POP-UPS, DISPLAY, EXHIBIT & SET DESIGN
Norton Art+ Project Commissioner Norton Museum of Art Creator Local Projects Team Local Projects Norton Museum of Art
What happens when a traditional art museum brings individual works of art to life through digital interactivity? The Norton Art+, a new augmented-reality (AR) iPad app, helps visitors more deeply engage and create with featured contemporary artworks, informed by the work’s form and the artist’s process. From Nick Cave’s Soundsuits, to Ugo Rondinone’s whimsical faces in the Norton’s Sculpture Garden, the Norton Art+ app goes beyond simply adding a layer of digital information over the works by empowering visitors to create and install new virtual artworks inspired by the museum’s collection. The app allows visitors to explore creative and educational content tailored to six key contemporary artworks in the museum’s collection. A unique interaction has been created for each artwork, informed by the work’s form and the artist’s process.
New York Design Awards 2020
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