Courses
EverettCC.edu BUS 122 Event Planning Operations
99
BUS 156 Sales Fundamentals
3
Prerequisites: BUS 230 or concurrent enrollment, eligibility for ENGL 097, and eligibility for MATH 076
Sales Fundamentals provides students with a foundation of principles in selling for Business to Business (B2B) and Business to Consumer (B2C). Students discover the art of and dynamic activity required for establishing customer lifetime value through an emphasis on relationship cultivation. This course introduces key components to the selling process as related to marketing principles. The ingredients of AIDA (Attention, Interest, Desire, Action) and marketing mix, including emphasis on sales promotion, are contextualized through role play exercises. Technology and CRM platforms (Customer Relationship Management) will be introduced as critical tools for greater efficiency in sales outcomes. The course will also introduce students to personal selling and communication skills that help to engage any audience whether a prospective customer or a prospective employer.
BUS 123 Menu Design
BUS 165 Service Essentials for Business
5
BUS 190 Business Seminar
1-5
Prerequisites: Eligibility for ENGL 097 and eligibility for MATH 076
Seminar will be used to teach various subjects in the areas of management, marketing, and operations. Subjects will be current topics in these fields that are not in the published curriculum. May be repeated three times for credit.
BUS 130 Business Computations
BUS& 201 Business Law
5
5
Foundation concepts of the event planning industry: creating experiential moments, out-sourcing, and teamwork, selecting venues, utilizing technology, exploring career pathways, and using basic budgeting skills specific to account receivables and payables. Information needed to develop, plan, out-source, and produce meaningful business meetings and other experiential events for guests and clients are covered. The financial structure of events and how to ensure effective cost budgeting and revenue streams while operating as an independent contractor or employee of an organization will also be developed.
3
Overview of menu design and creation including, but not limited to, menu trends, item placement, the psychology of design, using the menu for marketing purposes, and basic menu costing. This course explores how marketing is used in the creation and placement of menu items and how food and beverage outlets use their menu to maximize business profitability. Prerequisites: Eligibility for ENGL 097 and eligibility for Math 076 BUS 124 Food and Beverage Operations
5
Introduction to the food and beverage industry. Topics of study include areas of foci such as food culture, foodservice factors, outlets within the industry, menu costing, marketing, staffing levels, sanitation, and how to safely serve food in hospitality. This course allows students to gain industry insights while completing coursework that is relevant to current industry trends and best practices.
5
Apply mathematical concepts using numerical data in Excel to complete business applications. Create formulas and use functions of Excel to compute basic math operations, fractions, percent, percent increase/decrease, bank reconciliation, payroll, taxes and insurance, discounts, markup/markdown, interest, mortgages, depreciation, and financial statements. Prerequisites: Eligibility for MATH 076 via a math assessment BUS 131 Introduction to Mobile App Development
(R) The challenges of building a business enterprise by satisfying customer needs. Historical perspectives on transactional versus relational service strategies Interpersonal communication, customer expectations, teamwork, dealing with angry customers, first-call resolution, exploring service culture, and service recovery. Changes in customer expectations concerning technology and capacity to engage with Customer Service Representatives (CSRs) through a variety of communication channels including call centers, texting, instant messaging, and online chat. A study of face-to-face service engagement by a CSR. This course satisfies the Human Relations requirement at EvCC.
(SS) Origin, evolution, concepts, structure, and functions of law and judicial system. Includes contracts, agency, torts, Uniform Commercial Code, employment law, property and landlord tenant law, trusts and estates, and constitutional law, forms of business organization, consumer legislation, and crime. Emphasis is on gaining a practical understanding of rights and obligations arising from entering into contracts. Required law course for business students intending to transfer to universities in the state of Washington. Prerequisites: ENGL 098 or ESL 098 or IELP 098 or placement into ENGL& 101.
5
Covers the fundamentals of mobile app development for the iOS platform. Provides hands-on experience for beginning programmers to learn the basics of mobile app programming using the Swift language for iOS. Includes standard development tools and resources, an introduction to the Swift language, and the Xcode integrated development environment.
BUS 200 Principles of Management
5
BUS 150 Principles of Marketing
BUS 230 Introduction to Hospitality
5
BUS 295 Business Internship
1-5
5
(TE) Introductory study of marketing concepts viewed from a managerial approach. Study of fundamental business activities that direct flow of goods and services from producer to consumer. Includes promotion, distribution and pricing. BUS 154 Human Resources and Supervision
5
Explores the critical elements of human engagement to meet the mission of a business, and the critical role of the supervisor in business and employee success. Areas of emphasis include workforce planning, motivation, leadership, empowerment, authority, employee discipline, communication and training. Key aspects of Human Resources management relating to compensation, benefits, occupational safety, health and security in the context of business success. Prerequisites: CL 101 or instructor permission. BUS 155 Essentials of Retailing
5
Explores the critical elements of retailing and operations within a retail environment. This course covers inventory, customer service and loyalty, merchandising, human resources, loss prevention and shrinkage, profitability and sustainable enterprise. Other areas of focus include sales strategy, marketing, and seasonal influences. This is an introductory course into the dynamic world of retailing and contemporary change in consumer behavior; the course will explore impacts of e-commerce on the traditional brick-and-mortar retail operations.
(TE) Introduction to basic principles of good business management. Consideration of basic management functions of organizing, planning, directing, staffing, and controlling.
Introduce the structure and operations of the three key sectors in the hospitality industry (food and beverage, lodging, and travel), the economic impact of the industry, and career options in hospitality.
Provides students with a supervised work environment to apply their management, marketing and operations knowledge in either a for-profit or non-profit organization to foster professional growth and to gain self-confidence directly associated with certification and/or the degree focus of individual students. Prerequisites: Instructor permission.
BUSINESS TECHNOLOGY Business Technology (BT) offers programs leading to one- and two-year certificates and a two-year Associate in Technical Arts (ATA) degree. These programs provide training and preparation for general, legal, and medical office positions. First-year courses emphasize the basic knowledge and skills necessary to prepare students for entry-level office positions. Second-year offerings include advanced courses and an internship to prepare students for higher levels of employment. Students completing an ATA Degree can directly transfer their credits toward a four-year degree. In addition to the Student Core Learning Outcomes, the Program Specific Outcomes include:
