAB DOORS

are faced with veneers especially selected and and accumulated at our mills for this purpose.

\(/estern Retailers' Annual Convention Feb. 23-25

"Modern Merchandising both Pacific Coast and transcontinental Columbia network and Better Selling," will programs; Jack Bain and his band, current attraction at the be the theme of the West- Multnomah Hotel Supper Club, and heard regularly over ern Retail Lumbermen's the Pacific Coast Columbia network; Paul Lameroux and Association's annual con- his "Sweetest Music in Town," a band well known on the vention that will be held Pacific Coast network; and eight headline vaudeville acts, at the Multnomah Hotel, booked especially for the convention. Portland, Ore., February There will be a large display of lumber and building 23-25. material ,products. Among the firms having exhibits are

Among the nationally Armstrong Cork Co., Philip Carey Co., Columbia Steel Co., known speakers who will Dant & Russell, Inc., W. P. Fuller & Co., Harbor Plyrvood address the convention Corp., Heatilator Co., Johns-Manville, C. P. Keeler Co., are Hawley W. Wilbur, Keystone Steel & Wire Co., Marsh Wall Products, Inc., West Allis, Wis., presi- Masonite Corp., National Chemical Co., Paraffine Compandent of the Merchandising ies, Inc., Red Cedar Shingle Bureau, Sisalkraft Co., Star Institute, National Retail Machinery Co., Chas. K. Spaulding Co., United States Lumber Dealers Associa- Gypsum Co., Wanke Panel Co., West Coast Lumbermen's tion; Kenneth Smith, Los Association, West Coast Stained Shingle Co., Western Red Angeles, secretary of the Cedar Lumber, Western Pine Association, \Meyerhaeuser Lumber and Allied Prod- Sales Co.. and Wood Conversion Co. ucts Institute; Ralph W. Carney, Wichita, Kansas, vice- H. D. Morgan, Aldrich-Cooper Lumber Co., Portland, president and general sales manager of Coleman Lamp & Ore., is general convention chairman. Stove Co.; and Vincent Tutching, Washington, D. C., Pub- O. A. Sheldon, Tri-State Lumber Co., Salt Lake City, lic Relations Director of the National Retail Lumber Utah, is president of the Association. W. C. Bell, Seattle, Dealers Association. is rnanaging director.

The board of directors will have a luncheon meeting, Wednesday noon, February 22, and in the evening will be the "Old Guard" dinner.

Business sessions will open Thursday morning, February 23, at 10 o'clock, and at 2 o'clock in the afternoon and will continue through Friday and until Saturday noon. Friday noon, there will be a luncheon for the ladies; in the evening a stag dinner for the men, and a dinner and floor show for the ladies. The annual dinner and dance will be held Saturday evening.

The magnitude of the entertainment program which has been arranged can be visioned by the following list of attractions: Radio station KOIN's orchestra and vocalists under the direction of Joseph Sampietro, often heard on

CHANGE IN NAME

Swastika Lumber Company, Fresno, announces a change in name to the J. C. Ferger Lumber Company. J. C. Ferger is ,president and manager of the Company.

NEW YARD IN BURBANK

Thompson Lumber Company has started in the retail lumber business at 234 Olive Avenue, Burbank. G. A. Thompson, the owner, was recently with Dietel Lumber Company, Glendale, and formerly with Burbank Lumber Company, Burbank, and Mullin Lumber Company, North Hollywood.

Sudden et Christenson

Lunber and Shtpptng

7th Floor. Alaska-Commercial Bldg.' AGBNTS

Ancricrn Mitt C.o.

Hoquian l,rrnber & Shinglc Co.

Hulbct Mill Co.

lPilhpr Hrrbor Lunbcc Millr

LOS ANGBLES

630 Bo.sd of Ttedc Blfu

310 Sansome Street. San Francisco STEAMERS

Abcrdrn' VoL Ryder Hanify

Hoquiern, \Perh. Dorothy C,eh;lt

Ab.d..o" VerL Janc Chrirtcaro

Rryoond, VIL Chrrler Chrirtcmoo

Bnach Olf,ccr: SEATTLE

Nationd Baol of Comrncacc Bldg.

Annie Chrirtcnron

Edwin Christenron

Catherinc G. Suddco

Eleanor Chrirtcnror

PORTLAND

200 Hcnry Bldg.

W. C. Bell

These new grade marks will help you sell more Douglas Fir Plywood-increase your profits. Feature the fact that every panel is plainly grade-marked. And there's a particular grade of Douglas Fir Plywood for practically every building need.

Easier to Sell-Saves Time

Grade-marked plywood is easier to sell! You knowand the customer knows-the exact use for which each panel is intended. And you'll save time in your yard, too. Grade-marking on each panel makes identification easy-speeds handling and the filling of orders.

Remember! Only plywood manufactured by member mills of the Douglas Fir Plywood Association carries

Loo& for the grade markg shown above on all new stocks of Douglas Fir Plywood, You'll find them on the edge orontheface of all standard size panels.

these grade marks. Grading, under supervision of the independent inspectors of the Association, is in accordance with the published Associatio'n grading rules (U. S. Dept. of Commerce Commercial Standards, CS-4t-3 8 ) Only plywood manufactured under these strict conditions can carry the registered grade marks and trade marks of the Association.

Look for the Grade Marks

Insist on the Douglas Fir Plywood Association grade mark and trade mark on every panel of plywood you buy. These markings are yo{rr assurance of rigid inspection and exact conformity to the official grading rules.

Douglas Fir Plywood can be ob. tained in glades for any construction need, including a special grade marked EXT.DFPA for permanent exterior exposurec. Our well equipped Technical Divieion offers cooperation in recotrmending Douglas Fir Plywood to produce the utmost serviceability and economy. Address DOUGLAS FIR PLYWOOD ASSOCIATION, Tacoma Building, Tacoma, Wash.

Douglas Fir Plywood

Holdins Up or Shippins In

By Jack Dionne

The olher dcry I listened to one oI the ncrtion's most successful retcril lumber decrlers, George D. Tubbs, oI Norton, Kcrnscrs, tclk most interestingly to cr grecrt crowd of lumber decrlers on the subiect-"Am I My Brother's Keeper?" [t was corperction he wcs discussing, cnd he employed various excellent prccticcl illustrcrtions to drive home his points, one ol which is well worth high' lighting.

He wqs tcrlking cbout the wholescle millwork mcrn who does most oI his selling through the retcil decler, but iumps the trcces when it plecrses him to do so. Mr. Tubbs scid there wcs cr big millwork iob coming up in his town once, cnd he leqmed that cr wholesqle millwork outlit wqs bidding on ii direct. So he cclled on the mqncger, who wqs c lriend he hctd bought much stufl lrom qnd done much business with.

Yes, the millwork mcrn scid, he WAS bidding direct on this pcrticulcrr iob, but thought he wcrs iustilied. He discovered thqt severcrl other wholescle millwork people were bidding on the sqme iob direct, so, since his retcril iriend wqs nol going to get it cnpvcry, he decided to go in direct cnd try to get it himsell. "I don't think you should leel hcrdly towcrds me under those circumstcnces," he scrid, "beccuse you cre going to lose the business qnYway."

Mr. Tubbs scrid: "You remind me oI whcrt hcrppened to c neighbor oI mine. He wcrs coming home lqte one dcrrk night, when cr mcrsked mcn urith cr €tun stepped lrom cr dcrrk spot, cnd held him up, took his purse, his watch, etc. Just then the robber's mcsk slipped down, cnd the mcn recognized the ia"e ol <r neighbor ol his, one with whom he hcd long been lriendly. When he gcsped in crstonishment, the robber explcrined. 'John, it's true I hcrve held you up, but when I explcrin the circumstqnces I leel thct you should understqnd, crnd not leel bcdly towcrrd me. I think we should still be lriends <rnd neighbors, our wives should still go together, cnd we should be like we hcrve crlwcys been. Here is why I did this. Ecrrly this evening I overheqrd two other neighbors plotiing to hold you up <rnd rob you cs you cqme home tonight. They crre up ct the next corner wciting lor you right now. So I thought, since you were going to lose your vcrlucrbles cnywcry, thct I might as well get them as those other lellows."'

How's thcrt lor cr slick illustrrtion?

West Coast Annual Held at Tacoma Lumber Advisory Committee Appointed

Declaring that the West Coast Lumbermen's Association was today in the best condition of its entire history, Edmund Hayes, president of the Association, opened its 28th annual meeting at Tacoma, Wash., on January 27, with a summary of the industry's history and present problems.

W. B. Greeley, secretary-manager of the Associationr g&v€ a running review of the industry's setbacks and successes in 1938 and highlighted its opportunities for 1939.

The housing problem occupied a large share of the prog'ram. Speakers on this problem and the organized efforts of the lumber inclustry to solve it were H. R. Northup, assistant secretary of the National Lumber Manufacturers Association, and Alfred H. Collier, former president of the Western Retail Lumbermen's Association. Mr. Collier described the cooperative home promotion effort of Western lumber dealers and manufacturers in Western Homes Foundation, an organization set up to apply regionally the program of the National Small Homes Demonstration. The national effort was the subject of Mr. Northup's address.

Other speakers included C. G. Kenney, Linnton, Ore., chairman of the grading and inspection committee; T. C. Combs of the Associati,on's staff at the Los Angeles office; T. K. May, Associatio,n staff engineer, Seattle; tr. W. Demarest, Tacoma, chairman of the committee on Government relations; George T. Gerlinger, Dallas, Ore., chairman of the traffic committee, and J. O. Cameron, Victoria, B. C. Edmund Hayes, Clackamas l-umber Co., Beaver Creek. Ore., was re-elected president; H. W. Stutchell, Eclipse Nfills Co., Everett, Wash., vice-president for Washington; George T. Gerlinger, Willamette Valley Lumber Co., Dallas, Ore., vice-president for Oregon.

Trustees-at-large-Charles H. Ingram, Tacoma, Wash. ; T. V. Larsen, Noti, Ore.; O. R. Miller, Portland, Ore. District TrusteesW. W. Keyes, Bellingham, Wash.; Roy W. Thomas, Everett, Wash.; E. C. Stone, Seattle, Wash. ; L. L. Doud, Tacoma, Wash.; Arthur N. Andersorr, Olympia, Wash.; C. S. Polson. Hoquiam. Wash.; C. E. Miller, Warrenton, Ore.; W. W. Clark, Linnton, Ore.; J. S. Magladry, Eugene, Ore.; William Vaughan, N{arshfield. Ore.

Special Group Trustees-H. J. Bratlie, cedar gronp; J. L. Bridge, independent loggers' group; H. G. ITorrocks, treating plant; J. D. Tennant, honorary trustee.

Washington, Feb. 4.-Acting upon the authorization of the Board of Directors of the National Lumber Manufacturers Association, President James G. McNary has appointed R. C. Winton, Corydon Wagner and E,. L. Kurth members of the newly formed Lumber Advisory Committee to the Forest Products Division of the Bureau of Foreign and Domestic Commerce. The committee, recommended by Phillips A. Hayward, Chief of the Forest products Division, was sanctioned by the National Lumber Mar-rufacturers Association at its annual meeting last November.

In appointing the committee, the industry seeks a greater degree of correlation in various Government activities dealing with domestic and export lumber trade to the end of more business at home and abroad. The collaboration and advice of the newly appointed committee should greatly assist the already effective efforts of the Bureau of Foreign and Domestic Commerce in promoting a more worldwide distribution of American forest products.

All three committeemen are members of the National Lumber Manufacturers Association Board of Directors. Mr. Winton of the Winton Lumber Co., Minneapolis, representative of the Northern Pine Association on the Board, is Chairman of the Publicity Committee and a member of the Executive Committee; Mr. Wagner of the St. paul and Tacoma Lumber Co., Tacoma, representing the West Coast Lumbermen's Association, is a member of the Executive and Trade Promotion Committees, while Mr. Kurth, Southern Pine Association representative on the Board and president of the Angelina County Lumber Co., Keltys, Texas, is afifiliated with the Publicity, and Building Code and Trade Promotion Committees. Mr. Kurth is also active in the Southern Har:dwood Producers Association and is one of the initiators of the Southwest Paper Mills, first makers of newsprint from Southern Pine.

Clifford M. Weatherwax

Clifford M. Weatherwax, 6O, C. M. 'Weatherwax Lumber Co., San Francisco, former Grays Harbor lumberman, died January 15 in New York from injuries received January 8.

He rvas a native of Stanton, Mich.. and was the son of Capt. J. M. Weatherwax. Grays Harbor pioneer. His n'idow and two children survive him.

New 1939 Window Display

ADVERTISING

Advertising is no respecter ol commodities, territories, people, or times. It does its work iust crs thoroughly lor one person qs lor another in excrct proportion to the thought, energy, enthusiqsm, belief, iudgrment, persistency, cnd cccurqcy, in cny lcngucrge, in cny plcrce on God's green ecrth, if bccked up cnd lollowed up by honest, ellicient service, crll the time. Advertising is not c piker's or cr non-believer's €tqme. It is crn honest-to-God pcrying investment.

NEW WINDOW DISPLAY No. SG-Mcde in brillicnt colore io promote gqles ol pcint, lumber, hcrdwtrre, building mctericls qnd see& in 1939. Size 4llzz in._high \V_llVz ln. wide, wiih space lor-innri-nt. Sold on cr coip.rotive price bcsis by ihe Ncrtioncl Clecn Up qnd Pcrint Up Ccmpcrignr Burecu_, 2201 New York .f,venue N. W-., Wcehington, D. C., which will gend cn illustrated price list in colors upon requeat.

MY FAVORITE STORIES

Bv Jack Dionne

Ag" not guarant€€d---Some I have told for 20 years---Some less

Had to Take His Choice

A gentleman went into a bird store and wanted to buy a canary, and a beautiful singer. The bird_store man sold him one guaranteed to be one of the best singers in the entire store. The new owner picked up the canary cage and started for the door, when he noticed for the first time

APPOINTED YARD MANAGER

E. L. Kuck has been appointed manager of the J. D. Halstead Lumber Company's yard at Williams, Ariz., succeeding C. W. Lincicum, who has resigned. Mr. Kuck has been with the company for the past ten years and was formerly connected with their yard at Nogales.

Mr. Lincicum, who managed the Williams' yard for the last ten years, has not announced his future plans.

HO L LY\rOOD

COMBINATION SCR EEN AND METAL SASH DOOR

Aristocrat of Screen Doors

Fllls a definite need in the construction or renoYrtion of a building or r home where convenience, service and cost rre prerequisites.

Streamliner

c. c. DooRs

Ve abo menulecturc SHUTTERS

c. c. DooRs SCREENS SCREEN DOORS

that the bird had a badly shriveled leg. He came back to the bird store man visibly perplexed.

"Wait a minute," he said. "This canary has got one bum leg."

"\il'ell, mister, said the bird store man. ,,Make up your mind. What the hell do you want, a singer or a dancer?"

LEASE LUMBER YARD AND MILL

Motroni Mill & Lumber Company, Woodland, Calif., has leased the lumber yard to Frank Heard, Jr., and Guido Motroni.

The mill has been leased to Wm. Phillips.

All three were associated with the Motroni Mill & Lumber Company; Mr. Heard was bookkeeper; Mr. Motroni, yard foreman; and Mr. Phillips, mill foreman.

BAXCO CZC

'sGhronatcd Zlne Chlortdett

PRESSURE TREA TEI' LUMBEN

Now Trcated and Stockcd at Our Lotrg Beach plant for Immediatc Delivcry to Lumber Dealen

Buy "BAXCO" for Servicc

Prmpt rhbmcntr lrm crr rtctc

E-chutc cnicc--daab/r ultnatod lumbcr ftr cr Ctrmetcd Zlnc Chtdid. rroctl Dlu. chrr3c fc

T-itior dolc/-r or lunbcr-uilt rh$

nG[ls !o sr docL a til& lDb fm drelo/r trtd.

ALSO AVAILABLE FROM STOCKS IN OUR ALAMEDA, CALIF., YARD

Erclurive Saler Agcnt in Celifornia for WEST GOAST WOOD PNDSENYING GO. Seattlc, Warh.

Plywood Doing Bis Job on Treas ure lsland

Wide Use of This Material for Fair Buildinss ls Big Boost for the Industry

The extensive use of pl1'rvoocl in many of the principal buildings on Treasure Island in San Francisco Bay, rvhere the Golden Gate Intemational Exposition opens Februarl' 18, is ample proof of its recognitiou as a rtrajor constrttction material.

Even those architects and contractors 'rlho are familiar rvith the remarkable increase in the procluction ancl nse of plywood in recent years rvill be amazed when thet'learn that plyrvood has been employed in 15 out of l8 important bttildings constructed there by the California State Comrnission. They lvill be further surprised to hear that plyrvood is an important construction factor in 14 of these l5 buildings.

A report issued by Maris Plyrvood Corporation, San Francisco, which has supplied Super-Harbord Douglas Fir p11'wood for many of the buildings on Treasure. Island reveals the following facts:

A large quantity of Super-Harbord plywood has been used in 13 of the lB buildings in the California State and County group area. It has also been used in 30 other major buildings on Treasure Island, making a total of 43 structures using this brand of plywood.

The United States Federal Builcling alone has used nearly 500,000 feet of Super-Harbord.

Some of the advantages of this material are that it comes sealed from the factory, all surfaces, including edges, being primed. It is rvater-proof, and due to the fact that it is rnannfactured by the hot-press method under great pressure ancl employing a *'ater-proof resiuous adhesive, then tempered b1- an exclusive process, clanger of rvarping. separation and buckling are eliminated.

In an endeal'or to get a relial>le cross-section of opinion regarding the extensir.e ernplo)'nrent of plyu,'oocl from the men responsible for the success of this vast Exposition building program. a representatir-e of Maris Plvn-ood Corporation interviewed many prominent builders. architects and engineers. Extracts frorn the opinions and remarks offered by these hard-headed practical rnen of the construction inclustry follow:

What Architects and Engineers Say "Plywood was widely specified for Treasure Island construction because we are thoroughly satisfiecl that it rvill

(Continued on Page 18)

Aerial photogrcph ol pcrt of Trecrsure Islcnd showing Federcrl Building

Ccrlilornia Stcte Commission grouP oI buildings, and the Colonncrde oI Stcrtes.

the crnd

Plywood Doing Big Job on Treasure lsland Western Pine Annual Meetings Feb.22-24

(Continued from Page 16)

accomplish the purposes required, and that it has passed the experimental stage.

"From the standpoint of the architect plywood is an attractive material, of excellent appearance. It is easily applied, and is a good substitute for sheathing. It is structurally strong and light in weight.

"Doing away with the necessity for plaster, waterproof plywood can be erected in wet weather.

"Due to its rigidity and structural strength plywood is used in State buildings on Treasure Island for the purpose of main bracing elements. It is used for gussets to simplify connections for bracing members in the field, resulting in more rigid walls than could be obtained in ordinary sheathed-wall construction. Owing to the attractive and smooth surface there is no necessity for sanding."

Specific and Distinctive Uses

Murals on both the Federal and State buildings have been painted directly on plywood.

In the Press Building on Treasure Island Birch and Fir plywood has been used for flooring.

In the Recreation Building plywood has been used on a curved parapet, representing a ship, with success. It is sufficiently pliable to permit being bent.

Plywood, both painted and unpainted, has been employed as a wall covering in the interior of the State Building.

On the walls of the State Building conference rooms and on walls of all executive offices Redwood plywood is treated simply and effectively with a clear, white wax.

Used as wainscoting in all rooms with plaster board walls, plywood ofiers protection and adds attractiveness.

The practice on Treasure Island in many cases where plywood has been used on large exterior surfaces is simply to apply a coat of Rezite, thus preserving the warmth and beauty of the wood grain.

WILL REOPEN YARD AT CUTLER

Visalia Lumber Company, Visalia, will reopen the Cutler Lumber Company plant at Cutler, Calif., which has been closed since 1932. Byron Cannon will be in charge of the yard.

The annual meetings of the Western Pine Association will be held at the Palace Hotel, San Francisco, February 22-24.

In his announcement of the meetings to the Association members, S. V. Fullaway, secretary-manager says: "Selection this year of San Francisco as the place for the annual Association meetings seems very appropriate because the 1939 World's Fair on Treasure Island, at which your Association is exhibiting the "Western Pine Home," opens on February 18. This means that you can accomplish three things by your trip to San Franclsco-visit the Fair, see the Western Pine llome, and attend the Association meetings."

The schedule of the meetings is as follows:

February 22-9:00 a.m. ; Promotion and Research committees.

February 23-9:@ a.m.; Promotion, Grading, Statistical and Traffic Committees. 2:AO p.m. ; Sales Managers. 4:0O p.m. ; Executive Committee.

February 24-9:30 a.m.; Annual members' meeting. 4:00 p.m.; Annual directors' meeting.

HAMMOND EXECUTIVES VISIT MILL

Gene Rutledge, sales manager of the New York office of Hammond Lumber Company, Inc., and George Knab, sales manager of the Chicago office, recently visited the head office at San Francisco and the llammond Redwood Company's mill at Samoa.

They were accompanied on the trip to Samoa by Frank White, sales manager, San Francisco; Lloyd Cole, manager of Hammond Redwood Company's Los Angeles office, and A. D. Bell, Jr., in charge of Eastern sales, San Francisco.

NEW NORTH HOLLYWOOD YARD

A new retail lumber yard has been opened by Sprowls Lumber Company at 11163 Chandler Boulevard, North Hollywood.

Walter B. Sprowls, ,formerly of Cheyenne, Oklahoma, is the owner. R. F. (Bob) Landreth, formerly with Hammond Lumber Company, Los Angeles, is manager.

Congrotulcrtions, Coliforniol You hcrve every right to be proud of your Trecrsure Islcrnd. In fqct, we qre cr bit chesty over our pcrt-the mqnufacture of over cr million feet of Resnprest plywood for the numerous cll plywood buildings-omong them.

Architect's drauing, Federal Build.ing, Golden Gate Erposi. tior l007o Reswest Plluood, erteriar. Over o million feet 4x8 shiltolled "V" grgo?e.l. Resnptest uu used on major Foir builtlitgs.

Wheeler Osgood Shipg 27 Millionth Door

Celebrating the shipment of the 27 millionth Wheeler Osgood door, a special enlarged copy of the company's new door catalogue was recently forwarded lrom the Chicago office by vice-presidents W. M. MacArthur and L. J. Phillips to Sam Hawkins, oldest employee, who has been with the company constantly since 1904.

The "jumbo" catalogue carries the signatures and congratulatory remarks of the officials, and is a reproduction of the No. 39 door catalogue being released to the trade. Copies may be obtained by writing to the San Francisco office, 3045 19th Street, or the Los Angeles office, 922 Flower Street.

C. E. Learned

C. E. (Clyde) Learned, formerly of Minneapolis, Minn., passed away at his home in North Hollywood on January 25, following an illness of about three weeks. He was 55 years of age, and a native of Mason City, Iowa.

He began his lumber career with the old Bruce Edgerton Lumber Company, and when he terminated his services with that concern he was manager of their Sioux Falls, South Dakota, yard. He then started the Learned Lumber Company, wholesale lumber firm, with headquarters in the Lumber Exchange Building, Minneapolis, and West Coast offices in Seattle and Spokane, Wash. This business was continued for over a period of twenty years, during which time he made many friends.

ln 1937, he moved to Los Angeles to be associated with the Tri-City Lumber Company of Hermosa Beach, where he remained a year. He then went with the WrightsonDavidofi Lumber Company in North Hollywood and was associated with this company at the time of his passing.

During his thirty-five years as a lumberman, he had many activities in retail and wholesale lumber circles, as well as fraternal organizations, and was a member of the Masonic Orders of Knights Templars and Shrine.

He is survived by his wife, Mrs. Gertrude Learned; two sisters, Mrs. Cora MacFarland and Mrs. Alice M. Bartz of Los Angeles; and a brother, G. V. Learned, with the Tri-City Lumber Company in Hermosa Beach.

Funeral services were held at Los Angeles, Saturday afternoon, January B.

WHElIYI|UR

Car and, Cargo Shippers

When he MUST hcve c concrete Iloor repcired...or cr plcrilorm built or c drivewcry paved in ihe SHORIEST POSSIBI.E IENGfiI OF nME...

You mcrke yoursell his friend lor lile by hcrving in stoclc ready lor imrnedicte delivery, exactly what he needs-

UEL0 Elgh.Ee'ty $rrengilh POTIIANd GEMEI{T

Using VELO, his plctform will be ready for c load . . his floor or drivewcy recdy for trcrffic within 24 hours. In building construction, crlso, forms cctn be stripped in as little os 24 hours.

VELO is highly plastic and therefore eosy to work or pour. It mqkes q dense, wcrtertight concrete which sets quickly ond qttqins c fincrl strength that meets the most rigid requirements.

The decrier who stocks VELO is recdy to serve qny customer Ior whom quclity plus speed ore urgent!

PIVWOOD

"Coiif. Ponel" is the oldest exclusive Plywood Distributor in the West qnd is constqntly growing' Such progress cqn only be mode possible through our policy of ccrrying a well diversified stock ond rendering on intelligent qnd economicql service to our mony Decler cust6ineis. Our quolity ond service ore "tops" qnd our prices ore compeiitive. For pro{its ond reol sqtisfcrction coll "Colif. Ponel" whenever you need plywood.

lifornia

I EVeneer Eo

955j67 sourE ALAMEDA STRBET

TclcphncTRinitl cr,57

Mailing,.'tilnr.'P. O. Box 96, Arcade Station LOS ANGELES.CAUFORNIA

"Make it out of PIYwood" is the slogan of Wayne I. Ratvlings, in charge of industrial and architectural s a I e s for I\{aris Plywood Cor'Poration, San Francisco. He was born in N'Iorgan County, Illinois. came to San Francisco in 1922, and in I9Z7 started to lvork for Maris Plyrvood Company, then the onlY wholesale concern in Northern California selling plywood exclusively.

He decided very quickly that he likect the bttsiness and believing that there rvas a great futttre for the pl1'r,voocl industry, set himself to learn all he could about it. Working closely with Homer B. Maris he gave much of his time and thought to the study of the possibilities of this particular wood product. As a result of the knowledge he has gained he has been regularly consulted in the last several years on plywood problems by prominent architects, builclers and engineers.

Credit for much that he has learned, he says, must be given to his friend Charlie Buckner of Harbor Plyu'oocl Corporation, nationally known authority on plylvood, r'vith rvhom he has been in close contact for the past decade.

It was in great measure due to Wayne's efforts that plyrvood was accepted as a major construction material for many important buildings on Treasure Island for the Golden Gate International Exposition. Incidentally' some of the heads of the plywood industry predict a greatly increased use of plywood as a direct result of the utilization of great quantities of this material in Exposition buil<lings. Mr. Rawlings is an able and effrcient salesman. Individually he has had a large share in ,promoting tl.re ttse of plywood, and his firm has the distinction of having been the first to promote the sale of plywood for concrete forms, for gusset plates and other heavy construction, ancl the first to market waterproof plywood.

He is married and lives in San Francisco. He is Past Master of Golden Gate Lodge No. 30, F. & A. M. Plays a little golf for recreation and has an ambition to break 90 for 18 holes one of these daYs.

DOUGLAS FIR HARDWOODS HARBOBD SUPER ATGONITE

CALIF. WHITE PINE NEDWOOD

Wcyne I. Bcwlings

Private Building Enterprise is the Answer to Better Housing, Says \(/ilson Compton

Washington, January D.-Private enterprise is capable of providing better housing for more peopie at lower cost than any public building program, Wilson Compton, secretary and manag'er of the National Lumber Manufacturers Association, told the Eighth Annual National Public Housing Conference, meeting at the Hotel Commodore in New York City.

"Except for the families of extremely low and insecure income, I see more likelihood of progress toward decent housing through private-enter,prise building at $50O, $600. and $700 a room, than through public building at $1,000 or $1,200 a room," he declared.

Stating such progress would not be accidental, but rvould have to be reached by intelligent cooperation of the buildir.rg material and equipment industries, distributors, and buiders, finance institutions and appropriate public agencies, lVIr. Compton said the building industry had a "clear recognition that the major housing opportunities today are among families which know and want modern housing but can afford to own or rent modern homes onlv if available at lower cost.

"An activity among the major home building industries whose sole objective is to develop decent housing for more

people at lou'er costs is the National Small Homes Demonstration. It includes over thirty of the principal national industries including my own-the lumber industry-producing building materials and equipment. Through it a number of these industries collectively are exploring the possibilities, through standardization, of further partial pre-fabrication and pre-assembly, of building equipment parts and through ner'v methods of building and new uses of materials of reaching lower costs; of developing for the inexperienced and comparatively helpless consumer an easier way to the orvnership or rental of a modern home, with structural and financial safeguards founded in the integrity and good faith of many of the country's greatest industries.

"There are men of rvide knowledge and of great name .ivho say that families with anriual incomes not over $2000 must look to the public for decent housing. About 75 p,sy cent of American families now fall within that income classification. Now, when a good, modern, five-room home can be buiit in suburban New York, or in Flint, Michigan, or in Los Angeles, for $250O on a $500 lot, and can be paid for at 65 to 75 cents a day; or a good four-room house can be built in Eugene, Oregon, or Macon, Georgia, at $1800

(Continued on Page 23)

LODGE BROTHERS

They were trying to get a jury to try a criminal case in a Southern court room, and the attorney for the state was examining a colored prospect.

"Do you know the defendant, Andrew Jackson Brown?" asked the lawyer.

"Well suh," replied the colored one, "Ah'se got a logical acquaintance wid him."

"Well, what sort of an acquaintance is a logicd acquaintance?" the lawyer wanted to know.

"We bofe of us belongs to de same lodge," explained the witness.

A CLEARING HOUSE

The world is just a clearing house in which we gain experience. We are here to work out something, and we go on from where we leave off. For myself, I'm certain that I have lived before, that I stored up considerable experience before the present stage, and that I will proceed to the next stage when this one is finished. ft's all trial-and-error, but based, I guess, on certain fundamentals.

-Henry Ford.

STILL BETTER

Sambo: "Gal, does you dance?"

Liza: "Sho do. Ah loves to."

Sambo: "Good gal. Dass bettern dancin'." *rf*

FRANKLIN'S FAITH

'We are spirits. That bodies should be lent while they can afford us pleasure, assist us in acquiring knowledge or in doing good to our fel'low creatures, is a kind andl benevolent act of God. When they become. unfit for these purposes and afford us pain instead of pleasure, instead of an aid become an incumbrance, and answer none of the intentions for which they were given, it is equally kind and benevolent that a way is provided by which we may get rid of them,. Death is that way.-Benjamin Franklin.

BEGIN TODAY

Dream not too much of what you'll do tomorrow, How well you'll work perhaps another year, Tomorrow's chance you do not need to borrowToday is heret

Boast not too much of mountains you will master' The while you linger in the vale belovtr, To dream is well, but plodding brings us faster To where we go.

Talk not too much about some new endeavor, You mean to make a little later on. Who idles now will idle on foreverTill life is gone.

Swear not some day to break some habit's fetter, When this old year is dead and passed away i If you have need of living wiser, betterBegin today ! rl.**

SHE WANTED HELP

The old maid called down to the room clerk of the hotel, and she was quite excited. "Send the house detective up here quick. Hury! I just got back to my room and found three men in it. I want two of thetn thrown out at once." ***

FELT ALIKE

"Doc," said the man on the table, as they got the anaesthetic ready. "I'm scared to death. This is my first operation."

"Mister," said the young doctor, "I know just how you feel. You're my first patient." **rt

A PHILOSOPHER

Bill, who is noted for his homely wisdom and philosophy, says he always arrives at a party two hours late, not because he likes to make a noticeable entrance' but to give the liquo,r a chance to age.

Private Building Enterprise is the Answer to Better Housing

(Continued from Page 21)

and can be paid for at 45 to 50 cents a day, to say that threefourths of our people, for decent housing, must rely upon public enterprise is simply untrue. To be sure, what, in modern small homes, can be done, for example, on Long Island cannot be done at so low a cost in Westchester County; what can be done in Eugene, Oregon, cannot now be done in Detroit;and what can be done in Flint, Michigan, or Macon, Georgia, cannot be done at the same cost in Chicago or in Louisville. But the exceptions do not make the rule ! Furthermore, something can be done, and is being done about the exceptions.

"The greatest handicap to low-cost small home building today, whether private or public," he continued, "is due partly to differences in costs of building materials and equipment and of building trades labor; partly to arbitrary and often excessive building code requirements and public charges for utility connections; partly in many places to restrictive union rules as to which the builder. if he builds. has no choice. These deterrents to lorv-cost building, in so far as they are arbitrary and represent no commensurate benefit to public safety, or public health, can be corrected. In the meantime they stand as a needless handicap to building, whether private or public.

"The National Small Homes Demonstration seeks to encourage a spirit of determination to undertake collectively the manufacture, distribution and installation of the materials and equipment of modern, safe, comfortable and convenient homes at costs compatible with the incomes of those millions of families which need and want more but can afford less. It is being done. At this very moment four of these latest Small Homes, of two stories, five rooms, with a porch or a built-in garage, well insulated, with modern equipment and a construction cost, including builder's profit, are being built for a little less than $250O; and two four-room, one-story at a construction cost of $1300.

"The building industries can provide better housing for more people at lower costs, but for the decent housing of people whose income is very low, insecure and irregular, or who have no dependable income whatsoever. there is onlv one choice, that is, public housing." TRADE.MARI{ED SF.LECTED FIRM TEI(TURED BATAAN

has been the Celotex distribution poticy for years -that policy h right. Dealers keep on selling Celotex products to the same customers, Celotex has done a" flational advertis-

year after yet-tbe products are right. ing job-that is being continued. The right Polic!, the right products, and plenty of aduertising-those are the answers to the dealer's toughest problems and the way to rnore

Profts

say Celotex understands your prob-

"T"*oucH DBALERS .NLY"

Painting ls Contagious and Infectious Both

Bv Jack Dionne

Some wise man once remarked, "The most contagious thing on earth is honest enthusiasm." He n'as wrong. The most contagious thing in the u'orld is the painting germ in the spring of the year.

The lumber dealer who sells paint has one very strong factor working in his favor right now, with spring in the offing, and that is the CONTAGIOUS and INFECTIOUS character of the PAINT GERM. No doubt about it. If there's a thing on this earth more definitely contagious than the Bubonic Plague and the Spring Fever, it's the desire for freshly painted things in the spring.

Put a coat of bright, new paint on Mrs. Jones' home, and, regardless of what the color of that coat is, it rvill make every other woman in eye-reaching distance of Mrs. Jones' home turn positively GREEN with envy. THEY immediately want paint on THEIR buildings, fences, etc. Sell one paint job in a neighborhood in the spring, and you have established a selling foundation for every poorly painted place in the entire neighborhood. No doubt about it.

It is the nature of every homeJoving housewife to want to paint things in the spring, and all the paint merchant has got to do is to practically tie up his paint and his paint knowledge with that innate desire. Yes sir ! Every housewife in your selling territory is a paint prospect in the s,pring. Every spring. They are even more advanced than rvhat we usually call "passive prospects," and the passive prospect is the merchant's best prospect because he is the non-competitive prospect. The fellorv who knows what he wants and is out to get it is looking .for PRICE.

The houservife in the spring is conscious of a desire to paint something. She doesn't care a whole lot what it is so long as it is rvithin her immediate domain, and is a little dingy. Give her a can of lvhite or green paint and a brush, and look out ! She feels the call of a paint brush in a way that no man ever does. She doesn't exactly want to tackle the job of painting her home. That's a painter's job. But she does want to put on an old apron ancl get at that porch

furniture, the yard slving, the flotver boxes, the side steps, the back porcf, and anything else in sight not too big to handle. If there isn't something handy that NtrEDS painting, she wants to build something and then paint IT.

Lordy, Lordy, the paint that would be sold if every housewife in America were properly approached in the next thirty days with suggestions for the use of "A board, and a nail, and a can of paint !" And the boards ! And the nails ! A hundred pennies is worth anybody's silver dollar, and there is a fortune to share this next sixty days in supplying the housewives of this nation with paint, and boards, and nails.

Rounds-Burchett Timber Service Formed

Ralph M. Rounds and E. P. Burchett have formed the Rounds-Burchett Timber Service, with headquarters in Vancouver, B. C.

Mr. Rounds is the son of the late D. C. Rounds, pioneer logging operator. He is president of the Rockport Redwood Company, Rockport, Calif., and vice-president of Rounds & Porter Lumber Company, Wichita, Kansas. The new concern was organized, he says, to meet the demand for scientific methods in log production and marketing. Among the services offered are estimating and valuation, purchase of timber, monthly market and statistical information, advice on liquidation of tirnber holdings, analysis of logging costs, logging plans and engineering. inspection of fire risks and hazard reports, estimates and reports on fire damage.

Mr. Burchett rvas for five years a member of the British Columbia Forestry Service, and later spent 14 years in various phases of the lumber and timber business, his experience ranging from engineering and estimating to control and marketing.

The California office of the Rounds-Burchett Timber Service is at 425 Crocker Building, San Francisco.

Pacific \(/ood Products Corporation Announces New SOLIDKOR Door

Announcement is made by Pacific Wood Products Corporation, Los Angeles, nationally known manufacturers of stock doors, sash, windows and millwork, of the production of a new solid core flush type door, which they have named SOLIDKOR.

In talking of the new door an official of the corporation says: "With the wide popularity of the flush type door many builders and architects are now demanding this type of door with a solid core, which prevents any circulation of air within the door, and the core from being affected by moisture.

"After many years of experience in manufacturing solid core doors, we believe that in making this type of door in stock quantities for resale at prices in line with those of the cellular construction doors rve are offering the public a highly meritorious and reliable product.

"In naming this door SOLIDKOR we feel that rve have given a complete description of the door in its name, copyright of which is being applied for.

"The Sugar Pine core insures light weight and the strength of the door is derived from the laminated core and the two three-ply Douglas Fir faces."

SALES EXECUTIVES VISIT HOME OFFICE

Sherman Bishop, sales manager for Union Lumber Company at Chicago, and W. R. Morris, sales manager at the New York office, visited the company's general office in San Francisco and mill at Fort Bragg in the latter part of January.

CHOICE LUMBER

The hetter the job is done the higger the market (or P(INTTA]III GEME]IT $TUGC(I

Every satisfied owner of a stucco home advertises its meritsand creates future business for plastering contractors. The way to assure satisfied owners, is to see that they get top quality stucco jobs the kind that provide maximum weather resistance, beauty, long life and low upkeep.

A good stucco job requires a rigid, well-framed structure a good base non-corrosive flashing over door and window. heads, under sills and copings and at other points of possible moisture access reinforcement well Uiaaea in mortar and Portland Cement stucco, mixed, applied and cured according to approved methods, for all coats. Plastering contractors are invited to write us for booklet.

wholesalc Hardwoods Softwoods including Douglas Fir Commons and

Redwood Clears

E. '. STANTON

& SON

since 1 892

Pioneer Hardwood & Pine Merchants LOS ANGELES

EUBANK IRONING BOARIDS

All hcrve our own pctented swivel brcckei. This gives added strength crs indiccted in picture, which shows cr severe test oI cn ironing bocrrd.

Board shown is No. 2-R Jr., c short bocrrd, ccsed crnd door hung ct the Icctory.

Ccrn be instcrlled cfter crll plcrstering is done.

'FLooR'PLAN No.'54r6

The modern detoils worked into both exterior ond interior of this home show just how beoutiful qnd convenient smqll homes cqn be when efliciency cnd qttrqctiveness qre tcrken into considercrtion in the plonning.

The distinctive entry porch ond modern windows odd dignity ond the compoct orrongement ol rooms hqs eliminoted oll woste spqce.

Cotnplete u,orAing blue print plam lor this home can be farnished b7-

E, M. Derniet Service Bureau

SheYlin Pine Sales Gompany

WHllE PINE (PD|US SrROBttS)

NORVAY OR RED PINE (Prlfus xEstxosA)

PONDEROSA PINE (PINUS POI{DETOSA)

SUGAR (Genuine Vhlt ) PINE (PINUS LAIATTTI]ANA)

Years Ago Today

From the Californio Lumber Merchant, Februdry 1 5/ 1929

Ten ftles of The

Grays Harbor water shipments of lumber topped the billion-foot mark in 1928 f.or the fifth consecutive year, with a total of 1,200,000,00O feet. California was again the best customer, with the East Coast second, Japan third and Australia fourth.

Andrew McNair, McKinnon-McNair Lumber Co., St. Helena, Calif., was re-elected president of the St. Helena Chamber of Commerce.

An interesting article, "Pioneer Lumbering in Los Angeles," by W. F. Montgomery, formerly president of the Montgomery & Mullin Lumber Co., appears in this issue.

Harry A. Graham won the low gross prize, the Frank A. Curran trophy, at the Southern California lumbermen's golf tournament held at the Fox Hills Country Club, February 8. Emil F. Swanson was awarded the low net prize, the Roy Stanton trophy.

A train o,f forty cars, loaded with Douglas Fir plywood, pulled out of the Northern Pacific Railway yards at Au-

burn, Wash., February 2. The entire shipment was consigned to the R. C. Clark Veneer Company of Chicago.

Mr. and Mrs. I(enneth Shipp announced the arrival of a baby daughter, Genevieve Ann, on February 7. Mr. Shipp is one of the owners of the California Builders Supply Co. in Oakland.

Cantillon-Johnson Lumber Co. ber yard in Van Nuys. has opene.d a retail lum-

J. E. (Eddie) Peggs was elected president of the San Francisco Douglas Fir Club at the annual meeting on January 8. He succeeded J. Walter Kelly who served as president for two years. James L. Hall was elected vicepresident.

Peoples Lumber Compa,ny at Santa Paula completed the paving of all roads through and about the plant.

Harry A. Lake, president of the California Retail Lumbermen's Association, addressed a meeting of retail lumber dealers at Merced orr January 18. Milton Cross, Cross Lumber Company, Merced, presided at the meeting.

TRA]IS. PAGI FIG LU M BER GOM PA]IV

Display lllustrates "Full-Line Sellin g"

Chicago, Feb. 1-A new version of "Full-Line Selling" is graphically exemplified in the animated spectacular display of the United States Gypsum Cornpany now being shown to conventions of dealers and at selected points of public traffic throughout the country.

The central point of interest in the display is a model house, built to an accurate scale and measuring 4 feet 3 inches high by 5 feet wide and 3 feet 6 inches deep, which

the wing panel, a light in the house flashes on where Sheetrock is used.

After a carefully determined interval in which the observer can study the sample material, what it does and where it goes, the Sheetrock lights give place to the next material, and so on through the entire cycle of 16 products for building or decorating interior walls and ceilings and exterior walls and roofs.

features actual USG rnaterials in minia'lure size. It illustrates quickly and graphically all of the products this company makes rvhich can bring security, conrfort and economy to the modern home.

Adjoining the house on both sides are colorfully decorated wing panels which embody samples of all the materials in the house 'ivith a head-line description of each product.

The whole exhibit is electrically animated so that each product receives separate display lighting iu continuous moving sequence.

As the Sheetrock clescription, for instance, lights up in

When the circuit has been completed lighting action is stopped momentarily, and then all of the lights in both panels and the house go on at once, giving a brilliant, comprehensive picture of the rvhole display.

The United States Gypsum Company has found in this unique exhibit an ideal opportunity to give the building trades and the general public a "package" presentation of the many materials they have to sell; the berlefits they offer, and a better conception of horv they should all be used in present-day constrttction.

Thig l<rbel on c bundle oI Bed Cedcr Shingles is your cssurqnce lhct they mecrsure up iu every respecl to U, S, Stqndcrds 100/6 clear; 100/6 edge gtain: 1000/6 heqrtwood. You ccn recommend and gell P. C. S. I. B. CERTIFIED Red Cedar Shingles with lull conlidence in their crbility to deliver customer gcriislaction. They meet cll building qssociolion requirementB. Literqture on requeat.

PACIFIC C0AST SHINGIE INSPECII0I{ BUREAU, Inc., Stucrrt Building, Secttle, W<rshington

,\IITHO'S WHO''

\M. P. "White Pine" rfohnson

W. P. Johnson, lrore familiarly known as "White Pine" Johnson, was born in Eau Claire, Wisconsin, then a great White Pine producing center, and obtained his early lumber experience there with the Daniel Shaw Lumber Company. He came to the Pacific Coast about 30 years ago, and has been continuously connected with the lumber industry ever since. In this period he has made an important contribution to the progress of the lumber and allied industries.

In the early part of his career on the Pacific Coast I\Ir. Johnson was lumber buyer for W. E. Kelley & Company of Chicago, and was associated with Standard Lunrl>er Compar.ry, Sonora, NIcCloucl Lumlter Corn_ pany, McCloud, and Sugar Pine Lurnber Company, Fresno. He u'as drafted in 1916 to help in the organization of the California White and Sugar Pine Manufacturers Associatiou.

HOGAT LUMBER

GO.

WHOI^ESAIE AND IOBBING tuilBERrtrtLtwoRK SASH and D00RS

Since 1888

OFFICE, MILL, YARD AND DOCKS 2nd d Alice Sts., Ocrklcmd Glencourt 6861

which then had in its membership 35 mills in California and Southern Oregon. He was the Association's chief inspector for six years, and wrote and revised their first standard rules. During this period he acquired an extensive acquaintance with the lumber consuming trade as well as with the manufacturers, for he spent six months of each year in Chicago or New York, settling and adjusting claims and doing research lr,'ork. His service to the mills and consuming trade was rendered more valuable after he took a technical course in wood identification and in the art of properly air and kiln drying lumber under the supervision of Professor Arthur Koehler, noted- wood technician, at the United States Forest Products Laboratory at Madison, Wisconsin.

During those pioneering days of the California White and Sugar Pine Manufacturers Association, starting in 1916, "White Pine" Johnson became a familiar figure 'ivith the Pacific Coast mills and the trade on the Coast and in all the eastern territories. He played a big part at this time in the education of the old time "jerk-water" sawmill operator and "rough shod" lumber grader in helping them adjugt their old ways of rnanufacturing and merchandising to more modern scientific methods. Results along this line were accomplished only after considerable expenditure of time and patience.

For the past three years, "\Mhite Pine" Johnson has managed very successfully the affairs of the wholesale firm of Anglo California Lumber Company, Inc., of which FI. I'I. "N{ac" Luellwitz is president and owner. This concern's plant is located at 6420 Avalon Boulevard, Los Angeles, rvhere they carry large stocks of Sugar and Ponderosa Pine, Redu'ood and Douglas Fir panels.

BACK FROM OREGON TRIP

Rtrssell Gheen, manager of the Los Angeles office of C. D. Johnson Luml)er Corporation. and Arthur B. Grisrvold, manager of the San Francisco, omce, returned recently from a rveek's visit to the company's mill at Toledo, Oregon.

Port Orford Cedar

(Also known crs White Cedcr or Lqwson Cypresg) LumberTiesCrossing PlcnksDeckingTunnel TimbersVenetian Blind Stock

Also Suppliers oI SPLIT NEDWOOD, DOUGI.AS FIR. RED CEDAR, T'NINET,TED AND CNEOSOTED PNODUCTS

MILL EQUIPMENT FOR SALE

Ross Carrier like new, lumber buggies, work benches and tables, also milt equipment from Boyd Lumber & Milt Co., Santa Barbara. For particulars address Boyd Lumber & Mill Co., Santa Barbara, or Meadc & Wagner, 1426 Santa Fe Avenue, Los Angeles, Telephone VAndike 8'167.

CAPABLE LUMBERMAN NEEDS POSITION

Single man. 'Twenty years' wholesale office expertience, seeks position as bookkeeper, general officeman, or sales assistant.

Also competent retail yard bookkeeper, estimator, etc. Six years'California Yard Experience. Go anywhere. Can manage business during owner's absence.

Address Box C-739, California Lumber Merchant.

ESTABLISHED SO. CALIFORNIA YARD

70 miles from Los Angeles, on main highway with extensive sales area, railroad lease; about $18,000 required; profitable annual sales $40,0fi). Address Box C-737 California Lumber Merchant.

OPPORTUNITY TO INVEST $1O,OOO

Excellent opportunity for right man with $10,000 to invest in going retail lumber and building matedal business in one of largest cities in Arizona. Owner needs more capital to take care of fast growing business.

Investment will earn one-third of profits. Guaranteed cash payment of $150 will be made each month; adjustment made at the end of the year for balance. Total profits from business for last eight months of 1938 over $10,000.

Prefers that investor be inactive. Will furnish fullest particulars.

Address Box C-741. California Lumber Merchant.

VISITS SAN FRANCISCO

Art Twohy, Twohy Lumber Co., Los Angeles, has returned from a trip to San Francisco where he conferred with officials of the Gorman Lumber Co.. which firm he represents in Southern California.

VACATIONING IN SOUTHLAND

A. R. Graham, Pioneer Lumber Company, Cut Bank, Montana, was vacationing in Los Angeles the early part of the month and called on his lumbermen friends. He made the trip by plane.

scows

of all sizes for sale or tent

FEDERAT SCO}Y AGENCY

4O7 BaY Building Seattle, Vash.

WANT TO BUY

Small or medium-sized yards anywhere south of Stockton. Information kept rconfidential. Write Hayward Lumber & Investment Company, P. O. Box 1551, Los Angeles, Calif.

WANTS WHOLESALE LUMBER CONNECTION

Wants position with Los Angeles wholesale lumber firm, either as outside salesman or in the office. Now employed as retail yard salesmaru Twenty-five years of age; married. Can give excellent references. Address Box C-736' California Lumber Merchant.

SITUATION WANTED

17 years' experience in retail lumber business, yard superintendent, collecting, estimating, taking off full mill bids, salesman, and capablo of handling retail yard. Married, have family, 35 years of age. Can furnish good references. Address Box G7'{0, California Lumber Merchant.

SALESMAN WANTS CHANGE OF POSITION

Lumber salesman, experienced in selling both Redwood and Fir, at present employed, wants to make a change. Familiar with the trade in Sacramento and San Joaquin Valleys, San Francisco Bay districts 'ernd Peninsula. Address Box C-738, California Lumber Merchant.

LUMBER YARDS FOR SALE

Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Bldg., Los Angeles. Telephone PRospect 8746.

H. B. HEWES ON SOUTH AMERICAN TOUR

Harry B. Hewes, well known lumberman of Jeanerette, La., and San Francisco, left New York February 10 on a tour of South American points. He was accompanied by his son, Clarence B. Hewes.

BACK FROM BUSINESS TRIP

Fred Johnsen, \Mest Coast Screen Co., Los Angeles, has returned from a six weeks' business trip in the course of which he did promotion work on the Hollywood Door in Texas, Kansas, Oklahoma and Colorado.

BT]YDB9S GT]TDB SAN FBAITOISOO

LUMBER

Atkiruon-Stutz Cmpany, ll2 Mrket StEt ................GArfield ltlo

Chubcrlln & Cc. W. R., ttt Flc, Fifc Bl&. .,.,.,......DOugh.3ail

Dolbecr & Crmn Lumbcr Co. ?30 Marchute Exchngc Bldg. ....SUtt r il5a

Garrcntm & Grccn, l&e Amy St. .........,..........Atwater ltm

Gman Lumbcr Co{EO Cdifomiir St. .....,,...........GArfrc|d 50{{

Hrll, Jarnr L.. r0l2 Mills Blds, ........Suttcr ?520

Hammd Rcdvood Cmpeny, lU Mflta@ry St. .........,....DOuSIu 3tt

Holma Eurc|re frmbr Co., ffGi Fhlncid Ccotcr Blft.,......GAricld ll8l

Roy M, Janh Lunbcr Co, Arthur H. Cole, rl Califmia St...GArfield SAr0

C. D. Johuo Imba Corpontim, 2|0 Cdffqah StrGGt .,......,.....GArficld dt5r

Lmo-Bomingtm Cmpany, ll Califmla Strut .....,..,..,...GArGeld |ttt

Lofgrcn, Alvh N, 2lll Califcnia StEt ............Flltmm tl?l

LUMBER

LUMBER

Pacific Lumbcr Co., The 100 Burb StreGt,...........,.....GArfic|d lltl

Peggs, J. Eo t Drom St. ...,..........,,......DOu8Is! ttst

Pqo & Tdbot Lunbcr Co., {01 Markct St. ..................,D0ug|as 2$f

Red Rivcr fnnb.r Co. 315 MmdncL Blds. ............GArfield OZI

Sutr Fc Lmber Co. 16 Caltfoni.a StEt ..............EXbro& 2O7a

Scbafe Bru. r..-bor & Shinglc Ca, I Drrru St. ...............,........Sufter fnf

Shevlin Pinc Sales Co. lGl0 Mmdnock Blds. .............KEany 70ll

Sud&n & Cbrlrtenso, 3f0 Salrmc Stro.t ........,......GArfield 2tll

Trwc Lmbcr Co- ffl Markct Stmat ...,.........,.....Suttd 012t

Udoa Lurbcr CoCrochr Bulld!' ..SUttGr O70

Wodbr-Natlra Colll Mrrtct Sb.Gt .....,.......,....SUtt r sitaa

E. K. W6d lanbcr Co., I D|.l|u SE6t ..................KrEmy 3?10

Guerrtm & Grun, ttb Avue Plar ...,...............Hlgate 1346

Hlll & Mcta, Im., DcnnLo St. Whrrf ..............ANdovcr l07l

Hogu Lubcr Copeny, ?nd & Alic. Str..t! .,.,.,..,...Glancort !C!t

Red Rivcr Lunbcr C,otot Flnudnl Cantr Bldr.......TWincLt ta00

E. K. Wod Lumbcr Co, Frcdcrlclr & Klry Str. ........FRuttnh aU2

LUMBER

Weyerhaoc Sal€ Co- fat Cdtfcrir Strst .........,....GArfisld tfll

HARDWOODS AND PANELS

Marts Plywod Corpontlo, 5/O roth StEt .........,.....MArkct O05-.'L

M ud M Woodmldnc Ca, Fifth and BIumn Str€€t! SUtts l3e5

O'Nclll t unber Co, tth & Tomd Strcctr .......,..MArkct tl{t

Whltc Brotha* Fifth sd Brum strer...........3u$4 rtal

SAIIH-DOORS-PLYWOOD

Niolal Dq SaIq Co30aS l9th gtct ..,..,........,,....Mluiou 7l2l

Uult.d Strtc Plyrood Corpmto, fff Kanne Strut ,...,...........MArkct ltt2

Wheeler-Osgood Sale Corloratim, 30$ r0th st. .......,.....,........vAlGodr tur

CREOSOTED LUMBER_POIJIT-PILINGTIES

Amerim Lmbcr & Trotlng Co" uo Ncw Mont8om6y St. ..........3ufint'i6

Buter. J. H. & Cq, 3it3 MmtscFy St. .........,..DOuglar ltlt

Hall, Jmr l-, r0tt2 Mltb Blals. ......'.............SUttcr 750l

PAIIELS-DOORSASH-SCREENS

Califonia Buildn Sunply Co, 701 atb Arc. ..,Hlt.tc .0la

Hogu Imbs Cmpany, 2nd & iltle Stretr..........,...Glcnfft ltat

M ard M Woodworllng Co.'

- 50c- ii-rrh br';-.....: ........ANdder ror

Wcrtm Dm & Sarh Co' 5th & Cypreg! Str. ......,......TEnplcbu UOl

HARDWOODS

Stnblc Hardwood Ca5itit Flnt Stret ..........,...,.TEmp|cbar 55tl

Whltr Brctt.n, 500 Htsh Strut ..................ANdoC l3ea

LOS ANGBLDS

Anrlo Califmia Lmbcr Co., ---arzt A*i; Bt"d.- .: ..-. : l. THqav.u 3raa

Buru Lmbcr Co,

550 Chmbcr of Cmruru Btdl...PRepcct af4f

Coopcr, Wilfrcd T.

Atl Gater St. .........'...........CAPitoI l5:la

Dolbocr & Carcon IJDbcr Co-

tCr FideliV Blds, ............'....VAndkc t7t2

Dod, Don H., 62t Petroleum Securitlcc Bldg...,.PRocpect 871

Hanmod Redwood Copany ---ii6i-s". -B;li*tl-1 1........pn-p.a rrr

Holmes Eureka Lumber Co.

?u-?lz Architcctr Bld8. ....,.....Mutul ,rn

Hover, A. L.

5225 Wikhtn Blvd. ..................YOt. ffe

Roy M. Juir Lmbs Co.

F. A. Clough, lllt Tremaine.,.. '...YOrk ztct

W. L. Faneng, 2452 West 16th St. ROchester ltll2

C. D. Johnm Lubcr Corporatim'

60l Petrolerm Securitier Bldg....PRapcct U65

Lawne-Philipc Luber Co., Gl3 Petrcleu Seqrlticr Bldel....PRcpect tlTl

Mt. Whitney Lmber Co.

3030 East Pio St. .....ANgelus 0171

Pacific Lumbcr Co., Tbe, 5225 Wilshire Blvd. ............YOrk ll6E

Patten-Blinn Lubcr Co-

t2r E. sth SL ... .., .VAndt1re 2321

Popc & Talbot Lmbcr Co,

2U Edlo Bldc. .,.......,........TRinity SiAlr

Red River Lunber Co.,

702 E. Slausm CEntury 290:tl

l0ll So. Bmdway ......,.,.......PRocFct 0ilD

LUMBER

Rcitz, Cq, E. L., _ 33it _Pelglcu Sccurltlor Bldf...PRepect 2369

San Pedro Luba 6., Su Pcdio, lE00A Wilhlh8+d Rad ,....... Su Pedrc 2ile

Sants Fe Lunbr Cc,

3U FiDanci.l Centcr Bldg. ......VAndlkc 1471

Schafa Bro. Lunber ll Shinsb Co,. lr02 W. M. Garland BldS. ....,..TRiDity {2?l

Shevlin Pinc Salcg Co., _ 32t Petrcleun Securitice Bldg. ..PRcpect 06fi

Sud&a & Christcruo.

_ 630 BGrd of Tn& Bldg. ..,.....TRirity tt4l

Tacma Luber Sale+ 4Zl Petrclem Sffitfu. Bldg...PRcpcct ffof

Twohy Luber Cc, EOl Petroleu Ssritier BldA....PRGp€ct tila

Unim Lunber Co,, 94. W.-M, Garlud Blds. ........TRinitt 22tZ

Wendling-Nathu Co.. 5225 Wikhirc Blvd. ..................YOrk ll6t

W*t Orego Lmba Co., {? Petrcleum Smriticc Bldg...Rlchm6d 02tl

Wilkiruon and Buoy, 318 \^/. tth st. ....................TRiniv |.r3

E. K. \A/@d Lmbcr Co4701 Suta Fe Arc. ......,.......JEfrerco 3lll

Weyerhuacr Salec Co, 9zl W, M. Garland Bldg. ........MlchfuRr 651 CREOSOTED LUMBER-POLES_PILINGTTES

Scim, Waltc G. lU W$t ?th StrFt ..........,....TUcL.rltA

Stantorg E. J., lt So, m$0 Eat 3tth Sbct ,..,......CEntury 2l2ll

Wcdcn Hudvood Lubcr Co., 201{ E. lsth St. .................PRcpct Ofl

SASH-DOORS_MILLWORK

PANEI.S AND PLYWOOD

Back Panel Comparn 3r0-3U E. :tznd St...........,..... "ADanr 122!i

Cdifcnta Dc Cupany, Thc Ail-Zl Ccutnl Are. ......,......,.TRiD|ty TlCl

Califmia Puel & Verer Co. 055 So. Alaneda St. .,.............,TRinity C06?

Cobb Co., T. M., 5E00 Central Avc .................ADu! UIl?

Eubank & So, Inc., L H. (Inglsood) l0l0 Ert Hyde Puh Blvd. ...,TWinoa&r gl3?

Kchl, Jno. W. & So, 052 Sc Myen St. ..,.............ANgelu tlll

M .-d M Woodurcrkfng Co, t0r5 S. Citru Arc..........,..UNlvcrtlty 0&17

OregorWarhlngto Plywood Co., 3lE West Ninth Street..,.........TRiniV atlt

Pacific Wod Product C6p6add' !6|10 Tybun Strc€t ...........,......AIbany 0f0l

Rem Cmpany, Go. E., 235 So. Almeda St. ............Mlch|gan rt9l

Red River Lumber Co., 702 E. Slaw .CEnhrry 8071

American Lumbcr & Trcatin3 Ca., Pacilg ltlutggt D-or Co, r03r So. srud;y....l..lLl..pn-p..trsa ,""l$"e"Yillftl"L*l .'.....PRo.pectt5a

Buter' J' H' & co'' 1i5 sq RaymGd AE. ........8L!DchDd zrra 601 west stb st. ........-......Mlch[an @l uniiea stater plywood cceontlo, HARDWO{rr)s i

Am*iru Hardwod co., 'u' w.:itifft"*"t;"""""""'PRosFct 301!

l0lt0 E*t lsth St. PRGFct a235 1145 E. 63rd Stret ,.,,............ADur ULl

Cadwallader-Gibso Co- !D9- Wheeler-OcEod Salce Coramtlm, 362t Eut Olympic Blvd. ........AN8eIu! lllal 922 So. Florver St. ,...............VAndikc 6326

ETHED

Successful operation of a retail yard depends on maintaining stocks as well as sales. PALco dealers enjoy the satisfaction of knowing their source of supply is adequate for their needs. Vast holdings of Redwood timber assure raw materialfor generations to come. At Scotia, an entire community, equipped with the most modern facilities, devotes itselfto producing "Reduood At Its Best," PALco representatives who know their Redwood are constantly at your beck and call, eager to serve you. Let PALco be your assurance of an ever-dependable source of supply. SM}IRT

Reasons utby n ore Retai I Yards

bny,,,

P|f lCO

BRAND R.EDWOOD

(Sponsor of the Durable L[/'ood.s Institu,te)